218 Nestle India jobs in India
Brand Manager - Consumer Goods
751001 Bhubaneswar, Orissa
₹75000 Monthly
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Job Description
Our client is seeking a dynamic and creative Brand Manager to lead the strategy and execution for their Fast-Moving Consumer Goods (FMCG) portfolio in Bhubaneswar, Odisha, IN . This role is pivotal in shaping brand perception, driving market share, and ensuring sustained growth within a competitive landscape. The ideal candidate will have a deep understanding of consumer behavior, market trends, and integrated marketing communications, with a proven track record in brand management within the FMCG sector. Responsibilities include developing and implementing comprehensive brand strategies, managing marketing budgets, overseeing product launches and campaigns, conducting market research and competitor analysis, and collaborating closely with sales, product development, and agency partners. You will be responsible for crafting compelling brand messaging, executing digital and traditional marketing initiatives, and analyzing performance metrics to optimize strategies. This position requires strong analytical skills, creative thinking, and excellent leadership qualities to inspire teams and achieve brand objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated brand strategies to drive market penetration and growth.
- Manage the overall brand portfolio, ensuring consistent brand messaging and positioning.
- Conduct comprehensive market research, consumer insights analysis, and competitor benchmarking.
- Develop and manage annual marketing plans and budgets for assigned brands.
- Oversee the creation and execution of marketing campaigns across various channels (digital, ATL, BTL).
- Lead product innovation and launch initiatives, from concept development to market execution.
- Collaborate with sales teams to align marketing efforts with sales objectives and drive on-ground execution.
- Manage relationships with advertising agencies, media planners, and other external partners.
- Monitor brand performance metrics, sales data, and market trends to identify opportunities and challenges.
- Analyze campaign effectiveness and ROI, making data-driven recommendations for optimization.
- Ensure brand consistency across all touchpoints, including packaging, advertising, and digital platforms.
- Identify opportunities for brand partnerships and collaborations.
- Mentor and guide junior marketing team members.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully developing and launching consumer brands.
- Strong understanding of marketing principles, consumer psychology, and market dynamics.
- Experience with digital marketing, social media strategy, and performance analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership, project management, and cross-functional collaboration abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis.
- Creative mindset with a passion for building strong brands.
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0
Brand Manager, Consumer Goods
411001 Pune, Maharashtra
₹70000 Monthly
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Posted 1 day ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and strategic Brand Manager to drive the growth and success of key brands. This role is responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, advertising campaigns, and promotional activities. You will lead brand P&L responsibility, setting and achieving sales and marketing objectives. Key duties include conducting market research to understand consumer needs and trends, identifying new product development opportunities, and managing the marketing budget effectively. The Brand Manager will collaborate closely with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure seamless execution of brand plans. Strong analytical skills, creativity, and a passion for consumer brands are essential. The ideal candidate will have a proven track record in brand management within the FMCG industry, with excellent leadership, communication, and project management skills. Experience in digital marketing and social media engagement is highly desirable. This is an exciting opportunity to shape the future of well-known consumer brands and make a significant impact on the market. You will be responsible for building brand equity and driving consumer engagement through innovative marketing initiatives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated brand strategies to achieve business objectives.
- Manage brand P&L, including sales forecasting, budgeting, and expense control.
- Conduct market research and consumer insights analysis to identify opportunities and threats.
- Develop and execute marketing campaigns across various channels (advertising, digital, PR, promotions).
- Oversee product positioning, pricing, and packaging strategies.
- Collaborate with R&D for new product development and innovation.
- Manage relationships with advertising agencies and other external partners.
- Monitor brand performance and market trends, making necessary adjustments to strategies.
- Ensure consistent brand messaging and identity across all touchpoints.
- Lead and motivate cross-functional teams to execute brand plans effectively.
- Drive consumer engagement through digital marketing and social media initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of market research, consumer behavior, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Experience managing marketing budgets and P&L.
- Proficiency in digital marketing and social media platforms.
- Ability to manage multiple projects and work in a fast-paced environment.
