1,087 Media Planner jobs in India

Digital Media Planner

Mumbai, Maharashtra Omnicom Media Group India

Posted 14 days ago

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Job Description

We Are Hiring | Digital Media Planning | Mumbai



We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.


Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai


Job Responsibilities


  • Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
  • Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
  • Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
  • Guide the team and provide direction on campaign planning, implementation and delivery
  • Handle client queries and proactively address ad hoc requests related to digital media plan implementation
  • Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
  • Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
  • Work on integrated pitches through cross functional team work and collaboration
  • Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
  • Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
  • Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
  • Stay abreast with latest developments and best practices in the area of digital media communication
  • Participate in industry awards and forums to build awareness and recognition for brand OMG India
This advertiser has chosen not to accept applicants from your region.

Digital Media Planner

Mumbai, Maharashtra Omnicom Media Group India

Posted today

Job Viewed

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Job Description

We Are Hiring | Digital Media Planning | Mumbai

We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.

Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai

Job Responsibilities

  • Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
  • Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
  • Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
  • Guide the team and provide direction on campaign planning, implementation and delivery
  • Handle client queries and proactively address ad hoc requests related to digital media plan implementation
  • Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
  • Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
  • Work on integrated pitches through cross functional team work and collaboration
  • Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
  • Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
  • Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
  • Stay abreast with latest developments and best practices in the area of digital media communication
  • Participate in industry awards and forums to build awareness and recognition for brand OMG India
This advertiser has chosen not to accept applicants from your region.

Digital Media Planner

Mumbai, Maharashtra Omnicom Media Group India

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

We Are Hiring | Digital Media Planning | Mumbai



We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.


Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai


Job Responsibilities


  • Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
  • Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
  • Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
  • Guide the team and provide direction on campaign planning, implementation and delivery
  • Handle client queries and proactively address ad hoc requests related to digital media plan implementation
  • Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
  • Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
  • Work on integrated pitches through cross functional team work and collaboration
  • Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
  • Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
  • Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
  • Stay abreast with latest developments and best practices in the area of digital media communication
  • Participate in industry awards and forums to build awareness and recognition for brand OMG India
This advertiser has chosen not to accept applicants from your region.

Digital Media Planner

Mumbai, Maharashtra Omnicom Media Group India

Posted today

Job Viewed

Tap Again To Close

Job Description

We Are Hiring | Digital Media Planning | Mumbai



We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.


Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai


Job Responsibilities


  • Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
  • Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
  • Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
  • Guide the team and provide direction on campaign planning, implementation and delivery
  • Handle client queries and proactively address ad hoc requests related to digital media plan implementation
  • Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
  • Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
  • Work on integrated pitches through cross functional team work and collaboration
  • Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
  • Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
  • Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
  • Stay abreast with latest developments and best practices in the area of digital media communication
  • Participate in industry awards and forums to build awareness and recognition for brand OMG India
This advertiser has chosen not to accept applicants from your region.

Senior Digital Media Planner

390001 Vadodara, Gujarat ₹78000 Annually WhatJobs

Posted 3 days ago

Job Viewed

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Job Description

full-time
Our client, a forward-thinking media and communications agency, is seeking an experienced Senior Digital Media Planner to develop and execute strategic digital media campaigns for a diverse clientele. This is a fully remote position, allowing you to leverage your expertise to drive impactful campaigns from anywhere. As a Senior Digital Media Planner, you will be responsible for researching, planning, and purchasing digital advertising space across various platforms, including social media, search engines, programmatic display, and video networks. Your goal will be to maximize campaign reach, engagement, and ROI while aligning with client objectives and budgets. You will conduct thorough market research, identify target audiences, and select the most effective media channels to reach them. Key responsibilities include developing detailed media plans, negotiating rates with media vendors, and overseeing the execution and optimization of campaigns. You will track campaign performance using analytics tools, generate insightful reports, and provide strategic recommendations for future media investments. The ideal candidate will possess a strong understanding of the digital media landscape, proficiency with media planning and buying tools, and excellent analytical and critical thinking skills. Proven experience in developing and managing successful digital media campaigns is essential. Strong communication and presentation skills are required to effectively present media strategies to clients and internal teams. We are looking for a creative, data-driven individual passionate about delivering measurable results and staying ahead of industry trends. This remote role offers an exciting opportunity to work with a dynamic team and contribute to the success of leading brands.
This advertiser has chosen not to accept applicants from your region.

Media Planner

Bengaluru, Karnataka Kapiva

Posted 8 days ago

Job Viewed

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Job Description

Location: Bengaluru

Experience: 3-5 years in digital media planning and buying

Budget Experience: ₹1 Cr+ monthly digital budgets


About Kapiva

Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. As we expand our brand footprint, we’re seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level.


