15,539 Meta Ads Specialist jobs in India

Company Description

Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.

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Experience

1 to 3 years

Job Summary

We are seeking a data-driven and creative Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook, Instagram, and other Meta platforms. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid social campaigns that drive ROI, customer acquisition, and brand awareness.

Roles & Responsibilities

· Develop, manage, and optimize Meta (Facebook & Instagram) ad campaigns across all funnel stages.

· Conduct audience research, segmentation, and A/B testing to improve targeting and performance.

· Monitor, analyze, and report on campaign performance using Meta Ads Manager and Google Analytics.

· Optimize campaigns for KPIs such as ROAS, CPA, CTR, and conversion rates.

· Stay up-to-date with platform updates, algorithm changes, and best practices.

· Collaborate with the content, design, and eCommerce/CRM teams to align campaigns with broader marketing initiatives.

· Manage budgets and allocate spend efficiently across campaigns.

· Develop and present performance reports and insights to internal stakeholders or clients.

Key Skills Required

· Bachelor’s degree in Marketing, Advertising, or a related field.

· Strong analytical and quantitative skills.

· Familiarity with ad operations, real-time bidding, and audience targeting.

· Excellent communication skills, with the ability to collaborate across teams and communicate campaign insights effectively

· Familiarity with other paid channels (e.g., TikTok, Google Ads, LinkedIn) is a bonus.

· Creative thinking and an eye for high-performing visual content.

Experience - 4+ Year 
 

Job Summary:

We are seeking a results-driven Digital Marketing Specialist with 4+ years of proven experience in managing and optimizing paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram Ads). The ideal candidate should have a strong analytical mindset, creativity for ad copy and creatives, and hands-on experience in achieving high ROI through data-driven strategies.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns on Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram, Audience Network).

• Conduct keyword research, audience segmentation, competitor analysis, and A/B testing to maximize campaign performance.

• Monitor and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, Conversion Rate) and prepare detailed reports with actionable insights.

• Manage budgets effectively to maximize ROI and ensure campaigns remain within the allocated spend.

• Collaborate with the creative/content team to develop engaging ad copies, creatives, and landing pages that align with campaign objectives.

• Stay updated with the latest Google & Meta ad policies, trends, and algorithm changes to keep campaigns competitive.

• Implement conversion tracking, remarketing, and retargeting strategies to drive customer acquisition and retention.

• Optimize campaigns across the full funnel — from awareness to conversion — ensuring alignment with business goals.

Requirements:

• 4+ years of hands-on experience managing Google Ads & Meta Ads campaigns.

• Strong knowledge of PPC, CPC, CPM, CPA, ROAS, and performance marketing strategies.

• Experience in running lead generation & e-commerce campaigns.

• Proficiency in Google Analytics, Google Tag Manager, Facebook Business Manager, and Ads Manager.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Excellent communication and collaboration skills.

• Google Ads or Meta Blueprint certification will be an added advantage.

IMMEDIATE JOINING

Location: Noida Sector 80

Meta (priority) and Google ads proficiency is a must

To Apply:

Send your resume to

Subject line: Performance Marketing Manager – Application

Company Description

At The Cinnamon Kitchen, we prioritize healthy and delicious food by offering a range of spreads, snacks, cookies, cakes, and breads that are plant-based, organic, and gluten-free. Our products are made with high-quality ingredients and minimal processing to deliver nutrient-dense food free of preservatives and additives.

Key Responsibilities:

• Build and manage ad campaigns on Meta & Google
• Daily monitoring, optimization, A/B testing
• Ad budgeting and performance reporting
• Coordinate with creative team for ad briefs
• Deep-dive into audience segmentation and funnel analytics
• Implement and iterate on full-funnel strategies (TOF, MOF, BOF)
• Identify growth opportunities and new platforms over time

Requirements:

• 3–4 years of performance marketing experience in D2C
• Proven track record of managing ₹15L+ monthly ad budgets
• Strong analytical skills (Google Analytics, Meta reporting, GA4)
• Basic knowledge of Shopify & retention flows is a bonus
• Proficiency with ad tools (Meta Ads Manager, Google Ads, Triple Whale/Peel/Any analytics dashboard)

IMMEDIATE JOINING

Location: Noida Sector 80

Meta (priority) and Google ads proficiency is a must

To Apply:

Send your resume to

Subject line: Performance Marketing Manager – Application

Company Description

At The Cinnamon Kitchen, we prioritize healthy and delicious food by offering a range of spreads, snacks, cookies, cakes, and breads that are plant-based, organic, and gluten-free. Our products are made with high-quality ingredients and minimal processing to deliver nutrient-dense food free of preservatives and additives.

