3,758 Media Strategy jobs in India

Role Overview:

We’re looking for a Director – Brand & Social Media Strategy to lead brand storytelling and social media thinking for our clients. This is a leadership role for someone who lives and breathes brand narrative, understands the power of content in the digital world, and has deep experience with B2B and technology brands. You’ll work closely with clients and internal teams to build distinctive brand identities, engaging content ecosystems, and powerful social strategies that connect with enterprise audiences.

Key Responsibilities:

Lead the development of brand strategies, positioning frameworks, and narrative architecture for B2B technology clients.
Define and drive social media strategies across platforms—bringing together storytelling, content, and creative to engage decision-makers and build brand presence.
Translate complex technology offerings into compelling, human-centered stories.
Collaborate with cross-functional teams including strategy, content, design, and digital to bring brand strategies to life.
Provide strategic guidance to clients and act as a trusted brand advisor.
Manage and mentor a high-performing team of content writers, copy strategists, and designers.
Stay current with platform trends, content formats, and audience behavior across LinkedIn, YouTube, X, and emerging B2B social channels.

What We’re Looking For:

12+ years of experience in brand strategy, storytelling, and social media—preferably in B2B or technology sectors.
Strong grasp of enterprise marketing, tech buyer behavior, and content-led engagement.
Proven experience in building brand narratives and running integrated social campaigns for global audiences.
Hands-on experience leading cross-functional creative teams.
Agency background or experience working across multiple brands is a strong plus.
Exceptional communication, leadership, and stakeholder management skills.

Why Join Us:

Work with some of the world’s leading technology brands and visionary startups.
Opportunity to shape narratives that influence industries and executive conversations.
A creative, collaborative culture with space to innovate and grow.
Competitive compensation and a leadership role with high visibility.

Role Overview:

We’re looking for a Director – Brand & Social Media Strategy to lead brand storytelling and social media thinking for our clients. This is a leadership role for someone who lives and breathes brand narrative, understands the power of content in the digital world, and has deep experience with B2B and technology brands. You’ll work closely with clients and internal teams to build distinctive brand identities, engaging content ecosystems, and powerful social strategies that connect with enterprise audiences.

Key Responsibilities:

• Lead the development of brand strategies, positioning frameworks, and narrative architecture for B2B technology clients.
• Define and drive social media strategies across platforms—bringing together storytelling, content, and creative to engage decision-makers and build brand presence.
• Translate complex technology offerings into compelling, human-centered stories.
• Collaborate with cross-functional teams including strategy, content, design, and digital to bring brand strategies to life.
• Provide strategic guidance to clients and act as a trusted brand advisor.
• Manage and mentor a high-performing team of content writers, copy strategists, and designers.
• Stay current with platform trends, content formats, and audience behavior across , YouTube, X, and emerging B2B social channels.

What We’re Looking For:

• 12+ years of experience in brand strategy, storytelling, and social media—preferably in B2B or technology sectors.
• Strong grasp of enterprise marketing, tech buyer behavior, and content-led engagement.
• Proven experience in building brand narratives and running integrated social campaigns for global audiences.
• Hands-on experience leading cross-functional creative teams.
• Agency background or experience working across multiple brands is a strong plus.
• Exceptional communication, leadership, and stakeholder management skills.

Why Join Us:

• Work with some of the world’s leading technology brands and visionary startups.
• Opportunity to shape narratives that influence industries and executive conversations.
• A creative, collaborative culture with space to innovate and grow.
• Competitive compensation and a leadership role with high visibility.

ROLE SUMMARY:

The Planning Director, Integrated Media Strategy is responsible for supporting the integrated media strategy for Pfizer products and functioning as a key interface between commercial teams and media shared services. In doing so, this person will partner with commercial teams and the media agency to develop audience-centric, insight-driven media strategy and tactical plans across paid, owned, and earned media channels, aligned with the overall product marketing strategy. The ideal candidate is results-driven with a focus on helping to transform the CMO organization to achieve marketing excellence and deliver measurable financial results across the globe.

As part of a focused team responsible for centralized media outside the US, the Planning Director, Integrated Media Strategy must leverage strong cross-functional partnership abilities to collaborate effectively with a number of key business partners. They will have equal responsibility for both strategy and operations given the nature of the role and the need for consistent process globally.

