38 Media Planning jobs in India

Please note: This role would demand you to work under EST (Eastern Standard Time) as it's a US based project.

Media responsibilities:

1. Lead media strategy and planning, design campaign architectures, channel mix and measurement frameworks to deliver ROAS- and KPI-driven performance.

2. Create scalable ways of working, processes, tools and reporting standards to ensure consistent execution and optimization.

3. Hire, mentor and grow a high-performing team of planners, buyers and analysts; enable strong collaboration with creative, analytics and client servicing.

4. Act as the client-facing leader: translate business goals into media plans, present results and roadmaps, and drive continual improvement against targets.

5. Champion best-in-class, innovative media practices - drive experimentation, adopt new ad tech, develop proprietary playbooks and partnerships to keep the practice ahead of market trends.

Project management responsibilities

1. Efficiently create and manage project workflows from start to finish, ensuring all tasks are completed within specified timelines and budgets.

2. Conduct daily/weekly team meetings to track progress, and provide feedback for proactive problem-solving.

3. Support the implementation of a robust system to track assignments and monitor their progress, facilitating transparency and accountability within the team.

4. Study and apply learnings from analysis & research available with client and strategy teams to improve product/industry knowledge and optimize the delivery process.

Media

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, SA360 platform and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

PM

1. 6-7.5 years of industry experience and prior experience in managing a team will be preferred.

2. Previous experience in traffic management, project coordination, or a similar role in a digital agency is a plus.

3. Strong understanding of the digital industry. Required knowledge of social media and media amplification platforms. Understanding of the technicality of production processes involved is a plus.

4. Familiarity with project management software and digital platforms with exceptional organizational and multitasking skills.

5. Ability to work well under pressure in a fast-paced environment and Problem-solving abilities to make informed decisions.

At Dralmythos, media planning is the foundation of every successful campaign. We are opening an opportunity for a Campaign & Media Planning Manager to develop strategies that connect creativity with performance.

Role Overview

This role will oversee campaign planning across digital and traditional channels, ensuring that budgets, timelines, and creative executions are aligned with business objectives. You will work closely with cross-functional teams to translate insights into actionable media strategies and manage delivery from start to finish.

What We’re Looking For

5–7 years of experience in campaign management or media planning.

Strong understanding of cross-channel media buying and performance tracking.

Ability to balance strategic planning with hands-on execution.

Excellent organizational and communication skills.

Why Join Dralmythos

At Dralmythos, you’ll be part of a collaborative culture that values precision, accountability, and innovation. We provide competitive compensation, flexible work arrangements, and opportunities to manage campaigns that reach global audiences.

Here, media planning is not only about schedules—it’s about building campaigns that deliver sustainable growth.

Digital Media Planning - Associate Group Head

Seniority Level: Senior Level (5-8 Years)

Position Summary

You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities

Client Relationship Management

• Serve as the strategic partner and primary point of contact for senior client stakeholders

• Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals

• Build and nurture long-term client relationships rooted in trust, performance, and value delivery

• Translate business challenges into innovative and actionable media plans

Business Growth & Innovation

• Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients

• Develop and present new media-led proposals that add value and strengthen client partnerships

• Collaborate with the leadership team on pitches and business development initiatives

• Contribute actively to revenue growth and agency profitability

Media Strategy & Planning

• Lead development and implementation of integrated media strategies tailored to client objectives

• Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency

• Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation

• Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence

• Oversee execution of end-to-end media planning and buying deliverables

• Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses

• Guide teams through milestone presentations and high-impact campaigns

• Partner closely with analytics, strategy, and creative leads for integrated campaign success

Leadership & Team Development

• Lead, mentor, and inspire a team of media planners and buyers

• Foster a culture of collaboration, innovation, accountability, and continuous improvement

• Ensure efficient workflow management and effective capacity planning

• Create personalized development plans and upskilling opportunities for team growth

Skills & Competencies

• Strong leadership and client management capabilities

• Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms

• Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms

• Ability to forecast campaign performance and make data-led decisions in real-time

