11,996 Nielsen jobs in India
Marketing Analyst - Consumer Insights
682011 Kochi, Kerala
₹700000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a dynamic consumer goods company, is seeking a sharp and analytical Marketing Analyst with a focus on Consumer Insights to join their team in Kochi, Kerala . This hybrid role requires a blend of on-site collaboration and remote analysis to uncover deep understandings of consumer behavior, market trends, and competitive landscapes. You will be responsible for collecting, analyzing, and interpreting various data sources to provide actionable insights that inform marketing strategies, product development, and business decisions. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a passion for understanding what drives consumer choices.
Responsibilities:
Responsibilities:
- Design and execute market research studies, surveys, and focus groups to gather consumer data.
- Analyze sales data, market trends, and competitor activities to identify opportunities and threats.
- Develop and maintain dashboards and reports to track key marketing metrics and performance indicators.
- Translate complex data sets into clear, concise, and actionable insights for the marketing and product teams.
- Utilize statistical software and analytical tools to perform in-depth data analysis.
- Conduct qualitative research to understand consumer motivations, perceptions, and preferences.
- Monitor brand perception and customer satisfaction levels.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align on insights and strategies.
- Stay informed about industry best practices in market research, data analysis, and consumer behavior.
- Present findings and recommendations to stakeholders at various levels of the organization.
- Bachelor's or Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
- Minimum of 3-5 years of experience in marketing analysis, consumer insights, or market research.
- Strong quantitative and analytical skills, with proficiency in statistical analysis.
- Experience with data analysis software such as SPSS, R, Python, or similar.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and reporting.
- Experience designing and executing market research surveys.
- Excellent written and verbal communication skills, with the ability to present complex information effectively.
- Strong problem-solving skills and attention to detail.
- Ability to work effectively in a hybrid model, balancing independent analysis with team collaboration.
- Familiarity with consumer goods market dynamics is a plus.
This advertiser has chosen not to accept applicants from your region.
0
Consumer Insights Specialist
Jaipur, Rajasthan
Quintype Services
Posted 3 days ago
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
This advertiser has chosen not to accept applicants from your region.
1
Consumer Insights Specialist
Jaipur, Rajasthan
Quintype Services
Posted 3 days ago
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
This advertiser has chosen not to accept applicants from your region.
2
Consumer Insights Analyst
452001 Bhopal, Madhya Pradesh
₹45000 month
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly analytical and insightful Consumer Insights Analyst to join their marketing division. This is a fully remote opportunity, allowing you to contribute to our strategic marketing efforts from anywhere within India. Your primary role will be to delve into consumer behavior, market trends, and competitive landscapes to uncover actionable insights that drive product development and marketing strategies. You will be responsible for collecting, analyzing, and interpreting diverse data sets, including sales data, market research reports, social media analytics, and customer feedback.
Key responsibilities include identifying emerging consumer needs and preferences, segmenting target audiences, and evaluating the effectiveness of marketing campaigns. You will collaborate closely with product development, brand management, and sales teams to translate insights into tangible business recommendations. Proficiency in data analysis tools such as SQL, Python, R, or advanced Excel is essential. Experience with market research methodologies (qualitative and quantitative) and survey design is also crucial. The ideal candidate possesses strong critical thinking skills, a keen eye for detail, and the ability to communicate complex findings clearly and concisely to both technical and non-technical stakeholders. You should be adept at storytelling with data, creating compelling presentations that highlight key insights and strategic implications. This remote role demands self-motivation, excellent time management, and a proactive approach to identifying and addressing business challenges within the fast-paced FMCG industry. Contribute to shaping our brand's future by understanding the pulse of the consumer from your remote workspace.
Key responsibilities include identifying emerging consumer needs and preferences, segmenting target audiences, and evaluating the effectiveness of marketing campaigns. You will collaborate closely with product development, brand management, and sales teams to translate insights into tangible business recommendations. Proficiency in data analysis tools such as SQL, Python, R, or advanced Excel is essential. Experience with market research methodologies (qualitative and quantitative) and survey design is also crucial. The ideal candidate possesses strong critical thinking skills, a keen eye for detail, and the ability to communicate complex findings clearly and concisely to both technical and non-technical stakeholders. You should be adept at storytelling with data, creating compelling presentations that highlight key insights and strategic implications. This remote role demands self-motivation, excellent time management, and a proactive approach to identifying and addressing business challenges within the fast-paced FMCG industry. Contribute to shaping our brand's future by understanding the pulse of the consumer from your remote workspace.
This advertiser has chosen not to accept applicants from your region.
3
Consumer Insights Analyst
440001 Nagpur, Maharashtra
₹60000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client is seeking a sharp and analytical Consumer Insights Analyst to join their remote team. This pivotal role focuses on understanding consumer behavior, market trends, and competitive landscapes to inform product development, marketing strategies, and business growth for fast-moving consumer goods (FMCG). You will be responsible for designing and executing market research studies, analyzing quantitative and qualitative data, and translating complex findings into actionable insights. Key responsibilities include identifying key consumer needs, preferences, and purchase drivers; evaluating the performance of marketing campaigns; and providing strategic recommendations to various departments. The ideal candidate will possess a strong analytical toolkit, including proficiency in statistical software and data visualization tools. Excellent communication and presentation skills are crucial for conveying insights effectively to both technical and non-technical stakeholders. You will stay abreast of emerging trends in the FMCG sector and leverage this knowledge to identify new opportunities. This is a remote-first position, requiring self-motivation, excellent time management, and the ability to collaborate effectively with team members across different locations. You will play a critical role in shaping our client's understanding of their target audience, contributing directly to business success. Your ability to connect data points and provide strategic foresight will be highly valued.
Responsibilities:
Responsibilities:
- Conduct comprehensive market research and consumer analysis for FMCG products.
- Design and manage quantitative and qualitative research projects.
- Analyze large datasets to identify consumer trends, preferences, and behaviors.
- Develop actionable insights and strategic recommendations for product development and marketing.
- Evaluate the effectiveness of marketing campaigns and promotional activities.
- Monitor competitive activities and market dynamics within the FMCG sector.
- Prepare and present detailed reports and findings to stakeholders.
- Collaborate with marketing, sales, and product development teams to integrate insights.
- Utilize statistical software and data visualization tools for analysis and reporting.
- Stay updated on industry best practices and emerging research methodologies.
- Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
- Proven experience (3+ years) in consumer insights, market research, or a similar analytical role, preferably within the FMCG industry.
- Strong analytical skills with proficiency in statistical software (e.g., SPSS, R, Python) and data visualization tools (e.g., Tableau, Power BI).
- Experience with survey design and data collection methodologies.
- Excellent written and verbal communication skills, with the ability to present complex data clearly.
- Strong understanding of the FMCG market and consumer behavior.
- Ability to work independently and manage multiple projects in a remote setting.
- Proactive problem-solving skills and a strategic mindset.
This advertiser has chosen not to accept applicants from your region.
4
Consumer Insights Specialist
Jaipur, Rajasthan
Quintype Services
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
This advertiser has chosen not to accept applicants from your region.
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