22 Mccann jobs in India

Job Description

Unique Job Role Brand Manager - Zoya Function Marketing Reporting to Head- Marketing, Zoya

Business Corporate Level L6 Date

Job Details

Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya

Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community

for the same through social media, PR Content ideation, creation and execution ,IP ideation, creation and execution for

brand, Brand Custodian - Brand roll out at touch points – creating guidelines, ensuring ,Retail collateral creation and support

Direct Marketing / Performance marketing creatives support, Identifying relevant platforms and channels for brand and

growing these platforms and channels, Identifying new agencies, partners maintaining relationships and negotiating costs

Customer insighting to bring in relevant inputs for business, Managing Brand Budgets

External Interfaces Internal Interfaces

• Customers

• Advertising agencies

• Brand Ambassadors

• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team • BTL Team • Encircle team

Job Requirements

Education • MBA from a premiere college

Relevant Experience • 5-6 years of marketing or retail experience

Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products

Knowledge • Category knowledge will be an added advantage • Brand and communications knowledge • Latest trends in marketing and communications • Aptitude for numbers and data

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Brand Management : Market research & Operating Plan

1. Develop a robust Consumer / Category / Competition understanding

to craft a differentiated proposition for Zoya across diversified

consumer segments

2. Work closely with the agencies on the business plan for the year to

co-develop the marketing plans for the category aligned to the

business goals · Inputs for short to mid-term strategy · Marketing plan and calendar execution · Adherence to timelines · Adherence to guidelines · OTIF implementation of the marketing plans

3. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 4. Implement the marketing calendar with rigour and finesse on the approved budget

Marketing : Brand management : Campaign plan and execution

1. Create the branding brief for each campaign developed by the team

and execute with a network of partners (Creative, Digital, CRM,

Media, Research, Retail, VM and BTL teams internally and agencies

externally) on the brand plan based on the annual operating

calendar

2. Evaluate the creative plan and media plan developed by the

agencies and provide recommendations to ensure its alignment with

the brand and business requirements

· Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Social Media Marketing Plan and execution

1. Working closely with the agencies to implement brand marketing

objectives in the online space .Evaluating the role of the digital medium

in every campaign & working with the brand team to arrive at best

possible solution.

2. Social Media : Find an expression of Zoya in all the networking sites

which will result in a big fan following , build a community of Zoya

women, drive engagement and customer acquisition Managing the

brand conversations and content on social communities like Face book,

Instagram , Pinterest , Linkedin etc.

3. Manage digital calendar and budgets for the same. Coordinating with

the relevant agencies, freelancers, people to ensure timely shoot of

content needed - manage post production of shoots and asset release

on time. · Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Marketing : Brand Management : Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns

regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors / agencies basis their

performance and recommend appropriate actions · Performance evaluation of initiatives and vendors · Course correction · Performance against the statement of work · Achievement of targets

Marketing : Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance

against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and

creative · Vendor performance management & action planning · Adherence to guidelines and timelines · Performance of vendors vis a vis the agreed SOW · Achievement of targets

Job Responsibilities:

• Develop and execute branding and communication strategies
• Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
• Enhance visibility, customer engagement and lead generation
• Digital and social media marketing
• Event management - expos, conferences and internal events
• Create impactful content for external and internal channels

Qualifications

• BE-MBA

Key Skill Sets

• Strong analytical and planning skills
• Project management
• People skills

Behavioral Competencies

• Confidence, bias for action
• Eye for detail, ability to multi-task and deliver quality under pressure

Experience

• 15+ years’ experience, preferably in B2B domain
• Experience in independently managing marketing projects

Job Responsibilities:

• Develop and execute branding and communication strategies
• Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
• Enhance visibility, customer engagement and lead generation
• Digital and social media marketing
• Event management - expos, conferences and internal events
• Create impactful content for external and internal channels

Qualifications

• BE-MBA

Key Skill Sets

• Strong analytical and planning skills
• Project management
• People skills

Behavioral Competencies

• Confidence, bias for action
• Eye for detail, ability to multi-task and deliver quality under pressure

Experience

• 15+ years’ experience, preferably in B2B domain
• Experience in independently managing marketing projects

Job Responsibilities:Develop and execute branding and communication strategiesAct as brand’s voice - ensure correct and consistent implementation as per brand guidelinesEnhance visibility, customer engagement and lead generationDigital and social media marketingEvent management - expos, conferences and internal eventsCreate impactful content for external and internal channelsQualificationsBE-MBAKey Skill SetsStrong analytical and planning skillsProject managementPeople skillsBehavioral CompetenciesConfidence, bias for actionEye for detail, ability to multi-task and deliver quality under pressureExperience15+ years’ experience, preferably in B2 B domainExperience in independently managing marketing projects

Job Responsibilities:

• Develop and execute branding and communication strategies
• Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
• Enhance visibility, customer engagement and lead generation
• Digital and social media marketing
• Event management - expos, conferences and internal events
• Create impactful content for external and internal channels

Qualifications

• BE-MBA

Key Skill Sets

• Strong analytical and planning skills
• Project management
• People skills

Behavioral Competencies

• Confidence, bias for action
• Eye for detail, ability to multi-task and deliver quality under pressure

