66 Media Companies jobs in India

Planning Director, Integrated Media Strategy

Mumbai, Maharashtra Pfizer

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Job Description

ROLE SUMMARY:

The Planning Director, Integrated Media Strategy is responsible for supporting the integrated media strategy for Pfizer products and functioning as a key interface between commercial teams and media shared services. In doing so, this person will partner with commercial teams and the media agency to develop audience-centric, insight-driven media strategy and tactical plans across paid, owned, and earned media channels, aligned with the overall product marketing strategy. The ideal candidate is results-driven with a focus on helping to transform the CMO organization to achieve marketing excellence and deliver measurable financial results across the globe.

As part of a focused team responsible for centralized media outside the US, the Planning Director, Integrated Media Strategy must leverage strong cross-functional partnership abilities to collaborate effectively with a number of key business partners. They will have equal responsibility for both strategy and operations given the nature of the role and the need for consistent process globally.

ROLE RESPONSIBILITIES:

  • Function as the key representative of the media team within allocated region(s), acting as the main point of interface between the Global commercial teams and the media team
  • Ensure CoLab ways of working are followed & utilized in allocated region(s)
  • Develop deep understanding of Pfizer products and Therapeutic Area landscape, and manage media mix and budget allocation across platforms for different products
  • Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations
  • Adapt media strategy and optimize media mix based on new data and insight into campaign performance
  • Steward ex-US media investment across allocated region(s) and closely monitor budget allocation
  • Accountability for media performance and measurement with a focus on improving ROI
  • Serve as effective organization leader by influencing, managing and driving action of the efforts of team members to do outstanding work
  • Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential
  • QUALIFICATIONS:

    Basic qualifications

  • Demonstrate extensive experience in Marketing or Media in a professional environment
  • Degree in Marketing or equivalent experience
  • Broad knowledge of the pharmaceutical industry and healthcare environment
  • Global media strategy experience in B2B and/or B2C capacity working on large brands similar in size to Pfizer
  • Understanding of data-driven media planning and buying approaches globally
  • Deep familiarity with media and vendor landscape and application of media trends in powering business results
  • Knowledge in customer journey mapping and messaging; paid, earned and owned media planning; media activation
  • Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
  • Experience in generating demand through full-funnel performance marketing campaigns
  • Proven ability to work collaboratively across multiple teams
  • Exceptional interpersonal skills and mastery of working in a matrixed environment
  • Excellent communication skills; can articulate complex concepts to a diverse audience
  • Creative, innovative problem solver who leads with insights derived from data
  • Demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
  • Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
  • Strong writing, presentation and influencing skills
  • Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
  • Superior organizational and management skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
  • Ability to manage and coach direct reports and agile teams
  • Strong written & spoken English is a must
  • Preferred qualification

  • Experience with Social Platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc
  • Bilingual in widely spoken languages advantageous

  • Work Location Assignment:Flexible


    Work Location Assignment: Hybrid

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research
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    Associate Director-Social Media Strategy |Global Tech Process

    230532 Riverforest Connections Private Limited

    Posted 368 days ago

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    Permanent

    The person will be responsible for developing and implementing a comprehensive organic social media strategy that aligns with our business goals and enhances our brand visibility and engagement, as well as work closely with digital and field marketing teams to extend the strategy to paid campaigns.

    This role requires a strategic thinker with a deep understanding of social media trends, a creative mindset, and the ability to lead a team to execute high-impact social media campaigns.

    Location : Mumbai

    Key Responsibilities:

    · Develop and execute a holistic social media strategy and campaigns that aligns with the company's overall marketing and business objectives.

    · Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.

    · Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.

    · Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company's strategy for crisis communication.

     Collaborate with cross-functional teams - including senior business stakeholders, field, service line and partner marketing teams, PR & media relations - to ensure alignment and integration of social media efforts.

    · Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.

    · Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

    Desired Skills & Qualifications

    · A minimum of 10 years' experience in social media management in a client-side or agency-side role. Experience across a diverse set of industries is preferred.

    · Bachelor's degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable. 

    · A portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.

    · Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills - with the ability to inspire and motivate your team members and positively influence your peer group.

    · A deep understanding of social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions.

    · The ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.

    · Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage.

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    Media Relations Coordinator

    Bengaluru, Karnataka CGI

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    Position Description:

    Title: Media Relations Coordinator
    Location: Bangalore
    Shift: UK Shift
    Experience: 3+ Years of relevant experience in reporting, detailed orientation, Communication skills

    Key responsibilities
    Global media activities

    • Provide support to help Media Relations colleagues protect and enhance CGI’s reputation.
    • Maintain global media relations processes, a press release pipeline, guidelines, best practices, and tools to drive the adoption of impactful and globally coordinated media strategies.
    • Handle the creation and dissemination of a daily press review, as well as weekly, monthly and quarterly reports that highlight the impact of media relations across geographies.
    • Review and align press releases, ensuring that CGI style, tone of voice, messaging and guidelines are correctly reflected, and appropriate governance and compliance have been applied.
    • Coordinate the development of media kits for strategic press releases, campaigns, and initiatives to align approach and messaging.
    • Support the team in the development of PowerPoint presentations and other assets as needed.

    Key skills & competencies

    • Ability to manage concurrent tasks and quickly adapt to changing circumstances.
    • Demonstrated ability to work calmly under pressure, handle sensitive information and maintain confidentiality and effective judgment, particularly on tight timelines.
    • Ability to develop new processes and continually refine them.
    • Team player with the ability to work collaboratively across internal teams and geographies while taking into consideration cultural differences.
    • Conscientious and detail oriented.

