18 Marketing Technology jobs in India
Engineering Director - Marketing Technology
Posted 1 day ago
Job Viewed
Job Description
**You Lead the Way. We've Got Your Back.**
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our? company values ?and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
**Overview of The Department** :
Be part of the exciting transformation world and join a team of creative, curious, and passionate professionals whose mission is to become the future of American Express by staying on the cutting edge and bringing innovation to life! The Marketing Platforms Management team leads the technology strategy and engineering delivery of marketing campaigns and centralizing of marketing assets?
This position works closely with Enterprise Marketing Platform Solutions Product teams to craft, develop and support critical components and platforms for majority of American Express products and services, that drive current and prospective customer acquisition and loyalty via multitude of channels. We are looking for a dynamic, innovative, action-and-results oriented leader to lead this fast-evolving eco system.
The ideal candidate is required to be accomplished in the development and deployment of complex software solutions, with a strong focus on, Cloud based engineering, various Java technologies including Spring, API design and user experience. The candidate should be able to come up with innovative solutions, have a pragmatic approach to application architecture, and be excited to work on a varied tech stack. You will be expected to have a deep understanding of the functional platforms, plan, manage, and execute the tech advancement roadmap. You are required to have a futuristic mindset, ability to question status quo and technologically advance the platforms.
This is an opportunity to work in a fast-paced, Scaled Agile environment and work with a team of engineers, product owners and several technology stakeholders. You should be familiar with modern software development methodologies and be able to dive deep and rapidly iterate on ideas despite ambiguity.
**Job Responsibilities** :
+ Bring a strong technical foundation; able to engage the team on coding practices, architecture, design, get under the hood of complex integrated architectures, coding systems, and interface design
+ Collaborate successfully with product owners, designers, and a broad set of internal Technical partners (across multiple internal groups)
+ Ensure product releases are high quality, deliver excellent user experiences, perform seamlessly at scale, and comply with regulatory requirements.
+ Partner with peers in technologies to identify opportunities for code sharing, common services, joint development, etc.
+ Keep up with the latest industry research and emerging technologies to ensure we are appropriately leveraging new techniques and capabilities.
+ Demonstrate accountability while leading people with passion, enthusiasm, loyalty and integrity. Own and lead HR processes such as performance reviews, talent development, etc.
+ Flawless interpersonal skills and ability to partner with executive leadership to push Technical solutions forward.
+ Recruit top talent with technical skills, growth potential, design sensibility, and emotional intelligence.
+ Lead teams in iterative product development using lean principles.
+ Build and lead a high-performing, self-managing team of Software Engineers.
+ Passion, energy, personal accountability, and a desire to lead others to excellence.
+ Build and leverage strong relationships with business and Technology partners.
+ Drive strategic change in tools and process.
+ Deep appreciation for the importance of elegant solutions to Technical challenges.
+ Consistently question assumptions, challenge the status quo, and strive for improvement.
+ Never settle for being "good enough".
**Qualifications** :
+ Engineering experience using the following Adobe products - CDP, AJO, CJA & Analytics
+ Google Cloud application development experience using data services such as BigQuery and BigTable
+ Marketing Technology engineering experience
+ Extensive background in Software Engineering and Computer Science.
+ 10 years of demonstrable experience building and deploying large scale software products.
+ Strong Experience in Agile development, code review, Big Data - Hive, Spark, Python, Google Big Query, Rest API, Performance optimization in Big Data, CSS, HTML, Java, Javascript, React, Spring framework, Redis, Relational database, Cloud computing, UNIX and Web Services.
+ Experience with SQL, Adobe (AEP, CDP & AJO)
+ Moderate or higher skill in SOA, Restful, Asynchronous and Microservices technologies for large scale environments.
+ Strong understanding and experienced in CICD and DevOps
+ In depth knowledge of Customer Marketing technology ecosystem and related programs is preferred
+ Knowledge of American Express Marketing & Data platforms a plus
+ The ability to communicate complex technical concepts clearly and concisely to non-technical individuals
+ Excellent verbal and written communications skills required, with ability to create and deliver effective presentations to executive leadership and technical architects across the organization is a plus.
