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Digital Marketing Specialist
Posted today
Job Viewed
Job Description
The Offer
- Opportunity within a company with a solid track record of performance
- Strong opportunities to progress your career
- Leadership Role
The Job
Key Responsibilities:
1. Digital Strategy & Execution:
- Develop and implement a digital marketing roadmap tailored to the steel & alloys industry.
- Manage and optimize Google Ads, LinkedIn Ads, and other PPC campaigns to generate high-quality leads.
- Identify and target potential industrial buyers, suppliers, and distributors through digital platforms.
2. Website & SEO Optimization:
- Optimize the company website for SEO, speed, and mobile responsiveness to improve organic traffic.
- Conduct keyword research and implement content strategies for better search engine ranking.
- Ensure the website is an effective lead generation tool with strong CTAs and landing pages .
3. Content & Social Media Marketing:
- Create and manage content such as blogs, whitepapers, case studies, videos, and infographics showcasing the company’s expertise in steel and alloys.
- Handle social media accounts (LinkedIn, Twitter, Facebook, and YouTube ) to build brand credibility and industry engagement.
- Develop email marketing campaigns for lead nurturing, newsletters, and customer retention.
4. Lead Generation & CRM Management:
- Generate high-quality B2B leads through digital campaigns and funnel optimization.
- Implement and manage CRM tools (e.g., HubSpot, Salesforce) to track and nurture leads.
- Work closely with the sales team to convert leads into long-term business partnerships.
5. Analytics & Performance Optimization:
- Use Google Analytics, SEMrush, and other tools to track campaign performance and improve ROI.
- Monitor key metrics like traffic, conversion rates, engagement, and customer acquisition costs .
- Continuously optimize strategies based on data-driven insights and industry trends.
The Profile
Preferred Skills:
- Knowledge of industrial/B2B marketplaces (e.g., IndiaMART, Alibaba, TradeIndia).
- Basic skills in graphic design (Canva, Photoshop) and video editing for social media content.
- Understanding of supply chain and metal industry trends .
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field .
- 2-5 years of experience in digital marketing , preferably in the manufacturing, steel, or alloys industry .
- Strong knowledge of SEO, PPC, Google Ads, LinkedIn Ads, and content marketing .
- Experience with B2B marketing strategies and industrial buyer personas.
- Hands-on expertise in Google Analytics, CRM tools (HubSpot, Salesforce), and email marketing platforms .
- Excellent written and verbal communication skills with a technical understanding of the steel industry.
Why Join Us?
- Work with a growing manufacturing company with strong industry presence.
- Opportunity for professional growth and leadership roles.
- Competitive salary and benefits.
The Employer
Our client is a premier steel manufacturing company that specializes in the production of high-quality steel products for a wide range of industries.
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
We are seeking a dynamic, results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives to drive brand awareness, lead generation, and revenue growth. This role is ideal for a creative and analytical marketer with a strong foundation in SEO, SEM, social media, and website management, particularly in the B2B space. The ideal candidate will also bring experience in content strategy, marketing automation, and cross-functional collaboration with international stakeholders.
What you will do:
DIGITAL STRATEGY & CAMPAIGN MANAGEMENT
CONTENT DEVELOPMENT & OPTIMIZATION
WEBSITE & SEO MANAGEMENT
ANALYTICS & REPORTING
STAKEHOLDER COLLABORATION
MARKETING AUTOMATION & DATABASE MANAGEMENT
We are looking for:
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Engineered for Excellence, Built for Endurance
Dasami Steel is a premier steel manufacturing company that specializes in the production of high-quality steel products for a wide range of industries. Our company has built a strong reputation for delivering exceptional products with a commitment to innovation, sustainability, and customer satisfaction. Our state-of-the-art manufacturing facilities, cutting-edge technology, and skilled workforce enable us to meet the growing demands of the global market while ensuring top-tier quality.
Manufacturing & Technology
Superior Quality Bars
- A commitment to excellence and sustainability
- Combining state-of-the-art technology & skilled expertise
The Role
Job Title: Digital Marketing Specialist – Steel & Alloys Industry
Location: Bengaluru
Department: Marketing
Reports To: Marketing Manager / CEO
Experience: 2-4 years (Min 1 yrs Preferably in Manufacturing Sector)
Job Summary:
We are looking for a Digital Marketing Specialist to drive brand awareness, lead generation, and customer engagement for our Dasami steel and alloys as it’s a startup company. The ideal candidate will develop and execute data-driven digital marketing strategies to establish our presence in the competitive metals and manufacturing market. This role requires expertise in B2B marketing, SEO, paid advertising, content creation, and lead generation for industrial clients.
Key Responsibilities:
1. Digital Strategy & Execution:
- Develop and implement a digital marketing roadmap tailored to the steel & alloys industry.
- Manage and optimize Google Ads, LinkedIn Ads, and other PPC campaigns to generate high-quality leads.
- Identify and target potential industrial buyers, suppliers, and distributors through digital platforms.
2. Website & SEO Optimization:
- Optimize the company website for SEO, speed, and mobile responsiveness to improve organic traffic.
- Conduct keyword research and implement content strategies for better search engine ranking.
- Ensure the website is an effective lead generation tool with strong CTAs and landing pages .
3. Content & Social Media Marketing:
- Create and manage content such as blogs, whitepapers, case studies, videos, and infographics showcasing the company’s expertise in steel and alloys.
- Handle social media accounts (LinkedIn, Twitter, Facebook, and YouTube ) to build brand credibility and industry engagement.
- Develop email marketing campaigns for lead nurturing, newsletters, and customer retention.
4. Lead Generation & CRM Management:
- Generate high-quality B2B leads through digital campaigns and funnel optimization.
- Implement and manage CRM tools (e.g., HubSpot, Salesforce) to track and nurture leads.
- Work closely with the sales team to convert leads into long-term business partnerships.
5. Analytics & Performance Optimization:
- Use Google Analytics, SEMrush, and other tools to track campaign performance and improve ROI.
- Monitor key metrics like traffic, conversion rates, engagement, and customer acquisition costs .
- Continuously optimize strategies based on data-driven insights and industry trends.
Ideal Profile
Preferred Skills:
- Knowledge of industrial/B2B marketplaces (e.g., IndiaMART, Alibaba, TradeIndia).
- Basic skills in graphic design (Canva, Photoshop) and video editing for social media content.
- Understanding of supply chain and metal industry trends .
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field .
- 2-5 years of experience in digital marketing , preferably in the manufacturing, steel, or alloys industry .
- Strong knowledge of SEO, PPC, Google Ads, LinkedIn Ads, and content marketing .
- Experience with B2B marketing strategies and industrial buyer personas.
- Hands-on expertise in Google Analytics, CRM tools (HubSpot, Salesforce), and email marketing platforms .
- Excellent written and verbal communication skills with a technical understanding of the steel industry.
Why Join Us?
- Work with a growing manufacturing company with strong industry presence.
- Opportunity for professional growth and leadership roles.
- Competitive salary and benefits.
What's on Offer?
- Opportunity within a company with a solid track record of performance
- Strong opportunities to progress your career
- Leadership Role
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Roles and Responsibilities
candidates from bengaluru only.hybrid job. Experience in using design tools & video content creation.Proven experience in Digital Marketing.Strong storytelling & creativity while making sales pitches. Excellent verbal and written interpersonal skills
Desired Candidate Profile
Perks and Benefits
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