14,757 Marketo Specialist jobs in India

Role: Marketo Specialist

Location: Pune (On-site)

Type: Full-Time

Experience: 3 6 Years

Timings: 3:00 pm – 12:00 am

About Us

Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimise their businesses. Headquartered in Pune. with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.

Role Overview

We are seeking a Marketo Specialist with strong expertise in Marketo and Salesforce CRM. The ideal candidate will manage and optimise automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in Excel and strong communication skills are key to success in this role.

Key Responsibilities

• Build and manage automated campaigns in Marketo integrated with Salesforce.
• Ensure database accuracy and hygiene through data cleaning and validation.
• Use Excel (pivot tables, V LOOKUP, reporting) for data management and analysis.
• Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
• Generate campaign reports and provide actionable insights.
• Collaborate with sales and marketing teams to align automation with business goals.
• Run A/B tests and ensure compliance with data protection regulations.

Qualifications

• Bachelor's degree in marketing, Business, or related field.
• Proven experience in Marketo and Salesforce CRM.
• Strong skills in Excel for data management.
• Excellent verbal and written communication skills.
• Marketo certification is a plus.
• Basic knowledge of HTML/CSS for email customisation preferred.

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Position: Marketo Specialist

Exp: 8 - 12 Years

Location: Bangalore

Work experience with CRM Software such as Eloqua, Microsoft Dynamics, Salesforce, Adobe Marketo Engage. Preferred to have experience with Marketo Engage

Roles & Responsibilities:

• Strong understanding of marketing automation, Marketo platform administration, integration, and data management
• Marketo Engage skills (certified) including Solution design including data management, lead scoring, integrations, campaign logic etc - or experience in leading Marketo-projects.
• responsible for design, development, enhancement, and maintenance of Marketo Marketing Platform
• Ability to convert requirements into achievable development goals.
• Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers

Must Have Skills:

• Knowledge and hands-on experience with programming and scripting languages, web services, web development, relational databases, and integration with RESTAPIs. Experience with any of the following: JavaScript, ASP.NET, C# and Java
• Marketo, Salesforce CRM, Marketo Certified Expert certification preferred.
• Design, Build and execute email marketing campaigns, nurture campaigns and automation workflows in marketo.
• Manage lead scoring, segmentation and data cleaning to improve marketing performance

We are looking for a highly skilled and certified
Marketo Campaign Specialist
to join our Marketing Operations team. The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows. This is a key role in driving demand generation and marketing automation excellence across regions.

Key Responsibilities:

• Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists.
• Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows.
• Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.
• Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.
• Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce).
• Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.
• Continuously optimize workflows and templates for better efficiency and performance.

Required Skills & Qualifications:

• 4–7 years of hands-on experience in Marketo as a core marketing automation tool.
• Must be a Marketo Certified Expert or Specialist.
• Strong understanding of B2B marketing, lead generation, and customer journey mapping.
• Proficient in HTML/CSS for email and landing page customization.
• Experience with CRM tools like Salesforce is a must.
• Strong analytical skills with experience in campaign performance tracking and reporting.
• Excellent communication, project management, and collaboration skills.

We are seeking a detail-oriented and technically proficient
Marketo QA Specialist
to support the execution and quality assurance of demand generation campaigns. The ideal candidate will work closely with campaign managers, brand and communication teams, and key stakeholders to ensure the flawless delivery of marketing assets and programs through Marketo.

Key Responsibilities:

• Collaborate with campaign managers and stakeholders to understand project objectives, timelines, and requirements.
• Assist in the setup, testing, and execution of marketing campaigns in Marketo (including email, webinar, nurture, and event campaigns).
• Perform thorough quality assurance checks on campaign assets including emails, landing pages, forms, CTAs, tokens, and personalization snippets.
• Validate that emails render correctly across multiple browsers, devices, and email clients; identify and troubleshoot rendering and formatting issues.
• Ensure all assets adhere to Fiserv and Clover brand guidelines and follow best practices for deliverability and compliance.
• Test and resolve HTML/CSS and coding issues related to email templates and other digital assets within Marketo.
• Support the creation and management of Marketo programs, ensuring consistent performance and campaign integrity.
• Review campaign components for accuracy in content, links, dynamic elements, and imagery.
• Contribute to continuous process improvements by identifying gaps and making recommendations related to QA workflows and marketing automation.
• Experience with project management tools like Adobe Workfront to interpret campaign briefs and ensure accurate asset builds.
• Hands-on experience in creating smart lists, applying suppression rules, and managing segmentation based on business requirements.
• Familiarity with testing and validating Preference Center, Subscription Center, and Opt-Out functionalities within Marketo.
• Adherence to standard naming conventions, folder structures, and documentation practices
• Awareness of lead database integrity, and ability to identify and escalate data sync or segmentation anomalies that may impact campaign performance.