+ Hands on experience with technology planning and road mapping
+ Proven track record to lead problem analysis and resolution
+ Master's Degree in Computer Science, Computer Engineering or Information Systems degree or equivalent work experience; Advanced Degree preferred
**Qualifications**
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
+ Competitive base salaries
+ Bonus incentives
+ Support for financial-well-being and retirement
+ Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ Generous paid parental leave policies (depending on your location)
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
**Job:** Technology
**Primary Location:** India-Tamil Nadu-CHENNAI
**Schedule** Full-time
**Req ID:** 25007310
Engineering Director – Marketing Technology
Posted today
Job Viewed
Job Description
Job Description
Work Location Options:
HybridYou Lead the Way. Weve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold ourand powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Overview of The Department :
Be part of the exciting transformation world and join a team of creative, curious, and passionate professionals whose mission is to become the future of American Express by staying on the cutting edge and bringing innovation to life! The Marketing Platforms Management team leads the technology strategy and engineering delivery of marketing campaigns and centralizing of marketing assets.
This position works closely with Enterprise Marketing Platform Solutions Product teams to craft, develop and support critical components and platforms for majority of American Express products and services, that drive current and prospective customer acquisition and loyalty via multitude of channels. We are looking for a dynamic, innovative, action-and-results oriented leader to lead this fast-evolving eco system.
The ideal candidate is required to be accomplished in the development and deployment of complex software solutions, with a strong focus on, Cloud based engineering, various Java technologies including Spring, API design and user experience. The candidate should be able to come up with innovative solutions, have a pragmatic approach to application architecture, and be excited to work on a varied tech stack. You will be expected to have a deep understanding of the functional platforms, plan, manage, and execute the tech advancement roadmap. You are required to have a futuristic mindset, ability to question status quo and technologically advance the platforms.
This is an opportunity to work in a fast-paced, Scaled Agile environment and work with a team of engineers, product owners and several technology stakeholders. You should be familiar with modern software development methodologies and be able to dive deep and rapidly iterate on ideas despite ambiguity.
Job Responsibilities :
Qualifications :
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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Slide 1 of 3When you become part of our Talent Community, well keep you posted about future job opportunities that you may be a match for, as well as career-related events.Head - D2C & Marketing Technology
Posted today
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Job Description
About the client:
The client is a leading player in the comfort products industry, with a portfolio that includes mattresses, sofas, and other sleep solutions under two key brands. Our client is an omnichannel business with a presence across Experience Centers (COCO), eCommerce platforms (Shopify), marketplaces (Amazon, Flipkart), and General Trade (GT) channels.
Job Description: Head - D2C & Marketing Technology
Location: Bangalore, India
Reports to: Chief Information Officer (CIO)
Role Overview :
We are looking for a strategic and execution-focused leader to head our Direct-to-Consumer (D2C) technology, eCommerce, and marketing technology initiatives.
This leader will own the end-to-end tech stack and platform operations supporting our D2C business, including eCommerce websites, CRM, POS systems, OMS integrations, marketing automation, and conversational commerce.
Key Responsibilities:
1. Digital Commerce Platforms:
- Manage and enhanceboth the brands
- Ensure performance, scalability, and security of all eCommerce platforms Drive personalization, conversion optimization, and new feature rollouts
- Lead platform migrations, upgrades, and integration roadmaps
2. Omnichannel Technology:
- Own the OMS implementation across all D2C channels
- Lead integration of digital commerce platforms with SAP, logistics (Pando), CRM, and marketplaces
3. Omnichannel Technology & Marketing Automation:
- Own and evolve marketing automation stacks, including Salesforce Marketing Cloud Enable campaign orchestration, audience segmentation, and performance measurement
- Drive the adoption and scale of MarTech tools across the marketing org
4. Conversational Commerce & Messaging Channels:
- Build and manage customer engagement platforms using WhatsApp and similar messaging interfaces Integrate chat channels into existing commerce and CRM workflows
- Implement conversational journeys for sales assistance, support, and re-engagement
5. Point of Sale (POS):
- Drive technology strategy across Experience Centers
- Implement assisted selling tools, real-time inventory checks, and integrated billing workflows
6. Data & Analytics Partnership:
- Collaborate with analytics and data engineering teams to define architecture and enable self-service insights
- Support marketing and product teams with experimentation frameworks and performance dashboards
7. Tech Program Management:
- Convert business goals into tech programs with clear deliverables and milestones
- Manage feature backlogs, sprint cycles, QA, and release management Ensure platform uptime, SLA adherence, and vendor governance
8. Stakeholder Management:
- Act as the tech partner to marketing, COCO operations, eCommerce, and marketplace teams
- Present progress, innovation roadmaps, and KPIs to senior leadership and functional heads
Ideal Candidate Profile:
7+ years of experience in tech-driven D2C, eCommerce, or marketing technology roles
- Strong expertise in Shopify, CRM platforms, OMS systems, and API-based integrations Proven experience with MarTech ecosystems, including marketing automation and messaging channels Ability to manage both agency/vendor ecosystems and internal tech teams
- Bias for execution, customer-centric thinking, and strong cross-functional collaboration
- Bachelor's degree in Engineering, Computer Science, or a related field; MBA or equivalent qualification is a plus
Why Join Us?