    Required qualifications and experience

    • Bachelor’s degree in public relations, marketing, communications, or related field.
    • A minimum of 3 years’ experience in a similar role, ideally in a professional services, technology, or related industry.
    • Exceptional written and spoken English.
    • PowerPoint proficiency preferred.

    Skills:

  • Market Risk Management
  • Marketing Comm & Promotion
  • Marketing Strategy & Policy
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    Media Relations Associate

    Bengaluru, Karnataka Cision Canada

    Posted today

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    Career
    Details Media Relations Associate Bangalore, India Global Distribution Regular Hybrid APPLY FOR THIS JOB At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. As a valuable member of our Media Relations Team, your primary focus will be to retain and develop the presence of Newswire clients’ press releases in the media. The team you will be part of improve and expand our distribution network across Europe, Middle East, Africa and India to maximize the reach of our customer’s press releases. We have our presence in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud.
    Duties and responsibilities: Cultivate and manage ongoing relationships with journalists, editors, bloggers, and influencers to expand partnership opportunities
    Maintain and increase the presence of our news feeds on target publications and websites
    Respond to sales queries in a timely and accurate manner
    Participate in departmental tasks and projects, ensuring successful completion of your task
    Ensure the quality standards of service are achieved Essential Skills and Experience: Experience in Media Research/ PR
    Strong interest and knowledge of the India media landscape and knowledge of practices and requirements
    Fluency in English and Hindi.
    Excellent written, verbal and interpersonal communications skills
    Computer literate (MS Office)
    Ability to prioritize
    Motivated self-starter with the ability to self-manage
    Teamwork Key internal relationships: Work closely with our sales, content development, product and global media relations teams.
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    Media Relations Officer

    Thiruvananthapuram, Kerala Pankajakasthuri Herbals India (P) Ltd.

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    **About Us**

    Our story begins in 1988, when a Visionary and Industry Leader initiated the legacy of Pankajakasthuri, an iconic institution that is a household name now in every part of south India. Armored by a portfolio of life transforming remedies, this thirty-five-year-old Ayurveda company assures true wellbeing to our Body, Mind and Spirit

    **JD-Media Executive**

    We are looking for an experienced Media Executive to execute the planned advertising campaigns. If you have previous Marketing experience in building a brand, we would like to meet you. To be successful in this role, you should be familiar with different media types, from offline to online mediums. Ultimately, you should execute the plans to increase the public’s interest in our products/services through thoughtful media campaigns and ensure the plans are falling in the right place.

    **Responsibilities**
    - Execute the best media mix for promotional strategies
    - Coordinate the Print & TV Ad Material design and execution.
    - Monitor online and offline ad campaigns (e.g. TV, Newspaper, Radio, Other print mediums)
    - Regularly report advertising campaign results (including effectiveness and costs)
    - Optimize the campaign effectiveness for varying audiences and channels
    - Execute and review the campaigns and daily activities in collaboration with the Marketing Team
    - Negotiate with media channels to close competitive deals
    - Maintain office documents and invoice generations
    - An analytical mind with an aptitude for statistics and math
    - Build long-term relationships with vendors & media firms, influencers etc to promote our brand

    **Requirements**:

    - Proven work experience as a Media Executive or similar role
    - Knowledge of different types of media channels
    - Demonstrable experience with building effective advertising campaigns
    - Familiarity with media operations
    - Working knowledge of analytics tools
    - Experience with budget planning and execution
    - Ability to manage and combine data
    - Strong decision-making skills
    - Excellent communication skills

    **Salary**: ₹11,606.12 - ₹24,214.83 per month

    **Benefits**:

    - Food provided
    - Health insurance
    - Provident Fund

    Schedule:

    - Day shift

    Ability to commute/relocate:

    - Thiruvananthapuram - 695575, Kerala: Reliably commute or planning to relocate before starting work (required)

    **Experience**:

    - total work: 1 year (preferred)

    **Speak with the employer**
    +91
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    Media Relations Executive

    Mohali, Punjab NewsVoir

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    **Executive - Media Relations**

    As the **Executive - Media Relations,** you will be responsible for managing relationships with editors and journalists, forging content alliances/associations with publications and media houses, and media follow-ups.

    **Responsibilities entail**:

    - **Identify the relevant media partners - **put together a list of news agencies, print, online and broadcast publications who NewsVoir should partner/work with
    - **Manage and grow relationships **with senior editors and journalists across news agencies, print, online (including blogs) and broadcast media, to ensure as far as possible that they carry and effectively use NewsVoir news feeds
    - **Contribute towards marketing and media relations efforts for brand NewsVoir**
    - **Work closely with the management and media relations team **for effective implementation of best practices to ensure best in class media relations and journalist engagement.

    Qualifications and Education Requirements:
    Preferred Skills:
    Background with PR Agency, interactive/digital agency, will be an added advantage

    **Company Profile**

    **NewsVoir, is part of ClickStream Media Pvt Ltd. **A unique proposition, NewsVoir distribution combines the power of public relations, branding, SEO, online and digital visibility, all packed together and delivered in the most transparent and cost-effective manner.

    We have catered to over 1,200 leading brands, including many of the Fortune 500 companies, and assisted them with their media outreach and press release distribution needs across the country. Our news distribution reach includes:

    - Leading national news agencies and syndication platforms - PTI, IANS, ANI, Reuters, Bloomberg, Factiva
    - Print publications - editorial desks and beat journalists across mainlines, financial and trade publications, for English and regional media
    - Online publications - news & information portals and trade verticals
    - Broadcast media - editorial desks and beat journalists

    **Job Types**: Full-time, Permanent

    Pay: ₹13,000.00 - ₹18,000.00 per month

    **Benefits**:

    - Cell phone reimbursement

    Schedule:

    - Morning shift
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