1,712 Media Strategy jobs in India

• Develop and implement a comprehensive social media and content marketing strategy aligned with business objectives.
• Oversee the creation, curation, and distribution of engaging and high-quality content across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube, blogs).
• Lead and mentor a team of social media managers, content writers, graphic designers, and video producers.
• Define and manage the brand's voice, tone, and visual identity across all digital channels.
• Develop and manage the editorial calendar, ensuring a consistent flow of relevant and timely content.
• Monitor social media trends, platform updates, and competitor activities to identify opportunities and threats.
• Implement strategies to grow followership, engagement, and reach across all social media platforms.
• Analyze social media and content performance metrics, providing regular reports with actionable insights to senior management.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Collaborate with marketing, product, and PR teams to ensure integrated campaigns and consistent messaging.
• Foster a positive and interactive online community, responding to comments and messages promptly and professionally.
• Stay abreast of emerging trends and technologies in social media, content marketing, and digital communication.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8+ years of experience in social media management and content strategy, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing large-scale social media and content campaigns.
• Expertise in various social media platforms, analytics tools (e.g., Google Analytics, social media native analytics), and content management systems.
• Strong understanding of SEO principles and how content impacts search rankings.
• Exceptional leadership, team management, and communication skills.
• Creative thinking and storytelling abilities.
• Proven ability to analyze data and translate insights into strategic actions.
• Experience managing budgets and external agencies.

• Develop, implement, and manage innovative social media strategies aligned with business goals and marketing objectives.
• Oversee the creation and curation of engaging, high-quality content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance analysis.
• Monitor social media trends, competitor activities, and audience sentiment, providing actionable insights and recommendations.
• Engage with online communities, respond to comments and messages, and foster positive relationships with followers.
• Analyze social media data and metrics (e.g., engagement, reach, conversions) to track performance, identify key trends, and optimize strategies.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.
• Develop and manage a social media content calendar, ensuring a consistent and timely posting schedule.
• Identify and build relationships with social media influencers and brand advocates.
• Stay up-to-date with the latest social media tools, technologies, and best practices.
• Report on social media performance to stakeholders, providing clear insights and strategic recommendations.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media marketing and strategy development, preferably within the e-commerce or digital marketing sector.
• Proven track record of successfully managing and growing social media channels for brands.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native analytics).
• Strong understanding of content creation, copywriting, and visual storytelling for social media.
• Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
• Exceptional communication, interpersonal, and collaboration skills.
• Creative mindset with a keen eye for detail and aesthetics.
• Demonstrated ability to work independently and manage multiple projects in a remote setting.

• Develop and implement a comprehensive, forward-thinking social media strategy aligned with overall business and marketing objectives.
• Oversee all social media channels, including content planning, creation, scheduling, and performance monitoring.
• Lead the creation of engaging and high-quality content across various formats (visuals, videos, copy) tailored for each platform.
• Manage and grow the brand's social media communities, fostering meaningful interactions and responding to inquiries and feedback.
• Develop and execute paid social media advertising campaigns to reach new audiences and drive specific marketing goals.
• Collaborate closely with marketing, PR, creative, and product teams to ensure cohesive brand messaging and integrated campaigns.
• Identify emerging social media trends, platforms, and technologies, and recommend adoption strategies.
• Analyze social media metrics and KPIs, providing regular reports on performance, insights, and recommendations for optimization.
• Manage influencer marketing programs, identifying and building relationships with relevant influencers.
• Stay informed about competitor social media activities and industry best practices.
• Lead, mentor, and develop a team of social media specialists and content creators.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
• Minimum of 6-8 years of experience in social media management and strategy, with a significant portion in a leadership role.
• Demonstrated success in developing and executing impactful social media campaigns for brands.
• Expertise in various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their respective analytics tools.
• Strong understanding of paid social media advertising strategies and budget management.
• Excellent copywriting, editing, and communication skills with a keen eye for visual storytelling.
• Proven ability to analyze data, generate insights, and make data-driven decisions.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and content creation software.
• Strong leadership and team management capabilities.
• Creative vision and a passion for building online communities.

• Develop and implement a cohesive, data-driven social media strategy aligned with business objectives and e-commerce goals.
• Oversee all aspects of social media channel management, including content planning, creation, scheduling, and community engagement.
• Lead the development and execution of innovative social media campaigns to drive brand visibility, engagement, and conversions.
• Monitor social media trends, emerging platforms, and competitor activities, providing strategic recommendations.
• Manage and optimize paid social media advertising campaigns to maximize ROI.
• Analyze social media performance metrics, generate insightful reports, and present findings to senior leadership.
• Collaborate with marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
• Manage and mentor a remote team of social media managers, content creators, and digital marketers.
• Develop and manage the social media budget effectively.
• Stay at the forefront of social commerce trends and best practices.
• Build relationships with influencers and brand advocates.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field; Master's degree is a plus.
• Minimum of 8 years of progressive experience in social media marketing and strategy, with at least 4 years in a leadership role.
• Demonstrated success in developing and executing social media strategies that have driven significant growth in engagement, followership, and e-commerce sales.
• Expertise across major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their respective advertising capabilities.
• Strong understanding of SEO, content marketing, and e-commerce principles.
• Excellent analytical skills with proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Proven leadership and team management skills, with experience managing remote teams.
• Exceptional communication, copywriting, and creative storytelling abilities.
• Strategic thinker with a passion for innovation and a results-oriented approach.
• Proficiency in content creation tools and video editing is an advantage.