- Be at the forefront of digital commerce and MarTech innovation in the consumer space
- Lead tech transformations for two high-growth brands with distinct D2C strategies
- Collaborate with passionate and forward-thinking leaders across functions
Senior Analyst, Marketing Technology
Posted today
Job Viewed
Job Description
Job Description
Role Summary:
In this role, you will be responsible for digital marketing analytics, particularly ownership of Adobe Analytics platform and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor campaign KPIs and enable self-serve consumption across marketing and merchandising teams. The candidate will own communications with internal stakeholders (growth, category growth, retention, product, content, analytics and data) to support reporting needs, including defect identification and resolution, clickstream data analysis, setting up and automating dashboards and vendor feeds, and establishing KPIs. This person will showcase a product mindset and also manage on-site data flows to media vendors via Tealium (both client side and server side) and will work with vendors through enhancements, testing, and defect resolution.
Qualifications:
? Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
? 1-2 years hands-on experience with Adobe Analytics and related products (Adobe Launch, Adobe Target,
Tealium etc.)
? Strong understanding of web analytics concepts, including data capture methodologies, segmentation, conversion tracking, and data governance
? Pro Adobe Analytics user who is an expert in creating Analytics dashboards & metrics, providing insights based on Analytics data, and familiar with data warehouse and data feed jobs, data integrations etc.
? Experience in creating spec documents for tracking implementation and testing for development teams
? Experience to scope and implement technical tracking requirements (pixels, URL tracking, etc) by self or in partnership with technology teams.
? Experience in Adobe Target and Adobe Experience Platform
? Knowledge of tag management systems (such as Google Tag Manager or Tealium), as well as the ability to troubleshoot issues related to tag implementation and data quality.
? Experience with command-line statistical analysis software (e.g. Python or R), SQL (analytic functions, subqueries, window functions, etc), Snowflake, DBT
? Strong communication and collaboration skills, with proven ability to establish trusting relationships with internal and external partners
? (Bonus) experience in SQL, JavaScript, Jquery and QA tools like Charles, tag management like Tealium
? (Bonus) experience in Analytics Raw data (click stream data), user Analytics data in creating dashboards in Looker or similar BI tools
Role Description:
? In this role, you will be responsible for digital marketing analytics, particularly Adobe Analytics and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor
campaign KPIs and enable self serve consumption across marketing and merchandising teams
? Provide leadership for digital transformation across the organization by leveraging new cloud technologies and existing enterprise technologies
? Collaborate with internal stakeholders to independently identify defects, develop tracking requirements, conduct analyses, create dashboards reports, and establish KPIs and related metrics for site features, enhancements, and redesigns.
? Manage and execute end-to-end vendor tag and API planning, implementation, and enhancements for media vendors, while adhering to tag management best practices and staying up-to-date with media measurement trends and privacy / governance requirements
? Own bot identification and suppression for Adobe Analytics to maintain the validity of site metrics. Act as point person for collaboration with the Fraud and Information Security teams to suppress and prevent future bot attacks on our site.
? Answer key business questions through statistical analyses, reporting and dashboards using analytics tools available to the teams (SQL, R, Python, Excel, Adobe Analytics) & Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable
? Demonstrate product mindset to understand business needs and come up with scalable engineering solutions
? Use Charles Debugger and Tealium Event Stream to QA and debug the website and mobile app, and use these tools to assist with QA for regular code releases with Tech.
? Lead as-needed training to the wider organization on the tools we manage, keep up-to-date with Web Analytics, Digital Measurement, and Ad tech best practices, announcements, and industry research.
