598 Media Planner jobs in India

We’re Hiring: Media Planner (Digital Focus)

Location: Okhla Phase 1, New Delhi (Work from Office)

Experience: Minimum 2 years

Employment Type: Full-Time

Industry: Advertising / Marketing

About Story Digital:

Story Digital is a creative-first advertising agency that builds performance-driven campaigns for brands that want to grow fast and stand out. We’re looking for a Media Planner who can combine creative thinking with data-backed strategy to deliver measurable results across digital platforms.

Campaign Strategy & Planning

• Collaborate with strategy and account teams to design full-funnel media plans aligned with client objectives and KPIs.
• Use audience insights and data to ensure the right message reaches the right audience at the right time.

Audience Research & Market Analysis

• Analyze audience behavior, media consumption, and emerging trends.
• Benchmark performance against competitors and industry best practices.

Channel Planning & Execution

• Plan and execute campaigns across digital platforms: Google, Meta, YouTube, Snapchat, OTT (Hotstar, JioCinema, SonyLIV), and programmatic platforms.
• Manage campaign budgets, optimize reach, and ensure maximum ROI.

Campaign Optimization & Reporting

• Monitor performance metrics (CTR, CPA, ROAS, etc.) and optimize campaigns in real-time.
• Use tools like Google Ads, Meta Ads Manager, and Google Analytics to drive better outcomes.
• Prepare detailed performance reports and actionable insights.

Cross-Team Collaboration

• Partner with creative and strategy teams to align messaging and media placement.
• Coordinate with vendors and platform partners to negotiate and explore new media opportunities.

• 2+ years of experience in digital media planning (agency experience preferred).
• Proficiency in Google Ads, Meta Business Manager, Google Analytics, and programmatic tools.
• Understanding of performance marketing, audience segmentation, and campaign optimization.
• Strong analytical, communication, and multitasking skills.
• Passion for data, digital trends, and brand storytelling.

At Story Digital, you’ll go beyond campaign execution—you’ll help shape brands. Work with high-growth clients, innovative teams, and a culture that blends creativity with performance.

Send your CVs to

#Hiring #MediaPlanner #DigitalMarketing #AdvertisingJobs #StoryDigital #PerformanceMarketing #GoogleAds #MetaAds #MarketingCareers #NewDelhiJobs

• Develop comprehensive media plans, including strategy, channel selection, budgeting, and flighting, for a diverse range of clients.
• Analyze client objectives, target audience demographics, and market research to inform media strategies.
• Evaluate and recommend optimal media channels, both traditional (TV, print, radio, OOH) and digital (search, social, display, video, programmatic).
• Negotiate rates and secure advantageous media placements to maximize budget efficiency and reach.
• Manage media buys, ensuring accurate trafficking of assets and adherence to campaign timelines.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations for optimization.
• Stay abreast of new media opportunities, emerging technologies, and industry best practices.
• Collaborate with account teams, creative departments, and clients to ensure seamless integration of media plans.
• Build and maintain strong relationships with media vendors and partners.
• Mentor junior media planners and contribute to the overall development of the media planning team.

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 5+ years of experience in media planning and buying, preferably within an agency setting.
• Proven experience in developing and executing successful media strategies for diverse clients and industries.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven recommendations.
• Proficiency in media planning software and tools (e.g., Comscore, Nielsen, ad serving platforms).
• Excellent negotiation and communication skills.
• Strong understanding of the digital media landscape, including programmatic advertising, social media, and SEM.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience working in a hybrid team environment is beneficial.
• A passion for advertising and a drive to deliver exceptional results for clients.

• Develop comprehensive media plans aligned with client marketing objectives and target audiences.
• Conduct in-depth research on media consumption habits, market trends, and competitor activities.
• Identify and evaluate various media channels (digital, social, print, broadcast, OOH) for optimal reach and engagement.
• Negotiate media rates and placements to secure the best value for clients.
• Manage media budgets, ensuring efficient allocation of resources and adherence to spending limits.
• Collaborate with account management and creative teams to ensure media plans are integrated and effective.
• Monitor media campaign performance, analyze key metrics (impressions, reach, frequency, CTR, CPA), and provide ongoing optimization recommendations.
• Prepare detailed post-campaign analysis reports, including insights and ROI assessment.
• Stay current with emerging media technologies, platforms, and industry best practices.
• Build and maintain strong relationships with media vendors and partners.
• Mentor and guide junior media planners, fostering their professional development.
• Present media strategies and plans to clients with confidence and clarity.
• Ensure accuracy in media plan execution and billing.

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in media planning and buying, with a strong portfolio.
• Proven experience in developing and executing integrated media campaigns.
• Expertise in digital media planning, including SEM, social media advertising, programmatic buying, and analytics platforms (e.g., Google Analytics, Ads).
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent negotiation and communication skills.
• Proficiency in media planning software and tools.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.
• Experience mentoring junior staff is a plus.
• Strong understanding of traditional media channels is also beneficial.