• Develop and implement a comprehensive, multi-platform social media strategy aligned with overall business and e-commerce objectives.
• Oversee the creation, curation, and management of engaging and relevant content across all social channels (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
• Define key performance indicators (KPIs) for social media campaigns and track, analyze, and report on performance using social media analytics tools.
• Manage social media advertising budgets and optimize campaigns for maximum ROI, including paid social media initiatives.
• Build and nurture an online community, fostering engagement, responding to comments and messages, and managing brand reputation.
• Collaborate with cross-functional teams, including marketing, product, sales, and customer service, to ensure cohesive brand messaging and campaigns.
• Stay ahead of social media trends, emerging platforms, and new technologies, recommending innovative approaches.
• Develop and execute influencer marketing strategies to expand reach and credibility.
• Manage and mentor a team of social media specialists and content creators.
• Develop crisis communication plans for social media to effectively handle negative feedback or PR issues.
• Conduct competitive analysis to identify best practices and opportunities within the social media landscape.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred.
• 8+ years of progressive experience in social media marketing and strategy, with at least 3 years in a leadership or management role.
• Proven success in developing and executing social media strategies that have driven significant brand growth and engagement for e-commerce businesses.
• Expertise in all major social media platforms, their algorithms, best practices, and advertising capabilities.
• Strong understanding of social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) and reporting.
• Excellent content creation and storytelling skills, with a keen eye for aesthetics and brand voice.
• Demonstrated experience with influencer marketing programs.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to manage complex projects, think strategically, and adapt to a rapidly evolving digital landscape.
• Experience working in a remote-first environment and managing distributed teams.
• Proficiency in graphic design tools or video editing software is a plus.

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Manager – Digital Media Strategy

Description:

We are seeking a dynamic and results-driven Manager / Sr. Manager – Digital Media Strategy to lead digital strategy, solutioning, and governance across SEM, Social, and Programmatic channels. The ideal candidate will bring deep expertise in digital media, strong analytical acumen, and hands-on experience in crafting and executing growth strategies for healthcare clients.

The role involves Solutioning, GTM planning, client pitches, and strategic governance of digital initiatives to drive measurable business outcomes.

In an evolving landscape where Generative AI and LLMs are redefining digital media, this role demands a forward-thinking leader who stays ahead of emerging technologies and leverages AI-driven insights to enhance media performance and client value.

Must Have

Key Responsibilities

• Digital Solutioning: Design and deliver integrated media strategies across SEM, Social, and Programmatic platforms tailored to client objectives, especially within healthcare and pharma sectors.

• Go-To-Market Strategy: Develop and implement GTM frameworks for new campaigns, services, or digital offerings, aligning them with client goals and business KPIs.

• Governance & Excellence: Establish best practices, process frameworks, and governance models to ensure campaign quality, compliance, and performance consistency.

• Client Leadership: Serve as the primary digital strategy partner for clients, driving conversations around innovation, media effectiveness, and digital transformation.

• Strategic Pitches & Enablement: Lead solution design, develop persuasive pitch decks and presentations, and collaborate with business development teams to win new accounts.

• Performance Optimization: Oversee campaign performance reviews, translate insights into actionable strategies, and drive continuous improvement across teams and platforms.

Required Qualifications

• Minimum 12 years in digital marketing, with significant exposure to SEM, Social, and Programmatic advertising.

• Proven success managing and optimizing digital campaigns within the healthcare/pharma industry.

• Updated understanding of Generative AI, Large Language Models (LLMs), and AI-based marketing solutions, with the ability to apply them in digital strategy and campaign execution.

• Minimum 5 years of hands-on experience in solutioning, GTM planning, and digital strategy roles.

• Experience working with US and/or EU clients will be a strong advantage.

• Strong background in an agency environment with a track record of leading multi-channel campaigns.

• Deep understanding of SEM (Google Ads, Bing), Social (Meta, LinkedIn, Twitter, TikTok, Snapchat), and Programmatic platforms (DSPs, SSPs).

• Skilled at interpreting data, generating insights, and presenting results in a clear, actionable manner.

• Excellent stakeholder management, presentation, and team leadership skills.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.