ROLE RESPONSIBILITIES:

Function as the key representative of the media team within allocated region(s), acting as the main point of interface between the Global commercial teams and the media team

Ensure CoLab ways of working are followed & utilized in allocated region(s)

Develop deep understanding of Pfizer products and Therapeutic Area landscape, and manage media mix and budget allocation across platforms for different products

Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations

Adapt media strategy and optimize media mix based on new data and insight into campaign performance

Steward ex-US media investment across allocated region(s) and closely monitor budget allocation

Accountability for media performance and measurement with a focus on improving ROI

Serve as effective organization leader by influencing, managing and driving action of the efforts of team members to do outstanding work

Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential

QUALIFICATIONS:

Basic qualifications

Demonstrate extensive experience in Marketing or Media in a professional environment

Degree in Marketing or equivalent experience

Broad knowledge of the pharmaceutical industry and healthcare environment

Global media strategy experience in B2B and/or B2C capacity working on large brands similar in size to Pfizer

Understanding of data-driven media planning and buying approaches globally

Deep familiarity with media and vendor landscape and application of media trends in powering business results

Knowledge in customer journey mapping and messaging; paid, earned and owned media planning; media activation

Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech

Experience in generating demand through full-funnel performance marketing campaigns

Proven ability to work collaboratively across multiple teams

Exceptional interpersonal skills and mastery of working in a matrixed environment

Excellent communication skills; can articulate complex concepts to a diverse audience

Creative, innovative problem solver who leads with insights derived from data

Demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization

Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery

Strong writing, presentation and influencing skills

Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines

Superior organizational and management skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables

Ability to manage and coach direct reports and agile teams

Strong written & spoken English is a must

Preferred qualification

Experience with Social Platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc

Bilingual in widely spoken languages advantageous

Work Location Assignment:Flexible

Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

PLEASE READ THE REQUIREMENTS AND SALARY BRACKET BEFORE APPLYING

A Noida based NGO, Wishes and Blessings urgently requires an experienced FULL TIME Social Media Manager( strategy/ content/growth ) (based in Delhi)

KRA
1)Developing and Implementing social media strategy

2) Handling all media handles ( Facebook/ instagram/LinkedIn/YouTube)

3)Writing content for social media (captions/ hashtags)

3) Influencer marketing

4) Collaborations and contests

We are seeking a high performing and motivated individual to join our team in Delhi. The requirements are as follows:

- Bachelor’s degree.
- 2+ years of experience in working as a Social media manager (Working in a non-profit setup preferable
- Excellent command over written and spoken English.
- Ability to make reels/ stories
- Ability to work alone and stay motivated as well as work well in a team set-up.
- Excellent management skills.

Salary 23000-32000 per month depending upon experience and knowledge

Pls note Agencies are NOT eligible to apply.

DELHI BASED

Pay: ₹23,000.00 - ₹32,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

The person will be responsible for developing and implementing a comprehensive organic social media strategy that aligns with our business goals and enhances our brand visibility and engagement, as well as work closely with digital and field marketing teams to extend the strategy to paid campaigns.

This role requires a strategic thinker with a deep understanding of social media trends, a creative mindset, and the ability to lead a team to execute high-impact social media campaigns.

Location : Mumbai

Key Responsibilities:

· Develop and execute a holistic social media strategy and campaigns that aligns with the company's overall marketing and business objectives.

· Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.

· Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.

· Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company's strategy for crisis communication.

 Collaborate with cross-functional teams - including senior business stakeholders, field, service line and partner marketing teams, PR & media relations - to ensure alignment and integration of social media efforts.

· Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.

· Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

Desired Skills & Qualifications

· A minimum of 10 years' experience in social media management in a client-side or agency-side role. Experience across a diverse set of industries is preferred.

· Bachelor's degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable. 

· A portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.

· Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills - with the ability to inspire and motivate your team members and positively influence your peer group.

· A deep understanding of social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions.

· The ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.

· Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Content Strategy Analyst II
Summary:
Content Strategy and Development (CS&D) provides the technical and
operational information that customers and stakeholders need to do
business with Mastercard. CS&D is committed to driving the business goals
of Mastercard by maximizing the impact of content. We foster solutions to
provide the right content, to the right stakeholders, in the right format, at the
right time. We accomplish this goal by collaborating with business partners to
understand customer needs and deliver timely, high-quality information in a
wide range of media and languages.
Overview:
This position involves creating and delivering technical content and
publications about Mastercard products and services for our customers.
The position involves performing all stages of the processes to publish
technical content in online, mobile, and printed formats. It also includes
researching, evaluating, selecting, and implementing new enterprise-wide
processes and technologies.
- Are you passionate about technology and finding new ways of doing
things that challenge the status quo?
- Do you enjoy finding new solutions for delivering digital content?
- Do you enjoy working on a team that interfaces with business partners
across the globe?
Role:
- Work with cross functional Teams and multiple Business/Product Owners to
create and update technical content
- Ensure updates are made to content in accordance to the CS&D writing
standards
- Manage day-to-day writing and publishing needs to deliver content online for
consumption through multiple channels including Web and mobile
- Provide excellent customer service to our business partners and customers
- Author in XML or markdown, a tool utilized for content creation and editing
- Publish technical content to multiple platforms and output types, such as
PDF, HTML, and Wiki
All About You:
- Possesses strong organizational and time management skills
- Exhibit strong written and verbal communication skills
- Willingness to learn new technology programs and process to drive innovation
through ingenuity, creativity, and thoughtful risks
- Adaptable to dynamic change and ambiguity thriving in a fast-paced
environment
- Team player, with the ability to interact and consult with various levels
throughout the organization to cultivate and expand partnerships
- Exhibit the highest degree of professionalism, accountability, and
empowerment to drive results
- Experience with Microsoft Office products
- Basic understanding of DITA/XML, HTML, and PDF
- Basic knowledge with MSTP/Chicago/any other technical publication
guidelines
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Content Strategy Analyst II
Summary:
Content Strategy and Development (CS&D) provides the technical and
operational information that customers and stakeholders need to do
business with Mastercard. CS&D is committed to driving the business goals
of Mastercard by maximizing the impact of content. We foster solutions to
provide the right content, to the right stakeholders, in the right format, at the
right time. We accomplish this goal by collaborating with business partners to
understand customer needs and deliver timely, high-quality information in a
wide range of media and languages.
Overview:
This position involves creating and delivering technical content and
publications about Mastercard products and services for our customers.
The position involves performing all stages of the processes to publish
technical content in online, mobile, and printed formats. It also includes
researching, evaluating, selecting, and implementing new enterprise-wide
processes and technologies.
- Are you passionate about technology and finding new ways of doing
things that challenge the status quo?
- Do you enjoy finding new solutions for delivering digital content?
- Do you enjoy working on a team that interfaces with business partners
across the globe?
Job Posting Details
Role:
- Work with cross functional Teams and multiple Business/Product Owners to
create and update technical content
- Accountable for the successful completion of high-quality projects within the
technical writing function
- Ensure updates are made to content in accordance to the CS&D writing
standards
- Manage day-to-day writing and publishing needs to deliver content online for
consumption through multiple channels including Web and mobile
- Provide excellent customer service to our business partners and customers
- Author in XML or markdown, a tool utilized for content creation and editing
- Publish technical content to multiple platforms and output types, such as
PDF, HTML, Wiki, and online help file generation
All About You:
- Possesses strong organizational and time management skills
- Exhibit strong written and verbal communication skills
- Technologically savvy, spearheading innovation through ingenuity, creativity,
and thoughtful risks
- Adaptable to dynamic change and ambiguity thriving in a fast-paced
environment
- Ability to identify process improvement opportunities
- Team player, ability to interact and consult with various levels throughout the
organization to cultivate and expand partnerships
- Exhibit the highest degree of professionalism, accountability, and
empowerment to drive results
- Basic working understanding of content localization
- Ability to work independently including the ability to problem-solve and
troubleshoot
- Experience with Microsoft Office products
- Experience with or prepared to learn content management system (CMS) and
other authoring tools, such as Ixiasoft, Oxygen, XML, xMetal, Visual Studio
Code
- Basic understanding of DITA/XML, HTML, and PDF
- Familiarity with taxonomy and entitlements within HTML, Markdown, and XML
- Willingness to learn and expand knowledge of Information Architecture
- Willingness to mentor and train peers
- Experience with MSTP/Chicago/any other technical publication guidelines
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.