• Develop comprehensive media plans based on client briefs, target audience analysis, and market research.
• Identify and evaluate optimal media channels (digital, traditional, social) to reach specific demographic and psychographic segments.
• Negotiate and purchase media space and time from various vendors to achieve client budget and delivery goals.
• Collaborate with creative and account management teams to ensure seamless campaign execution and alignment of messaging.
• Monitor campaign performance, analyze data, and provide regular reports on key metrics such as reach, frequency, impressions, and ROI.
• Optimize media spend throughout campaigns to maximize efficiency and effectiveness.
• Stay current with media industry trends, new platforms, and emerging technologies.
• Build and maintain strong relationships with media vendors and partners.
• Present media plans and campaign results to clients and internal stakeholders.
• Manage multiple client accounts and ensure timely delivery of all media-related tasks.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing successful media strategies and executing campaigns across a mix of channels.
• Strong understanding of media research tools and methodologies (e.g., Comscore, Nielsen, Kantar).
• Proficiency in digital media platforms (e.g., Google Ads, Facebook Ads Manager) and ad verification tools.
• Excellent analytical, quantitative, and problem-solving skills.
• Strong negotiation and interpersonal skills.
• Ability to manage budgets and deliver campaigns within specified parameters.
• Excellent written and verbal communication skills.
• Comfortable working in a hybrid model, requiring occasional presence in the Dehradun, Uttarakhand, IN office, alongside remote work responsibilities.

• Developing and presenting strategic media plans across digital and traditional channels (TV, radio, print, OOH, social media, search, programmatic).
• Conducting thorough audience research and market analysis to identify target demographics and optimal media placements.
• Negotiating rates and placements with media vendors to achieve maximum value and reach.
• Collaborating closely with creative teams, account managers, and clients to ensure alignment on campaign objectives and messaging.
• Managing media budgets effectively, ensuring efficient allocation of resources and adherence to spending limits.
• Monitoring campaign performance in real-time, analyzing data, and providing insights for optimization.
• Utilizing media planning tools and software (e.g., Comscore, Nielsen, Google Analytics, DSPs) to inform strategy and measure success.
• Staying current with media trends, new platforms, and emerging technologies.
• Preparing post-campaign analysis reports highlighting key performance indicators, learnings, and recommendations.
• Mentoring junior media planners and contributing to the team's knowledge base.
• Building strong relationships with media partners and vendors.

• A Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5-7 years of experience in media planning and buying, with a strong focus on strategic development.
• Proven ability to develop integrated media plans that achieve measurable results.
• Extensive knowledge of various media channels, their strengths, and target audiences.
• Proficiency in media planning software, analytics tools, and ad tech platforms.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent communication, presentation, and negotiation skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• A keen eye for detail and commitment to accuracy.
• Experience in reporting on campaign performance and ROI.

• Develop comprehensive media plans across various channels (digital, social, print, broadcast, OOH) to meet client objectives.
• Conduct research and analysis on target audiences, market trends, and competitor media activities.
• Identify and evaluate potential media partners and platforms to maximize reach and efficiency.
• Negotiate rates and placements with media vendors to secure optimal value for media investments.
• Manage media budgets effectively, ensuring accurate forecasting and reconciliation.
• Monitor campaign performance using analytics tools and provide regular reports with insights and recommendations for optimization.
• Collaborate with creative, account management, and analytics teams to ensure media plans are integrated and aligned with overall campaign strategies.
• Stay abreast of emerging media trends, new technologies, and industry best practices.
• Build and maintain strong relationships with media partners and vendors.
• Present media plans and performance reviews to internal teams and clients.
• Contribute to new business pitches by developing compelling media strategies.
• Mentor junior media planners and provide guidance on best practices.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing and executing successful media campaigns.
• Strong understanding of digital media channels (e.g., programmatic, paid social, search) and traditional media.
• Proficiency in media planning software and analytics tools (e.g., Comscore, Nielsen, Google Analytics, DCM).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with data visualization tools is a plus.
• Adaptable and comfortable working in a hybrid environment.

• Develop comprehensive media plans based on client objectives, target audience analysis, and budget allocations.
• Identify and evaluate relevant media channels, including digital (search, social, display), traditional (TV, radio, print), and emerging platforms.
• Conduct market research and competitive analysis to inform media strategies.
• Negotiate with media vendors to secure optimal placements and pricing.
• Manage media budgets efficiently and track campaign performance against KPIs.
• Utilize media planning and buying tools to execute and optimize campaigns.
• Analyze campaign data and generate performance reports, providing insights and recommendations for improvement.
• Collaborate with creative, account management, and analytics teams to ensure integrated campaign execution.
• Stay up-to-date with the latest media trends, technologies, and industry best practices.
• Build and maintain strong relationships with media partners and clients.
• Present media plans and campaign results to clients and internal stakeholders.

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Minimum of 5 years of experience in media planning and buying, with a strong emphasis on strategy development.
• Proven experience with integrated media planning across digital and traditional channels.
• Proficiency in media planning software (e.g., Comscore, Nielsen, ad platforms).
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Detail-oriented with strong organizational skills.
• Experience with performance marketing and ROI analysis is a plus.