1,476 Media Buying jobs in India

We are looking for an experienced Media Buying Lead with hands-on expertise in executing digital campaigns across platforms like Google, Meta, and LinkedIn. This role requires strong executional and backend skills, a data-driven mindset, and the ability to mentor junior team members while driving high-performing media strategies.

Key Responsibilities:

• Plan, develop, and execute digital media campaigns that deliver measurable business outcomes.
• Manage end-to-end campaign execution across Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting.
• Maintain high-quality client servicing by providing timely campaign updates, post-campaign analysis, and actionable insights.
• Identify and target the right audience through segmentation, behavioral targeting, and persona development.
• Analyze performance data to optimize campaigns for higher ROI and efficiency.
• Manage media budgets across platforms to maximize returns while staying within client constraints.
• Test and implement new strategies, creatives, and bidding approaches to improve performance.
• Prepare and deliver campaign reports to internal stakeholders and clients, highlighting key insights and learnings.
• Stay current on platform updates, industry trends, and digital marketing innovations.
• Mentor and guide junior team members, sharing platform knowledge and campaign best practices.

Key Requirements:

• 4–6 years of experience in performance marketing or media buying.
• Proven hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of campaign setup, conversion tracking, pixel implementation, and performance optimization.
• Analytical mindset with proficiency in tools like Google Analytics, Excel, or Looker Studio.
• Experience in managing and scaling digital budgets effectively.
• Excellent communication and reporting skills.
• Team-oriented with a collaborative attitude and leadership potential.

• Strong relationship with media across Print media, Broadcast media and air media.
• Purchases advertising space in print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, and websites.
• Negotiates with advertising sales agents to acquire cost-efficient and budget-conscious advertising space, sponsorship, or product placements.

We are looking for an experienced Media Buying Lead with hands-on expertise in executing digital campaigns across platforms like Google, Meta, and LinkedIn. This role requires strong executional and backend skills, a data-driven mindset, and the ability to mentor junior team members while driving high-performing media strategies.

Key Responsibilities:

• Plan, develop, and execute digital media campaigns that deliver measurable business outcomes.
• Manage end-to-end campaign execution across Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting.
• Maintain high-quality client servicing by providing timely campaign updates, post-campaign analysis, and actionable insights.
• Identify and target the right audience through segmentation, behavioral targeting, and persona development.
• Analyze performance data to optimize campaigns for higher ROI and efficiency.
• Manage media budgets across platforms to maximize returns while staying within client constraints.
• Test and implement new strategies, creatives, and bidding approaches to improve performance.
• Prepare and deliver campaign reports to internal stakeholders and clients, highlighting key insights and learnings.
• Stay current on platform updates, industry trends, and digital marketing innovations.
• Mentor and guide junior team members , sharing platform knowledge and campaign best practices.

Key Requirements:

• 4–6 years of experience in performance marketing or media buying.
• Proven hands-on experience with Google Ads, Meta Ads , and LinkedIn Ads .
• Strong understanding of campaign setup, conversion tracking, pixel implementation, and performance optimization.
• Analytical mindset with proficiency in tools like Google Analytics, Excel, or Looker Studio.
• Experience in managing and scaling digital budgets effectively.
• Excellent communication and reporting skills.
• Team-oriented with a collaborative attitude and leadership potential.

Company Overview

Tapcrunch is an intelligence-driven recommendation platform specializing in delivering user engagements across various touchpoints on mobile devices. Our data-led algorithms help recommend relevant brands to potential consumers during their online journey. For more information, visit us at .

Job Overview

We are seeking a Deputy Manager for Media Buying to join our vibrant team located in Noida. This is a full-time position ideally suited for candidates with a maximum of 3 years of work experience. The role involves managing media buying strategies and collaborating closely with our team to deliver CPL, CPS based campaigns across the globe.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) to manage and optimize online advertisement campaigns effectively.
• Experience in deploying Facebook Ads (Mandatory skill) for diversified audience engagement strategies.
• Expertise in Programmatic Buying (Mandatory skill) to ensure targeted and automated ad purchase systems.
• Strong skills in delivering CPS, CPL campaigns in India and international geos.
• Proven track record of delivering ROI from campaigns and will take care of overall campaign planning.
• Competency in using data analysis tools for evaluating the performance metrics and deriving actionable insights.
• Proven negotiation skills to achieve beneficial terms and cost-effective media buys with vendors and partners.
• Ability to optimize campaign performance to improve engagement, conversion rates, and ROI for our clients.

Roles and Responsibilities

• Strategize and execute media buying plans across diverse digital platforms to meet campaign objectives.
• Collaborate with cross-functional teams to align media strategies with business goals for improved brand visibility.
• Manage and adjust digital campaigns by analyzing performance data to maximize effectiveness and efficiency.
• Research and identify the latest market trends to keep advertising approaches relevant and innovative.
• Maintain strong relationships with vendors and negotiate optimal rates for advertisement placements.
• Continuously monitor and assess the results of media strategies, providing recommendations for improvement.
• Prepare and present detailed reports on media strategy outcomes to stakeholders for review and feedback.
• Foster a culture of learning and development within the media buying team through knowledge sharing and training.