• Excellent communication, presentation, and storytelling skills

• A strong balance of strategic thinking and operational execution

• Proven ability to manage teams, delegate effectively, and mentor future leaders

Qualifications

1. Masters/Bachelor’s Degree
2. Minimum 5 years as a Digital Media Planner

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Benefits

Our employees can access a wide range of benefits which, depending on eligibility criteria, include:

• Flexible working Hours
• 40 paid holidays & 15 calendar holidays in a year
• 26 weeks paid maternity leave & 4 weeks paid paternity leave as well as benefits to support you as you transition to life as a working parent
• Insurance : Medical & Accidental of 7.5lacs and Term life Insurance
• Other benefits to support your physical, mental and financial wellbeing
• Access a wide range of learning and development opportunities

Our commitment to diversity, equity and inclusion

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.

Ready to take your media buying skills to the next lvl — working remotely with a fast-growing US-based mktg team?

We’re looking for a driven, experienced Media Buying Specialist based in India who doesn’t just run ads but owns results. If you’re hungry to optimize, innovate, and grow in a flexible, high-impact role, read on.

Job Description:

Texonica Edge is seeking an experienced Media Buying Specialist to manage & optimize paid media campaigns across digital platforms. The ideal candidate has strong analytical skills, a performance-driven mindset, and hands-on experience with paid channels like Meta, Google, LinkedIn, YouTube, and TikTok.

This is a remote, part-time role for candidates who are proactive, data-driven, and capable of delivering results with minimal supervision.

Responsibilities:

• Plan, launch, & manage paid campaigns across platforms
• Monitor campaign perf. & optimize toward KPIs (CPA, ROAS, CTR, etc.)
• Collaborate with internal teams (creative, strategy, content)
• Conduct audience & market research
• Provide perf. reports with strategic insights & recommendations

Requirements:

• Min. 2–3 yrs exp. in media buying or performance mktg
• Proficient in Meta Ads Manager, Google Ads, & other paid media tools
• Strong understanding of perf. metrics & data analytics
• Able to work independently & communicate effectively in English
• Based in India & available 15–20 hrs/week

Preferred Qualifications:

• Exp. working with intl. (US/EU) markets
• Prior exp. in agency & in-house teams
• Certs in Google Ads, Meta Blueprint, or similar
• Familiar w/ remote collab. tools (Slack, Asana, Google Workspace)

What We Offer:

• Competitive hourly rate: ₹1,000 – ₹1,500/hr (based on exp.)
• Flexible working hrs
• 100% remote work
• Opportunity to work on global campaigns w/ US-based team
• Clear pathway to full-time role based on perf.

About Texonica Edge:

Texonica Edge is a US-based digital marketing co. specializing in performance-driven strategies for global brands. We operate fully remote, value independent thinking, & maintain high standards of accountability and clarity.

Are you ready to join a team that values your expertise & empowers you to make an impact?

Before applying, consider:

1. What’s your most successful media buying campaign to date? Briefly describe strategy & results.
2. Which platform are you strongest on & why?
3. How do you optimize underperforming campaigns?

We want to hear your story — if you’re ready to own your role & drive real results, this is the opportunity you’ve been waiting for.

#Hiring #MediaBuying #DigitalMarketing #PerformanceMarketing #RemoteJobs #MarketingJobs #IndiaJobs #PaidMedia #MarketingSpecialist #WorkFromHome #PartTimeJob

Company Overview

Tapcrunch is an intelligence-driven recommendation platform specializing in delivering user engagements across various touchpoints on mobile devices. Our data-led algorithms help recommend relevant brands to potential consumers during their online journey. For more information, visit us at .