Required Skills & Qualifications:

• 3–5 years of experience working with Marketo in a QA, campaign operations, or marketing automation role.
• Strong understanding of email marketing principles, best practices, and compliance (CAN-SPAM, GDPR, etc.).
• Experience with QA testing tools and techniques for digital assets across devices and platforms.
• Knowledge of HTML, CSS, and email rendering nuances.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills; able to provide clear, constructive feedback to stakeholders.
• Experience with Salesforce or other CRMs is a plus.

Job Description:

We are seeking a skilled Marketing Automation Specialist with hands-on experience in Adobe Marketo to join our marketing team. The ideal candidate will have at least 5+ years of experience managing and executing marketing automation campaigns and be Adobe Marketo certified.

Responsibilities:

• Design, execute, and optimize multi-channel marketing campaigns using Adobe Marketo.
• Build and maintain lead nurturing workflows, email campaigns, landing pages, and forms.
• Analyze campaign performance metrics and provide actionable insights to improve ROI.
• Manage segmentation, audience targeting, and personalization strategies.
• Collaborate with marketing, sales, and product teams to align campaigns with business objectives.
• Ensure compliance with email marketing best practices and privacy regulations (e.g., GDPR, CAN-SPAM).
• Troubleshoot and resolve any Marketo platform issues.
• Stay up-to-date with the latest features and best practices in marketing automation.

Requirements:

• Adobe Marketo Certification mandatory.
• Minimum 5+ years of hands-on experience in Marketo platform.
• Strong understanding of marketing automation, lead scoring, and nurturing strategies.
• Proficient in email marketing, CRM integration, and analytics.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced, collaborative environment.

Preferred:

• Experience integrating Marketo with Salesforce or other CRM systems.
• Knowledge of HTML/CSS for email template customization.

Job Type: Full-time

Pay: ₹50, ₹80,000.00 per month

Work Location: In person

All-round development

Regular workshops to upgrade your professional skills as well as ensure interpersonal and overall growth.

Comprehensive coverage

Assistance for your physical & mental well-being with Group Mediclaim, Term Life Insurance, Accident coverage & more.

Flexible leave policy

Empowering you to enjoy your "Me-time" with the option to en-cash or carry forward up to 45 leaves for every financial year.

Posted On: September 3, 2025

Position: Digital Marketing (SEO) Internship

Work Location: Thane

No. of Positions: 1

No. of Openings: 1

Department: Digital Marketing

Job Location(s): Noida

Education: Graduation

Experience: 4 to 8 years

Skill Required: HTML, SEO, SEM, Google Analytics, Google Ads, Meta Ads

The Team Lead - Digital Marketing will be responsible for overseeing all aspects of SSSI's digital marketing efforts. This role requires a blend of strategic thinking, hands-on execution, and strong leadership skills to ensure the successful implementation of campaigns, achievement of targets, and continuous optimization of our digital footprint. You will be instrumental in analyzing performance, identifying growth opportunities, and coordinating with various internal and external stakeholders.

Roles and Responsibilities

Strategy & Analysis

Performance Monitoring & Reporting: Daily, weekly, and monthly analysis of data from platforms like Search Console, Ahrefs, Analytics, and SEMrush to derive actionable insights.

SEO & Content Strategy: Conduct regular GSC/SEMrush audits for SSSI, and other projects under the SSSI Marketing Umbrella to identify and fix issues. Lead keyword research for SSSI and other projects web blogs and web pages, ensuring content is optimized for search engines.

Target & Scorecard Management: Track and report on monthly digital marketing targets and achievements, including preparing and submitting monthly scorecards.

Competitor Analysis: Regularly analyze competitor lead trends and email journeys to identify best practices and opportunities.

SOP Development: Research and contribute to the development of Standard Operating Procedures (SOPs) for digital marketing processes.

Execution and Optimization

Website & Blog Management: Oversee and manage the upload and on-page changes for SSSI, and all other projects web blogs and webpages. Coordinate design changes for the websites.

Content & Creative Coordination: Manage content code approval and assignment processes. Coordinate with design and development teams for Core Web Vital improvements, design issues, feature implementations, and other technical fixes across various websites.

Paid Media Management: Create and manage Taboola Ads and oversee Google Ads (Display & Search) and Facebook Ads campaigns with proper reporting.

Email Marketing: Oversee the creation and delivery of Mailchimp emailers. Conduct email ID spam checks using Google Postmaster and manage email journey checks for competitors.

Link Building & Outreach: Conduct backlink audits using Ahrefs and SEMrush. Manage external agency tasks, updates, and backlink freelancers.

Social Media & Branding: Manage Whatsapp status/stories for the sales team. Work on increasing followers on Facebook and Instagram for SSSI and other brands.