? Run all business and technical aspects of Adobe Analytics including documentation, maintenance, and management of administrative functions re: Adobe, and stay informed of all external changes that affect measurement like privacy laws, browser changes, etc
Job Qualifications
Thank you for your interest with HBC. We look forward to reviewing your application. HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.Team Lead, Marketing Technology
Posted today
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Job Description
1. Marketing Operational Migrations: Run discovery sessions and gather requirements for acquired marketing data, systems, and processes. Provide recommendations to eliminate overlap and duplication Lead solution design and development in collaboration with other teams, ensuring smooth migration to Cvent systems 2. Project Management: Manage marketing M&A playbooks for diligence, post-close, and other stages of the integration process Maintain strong governance over scope of migration workloads and responsibilities, in partnership with other M&A leads 3. Transitioning Platforms: Oversee the transition of marketing automation platforms and the alignment of other systems and processes between acquired companies and Cvent Support automation efforts to ensure seamless communication and integration across all acquired entities 4. Vendor and Budget Management: Manage vendor renewals, contracts, and cancellations, ensuring alignment with company standards and negotiating terms as necessary Develop and manage budgets for M&A integration projects, ensuring all activities are executed within the allocated budget 5. Change Management: Communicate changes effectively to all stakeholders and provide support to help them adapt to new systems and processes Monitor and report on risk factors throughout the integration process 6. Cross Departmental Partnership: Collaborate with departments like IT, Project Management Office, Sales, and Customer Success to ensure comprehensive M&A strategies Ensure all data privacy and compliance standards are maintained during integrations 7. Documentation and Training: Develop playbooks, best practices, and training materials for marketing system integrations and processes in M&A scenarios Facilitate knowledge sharing and best practice dissemination across the organization. Create and maintain a repository of lessons learned from past M&A integrations 8. Tracking and Reporting: Monitor key performance indicators (KPIs) to gauge the success of M&A integration efforts Identify areas for improvement and refine integration processes and strategies based on performance data
• 7+ years of experience in marketing operations, automation, technology, PMO, or a related role • At least 3 years in a project management role dealing with M&A • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), data migration, and system integrations • Strong expertise in leading cross-functional projects and managing complex integrations • Demonstrated project management experience: the ability to work with multiple stakeholders to finalize requirements, create project plans, host presentations, and establish, communicate, and meet agreed-upon deadlines • Self-motivated and able to thrive in a fast-paced environment, working independently and within teams • Excellent communication, strategic thinking, and vendor management skills
Engineering Director – Marketing Technology
Posted today
Job Viewed
Job Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Overview of The Department :
Be part of the exciting transformation world and join a team of creative, curious, and passionate professionals whose mission is to become the future of American Express by staying on the cutting edge and bringing innovation to life! The Marketing Platforms Management team leads the technology strategy and engineering delivery of marketing campaigns and centralizing of marketing assets.
This position works closely with Enterprise Marketing Platform Solutions Product teams to craft, develop and support critical components and platforms for majority of American Express products and services, that drive current and prospective customer acquisition and loyalty via multitude of channels. We are looking for a dynamic, innovative, action-and-results oriented leader to lead this fast-evolving eco system.
The ideal candidate is required to be accomplished in the development and deployment of complex software solutions, with a strong focus on, Cloud based engineering, various Java technologies including Spring, API design and user experience. The candidate should be able to come up with innovative solutions, have a pragmatic approach to application architecture, and be excited to work on a varied tech stack. You will be expected to have a deep understanding of the functional platforms, plan, manage, and execute the tech advancement roadmap. You are required to have a futuristic mindset, ability to question status quo and technologically advance the platforms.
This is an opportunity to work in a fast-paced, Scaled Agile environment and work with a team of engineers, product owners and several technology stakeholders. You should be familiar with modern software development methodologies and be able to dive deep and rapidly iterate on ideas despite ambiguity.
