67 Media Buying jobs in India

Company Overview

Tapcrunch is an intelligence-driven recommendation platform specializing in delivering user engagements across various touchpoints on mobile devices. Our data-led algorithms help recommend relevant brands to potential consumers during their online journey. For more information, visit us at .

Job Overview

We are seeking a Deputy Manager for Media Buying to join our vibrant team located in Noida. This is a full-time position ideally suited for candidates with a maximum of 3 years of work experience. The role involves managing media buying strategies and collaborating closely with our team to deliver CPL, CPS based campaigns across the globe.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) to manage and optimize online advertisement campaigns effectively.
• Experience in deploying Facebook Ads (Mandatory skill) for diversified audience engagement strategies.
• Expertise in Programmatic Buying (Mandatory skill) to ensure targeted and automated ad purchase systems.
• Strong skills in delivering CPS, CPL campaigns in India and international geos.
• Proven track record of delivering ROI from campaigns and will take care of overall campaign planning.
• Competency in using data analysis tools for evaluating the performance metrics and deriving actionable insights.
• Proven negotiation skills to achieve beneficial terms and cost-effective media buys with vendors and partners.
• Ability to optimize campaign performance to improve engagement, conversion rates, and ROI for our clients.

Roles and Responsibilities

• Strategize and execute media buying plans across diverse digital platforms to meet campaign objectives.
• Collaborate with cross-functional teams to align media strategies with business goals for improved brand visibility.
• Manage and adjust digital campaigns by analyzing performance data to maximize effectiveness and efficiency.
• Research and identify the latest market trends to keep advertising approaches relevant and innovative.
• Maintain strong relationships with vendors and negotiate optimal rates for advertisement placements.
• Continuously monitor and assess the results of media strategies, providing recommendations for improvement.
• Prepare and present detailed reports on media strategy outcomes to stakeholders for review and feedback.
• Foster a culture of learning and development within the media buying team through knowledge sharing and training.

Media Buyer

Location: Mumbai – Lower Parel

Experience Required: 6 months – 1 year

About the Role

We are looking for a detail-oriented and analytical Media Buyer to join our team. The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms. You will collaborate with planners to ensure delivery against KPIs, provide insights, and contribute to campaign performance improvements.

Key Responsibilities

• Create and manage ad accounts, audiences, and campaign setups .
• Monitor and audit campaign performance, highlighting discrepancies in rates or expected KPIs.
• Conduct weekly analysis and suggest optimizations for improved ROI.
• Contribute insights for monthly performance reports to support planners.
• Manage pixel firing and placements for accurate campaign tracking.
• Ensure timely submission of proof of service to planners.
• Use analytics tools such as Google Analytics, SimilarWeb, SEMRush for benchmarking.
• Execute campaigns on Amazon Ads, Flipkart Ads, and other e-commerce platforms .

Skills & Qualifications

• 6 months – 1 year of experience in media buying or digital campaign execution .
• Knowledge of Google Analytics, SimilarWeb, SEMRush .
• Familiarity with Amazon Ads and Flipkart Ads is preferred.
• Strong communication, time management, and organizational skills.
• High attention to detail, with a problem-solving and analytical mindset.

Why Join Us?

An opportunity to work with dynamic brands, gain hands-on experience across platforms, and build expertise in performance marketing and e-commerce advertising.

Business Growth Manager – Media Planning & Buying

Location: Mumbai

Experience: 3-4 years

Department: Media Planning & Buying

Reporting To: Head of New Business - Media

Company: Schbang (

About the Role

We are looking for a dynamic Business Growth Manager to drive new client acquisition

and revenue growth for the Media Planning & Buying vertical at Schbang. This role is

pivotal in helping us achieve our 2x media growth target by identifying opportunities,

leading client pitches, and closing high-value accounts.

The ideal candidate will have a strong sales and business development background with

experience in selling media solutions to brands across industries like D2C, FMCG,

Fintech, E-commerce, and Retail. They should be adept at outbound sales, client

relationship management, and consultative pitching for large-scale digital media

campaigns.

This is a pure-play business development role, with a primary focus on winning pitches

and securing new accounts rather than media execution.