Job Overview

We are seeking a Deputy Manager for Media Buying to join our vibrant team located in Noida. This is a full-time position ideally suited for candidates with a maximum of 3 years of work experience. The role involves managing media buying strategies and collaborating closely with our team to deliver CPL, CPS based campaigns across the globe.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) to manage and optimize online advertisement campaigns effectively.
• Experience in deploying Facebook Ads (Mandatory skill) for diversified audience engagement strategies.
• Expertise in Programmatic Buying (Mandatory skill) to ensure targeted and automated ad purchase systems.
• Strong skills in delivering CPS, CPL campaigns in India and international geos.
• Proven track record of delivering ROI from campaigns and will take care of overall campaign planning.
• Competency in using data analysis tools for evaluating the performance metrics and deriving actionable insights.
• Proven negotiation skills to achieve beneficial terms and cost-effective media buys with vendors and partners.
• Ability to optimize campaign performance to improve engagement, conversion rates, and ROI for our clients.

Roles and Responsibilities

• Strategize and execute media buying plans across diverse digital platforms to meet campaign objectives.
• Collaborate with cross-functional teams to align media strategies with business goals for improved brand visibility.
• Manage and adjust digital campaigns by analyzing performance data to maximize effectiveness and efficiency.
• Research and identify the latest market trends to keep advertising approaches relevant and innovative.
• Maintain strong relationships with vendors and negotiate optimal rates for advertisement placements.
• Continuously monitor and assess the results of media strategies, providing recommendations for improvement.
• Prepare and present detailed reports on media strategy outcomes to stakeholders for review and feedback.
• Foster a culture of learning and development within the media buying team through knowledge sharing and training.

Media Buyer

Location: Mumbai – Lower Parel

Experience Required: 6 months – 1 year

About the Role

We are looking for a detail-oriented and analytical Media Buyer to join our team. The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms. You will collaborate with planners to ensure delivery against KPIs, provide insights, and contribute to campaign performance improvements.

Key Responsibilities

• Create and manage ad accounts, audiences, and campaign setups .
• Monitor and audit campaign performance, highlighting discrepancies in rates or expected KPIs.
• Conduct weekly analysis and suggest optimizations for improved ROI.
• Contribute insights for monthly performance reports to support planners.
• Manage pixel firing and placements for accurate campaign tracking.
• Ensure timely submission of proof of service to planners.
• Use analytics tools such as Google Analytics, SimilarWeb, SEMRush for benchmarking.
• Execute campaigns on Amazon Ads, Flipkart Ads, and other e-commerce platforms .

Skills & Qualifications

• 6 months – 1 year of experience in media buying or digital campaign execution .
• Knowledge of Google Analytics, SimilarWeb, SEMRush .
• Familiarity with Amazon Ads and Flipkart Ads is preferred.
• Strong communication, time management, and organizational skills.
• High attention to detail, with a problem-solving and analytical mindset.

Why Join Us?

An opportunity to work with dynamic brands, gain hands-on experience across platforms, and build expertise in performance marketing and e-commerce advertising.

• Develop and execute a comprehensive social media strategy that aligns with overall marketing goals and brand positioning.
• Manage and grow the client's presence across key social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and emerging platforms.
• Create, curate, and schedule engaging, high-quality content (text, image, video) that resonates with the target audience and encourages interaction.
• Monitor social media channels for industry trends, competitor activities, and customer feedback, providing timely insights and responses.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, A/B testing, and performance optimization.
• Analyze social media performance metrics, generate regular reports, and use data to inform strategy adjustments and content planning.
• Build and nurture online communities, fostering positive engagement and managing customer service inquiries received via social media.
• Collaborate with internal teams (marketing, sales, product development) to ensure cohesive brand messaging and integrated campaign execution.
• Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
• Stay up-to-date with the latest social media tools, technologies, best practices, and algorithm changes.
• Manage crisis communication and reputation management on social media channels.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in social media marketing and management, with a proven track record of success.
• Demonstrated expertise in developing and implementing successful social media strategies for e-commerce brands.
• In-depth knowledge of major social media platforms, their features, algorithms, and advertising capabilities.
• Excellent copywriting, editing, and visual content creation skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, native platform insights).
• Strong understanding of SEO principles and how they relate to social media content.
• Creative thinking and a passion for staying ahead of digital trends.
• Excellent communication, collaboration, and project management skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience in paid social media advertising and campaign optimization.