Lead & Revenue Management: Oversee lead sheet marking and revenue calculations. Analyze leads for SSSI and other websites.

Team Leadership & Development

Team Management: Provide leadership and guidance to the digital marketing team.

Training & Onboarding: Conduct EQB training for new joiners and overall new joiner training sessions.

Performance Monitoring: Conduct End-of-Day (EOD) checks for senior team members.

Cross Functional Collaboration

Stakeholder Coordination: Liaise with the Sales team, Design/Development teams, and external agencies (including marketing agencies and Hubspot for CRM integration).

Project Management: Oversee the success project reporting and contribute to miscellaneous assignments as needed.

Requirements:

Proven Experience: Demonstrated experience in a digital marketing role, preferably with experience leading a team.

SEO Expertise: In-depth knowledge of SEO best practices, including on-page optimization, technical SEO, keyword research, AI Overviews and link building. Hands-on experience with tools like Google Search Console, Ahrefs, SEMrush, and Google Analytics.

Content Marketing: Experience with content strategy, creation, and management, particularly for web blogs and landing pages.

Paid Media Proficiency: Experience managing campaigns on platforms like Google Ads (Search & Display), Taboola, and Facebook Ads.

Email Marketing: Familiarity with email marketing platforms, Drip Campaigns (e.g., Mailchimp) and strategies.

Analytical Skills: Strong ability to analyze data, generate insights, and make data-driven decisions.

Project Management: Excellent organizational skills with the ability to manage multiple projects simultaneously.

Communication: Strong written and verbal communication skills for reporting, team coordination, and external stakeholder management.

Leadership: Proven ability to lead, mentor, and motivate a team.

Tools: Familiarity with Hubspot, Google Postmaster, and various design/development coordination tools

Role & responsibilities

1. Search Engine Optimization (SEO): Expertise in optimizing website content to rank higher in search engine results.
2. Social Media Optimization (SMO): Proficiency in enhancing a brand's presence on social media platforms.
3. Social Media Marketing (SMM): Ability to create and manage social media campaigns to engage audiences and drive traffic.
4. Brand Promotion: Skills in promoting and maintaining a positive brand image.
5. Google Analytics: In-depth knowledge of tracking and analyzing website traffic and user behavior.
6. Google Search Console: Experience in monitoring and maintaining a website's presence in Google search results.
7. Google Ads: Proficiency in creating and managing pay-per-click (PPC) advertising campaigns.
8. Google API: Familiarity with integrating and using Google APIs for various applications.
9. HubSpot CRM: Complete knowledge of using HubSpot for customer relationship management.
10. Email Marketing Campaigns and Automation: Ability to design, execute, and automate email marketing campaigns.
11. Web Development (Frontend & Backend): Skills in developing and maintaining websites, both on the client-side and server-side.
12. Reputation Management: Expertise in managing and improving a brand's online reputation.
13. Image Editing (Photoshop Preferred): Proficiency in editing and creating images using Photoshop.
14. Payment Gateways: Hands-on experience with integrating and troubleshooting payment gateways.
15. Domain Management: Experience with managing domain roots and DNS settings.
16. cPanel Management: Ability to handle cPanel for website hosting and management.
17. Multitasking: Strong ability to manage multiple projects and tasks simultaneously.
18. Client Management: Experience in handling international clients and understanding their needs.
19. Monthly Targets: Ability to set, track, and achieve monthly marketing targets.

Interview Process:

• Technical Round
• HR Round

Preferred candidate profile

• Graduation is Mandatory
• looking for immediate joiner
• Mode of interview : f2f

Contact : Saipriya

Saturday & Sunday weekoff

Company Description

AALROOT is a leading innovator in smart automation and IoT-based solutions, committed to transforming traditional systems into intelligent and efficient platforms. Specializing in cutting-edge smart devices, AALROOT empowers businesses, communities, and individuals with technology-driven manufacturing. Our expertise includes smart vending machines, water ATMs, milk ATMs, drip irrigation systems, QR payment devices, and water level monitoring systems. With a focus on innovation, customization, and sustainability, we provide comprehensive support from design to deployment and maintenance.

Role Description

This is a full-time, on-site role for a Digital Marketing & Video Editor located in Coimbatore. The Digital Marketing & Video Editor will be responsible for creating and editing video content, performing color grading, and developing motion graphics. Day-to-day tasks include producing and editing videos, managing graphic design elements, and collaborating with the marketing team to develop engaging content that aligns with company goals.

Qualifications

• Proficiency in Video Editing and Video Production
• Skills in Video Color Grading and Motion Graphics
• Experience in Graphics and graphic design
• Strong creative and analytical skills
• Ability to work independently and in a team environment
• Bachelor's degree in Media, Communications, or a related field is preferred