Key Responsibilities

1. New Business Acquisition & Revenue Growth

● Identify, prospect, and generate leads for potential clients in sectors like D2C,

E-commerce, FMCG, Fintech, and Retail.

● Develop and execute a targeted outbound sales strategy to secure high-value

media planning and buying mandates.

● Create compelling media proposals, tailored pitch decks, and business growth

strategies to win new accounts.

● Lead negotiations and close deals with high-growth brands looking for media

solutions on Meta, Google, OTT, and third-party ad platforms.

● Develop and maintain a robust pipeline of potential clients to drive continuous

business growth.

2. Client Engagement & Relationship Building

● Act as the face of Schbang’s media business in high-stakes client meetings and

industry networking events.

● Develop long-term, consultative relationships with CMOs, Marketing Heads, and Brand Managers of potential clients.

● Stay updated on industry trends and competitors to position Schbang as a leading media partner.

● Maintain strong relationships with media publishers, ad networks, and OTT

platforms to unlock exclusive inventory and collaboration opportunities.

3. Sales Strategy & Market Expansion

● Analyze market trends, competition, and client needs to refine Schbang’s media

sales and pricing strategy.

● Work closely with internal media teams to align sales efforts with execution

capabilities and ensure a smooth client onboarding process.

● Identify opportunities for cross-selling and upselling additional Schbang services,

including creative and influencer marketing.

● Track and report key business growth metrics, including lead conversion rates, deal

closures, and revenue targets.

Qualifications & Skills Required

3-4 years of experience in business development, media sales, or agency

growth roles with a focus on media planning and buying solutions.

Strong understanding of digital media ecosystems, including Meta, Google,

OTT platforms, and third-party ad networks.

Proven track record of winning large-scale media pitches and securing

high-value client accounts.

Ability to craft compelling sales decks, media strategies, and ROI-driven

proposals tailored to different brand needs.

Exceptional negotiation and persuasion skills, with experience closing deals in

the ₹50L-₹5Cr range.

Established network of brand decision-makers (CMOs, Marketing Heads, and

Media Buyers) is a plus.

Strong presentation, communication, and stakeholder management skills.

Ability to work in a fast-paced, target-driven environment with a passion for scaling

media businesses.

Why Join Schbang?

High-Growth Role: Be a key driver of 2x media business expansion. Strategic

Position: Work directly with leadership to shape the future of Schbang’s media vertical.

Industry Exposure: Engage with top brands, media partners, and decision-makers

in high-value deals.

Lucrative Earnings: Competitive salary + performance-based incentives.

Innovative Culture: Join one of India’s largest independent digital agencies, redefining marketing.

How to Apply?

Send your resume and a brief note on your biggest client wins to (your

email/contact details) with the subject “Application – Business Growth Manager

(Media)”.

Email :

WhatsApp :

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Manager – Digital Media Strategy

Description:

We are seeking a dynamic and results-driven Manager / Sr. Manager – Digital Media Strategy to lead digital strategy, solutioning, and governance across SEM, Social, and Programmatic channels. The ideal candidate will bring deep expertise in digital media, strong analytical acumen, and hands-on experience in crafting and executing growth strategies for healthcare clients.

The role involves Solutioning, GTM planning, client pitches, and strategic governance of digital initiatives to drive measurable business outcomes.

In an evolving landscape where Generative AI and LLMs are redefining digital media, this role demands a forward-thinking leader who stays ahead of emerging technologies and leverages AI-driven insights to enhance media performance and client value.

Must Have

Key Responsibilities

• Digital Solutioning: Design and deliver integrated media strategies across SEM, Social, and Programmatic platforms tailored to client objectives, especially within healthcare and pharma sectors.

• Go-To-Market Strategy: Develop and implement GTM frameworks for new campaigns, services, or digital offerings, aligning them with client goals and business KPIs.

• Governance & Excellence: Establish best practices, process frameworks, and governance models to ensure campaign quality, compliance, and performance consistency.

• Client Leadership: Serve as the primary digital strategy partner for clients, driving conversations around innovation, media effectiveness, and digital transformation.

• Strategic Pitches & Enablement: Lead solution design, develop persuasive pitch decks and presentations, and collaborate with business development teams to win new accounts.