Role Summary

We are seeking a media buyer with a proven track record of executing large-scale digital

branding campaigns. This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. The ideal candidate will have experience managing high- budget campaigns (₹ Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.


Key Responsibilities

● Strategize, plan, and execute high-budget digital branding campaigns across Google Ads

(YouTube, Display), Meta, Programmatic, and OTT platforms.

● Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall,

engagement, and perception.

● Build detailed media plans and forecasts in alignment with brand goals, product launches, and

seasonal marketing initiatives.

● Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and

optimal delivery.

● Monitor campaign performance in real time, identify optimization opportunities, and adjust

strategies to maximize impact.

● Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.

● Build and maintain relationships with media platforms, publishers, and agency partners.

● Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive

innovation in brand media planning.


Must-Have Qualifications

● 3+ years of experience in digital media buying with a strong emphasis on branding/awareness

campaigns.

● Proven ability to manage large budgets (₹1 Cr+/month) and de er measurable brand

outcomes.

● Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.

● Strong understanding of media strategy, funnel-based planning, audience segmentation, and

brand metrics.

● Excellent data analysis and interpretation skills, with proficiency in using platforms like Google

Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.

● Exceptional storytelling and presentation skills – ability to translate complex results into

actionable insights for leadership teams.

● Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand

safety tools.

● Prior experience working in media agencies on digital executions.


Preferred Skills:

● Experience in FMCG/D2C categories or working with digital-first consumer brands.

● Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies).

● Strong negotiation skills and experience managing vendor/platform relationships.

This advertiser has chosen not to accept applicants from your region.

Media Planner

Bengaluru, Karnataka Kapiva

Posted today

Job Viewed

Tap Again To Close

Job Description

Location: Bengaluru

Experience: 3-5 years in digital media planning and buying

Budget Experience: ₹1 Cr+ monthly digital budgets

About Kapiva

Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. As we expand our brand footprint, we’re seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level.

Role Summary

We are seeking a media buyer with a proven track record of executing large-scale digital

branding campaigns. This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. The ideal candidate will have experience managing high- budget campaigns (₹ Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.

Key Responsibilities

● Strategize, plan, and execute high-budget digital branding campaigns across Google Ads

(YouTube, Display), Meta, Programmatic, and OTT platforms.

● Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall,

engagement, and perception.

● Build detailed media plans and forecasts in alignment with brand goals, product launches, and

seasonal marketing initiatives.

● Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and

optimal delivery.

● Monitor campaign performance in real time, identify optimization opportunities, and adjust

strategies to maximize impact.

● Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.

● Build and maintain relationships with media platforms, publishers, and agency partners.

● Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive

innovation in brand media planning.

Must-Have Qualifications

● 3+ years of experience in digital media buying with a strong emphasis on branding/awareness

campaigns.

● Proven ability to manage large budgets (₹1 Cr+/month) and de er measurable brand

outcomes.

● Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.

● Strong understanding of media strategy, funnel-based planning, audience segmentation, and

brand metrics.

● Excellent data analysis and interpretation skills, with proficiency in using platforms like Google

Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.

● Exceptional storytelling and presentation skills – ability to translate complex results into

actionable insights for leadership teams.

● Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand

safety tools.

● Prior experience working in media agencies on digital executions.

Preferred Skills:

● Experience in FMCG/D2C categories or working with digital-first consumer brands.

● Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies).

● Strong negotiation skills and experience managing vendor/platform relationships.

This advertiser has chosen not to accept applicants from your region.
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Media Planner

400001 Mumbai, Maharashtra ₹60000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a leading media and advertising agency, is seeking a talented Media Planner to join their strategic team. This role operates on a hybrid model, requiring a balance of in-office collaboration and remote work. As a Media Planner, you will be responsible for developing and executing effective media plans across various channels to meet client advertising objectives. Your core duties will include conducting market research, analyzing consumer behavior, and identifying the most suitable media outlets for campaigns. You will work closely with account managers and creative teams to ensure media strategies align with overall campaign goals. Responsibilities also encompass media buying, budget management, and performance tracking, including analyzing campaign results and providing recommendations for optimization. A strong understanding of media metrics, digital advertising platforms, and traditional media channels is essential. The ideal candidate will possess excellent analytical, communication, and organizational skills, with a keen eye for detail. Proficiency in media planning software and a solid grasp of marketing principles are required. This position offers an exciting opportunity to shape impactful advertising campaigns and contribute to the success of diverse clients. If you are a creative and analytical thinker passionate about media strategy, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Media planner

Bengaluru, Karnataka dentsu

Posted today

Job Viewed

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Job Description

Job Description:

Role Summary  - Media Planner

As a part of Media Planning team , you will spearhead the development and implementation of sophisticated, integrated media strategies that drive measurable client success and business growth. In this pivotal role, you will oversee substantial media investments across multiple channels, provide strategic leadership to a team of planners, and foster collaborative relationships with internal departments and external media partners. Your data-driven approach will ensure campaigns are not only efficient and effective but also perfectly aligned with client objectives and evolving market dynamics.