Experience

• 15+ years’ experience, preferably in B2B domain
• Experience in independently managing marketing projects

Job Description: Assistant Brand Manager (Jewellery) - IBD

Unique Job Role

Assistant Brand Manager (Jewellery) - IBD

Function

Marketing

Reporting to

Sr. Brand Manager - International Marketing, Jewellery 

Business

Jewellery

Grade

Date

---

Job Details

This role will be responsible for supporting the GTM strategy for Tanishq in international markets, through development & execution of online and offline campaigns. The key deliverables would include - a) assisting the Brand Manager in brand strategy & communication including planning, developing, implementing and monitoring of marketing campaigns; b) conducting consumer & market research for inputs to the product and pricing strategy; c) working closely with the retail & product teams for fulfilling IBD specific needs in this category/market. The market in focus for the candidate will be Singapore and Bangladesh. In addition the person will also handle marketing efforts for USA in collaboration with the marketing+business SPOC based out of US and lend adequate support where required.

External Interfaces

Internal Interfaces

• Agencies

• Key customers

• Country/Franchisee Partners

• Third Party Service Providers / Vendors

• Business Heads

• Retail Heads

• Merchandising Team

• Domestic Brand Managers

• Design Team

• Visual Merchandising Team

• Legal Team

• CRM Team

• OEM Team

• Finance Team

Job Requirements

Education

Graduate, MBA in marketing preferred

Relevant Experience

3 - 4 years

Behavioural Skills

• Business savvy

• Entrepreneurial drive

• Nurtures relationships

• Influence for impact

• Accountability

• Believes in people

• Curious

• Is passionate about categories and products

Knowledge

• Brand and communications knowledge

• Latest trends in marketing and communications

• Experience executing Online/Digital campaigns

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing : Strategy Development : Market & Consumer Insights

1. Assist in undertaking marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths and the development of the marketing calendar

2. Develop a deep understanding of the consumer along with market & competition insights for key IBD markets

3. Develop & execute regular consumer panels, surveys, FGDs etc.

4. Closely engage with Business Heads / Retail Heads, Agencies, Partners, and other internal teams to gain deeper understanding of markets

5. Recommend actionables/inputs for each of the identified consumer segments

● Market research and insights

● Inputs/Actionables for marketing plan

● Adherence to timelines and guidelines

● Quality of inputs

Marketing : Brand management : Marketing plan and calendar

1. Assist in the development of the marketing brief aligned to the marketing strategy and participate in briefing the agencies for the development of the plan

2. Drive constant alignment with Merchandising calendars, design calendars and retail calendars to deliver marketing plans that are region optimised

3. Participate in the evaluation and finalisation of the marketing plan developed by the agencies

4. Identify and shortlist agencies/vendors based on their capability / offerings aligned to the business requirements

● Marketing brief

● Marketing plan

● Adherence to brand guidelines and business requirements

● Adherence to timelines and guidelines

● Quality of inputs

Marketing : Brand management : Campaign Management

1. Assist Brand Manager to develop & execute online and offline campaigns

2. Collaborate with internal stake holders & agencies to ensure smooth execution of campaigns

3. Coordinate with the creative agencies in developing the Content direction & creative route for the campaign launch

4. Coordinate with the media, PR, and Influencer agencies for the execution & implementation of campaigns

● Creatives and content development and communication

● Implementation & roll out of the campaign across platforms

● Quality of content

● Coordination & management of agencies

● Execution & delivery of campaigns

Marketing : Brand management : Performance monitoring

1. Evaluate the performance of the marketing campaigns vis a vis the plan and recommend action planning and course corrections as required

2. Tracking & monitoring of campaigns to ensure KPIs are being met

● Performance monitoring and action planning

● Achievement against the campaign KPIs

Marketing : Brand Management: Retail Support

1. Coordination with the VM team as well as external agencies / vendors to develop meaningful Visual Merchandize (VM) material, with focus on aesthetics

2. Regular deployment of VM materials, as per market requirement

3. Share inputs on retail design & customer engagements – e.g. Instagram corners, store activations etc.

● Retail Support

● VM Support

● Customer Activations

● Quality of inputs & execution

● Coordination with various stakeholders

Job Responsibilities:

• Develop and execute branding and communication strategies
• Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
• Enhance visibility, customer engagement and lead generation
• Digital and social media marketing
• Event management - expos, conferences and internal events
• Create impactful content for external and internal channels

Qualifications

• BE-MBA

Key Skill Sets

• Strong analytical and planning skills
• Project management
• People skills

Behavioral Competencies

• Confidence, bias for action
• Eye for detail, ability to multi-task and deliver quality under pressure

Experience

• 15+ years’ experience, preferably in B2B domain
• Experience in independently managing marketing projects

• Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan.
• Manage interactions with external agencies on a Day-to-day basis for relevant information to enable development of marketing collaterals
• Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary. Oversee and coordinate with internal teams (BTL, CM, Product) and external vendors to ensure seamless information flow and execution.
• Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
• Ensure adherence predefined budgets for relevant portfolio

Skills :

• Brand Strategy & Positioning
• Integrated Marketing & GTM Execution
• Media & Performance Marketing
• Budgeting & ROI Management
• Vendor & Agency Management
• Brand Governance & Compliance