• Performance Optimization: Oversee campaign performance reviews, translate insights into actionable strategies, and drive continuous improvement across teams and platforms.

Required Qualifications

• Minimum 12 years in digital marketing, with significant exposure to SEM, Social, and Programmatic advertising.

• Proven success managing and optimizing digital campaigns within the healthcare/pharma industry.

• Updated understanding of Generative AI, Large Language Models (LLMs), and AI-based marketing solutions, with the ability to apply them in digital strategy and campaign execution.

• Minimum 5 years of hands-on experience in solutioning, GTM planning, and digital strategy roles.

• Experience working with US and/or EU clients will be a strong advantage.

• Strong background in an agency environment with a track record of leading multi-channel campaigns.

• Deep understanding of SEM (Google Ads, Bing), Social (Meta, LinkedIn, Twitter, TikTok, Snapchat), and Programmatic platforms (DSPs, SSPs).

• Skilled at interpreting data, generating insights, and presenting results in a clear, actionable manner.

• Excellent stakeholder management, presentation, and team leadership skills.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

• Develop and execute a comprehensive social media strategy that aligns with overall marketing goals and brand positioning.
• Manage and grow the client's presence across key social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and emerging platforms.
• Create, curate, and schedule engaging, high-quality content (text, image, video) that resonates with the target audience and encourages interaction.
• Monitor social media channels for industry trends, competitor activities, and customer feedback, providing timely insights and responses.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, A/B testing, and performance optimization.
• Analyze social media performance metrics, generate regular reports, and use data to inform strategy adjustments and content planning.
• Build and nurture online communities, fostering positive engagement and managing customer service inquiries received via social media.
• Collaborate with internal teams (marketing, sales, product development) to ensure cohesive brand messaging and integrated campaign execution.
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Stay up-to-date with the latest social media tools, technologies, best practices, and algorithm changes.
• Manage crisis communication and reputation management on social media channels.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in social media marketing and management, with a proven track record of success.
• Demonstrated expertise in developing and implementing successful social media strategies for e-commerce brands.
• In-depth knowledge of major social media platforms, their features, algorithms, and advertising capabilities.
• Excellent copywriting, editing, and visual content creation skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, native platform insights).
• Strong understanding of SEO principles and how they relate to social media content.
• Creative thinking and a passion for staying ahead of digital trends.
• Excellent communication, collaboration, and project management skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience in paid social media advertising and campaign optimization.

Please note: This role would demand you to work under EST (Eastern Standard Time) as it's a US based project.

Media responsibilities:

1. Lead media strategy and planning, design campaign architectures, channel mix and measurement frameworks to deliver ROAS- and KPI-driven performance.

2. Create scalable ways of working, processes, tools and reporting standards to ensure consistent execution and optimization.

3. Hire, mentor and grow a high-performing team of planners, buyers and analysts; enable strong collaboration with creative, analytics and client servicing.

4. Act as the client-facing leader: translate business goals into media plans, present results and roadmaps, and drive continual improvement against targets.

5. Champion best-in-class, innovative media practices - drive experimentation, adopt new ad tech, develop proprietary playbooks and partnerships to keep the practice ahead of market trends.

Project management responsibilities

1. Efficiently create and manage project workflows from start to finish, ensuring all tasks are completed within specified timelines and budgets.

2. Conduct daily/weekly team meetings to track progress, and provide feedback for proactive problem-solving.

3. Support the implementation of a robust system to track assignments and monitor their progress, facilitating transparency and accountability within the team.

4. Study and apply learnings from analysis & research available with client and strategy teams to improve product/industry knowledge and optimize the delivery process.

Media

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, SA360 platform and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

PM

1. 6-7.5 years of industry experience and prior experience in managing a team will be preferred.

2. Previous experience in traffic management, project coordination, or a similar role in a digital agency is a plus.

3. Strong understanding of the digital industry. Required knowledge of social media and media amplification platforms. Understanding of the technicality of production processes involved is a plus.

4. Familiarity with project management software and digital platforms with exceptional organizational and multitasking skills.

5. Ability to work well under pressure in a fast-paced environment and Problem-solving abilities to make informed decisions.