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Brand Manager, Consumer Goods
520001 Krishna, Andhra Pradesh
₹90000 Monthly
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Posted 2 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Brand Manager to spearhead brand initiatives from a remote setting. This position is ideal for an experienced marketing professional who thrives in a fully remote environment and possesses a deep understanding of consumer behavior and market trends within the FMCG landscape. You will be responsible for developing and executing comprehensive brand strategies to drive growth, enhance brand equity, and increase market share.
Key Responsibilities:
Required Qualifications:
Key Responsibilities:
- Develop and implement integrated marketing plans and brand strategies for assigned product lines, aligning with overall business objectives.
- Conduct market research and competitive analysis to identify opportunities and threats, translating insights into actionable plans.
- Manage brand budgets effectively, ensuring optimal allocation of resources across marketing activities.
- Oversee the creation of compelling marketing communications across various channels, including digital, social media, advertising, and PR.
- Collaborate with cross-functional teams (sales, product development, supply chain) to ensure successful product launches and ongoing brand support.
- Monitor and analyze brand performance metrics, reporting on KPIs such as sales, market share, brand awareness, and customer satisfaction.
- Develop and nurture strong relationships with external agencies and partners.
- Drive innovation in product development and marketing strategies to maintain a competitive edge.
- Ensure brand consistency and adherence to brand guidelines across all touchpoints.
- Lead the development of go-to-market strategies for new product introductions and line extensions.
- Manage consumer promotions, loyalty programs, and experiential marketing initiatives.
- Present brand strategies and performance reviews to senior management.
Required Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive brand management experience within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, digital marketing, and consumer insights.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, adapted for remote collaboration.
- Demonstrated ability to manage complex projects and cross-functional teams in a remote setting.
- Proficiency in marketing analytics tools and CRM systems.
- Adaptability and a passion for working in a fast-paced, evolving market.
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2
Brand Manager - Consumer Goods
380001 Ahmedabad, Gujarat
₹75000 Annually
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Posted 3 days ago
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Job Description
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a creative and results-driven Brand Manager to join their team in Ahmedabad, Gujarat, IN . This role is responsible for developing and executing innovative brand strategies that enhance market presence, drive consumer engagement, and achieve sales objectives. The ideal candidate will have a strong understanding of consumer insights, marketing principles, and the FMCG market, coupled with a passion for building powerful brands. This position requires a strategic thinker with excellent leadership and execution capabilities.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies, marketing plans, and promotional activities to achieve business goals.
- Conduct market research, analyze consumer behavior, and identify market trends to inform brand positioning and strategies.
- Manage the brand's P&L, including budgeting, forecasting, and analyzing performance metrics.
- Oversee the development of marketing campaigns across various channels, including digital, social media, advertising, and point-of-sale.
- Collaborate with cross-functional teams, including sales, product development, R&D, and supply chain, to ensure brand consistency and effective product launches.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Monitor competitor activities and market dynamics, adjusting strategies as needed.
- Develop compelling brand messaging and ensure its consistent application across all touchpoints.
- Manage product lifecycle, including innovation pipeline, renovations, and portfolio optimization.
- Analyze sales data and consumer feedback to measure the effectiveness of marketing initiatives and identify areas for improvement.
- Mentor and guide junior marketing team members.
- Master's degree in Business Administration (MBA) with a specialization in Marketing, or a related field.
- Minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully developing and launching brands and marketing campaigns that drive significant growth.
- Strong understanding of consumer insights, market analysis, and strategic marketing principles.
- Experience in managing budgets and P&L responsibility.
- Excellent leadership, communication, and presentation skills.
- Proficiency in digital marketing, social media management, and traditional advertising channels.
- Analytical and problem-solving skills with a data-driven approach to decision-making.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Creativity and a passion for building engaging brand experiences.
- Experience with Nielsen or similar market research tools is advantageous.
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3
Brand Manager - Consumer Goods
570020 Mysore, Karnataka
₹75000 Annually
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Posted 4 days ago
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Job Description
Our client, a dynamic and rapidly growing FMCG company, is seeking an innovative and strategic Brand Manager to lead the development and execution of brand strategies for key consumer products. This role offers a hybrid work arrangement, combining the benefits of remote flexibility with in-office team collaboration. You will be instrumental in shaping brand perception, driving market share, and ensuring long-term brand success.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies, marketing plans, and promotional campaigns to drive brand awareness, engagement, and sales.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive landscapes.