Job Responsibilities :
Qualifications :
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Assistant Team Lead, Marketing Technology
Posted today
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Job Description
Manage and Optimize AI-Driven Marketing Efforts: Oversee our end-to-end content supply chain and conversational AI initiatives, ensuring streamlined processes, especially those involving AI. Technical Expertise: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack. Enablement and Training: Lead marketing technology enablement and training to ensure the marketing team fully utilizes the capabilities of our tools. Administration of AI Systems: Administer marketing AI systems (e.g., Conversational Email, chat AI, User Gems AI), build prompts and agents, and ensure effective tagging and categorization. Reporting and ROI Analysis: Assist marketing teams in reporting on the ROI of AI initiatives and participate in the Cvent AI council. Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness. Collaboration and Implementation: Collaborate with marketing team members to implement efficient AI strategies across different teams. Participate in the Cvent Machine Learning Academy. Evaluation of New Technologies: Evaluate new AI-focused marketing technologies for alignment with business objectives. Stay Updated on AI Trends: Stay abreast of the latest AI trends and innovations, recommending and implementing new tools or practices to enhance marketing efforts.
Bachelor’s/Master’s degree in Marketing, Business, or a related field. Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. Advanced understanding of AI concepts and significant hands-on experience with tools like ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc. Skilled in crafting technical documentation and simplifying complex procedures. A minimum of 5 years of hands-on technical experience with various marketing technologies like marketing automation platforms, CRM and database platforms (e.g., Salesforce, Snowflake) and other tools (e.g., Drift, Cvent, 6Sense, Writer, Jasper.ai, Copy.ai) Strong capacity for understanding and fulfilling project requirements and expectations. Excellent communication and collaboration skills, with a strong command of the English language. Self-motivated, analytical, eager to learn, and able to thrive in a team environment.
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DT& Analyst II – Marketing Technology
Posted today
Job Viewed
Job Description
Position Title
D&T Analyst II
Function/Group
Digital & Technology
Location
Mumbai
Shift Timing
Regular
Role Reports to
D&T Manager
Remote/Hybrid/in-Office
Hybrid
ABOUT GENERAL MILLS
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out
General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out
We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.
JOB OVERVIEW
Function Overview
The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.
The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the following Link
Purpose of the role
The purpose of the Business Analyst (SFMC & Data cloud) role is to bridge the gap between business objectives and technical execution, enabling data-driven and personalized customer engagement strategies across marketing channels. This role plays a critical part in gathering, analyzing, and translating complex marketing and customer data requirements into scalable solutions using Salesforce Marketing Cloud and Salesforce Data cloud.
By leveraging expertise in SFMC tools (e.g., Journey Builder, Email Studio, Automation Studio) and Salesforce Data cloud capabilities, the Business Analyst enables unified customer profiles, audience segmentation, and real-time personalization. The role supports the end-to-end delivery of marketing initiatives, enhances data governance and integration, and contributes to marketing transformation through best practices, documentation, and stakeholder collaboration. Ultimately, this position ensures that customer data is strategically harnessed to deliver consistent and impactful experiences across all touchpoints.
KEY ACCOUNTABILITIES
· Requirements Gathering & Analysis
· Solution Design & Documentation
· Stakeholder Collaboration & Communication
· Project & Delivery Oversight
· Platform Configuration & Support
MINIMUM QUALIFICATIONS
PREFERRED QUALIFICATIONS
"Must Have" Experience
"Value Add" Experience
Skill proficiency Expectations:
Expert level
Intermediate Level
Basic Level
Business Analysis & Requirements Gathering, Stakeholder Communication & Workshops
Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting & Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts
AMPscript / SSJS/ API Integration (REST/SOAP)
Sr. D&T Analyst – Marketing Technology
Posted today
Job Viewed
Job Description
Position Title
Sr Business Analyst
Function/Group
Digital & Technology
Location
Mumbai
Shift Timing
11AM – 8PM
Role Reports to
Manager
Remote/Hybrid/in-Office
Hybrid
ABOUT GENERAL MILLS
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out
General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out
We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.
JOB OVERVIEW
Function Overview
The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.
The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the following Link
Purpose of the role
The purpose of the Senior Technical Business Analyst (SFMC & Data cloud) role is to bridge the gap between business objectives and technical execution, enabling data-driven and personalized customer engagement strategies across marketing channels. This role plays a critical part in gathering, analyzing, and translating complex marketing and customer data requirements into scalable solutions using Salesforce Marketing Cloud and Salesforce Data cloud.