Key Responsibilities

Strategic Involvement

  • Architect and execute comprehensive end-to-end media strategies encompassing digital, offline, performance, and programmatic channels for assigned brands or accounts

  • Transform complex client objectives and audience insights into innovative media approaches that maximize ROI while meeting specific KPIs

  • Pioneer omnichannel planning frameworks that ensure seamless consumer experiences across the entire customer journey

  • Drive strategic pivots when necessary, based on real-time campaign performance data and changing market conditions

  • Budget & Financial Management

  • Strategically manage and optimize annual media budgets of $3 million+ , ensuring efficient allocation across platforms and channels

  • Develop detailed media investment scenarios to help clients understand potential outcomes across different spending levels

  • Create and implement pacing and budget allocation frameworks that maximize performance while maintaining fiscal responsibility

  • Collaborate with finance teams to establish consistent spend recognition procedures

  • Develop and maintainaccurate financial forecasting models for client campaigns

  • Cross-Functional Collaboration

  • Orchestrate seamless collaboration with analytics, programmatic, SEO/SEM, creative, and client services teams to build truly integrated media plans

  • Facilitate regular cross-departmental planning sessions to ensure alignment on campaign objectives and execution

  • Partner with data science teams to develop advanced attribution models that accurately measure channel performance and inform optimization decisions

  • Coordinate closely with buying and ad operations teams to ensure flawless campaign implementation

  • Insights & Innovation

  • Conduct comprehensive competitive analysis and media landscape assessments to identify strategic opportunities and threats

  • Stay at the forefront of consumer behavior trends and media consumption patterns to inform forward-thinking recommendations

  • Lead rigorous post-campaign analysis to extract actionable insights for future planning cycles

  • Develop test-and-learn frameworks to systematically explore new channels, formats, and targeting approaches

  • Vendor & Partnership Management

  • Build and maintain strong relationships with platforms such as Google, Meta, TikTok, and premium publishers.

  • Negotiate advantageous rates, value-adds, and strategic partnerships to maximize client investment impact

  • Evaluate and onboard emerging media platforms that align with audience behaviors and client objectives

  • Secure early access to beta programs and exclusive advertising opportunities through proactive partnership development

  • Client Communication & Reporting

  • Lead compelling presentations of media strategies, plans, and performance to senior client stakeholders

  • Present insightful Quarterly Business Reviews (QBRs) that demonstrate campaign value and strategic thinking

  • Develop clear, impactful performance dashboards and reporting frameworks that effectively communicate results

  • Translate complex media metrics into business outcomes that resonate with C-suite executives

  • Compliance & Sustainability

  • Ensure all media plans adhere to rigorous brand safety guidelines and regulatory compliance standards

  • Implement media sustainability initiatives including carbon impact assessment via Scope3 methodology

  • Establish protocols for fraud prevention and viewability standards across all digital investments

  • Maintain thorough documentation of planning decisions and partner agreements for audit purposes

  • Qualifications & Experience

  • Bachelor's degree in Marketing, Advertising, Business, or related field; MBA preferred

  • 2-5 years of progressive experience in media planning with demonstrated success managing substantial budgets

  • Proven track record of developing successful integrated media strategies across multiple channels

  • Strong analytical skills with proficiency in media planning tools and performance analysis platforms

  • Excellent leadership abilities with experience managing and developing junior team members

  • Outstanding communication skills, with the ability to articulate complex strategies to diverse stakeholders

  • Deep understanding of media measurement methodologies, attribution models, and analytics frameworks

  • Experience with programmatic advertising platforms, data management platforms, and audience targeting solutions

  • Success Metrics

  • Development and execution of media strategies that consistently meet or exceed client KPIs

  • Effective management of multi-million dollar budgets with demonstrated optimization results

  • High client satisfaction scores and relationship longevity

  • Contribution to agency growth through expanded client relationships and new business wins

  • This advertiser has chosen not to accept applicants from your region.

    Media Planner

    Mumbai, Maharashtra One Point Six Technologies Pvt Ltd

    Posted today

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    Job Description

    Job Overview: Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he/she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.


    Responsibilities and Duties:

    1. Collect, Store, and Route user data  via all channels
    2. Setting up business analytics events via Mixpanel (Segment) and similar tools
    3. Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
    4. Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.  
    5. Reporting the results back to the relevant members of the business  
    6. Identifying patterns and trends in data sets  
    7. Working alongside teams to establish business needs
    This advertiser has chosen not to accept applicants from your region.
     

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