- Manage the brand's positioning, messaging, and visual identity across all marketing channels.
- Collaborate with product development teams to launch new products and refresh existing ones based on market feedback and consumer needs.
- Oversee advertising, digital marketing, social media, PR, and in-store marketing initiatives.
- Manage the brand budget effectively, ensuring optimal allocation of resources and maximum return on investment.
- Analyze sales data, market share, and campaign performance, providing actionable recommendations for improvement.
- Build strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency across all touchpoints and maintain brand integrity.
- Monitor consumer feedback and market trends, adapting strategies as necessary.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and the FMCG landscape.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media management, and content creation.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
- Creative mindset with a passion for building strong, compelling brands.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager - Consumer Goods
560001 Bangalore, Karnataka
₹60000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client, a leading player in the FMCG sector, is seeking a dynamic and results-oriented Brand Manager to lead marketing efforts for key consumer brands in the Bengaluru, Karnataka, IN market. This hybrid role combines strategic remote planning with essential on-site collaboration. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity. The ideal candidate will have a strong understanding of consumer behavior, market trends, and effective marketing communication techniques. You will manage the brand's P&L, oversee product development, and lead integrated marketing campaigns across various channels, including digital, traditional media, and in-store promotions. Key responsibilities include conducting market research, analyzing competitive landscapes, collaborating with sales teams, and managing agency relationships. This role requires exceptional leadership, analytical, and project management skills, with a blend of independent remote work for strategic analysis and planning, and on-site presence for team meetings, client interactions, and campaign execution oversight. We are looking for a creative and data-driven marketer who can translate consumer insights into successful brand initiatives. If you are passionate about building strong brands and driving commercial success in the fast-paced FMCG industry, this hybrid opportunity offers significant career growth.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies to drive growth and market share.
- Conduct market research and analyze consumer insights to inform brand positioning.
- Manage the brand's annual marketing plan and budget.
- Oversee the execution of integrated marketing campaigns across all relevant channels.
- Collaborate with product development teams on new product launches and line extensions.
- Analyze sales data and marketing campaign performance to optimize strategies.
- Manage relationships with advertising agencies and other marketing partners.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Monitor competitor activities and market trends to identify opportunities and threats.
- Lead and mentor a team of marketing professionals.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong analytical skills with experience in market research and data analysis.
- Excellent understanding of digital marketing, social media, and traditional advertising.
- Exceptional leadership, communication, and presentation skills.
- Experience managing P&Ls and marketing budgets.
- Ability to work effectively in a hybrid remote and on-site environment.
- Creative thinking and problem-solving abilities.
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5
Brand Manager - Consumer Goods
248001 Dehradun, Uttarakhand
₹75000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client, a leader in the FMCG sector, is seeking an innovative and strategic Brand Manager to lead the development and execution of marketing strategies for their key brands in Dehradun, Uttarakhand, IN . This role is critical in driving brand growth, market share, and consumer engagement.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive awareness, preference, and loyalty.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Manage all aspects of the marketing mix, including product, price, place, and promotion, for assigned brands.
- Develop and execute integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate with internal teams (Sales, R&D, Operations) and external agencies to ensure brand consistency and effective execution of marketing plans.
- Monitor and analyze brand performance metrics, sales data, and consumer feedback to optimize strategies and identify growth opportunities.
- Manage brand budgets, ensuring efficient allocation of resources and maximum ROI.
- Develop new product concepts and guide their launch from ideation to market.
- Ensure strong brand positioning and clear communication of value propositions to target audiences.
- Stay abreast of industry best practices and emerging marketing trends.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 5+ years of experience in brand management or product marketing within the FMCG industry.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media marketing, and traditional advertising channels.
- Strong project management and organizational abilities.
- Excellent communication, presentation, and interpersonal skills.
- Experience working with cross-functional teams and external agencies.
- Creative thinker with a passion for building strong brands.