Key Responsibilities:

• Build and manage ad campaigns on Meta & Google
• Daily monitoring, optimization, A/B testing
• Ad budgeting and performance reporting
• Coordinate with creative team for ad briefs
• Deep-dive into audience segmentation and funnel analytics
• Implement and iterate on full-funnel strategies (TOF, MOF, BOF)
• Identify growth opportunities and new platforms over time

Requirements:

• 3–4 years of performance marketing experience in D2C
• Proven track record of managing ₹15L+ monthly ad budgets
• Strong analytical skills (Google Analytics, Meta reporting, GA4)
• Basic knowledge of Shopify & retention flows is a bonus
• Proficiency with ad tools (Meta Ads Manager, Google Ads, Triple Whale/Peel/Any analytics dashboard)

IMMEDIATE JOINING

Location: Noida Sector 80

Meta (priority) and Google ads proficiency is a must

To Apply:

Send your resume to

Subject line: Performance Marketing Manager – Application

Company Description

At The Cinnamon Kitchen, we prioritize healthy and delicious food by offering a range of spreads, snacks, cookies, cakes, and breads that are plant-based, organic, and gluten-free. Our products are made with high-quality ingredients and minimal processing to deliver nutrient-dense food free of preservatives and additives.

Key Responsibilities:

• Build and manage ad campaigns on Meta & Google
• Daily monitoring, optimization, A/B testing
• Ad budgeting and performance reporting
• Coordinate with creative team for ad briefs
• Deep-dive into audience segmentation and funnel analytics
• Implement and iterate on full-funnel strategies (TOF, MOF, BOF)
• Identify growth opportunities and new platforms over time

Requirements:

• 3–4 years of performance marketing experience in D2C
• Proven track record of managing ₹15L+ monthly ad budgets
• Strong analytical skills (Google Analytics, Meta reporting, GA4)
• Basic knowledge of Shopify & retention flows is a bonus
• Proficiency with ad tools (Meta Ads Manager, Google Ads, Triple Whale/Peel/Any analytics dashboard)

Meta Ads Specialist

We are a dynamic e-commerce brand with a strong presence in the US market, and we have been active for the last 5 years. With the scale we had this year, we are looking for a Meta ads specialist to join our rapidly expanding team. If you’re someone who thrives on challenges, loves to be part of something big, and is eager to learn in a fast-paced environment, this could be the perfect for you.

We’re looking for a results-driven Meta Ads Specialist to take our paid social to the next level

Role:

• Strategize, launch, and manage high-performing Meta ad campaigns.

• Test and iterate ad creatives weekly in collaboration with our marketing team.

• Optimize for MER and ROAS while scaling spend profitably.

• Analyze performance data and make fast, informed adjustments.

• Stay ahead of Meta platform updates, trends, and algorithm shifts.Requirements:

• 3+ years managing Meta ads for e-commerce brands.

• Proven track record of profitable scaling.

• Strong creative direction skills for image, video, and UGC ads.

• Comfortable working in a fast-paced, growth-driven environment.

Benefits:

• Fun, supportive, and friendly work environment
• Great earning and learning potential!

If you think you're an ideal fit for this role please fill this form:

Meta Ads SpecialistWe are a dynamic e-commerce brand with a strong presence in the US market, and we have been active for the last 5 years. With the scale we had this year, we are looking for a Meta ads specialist to join our rapidly expanding team. If you’re someone who thrives on challenges, loves to be part of something big, and is eager to learn in a fast-paced environment, this could be the perfect for you.We’re looking for a results-driven Meta Ads Specialist to take our paid social to the next levelRole: • Strategize, launch, and manage high-performing Meta ad campaigns. • Test and iterate ad creatives weekly in collaboration with our marketing team. • Optimize for MER and ROAS while scaling spend profitably. • Analyze performance data and make fast, informed adjustments. • Stay ahead of Meta platform updates, trends, and algorithm shifts. Requirements: • 3+ years managing Meta ads for e-commerce brands. • Proven track record of profitable scaling. • Strong creative direction skills for image, video, and UGC ads. • Comfortable working in a fast-paced, growth-driven environment.Benefits:Fun, supportive, and friendly work environmentGreat earning and learning potential!If you think you're an ideal fit for this role please fill this form: Y3 ZFae9qn Rdv XKm8