7,529 Media Strategist jobs in India

Location: India / UAE / Singapore (Remote with flexibility)

Type: Freelance / Part-time (with potential to grow)

I’m looking for a data-driven yet creative social media strategist to help scale my content and community in the luxury fashion, beauty, and lifestyle space.

• Analyze Instagram Insights → Track performance, retention graphs, follower vs non-follower engagement, hook drop-off %, and identify what’s working.
• Content Strategy → Suggest optimizations to improve retention and virality across Reels.
• Creative Packaging → Help script and package content (hooks, captions, formats) in ways that maximize saves, shares, and reach.
• Trend Mapping → Spot trending formats, sounds, and cultural moments in India/UAE relevant to luxury audiences.
• Growth Guidance → Recommend data-backed strategies to consistently hit 100K+ views.

• You have proven experience with creators or brands in fashion, luxury, or lifestyle .
• You’re comfortable reading analytics AND turning them into actionable creative ideas .
• You understand the Indian and/or UAE luxury consumer mindset .
• You’ve helped scale accounts with viral content (100K–1M views) .
• You’re skilled at short-form storytelling (hooks, scripts, keyworks, trending audios and captions).

Job Title: Social Media Strategist

Location: Hyderabad

Company: RBC Worldwide

Experience: 1–3 years

Type: Full-Time

RBC Worldwide is a 25+ years young brand communication agency that blends strategy, creativity, and digital expertise to craft memorable brand journeys. We serve leading clients across healthcare, lifestyle, real estate, retail, education, and more, offering integrated solutions in branding, advertising, digital marketing, and PR.

We are seeking a creative and analytical Social Media Strategist to lead and execute result-driven campaigns across platforms. You’ll work closely with creative, content, and client servicing teams to build social-first strategies that elevate brand presence, drive engagement, and deliver on business objectives.

• Develop and present platform-specific social media strategies aligned with client goals.
• Conduct industry, competitor, and trend analysis to inform campaign planning.
• Build monthly social media calendars in collaboration with content and design teams.
• Monitor and optimize performance of campaigns using platform analytics.
• Suggest and implement data-backed content ideas, hashtags, reels, and engagement tactics.
• Guide and review creatives to ensure alignment with brand voice and platform best practices.
• Run social audits, recommend improvements, and prepare strategy decks for new pitches.
• Stay updated with algorithm changes, platform updates, and emerging trends.
• Coordinate with paid media team to align organic and paid content strategies.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 1-3 years of experience in a similar role at a digital or creative agency.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Ability to convert insights into actionable content ideas and campaign directions.
• Experience with tools like Meta Business Suite, Google Analytics, Canva, and social listening tools.
• Excellent communication and presentation skills.
• Creative mindset with an eye for detail and trends.

• Opportunity to shape the digital voice of exciting brands.
• Work in a collaborative, idea-driven environment.
• Exposure to integrated campaigns across digital, print, and ATL/BTL formats.
• A culture that values initiative, innovation, and growth.

To Apply:

Email your resume to

Role & Responsibilities:

● Design social media strategies to achieve marketing targets.

● Manage, create, and publish original, high-quality content.

● Achieve marketing targets through the design of social media strategies.

● Keep content on social media up-to-date.

● Collaborate and communicate with writers and designers to ensure content is appealing and informative for end-users.

● Collaborate with Marketing and Product development teams to create social buzz regarding new product launches.

● Prepare weekly and monthly reports on web traffic and ROI.

● Communicate with industry professionals via social media to create a strong network.

● Train internal teams on social media strategy to maintain a cohesive brand strategy across social media.

● Stay up-to-date with new digital technologies and social media best practices.

Preferred Candidate Profile:

● In-depth Platform and social media understanding.

● Ability to identify target audience preferences and produce content to meet these preferences.

● Familiarity with publishing.

● Excellent written and verbal communication٫ and multitasking skills.

Location: Mumbai, Andheri (East).