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6
Brand Manager - Consumer Goods
302001 Jaipur, Rajasthan
₹900000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to drive brand growth and market presence fromJaipur, Rajasthan, IN . This pivotal role involves developing and executing comprehensive brand strategies, managing product portfolios, and leading marketing initiatives to enhance brand equity and consumer engagement. The ideal candidate will possess a deep understanding of the FMCG market, exceptional analytical skills, and a creative flair for brand building. This role offers a hybrid work model, allowing for flexibility while maintaining essential in-person collaboration.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans to achieve business objectives, including market share, revenue, and profitability targets.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities and emerging trends.
- Manage the full lifecycle of assigned brands, from concept development to product launch and post-launch analysis.
- Oversee the development and execution of advertising, promotional, and digital marketing campaigns across various channels.
- Collaborate with cross-functional teams, including Sales, R&D, Supply Chain, and Agency Partners, to ensure seamless brand execution.
- Manage the brand's budget effectively, optimizing spend for maximum ROI.
- Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
- Develop and maintain strong relationships with key stakeholders, including retailers and distribution partners.
- Lead the innovation pipeline for the brand, identifying new product opportunities and driving their development.
- Ensure brand consistency across all touchpoints and communications.
- Champion brand vision and strategy within the organization.
- MBA or equivalent degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to develop and execute effective marketing campaigns.
- Proficiency in market analysis and financial modeling.
- Strong project management and organizational skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience working with agencies and managing external partners.
- Adaptability and ability to thrive in a fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
7
Brand Manager, Consumer Goods
530001 Visakhapatnam, Andhra Pradesh
₹700000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client is looking for a dynamic and results-oriented Brand Manager to lead brand strategy and execution for their fast-moving consumer goods (FMCG) portfolio in **Visakhapatnam, Andhra Pradesh, IN**. This role is critical for driving brand growth, market share, and consumer engagement. You will be responsible for developing and implementing comprehensive brand plans, managing marketing campaigns, and analyzing market trends to identify new opportunities. The ideal candidate will possess strong analytical skills, creative thinking, and a deep understanding of the FMCG market.
Responsibilities:
Responsibilities:
- Develop and execute innovative brand strategies to drive market share, revenue growth, and brand equity.
- Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and emerging opportunities.
- Manage brand budgets, ensuring optimal allocation of resources to achieve marketing objectives.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand messaging and execution.
- Monitor and analyze brand performance metrics, providing regular reports and recommendations for optimization.
- Develop new product concepts and go-to-market strategies in collaboration with the product development team.
- Build and maintain strong relationships with key stakeholders, including retailers and distribution partners.
- Ensure consistent brand representation across all touchpoints and maintain brand guidelines.
- Identify opportunities for brand extension and innovation.
- Lead and mentor junior marketing team members.
- Manage agency partners to ensure effective delivery of marketing initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing brands, driving significant market share growth.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with digital marketing, social media management, and content strategy.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Ability to manage multiple projects simultaneously and work effectively under pressure.
- Creative and innovative mindset.
- Demonstrated leadership capabilities.
This advertiser has chosen not to accept applicants from your region.
8
Brand Manager - Consumer Goods
226001 Lucknow, Uttar Pradesh
₹90000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and results-oriented Brand Manager to join their team in Lucknow. This role is based in our client's main office and requires a strong presence to effectively lead and execute brand strategies within the market. The successful candidate will be responsible for developing and implementing comprehensive brand plans that drive market share, consumer engagement, and profitability. You will oversee all aspects of brand management, including market research, product positioning, marketing communications, and promotional activities. Key responsibilities include analyzing consumer insights and market trends, defining target audiences, and crafting compelling brand narratives. You will collaborate closely with cross-functional teams, including sales, product development, and advertising agencies, to ensure cohesive brand execution. Budget management, performance tracking, and ROI analysis of marketing campaigns are also critical components of this role. The ideal candidate will possess a strong understanding of the FMCG landscape, a proven track record in brand building, and excellent strategic thinking and leadership skills. A minimum of 5 years of experience in brand management or a related marketing function is required. Exceptional communication, presentation, and interpersonal skills are essential for success. You should be adept at managing multiple projects, working under pressure, and delivering exceptional results in a competitive environment. This is an exciting opportunity to make a significant impact on well-known brands and contribute to the growth of a respected organization within the **bustling city of Lucknow**.
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