About Us

We're Sociohub - where creativity meets innovation and relatability drives results. We are one of the fastest-growing digital marketing agencies in India, with our zeal of taking brands as well as the entertainment industry to previously unimaginable levels.

From meme marketing and influencer collaborations to cutting-edge AI, VR, and Web 3.0 integrations, we’re redefining what it means to make a mark online. Add to that our licensed tech for delivering Google 360DX Ads, and you’ve got a recipe for success that’s as innovative as it is impactful.

Our motto, Kaafi Relatable Kaafi Comedy, says it all.

Purpose

To act as the thinking engine behind the content — ensuring every post, campaign, or collaboration ladders up to a business goal and audience insight.

Core Deliverables

● Translate business and marketing objectives into social-first strategy decks.

● Define content pillars, audience segments, tone of voice , and platform differentiation.

● Research trends, formats, competitors, and emerging creators for ideation.

● Partner with design and copy teams to conceptualize and storyboard campaigns.

● Build insight-based campaign pitches and monthly performance decks.

Day-to-Day Scope

● Morning: Scan industry trends, algorithm updates, and cultural insights.

● Midday: Work on strategy decks, content pillar audits, and post-performance evaluations.

● Afternoon: Collaborate with creative teams on ideation and mood boards.

● End of day: Build content calendars or briefs for client review.

● Weekly: Present insights and next-step recommendations to SMM and Head of Social.

Skill Arsenal

● Research & analytics-driven thinking (Google Trends, RivalIQ, BuzzSumo).

● Storyboarding & presentation design (PowerPoint, Canva, or Keynote).

● Creative thinking — ability to craft campaign narratives around insights.

● Comfortable with paid + organic integration.

● Writing and ideation skills to brief copy/design teams effectively.

● Excellent communication and presentation delivery.

KPIs

● Strategic clarity and originality of campaigns.

● Engagement lift vs benchmarks after implementation.

● Efficiency of content pillars (high-performing content ratio).

● Insight adoption rate across brand teams.

● Proactiveness in trend integration and platform-first recommendations.

Reports To

Senior Social Media Manager / Head of Social

Collaborates With: Copywriter, Designer, Paid Media Manager, and Analytics Team

Interested candidates please, share your CV's at

About the Role :

Assistant/Associate Manager – Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You’ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.

Job Description :

Content & Social Media Management

• Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
• Build launch communication strategies aligned with Beauty/Fashion’s brand ethos and positioning.
• Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
• Plan and oversee YouTube content for Beauty/Fashion — from concepting to optimization.

Creative Strategy & Innovation

• Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
• Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
• Collaborate with brand building, design, marketing, and production teams for 360° campaign execution.

Campaign Execution & Production

• Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
• Manage content shoots — pre-production (briefing, prop/product planning), production, and post-production.
• Ensure visual and tonal consistency across all assets.

Performance Marketing Support

• Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
• Partner with the performance marketing team to align content with growth objectives.

Influencer Marketing

• Manage influencer collaborations for both always-on content and launch campaigns.
• Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.

Analytics, Reporting & Optimization

• Track platform metrics (impressions, reach, engagement, video views) against KPIs.
• Lead monthly and quarterly reporting to measure content performance and impact.
• Provide insights and recommendations to continuously improve content strategies.

Trend Mapping & Industry Insight

• Stay ahead of platform updates, viral formats, and audience behavior shifts.
• Bring competitive intelligence and global benchmarks into Nykaa's strategy.
• Share learnings across teams to foster innovation and agility.

Knowledge, Skill & Qualification Requirements

• Bachelor’s degree in marketing, Communications, Fashion, or a related field.
• 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
• Proven experience in managing video content production and strategy.
• Experience leading a small team and working cross functionally with other departments
• Ability to strategize with the changing/trending nature of the digital space
• An established networker in the social media space who is able to engage and influence creative individuals.
• Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Creative mindset with a keen eye for detail and aesthetics.
• Proficiency in content management systems and video editing tools.