14,552 Nielsen jobs in India

• Design and execute market research studies, including surveys, focus groups, and interviews.
• Analyze sales data, market share reports, and competitor activity to identify key trends and opportunities.
• Utilize statistical software and data analysis tools to interpret complex datasets.
• Translate data into compelling insights and actionable recommendations for marketing, product, and sales teams.
• Monitor and analyze social media conversations and online sentiment to gauge brand perception and consumer sentiment.
• Develop consumer personas and journey maps to deepen understanding of target audiences.
• Present research findings and insights to stakeholders at various levels of the organization.
• Collaborate with cross-functional teams to integrate consumer insights into strategic planning and campaign development.
• Stay abreast of the latest methodologies in consumer research and data analytics.
• Contribute to the development of a strong data-driven culture within the organization.

• Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field. A Master's degree is preferred.
• 3+ years of experience in consumer insights, market research, or analytics roles, preferably within the FMCG sector.
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical skills with experience using statistical analysis software (e.g., SPSS, R, Python).
• Excellent data visualization skills using tools like Tableau, Power BI, or similar.
• Exceptional ability to synthesize complex information and communicate findings clearly and concisely.
• Experience with survey platforms (e.g., SurveyMonkey, Qualtrics) and social listening tools.
• Strong understanding of consumer behavior and market dynamics.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• A proactive, curious, and business-oriented mindset.

About Licious

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on.

About the role

Bring the voice of the meat-loving Indian consumer to the heart of every decision. This is far from a traditional “research ops” role - you will be a strategic thinking partner to Brand, Category, Product, and Leadership. You’ll help Licious stay ahead of cultural trends, uncover real consumer triggers and barriers, and shape habit-changing, cohort-winning propositions that drive growth and loyalty.

At Licious, we believe consumer love is built on deep understanding - of her needs, her aspirations, and the culture that shapes her choices. You will be at the center of decoding India’s food and meat consumption journeys, turning sharp insights into powerful growth strategies.

What makes the role meaty?

• Lead end-to-end insight generation across categories, consumer cohorts, and consumption moments that define the Licious experience.
• Design and own research frameworks - from brand health tracks, U&As, and NPS studies to concept tests and market maps - ensuring insight translates into business advantage.
• Move beyond reports: shape strategy and decision-making across Brand, Marketing, CRM, Product, CX, and Growth by turning findings into actionable narratives.
• Drive continuous learning loops - quick-turn sprints, dipsticks, and test & learn initiatives to optimize campaigns, improve performance, and unlock consumer traction.
• Champion a consumer-first culture by building rituals, forums, and toolkits that democratize insights across Brand, Category, Product, and Growth teams.

We hope that you have.

• 8–10 years of experience in consumer insights, market research, or strategy - ideally across brand-led FMCG, D2C, or digital-first environments.
• A storyteller’s mindset - someone who can connect data to culture, tension, and opportunity, making insights impossible to ignore.
• Strong command of both quantitative and qualitative methods - from survey design and data analytics to ethnography and in-depth conversations.
• A curious, restless thinker - deeply interested in food, decision-making, and the evolving culture of eating meat in India .
• Passionate about consumers beyond category needs: tuned into their lifestyles, aspirations, and cultural codes .

This role is more than research - it’s about shaping how India experiences meat. If you thrive at the intersection of data, culture, and brand growth, Licious is where you can make a real impact.

About Licious

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on.

About the role

Bring the voice of the meat-loving Indian consumer to the heart of every decision. This is far from a traditional “research ops” role - you will be a strategic thinking partner to Brand, Category, Product, and Leadership. You’ll help Licious stay ahead of cultural trends, uncover real consumer triggers and barriers, and shape habit-changing, cohort-winning propositions that drive growth and loyalty.

At Licious, we believe consumer love is built on deep understanding - of her needs, her aspirations, and the culture that shapes her choices. You will be at the center of decoding India’s food and meat consumption journeys, turning sharp insights into powerful growth strategies.

What makes the role meaty?

• Lead end-to-end insight generation across categories, consumer cohorts, and consumption moments that define the Licious experience.
• Design and own research frameworks - from brand health tracks, U&As, and NPS studies to concept tests and market maps - ensuring insight translates into business advantage.
• Move beyond reports: shape strategy and decision-making across Brand, Marketing, CRM, Product, CX, and Growth by turning findings into actionable narratives.
• Drive continuous learning loops - quick-turn sprints, dipsticks, and test & learn initiatives to optimize campaigns, improve performance, and unlock consumer traction.
• Champion a consumer-first culture by building rituals, forums, and toolkits that democratize insights across Brand, Category, Product, and Growth teams.

We hope that you have.

• 8–10 years of experience in consumer insights, market research, or strategy - ideally across brand-led FMCG, D2C, or digital-first environments.
• A storyteller’s mindset - someone who can connect data to culture, tension, and opportunity, making insights impossible to ignore.
• Strong command of both quantitative and qualitative methods - from survey design and data analytics to ethnography and in-depth conversations.
• A curious, restless thinker - deeply interested in food, decision-making, and the evolving culture of eating meat in India .
• Passionate about consumers beyond category needs: tuned into their lifestyles, aspirations, and cultural codes .

This role is more than research - it’s about shaping how India experiences meat. If you thrive at the intersection of data, culture, and brand growth, Licious is where you can make a real impact.