• Develop, implement, and manage innovative social media strategies aligned with business goals and marketing objectives.
• Oversee the creation and curation of engaging, high-quality content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance analysis.
• Monitor social media trends, competitor activities, and audience sentiment, providing actionable insights and recommendations.
• Engage with online communities, respond to comments and messages, and foster positive relationships with followers.
• Analyze social media data and metrics (e.g., engagement, reach, conversions) to track performance, identify key trends, and optimize strategies.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.
• Develop and manage a social media content calendar, ensuring a consistent and timely posting schedule.
• Identify and build relationships with social media influencers and brand advocates.
• Stay up-to-date with the latest social media tools, technologies, and best practices.
• Report on social media performance to stakeholders, providing clear insights and strategic recommendations.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media marketing and strategy development, preferably within the e-commerce or digital marketing sector.
• Proven track record of successfully managing and growing social media channels for brands.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native analytics).
• Strong understanding of content creation, copywriting, and visual storytelling for social media.
• Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
• Exceptional communication, interpersonal, and collaboration skills.
• Creative mindset with a keen eye for detail and aesthetics.
• Demonstrated ability to work independently and manage multiple projects in a remote setting.

• Develop and implement a comprehensive, forward-thinking social media strategy aligned with overall business and marketing objectives.
• Oversee all social media channels, including content planning, creation, scheduling, and performance monitoring.
• Lead the creation of engaging and high-quality content across various formats (visuals, videos, copy) tailored for each platform.
• Manage and grow the brand's social media communities, fostering meaningful interactions and responding to inquiries and feedback.
• Develop and execute paid social media advertising campaigns to reach new audiences and drive specific marketing goals.
• Collaborate closely with marketing, PR, creative, and product teams to ensure cohesive brand messaging and integrated campaigns.
• Identify emerging social media trends, platforms, and technologies, and recommend adoption strategies.
• Analyze social media metrics and KPIs, providing regular reports on performance, insights, and recommendations for optimization.
• Manage influencer marketing programs, identifying and building relationships with relevant influencers.
• Stay informed about competitor social media activities and industry best practices.
• Lead, mentor, and develop a team of social media specialists and content creators.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
• Minimum of 6-8 years of experience in social media management and strategy, with a significant portion in a leadership role.
• Demonstrated success in developing and executing impactful social media campaigns for brands.
• Expertise in various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their respective analytics tools.
• Strong understanding of paid social media advertising strategies and budget management.
• Excellent copywriting, editing, and communication skills with a keen eye for visual storytelling.
• Proven ability to analyze data, generate insights, and make data-driven decisions.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and content creation software.
• Strong leadership and team management capabilities.
• Creative vision and a passion for building online communities.

• Develop and implement a cohesive, data-driven social media strategy aligned with business objectives and e-commerce goals.
• Oversee all aspects of social media channel management, including content planning, creation, scheduling, and community engagement.
• Lead the development and execution of innovative social media campaigns to drive brand visibility, engagement, and conversions.
• Monitor social media trends, emerging platforms, and competitor activities, providing strategic recommendations.
• Manage and optimize paid social media advertising campaigns to maximize ROI.
• Analyze social media performance metrics, generate insightful reports, and present findings to senior leadership.
• Collaborate with marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
• Manage and mentor a remote team of social media managers, content creators, and digital marketers.
• Develop and manage the social media budget effectively.
• Stay at the forefront of social commerce trends and best practices.
• Build relationships with influencers and brand advocates.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field; Master's degree is a plus.
• Minimum of 8 years of progressive experience in social media marketing and strategy, with at least 4 years in a leadership role.
• Demonstrated success in developing and executing social media strategies that have driven significant growth in engagement, followership, and e-commerce sales.
• Expertise across major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their respective advertising capabilities.
• Strong understanding of SEO, content marketing, and e-commerce principles.
• Excellent analytical skills with proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Proven leadership and team management skills, with experience managing remote teams.
• Exceptional communication, copywriting, and creative storytelling abilities.
• Strategic thinker with a passion for innovation and a results-oriented approach.
• Proficiency in content creation tools and video editing is an advantage.