By leveraging expertise in SFMC tools (e.g., Journey Builder, Email Studio, Automation Studio) and Salesforce Data cloud capabilities, the Senior Technical Business Analyst enables unified customer profiles, audience segmentation, and real-time personalization. The role supports the end-to-end delivery of marketing initiatives, enhances data governance and integration, and contributes to marketing transformation through best practices, documentation, and stakeholder collaboration. Ultimately, this position ensures that customer data is strategically harnessed to deliver consistent and impactful experiences across all touchpoints.
KEY ACCOUNTABILITIES
· Requirements Gathering & Analysis
· Solution Design & Documentation
· Stakeholder Collaboration & Communication
· Project & Delivery Oversight
· Platform Configuration & Support
MINIMUM QUALIFICATIONS
PREFERRED QUALIFICATIONS
"Must Have" Experience
"Value Add" Experience
Skill proficiency Expectations:
Expert level
Intermediate Level
Basic Level
Business Analysis & Requirements Gathering, Stakeholder Communication & Workshops
Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting & Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts
AMPscript / SSJS/ API Integration (REST/SOAP)
Senior Manager, Content- Marketing Technology (Adobe Suite)
Posted 1 day ago
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Job Description
If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission-to serve patients-drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together-researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Join us.
**Senior Manager, Content-Marketing Technology (Adobe)**
**Live**
**What you will do**
Our Content Technology group sits at the intersection of innovation and efficiency, driving a seamless web experience for our users. We leverage cutting-edge tools and best practices to build a scalable, flexible, and performant web presence that aligns with our business goals. Join a passionate team of technologists and strategists who thrive on problem-solving, collaboration, and making a significant impact.
**About the Role:**
Join a dynamic team at the forefront of digital transformation in healthcare. As a Senior Manager in our Content Marketing Technology group, you will lead and oversee a cross-functional team of product managers and developers focused on Adobe Suite capabilities-including Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
**Key Responsibilities**
**Strategic Leadership:**
+ **Co-lead the execution of our Adobe content platform strategy, aligning with broader business objectives and customer needs.**
+ **Define and drive the product roadmap for Adobe-based initiatives, ensuring innovation, scalability, and regulatory compliance.**
+ Act as a trusted advisor to senior global stakeholders by delivering actionable insights and optimization strategies
**Team & Delivery Oversight:**
+ Manage and mentor a diverse team of product managers, developers, and content specialists based in India.
+ Foster a high-performing, collaborative team culture that values accountability, innovation, and continuous improvement.
+ Oversee day-to-day operations including sprint planning, resource management, and vendor coordination
**Operational Excellence:**
+ **Establish robust workflows for development, testing, deployment, and maintenance within Adobe Experience Manager and other Adobe tools** .
+ **Monitor performance metrics, manage A/B testing efforts, and champion data-driven decision-making.**
+ **Ensure SEO best practices, accessibility standards, and compliance guidelines are consistently implemented**
**Collaboration & Communication:**
+ **Partner with global marketing, product, and digital technology teams to deliver integrated, impactful experiences.**
+ Communicate strategies, progress, and metrics effectively to global stakeholders across time zones.
**Win**
**What we expect of you**
We are all different, yet we all use our unique contributions to serve patients. The professional we seek has these qualifications.
**Basic Qualifications**
Doctorate degree and 8+ years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
**Or**
Master's degree and 9+ years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
**Or**
Bachelor's degree and 12+ years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
**Qualifications:**
+ **8+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.**
+ **Proven expertise with Adobe Experience Cloud, including Adobe Assets, Sites, Creative Suite, Content Analytics, and Workfront.**
+ Experience managing distributed teams and working across geographies in a matrixed environment.
+ Strong understanding of digital compliance, web accessibility, and regulated industry standards.
+ Excellent communication, stakeholder management, and project delivery skills.
**Preferred Experience:**
+ Pharmaceutical or healthcare sector experience.
+ Familiarity with Agile methodologies and sprint-based delivery.
+ **Working knowledge of Salesforce Marketing Cloud or other CRM platforms.**
+ Technical understanding of web architectures, APIs, and performance optimization.
**Thrive**
**What you can expect of us**
As we work to develop treatments that take care of others, so we work to care for our teammates' professional and personal growth and well-being.
+ Vast opportunities to learn and move up and across our global organization
+ Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
+ Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
**Apply now**
**for a career that defies imagination**
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
**careers.amgen.com**
**Equal Opportunity Statement**
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.