• Develop and present integrated media strategies and plans for a diverse range of clients.
• Conduct in-depth market research and competitive analysis to inform media planning.
• Identify target audiences and select the most effective media channels to reach them.
• Allocate budgets effectively across various media platforms to maximize ROI.
• Oversee the execution and implementation of media campaigns, ensuring alignment with strategic goals.
• Monitor campaign performance, analyze data, and provide actionable insights for optimization.
• Collaborate closely with creative, analytics, and account management teams.
• Stay current with media trends, emerging technologies, and best practices.
• Build and maintain strong relationships with media vendors and partners.
• Manage campaign timelines and ensure timely delivery of all media-related activities.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 7 years of experience in media planning and strategy, preferably within an agency setting.
• Demonstrated expertise across various media channels, including digital (programmatic, social, search), TV, radio, print, and OOH.
• Strong analytical skills with the ability to interpret complex data and derive strategic insights.
• Proficiency with media planning and buying tools (e.g., Comscore, Nielsen, Google Ads, Facebook Ads Manager).
• Excellent presentation and communication skills, with the ability to articulate complex strategies clearly.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in developing and executing successful campaigns for clients in the Surat, Gujarat, IN area or with a strong understanding of regional media dynamics.
• Leadership qualities and experience mentoring junior team members.
• A proactive and results-oriented mindset.

• Develop comprehensive media strategies across digital and traditional channels to meet client objectives.
• Conduct market research and competitive analysis to identify media opportunities.
• Plan, negotiate, and purchase media placements across various platforms.
• Monitor campaign performance, analyze data, and provide optimization recommendations.
• Manage media budgets effectively and ensure maximum ROI.
• Collaborate with creative and account teams to ensure message consistency and impact.
• Prepare and present media plans and performance reports to clients.
• Stay current with media trends, technologies, and best practices.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 5 years of experience in media planning and strategy, preferably in an agency setting.
• Demonstrated success in developing and executing integrated media campaigns.
• Strong understanding of digital media platforms (e.g., social media, search, programmatic) and traditional media.
• Proficiency in media planning and analytics tools.
• Excellent analytical, strategic thinking, and communication skills.
• Ability to work independently and manage multiple projects in a remote environment.

• Develop and execute comprehensive digital media strategies aligned with client goals and target audience insights.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and Twitter.
• Oversee social media strategy, including content creation, community management, and engagement initiatives.
• Implement SEO best practices to improve organic search rankings and drive website traffic.
• Develop and manage content marketing strategies, including blog posts, articles, infographics, and videos.
• Analyze campaign performance data using tools like Google Analytics, social media analytics, and ad platform reports.
• Provide regular reports on campaign performance, insights, and recommendations for optimization.
• Stay current with digital marketing trends, emerging platforms, and best practices.
• Collaborate with design and content teams to ensure cohesive and engaging campaign assets.
• Identify new opportunities for audience engagement and channel expansion.
• Manage digital media budgets effectively to maximize ROI.
• Conduct A/B testing and other experiments to refine campaign strategies.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3 years of experience in digital media planning and execution.
• Proven experience in managing successful paid advertising campaigns (SEM, social media ads).
• Strong understanding of SEO, content marketing, and social media management.
• Proficiency with digital analytics tools (e.g., Google Analytics) and ad platforms.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience with marketing automation tools is a plus.

• Develop and implement integrated media relations strategies aligned with client objectives and brand messaging.
• Identify key media targets and build/maintain strong relationships with journalists, editors, bloggers, and influencers across traditional and digital platforms.
• Craft compelling press releases, media advisories, pitches, and other PR materials.
• Secure positive media coverage in top-tier publications and online outlets.
• Monitor media coverage and industry trends, providing insights and recommendations to clients.
• Manage crisis communications and proactively address potential reputational risks.
• Develop and execute social media strategies to amplify PR efforts and engage target audiences.
• Collaborate with account teams to ensure seamless integration of media strategies into broader communication plans.
• Analyze campaign performance and provide detailed reports on media coverage and impact.
• Stay informed about new media platforms, tools, and emerging communication trends.
• Organize and manage press conferences, media events, and interviews.
• Mentor junior members of the PR and communications team.

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 7 years of experience in media relations, public relations, or corporate communications, preferably within an agency setting.
• Demonstrated success in securing high-profile media placements.
• Excellent written and verbal communication skills, with a talent for storytelling and persuasive writing.
• Strong understanding of the media landscape, including traditional media, digital media, and social media platforms.
• Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment.
• Exceptional organizational and project management skills.
• Proficiency in media monitoring and analysis tools.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders.
• A keen eye for detail and a commitment to delivering high-quality work.