1,087 Media Planner jobs in India
Digital Media Planner
Posted 14 days ago
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Job Description
We Are Hiring | Digital Media Planning | Mumbai
We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.
Experience: 2-4 years
Job Title – Manager/Group Head Digital Planning.
Job Location – Mumbai
Job Responsibilities
- Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
- Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
- Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
- Guide the team and provide direction on campaign planning, implementation and delivery
- Handle client queries and proactively address ad hoc requests related to digital media plan implementation
- Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
- Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
- Work on integrated pitches through cross functional team work and collaboration
- Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
- Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
- Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
- Stay abreast with latest developments and best practices in the area of digital media communication
- Participate in industry awards and forums to build awareness and recognition for brand OMG India
Digital Media Planner
Posted today
Job Viewed
Job Description
We Are Hiring | Digital Media Planning | Mumbai
We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.
Experience: 2-4 years
Job Title – Manager/Group Head Digital Planning.
Job Location – Mumbai
Job Responsibilities
- Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
- Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
- Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
- Guide the team and provide direction on campaign planning, implementation and delivery
- Handle client queries and proactively address ad hoc requests related to digital media plan implementation
- Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
- Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
- Work on integrated pitches through cross functional team work and collaboration
- Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
- Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
- Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
- Stay abreast with latest developments and best practices in the area of digital media communication
- Participate in industry awards and forums to build awareness and recognition for brand OMG India
Digital Media Planner
Posted 6 days ago
Job Viewed
Job Description
We Are Hiring | Digital Media Planning | Mumbai
We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.
Experience: 2-4 years
Job Title – Manager/Group Head Digital Planning.
Job Location – Mumbai
Job Responsibilities
- Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
- Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
- Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
- Guide the team and provide direction on campaign planning, implementation and delivery
- Handle client queries and proactively address ad hoc requests related to digital media plan implementation
- Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
- Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
- Work on integrated pitches through cross functional team work and collaboration
- Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
- Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
- Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
- Stay abreast with latest developments and best practices in the area of digital media communication
- Participate in industry awards and forums to build awareness and recognition for brand OMG India
Digital Media Planner
Posted today
Job Viewed
Job Description
We Are Hiring | Digital Media Planning | Mumbai
We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.
Experience: 2-4 years
Job Title – Manager/Group Head Digital Planning.
Job Location – Mumbai
Job Responsibilities
- Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
- Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
- Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
- Guide the team and provide direction on campaign planning, implementation and delivery
- Handle client queries and proactively address ad hoc requests related to digital media plan implementation
- Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
- Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
- Work on integrated pitches through cross functional team work and collaboration
- Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
- Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
- Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
- Stay abreast with latest developments and best practices in the area of digital media communication
- Participate in industry awards and forums to build awareness and recognition for brand OMG India
Senior Digital Media Planner
Posted 3 days ago
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Job Description
Media Planner
Posted 8 days ago
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Job Description
Location: Bengaluru
Experience: 3-5 years in digital media planning and buying
Budget Experience: ₹1 Cr+ monthly digital budgets
About Kapiva
Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. As we expand our brand footprint, we’re seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level.
Role Summary
We are seeking a media buyer with a proven track record of executing large-scale digital
branding campaigns. This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. The ideal candidate will have experience managing high- budget campaigns (₹ Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.
Key Responsibilities
● Strategize, plan, and execute high-budget digital branding campaigns across Google Ads
(YouTube, Display), Meta, Programmatic, and OTT platforms.
● Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall,
engagement, and perception.
● Build detailed media plans and forecasts in alignment with brand goals, product launches, and
seasonal marketing initiatives.
● Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and
optimal delivery.
● Monitor campaign performance in real time, identify optimization opportunities, and adjust
strategies to maximize impact.
● Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.
● Build and maintain relationships with media platforms, publishers, and agency partners.
● Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive
innovation in brand media planning.
Must-Have Qualifications
● 3+ years of experience in digital media buying with a strong emphasis on branding/awareness
campaigns.
● Proven ability to manage large budgets (₹1 Cr+/month) and de er measurable brand
outcomes.
● Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.
● Strong understanding of media strategy, funnel-based planning, audience segmentation, and
brand metrics.
● Excellent data analysis and interpretation skills, with proficiency in using platforms like Google
Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.
● Exceptional storytelling and presentation skills – ability to translate complex results into
actionable insights for leadership teams.
● Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand
safety tools.
● Prior experience working in media agencies on digital executions.
Preferred Skills:
● Experience in FMCG/D2C categories or working with digital-first consumer brands.
● Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies).
● Strong negotiation skills and experience managing vendor/platform relationships.
Media Planner
Posted today
Job Viewed
Job Description
Location: Bengaluru
Experience: 3-5 years in digital media planning and buying
Budget Experience: ₹1 Cr+ monthly digital budgets
About Kapiva
Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. As we expand our brand footprint, we’re seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level.
Role Summary
We are seeking a media buyer with a proven track record of executing large-scale digital
branding campaigns. This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. The ideal candidate will have experience managing high- budget campaigns (₹ Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.
Key Responsibilities
● Strategize, plan, and execute high-budget digital branding campaigns across Google Ads
(YouTube, Display), Meta, Programmatic, and OTT platforms.
● Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall,
engagement, and perception.
● Build detailed media plans and forecasts in alignment with brand goals, product launches, and
seasonal marketing initiatives.
● Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and
optimal delivery.
● Monitor campaign performance in real time, identify optimization opportunities, and adjust
strategies to maximize impact.
● Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.
● Build and maintain relationships with media platforms, publishers, and agency partners.
● Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive
innovation in brand media planning.
Must-Have Qualifications
● 3+ years of experience in digital media buying with a strong emphasis on branding/awareness
campaigns.
● Proven ability to manage large budgets (₹1 Cr+/month) and de er measurable brand
outcomes.
● Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.
● Strong understanding of media strategy, funnel-based planning, audience segmentation, and
brand metrics.
● Excellent data analysis and interpretation skills, with proficiency in using platforms like Google
Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.
● Exceptional storytelling and presentation skills – ability to translate complex results into
actionable insights for leadership teams.
● Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand
safety tools.
● Prior experience working in media agencies on digital executions.
Preferred Skills:
● Experience in FMCG/D2C categories or working with digital-first consumer brands.
● Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies).
● Strong negotiation skills and experience managing vendor/platform relationships.
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Media Planner
Posted 5 days ago
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Media planner
Posted today
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Job Description
Job Description:
Role Summary - Media Planner
As a part of Media Planning team , you will spearhead the development and implementation of sophisticated, integrated media strategies that drive measurable client success and business growth. In this pivotal role, you will oversee substantial media investments across multiple channels, provide strategic leadership to a team of planners, and foster collaborative relationships with internal departments and external media partners. Your data-driven approach will ensure campaigns are not only efficient and effective but also perfectly aligned with client objectives and evolving market dynamics.
Key Responsibilities
Strategic Involvement
Architect and execute comprehensive end-to-end media strategies encompassing digital, offline, performance, and programmatic channels for assigned brands or accounts
Transform complex client objectives and audience insights into innovative media approaches that maximize ROI while meeting specific KPIs
Pioneer omnichannel planning frameworks that ensure seamless consumer experiences across the entire customer journey
Drive strategic pivots when necessary, based on real-time campaign performance data and changing market conditions
Budget & Financial Management
Strategically manage and optimize annual media budgets of $3 million+ , ensuring efficient allocation across platforms and channels
Develop detailed media investment scenarios to help clients understand potential outcomes across different spending levels
Create and implement pacing and budget allocation frameworks that maximize performance while maintaining fiscal responsibility
Collaborate with finance teams to establish consistent spend recognition procedures
Develop and maintainaccurate financial forecasting models for client campaigns
Cross-Functional Collaboration
Orchestrate seamless collaboration with analytics, programmatic, SEO/SEM, creative, and client services teams to build truly integrated media plans
Facilitate regular cross-departmental planning sessions to ensure alignment on campaign objectives and execution
Partner with data science teams to develop advanced attribution models that accurately measure channel performance and inform optimization decisions
Coordinate closely with buying and ad operations teams to ensure flawless campaign implementation
Insights & Innovation
Conduct comprehensive competitive analysis and media landscape assessments to identify strategic opportunities and threats
Stay at the forefront of consumer behavior trends and media consumption patterns to inform forward-thinking recommendations
Lead rigorous post-campaign analysis to extract actionable insights for future planning cycles
Develop test-and-learn frameworks to systematically explore new channels, formats, and targeting approaches
Vendor & Partnership Management
Build and maintain strong relationships with platforms such as Google, Meta, TikTok, and premium publishers.
Negotiate advantageous rates, value-adds, and strategic partnerships to maximize client investment impact
Evaluate and onboard emerging media platforms that align with audience behaviors and client objectives
Secure early access to beta programs and exclusive advertising opportunities through proactive partnership development
Client Communication & Reporting
Lead compelling presentations of media strategies, plans, and performance to senior client stakeholders
Present insightful Quarterly Business Reviews (QBRs) that demonstrate campaign value and strategic thinking
Develop clear, impactful performance dashboards and reporting frameworks that effectively communicate results
Translate complex media metrics into business outcomes that resonate with C-suite executives
Compliance & Sustainability
Ensure all media plans adhere to rigorous brand safety guidelines and regulatory compliance standards
Implement media sustainability initiatives including carbon impact assessment via Scope3 methodology
Establish protocols for fraud prevention and viewability standards across all digital investments
Maintain thorough documentation of planning decisions and partner agreements for audit purposes
Qualifications & Experience
Bachelor's degree in Marketing, Advertising, Business, or related field; MBA preferred
2-5 years of progressive experience in media planning with demonstrated success managing substantial budgets
Proven track record of developing successful integrated media strategies across multiple channels
Strong analytical skills with proficiency in media planning tools and performance analysis platforms
Excellent leadership abilities with experience managing and developing junior team members
Outstanding communication skills, with the ability to articulate complex strategies to diverse stakeholders
Deep understanding of media measurement methodologies, attribution models, and analytics frameworks
Experience with programmatic advertising platforms, data management platforms, and audience targeting solutions
Success Metrics
Development and execution of media strategies that consistently meet or exceed client KPIs
Effective management of multi-million dollar budgets with demonstrated optimization results
High client satisfaction scores and relationship longevity
Contribution to agency growth through expanded client relationships and new business wins
Media Planner
Posted today
Job Viewed
Job Description
Job Overview: Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he/she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.
Responsibilities and Duties:
- Collect, Store, and Route user data via all channels
- Setting up business analytics events via Mixpanel (Segment) and similar tools
- Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
- Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.
- Reporting the results back to the relevant members of the business
- Identifying patterns and trends in data sets
- Working alongside teams to establish business needs