13,023 Nielsen jobs in India

Role & responsibilities

Role Overview

We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication

Key Responsibilities

• Consumer Strategy & Research
• Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
• Establish an always-on” consumer intelligence engine to capture evolving needs, expectations, and behaviours.
• Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
• Business Impact through Insights
• Drive research-led recommendations to improve funnel conversions , enhance profitability, and reduce lapsage across touch points.
• Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
• Brand & Communication Enablement
• Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
• Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
• Team Leadership & Stakeholder Engagement
• Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
• Build frameworks and best practices to scale the consumer insights function across the organisation.

Preferred candidate profile

Desired Skills & Experience

• 6–8 years of proven expertise in consumer insights, brand strategy, or research , with a strong mix of agency and client-side exposure .
• Strong grounding in both qualitative research methodologies , with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights .
• Having a fair bit of understanding of quantitative research techniques will be a definite plus.
• Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
• Excellent storytelling and synthesis skills to influence senior leadership
• Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related field s.

About the Role

We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.

Key Responsibilities

• Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
• Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
• Draft structured, insight-rich narratives aligned to business goals and audience priorities.
• Validate tagging, queries, and data outputs completed by junior team members.
• Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
• Engage in strategic discussions to optimize the value of insights across brand teams.
• Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
• Support ad hoc research or POC requests with relevant consumer/contextual analysis.

What We're Looking For

• 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
• Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
• Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
• Proven track record in storytelling using PowerPoint and Excel-based dashboards.
• Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
• Excellent written and verbal communication skills, especially in a business reporting context.
• Highly detail-oriented, self-driven, and organized under tight timelines.

Good to Have

• Boolean query writing experience.
• Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
• Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.

Why Join Us

• Work on high-impact insight reports that inform marketing and content strategy for top global brands.
• Collaborate with a dynamic team that blends creativity and analytics.
• Gain exposure to a wide range of categories and digital KPIs.
• Be part of a transparent, growth-focused environment where your voice matters.

Company Description

Attyr is building a next-gen fashion platform. We aim to bring in consumer insights in decisioning on what features to build and what not to.

Role Description

This is an internship role for a Consumer Insights Specialist. The Consumer Insights Specialist will be responsible for conducting market research, analyzing consumer data, and providing insights to support business strategies. The role includes gathering and interpreting customer insights, developing reports, and presenting findings to stakeholders. This is an on-site role located in Mumbai.

Qualifications

• Skills in Market Analysis and Market Research
• Proficiency in Consumer Insight and Customer Insight
• Strong Analytical Skills
• Excellent written and verbal communication skills
• Ability to interpret data and generate actionable insights
• Detail-oriented and organized
• Pursuing a degree in Marketing, Business, or related field
• Experience with statistical tools and software is a plus

For further details, please contact Rohit /

Our client is a Tier 1 multinational company (MNC) in the FMCG sector, known for its nationwide presence and market leadership. Recognized for its strong organizational culture, the company is committed to employee development, innovation, and sustainable growth. It consistently ranks among the top employers in the industry.

Hiring Criteria

Education: Regular MBA with Tier 1 / 2 B School.

Work Exp: Candidates from FMCG companies or agencies like Nielsen, Kantar etc. Candidates who are working with Nielsen, Kantar handling FMCG Clients.

Candidate should be very strong in Quant research and Nielsen RMS.

Key Work Experience:

Quantitative Research / quant research methodologies

Brand health tracking.

Concept testing.

Product testing.

Pricing studies.

Ad and campaign effectiveness.

Shopper Studies etc

Role Overview:

We are seeking a highly motivated and analytical Consumer Insights Manager to join our dynamic FMCG team. The role will focus on leading quantitative research initiatives and leveraging syndicated data (such as RMS) to drive strategic brand and business decisions.

Key Responsibilities:

Lead the design, execution, and analysis of quantitative research studies, including brand health tracking, concept testing, product testing, pricing studies, ad and campaign effectiveness, and shopper studies.

Manage ongoing brand health tracking programs, providing actionable insights to marketing and leadership teams.

Analyze and interpret Retail Measurement Services (RMS) data to monitor market trends, brand performance, and competitive landscape.

Partner with cross-functional teams (Marketing, Innovation, Sales, R&D) to embed consumer insights into brand strategies and product development.

Manage relationships with external research agencies and ensure high-quality and timely delivery of research projects.

Develop concise, visually engaging, and strategic presentations to communicate insights and recommendations to senior stakeholders.

Conduct shopper insights studies to enhance understanding of consumer behavior in-store and across channels.

Key Skills & Competencies:

• Strong expertise in quantitative research methodologies and tools.
• Hands-on experience with RMS data analysis (e.g., Nielsen, Kantar, etc.)
• Proficiency In designing and managing concept & product testing, brand tracking, pricing research, and advertising effectiveness studies.
• Analytical thinker with strong storytelling and data visualization skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills to collaborate effectively with internal stakeholders and external partners.

Qualifications:

• MBA/PGDM in Marketing, Business Analytics, Statistics, or related field.
• 5 to 12 years of experience in consumer insights, preferably in the FMCG sector.
• Experience in working with top research agencies and syndicated data providers (Nielsen, Kantar, etc.) is preferred.

Role & responsibilities

Role Overview

We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication

Key Responsibilities

• Consumer Strategy & Research

• Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.

• Establish an always-on" consumer intelligence engine to capture evolving needs, expectations, and behaviors.

• Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

• Business Impact through Insights
  
  Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touchpoints.

• Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.

• Brand & Communication Enablement

• Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.

• Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.

• Team Leadership & Stakeholder Engagement

• Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.

• Build frameworks and best practices to scale the consumer insights function across the organization.

Preferred candidate profile

Desired Skills & Experience

• 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
• Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
• Having a fair bit of understanding of quantitative research techniques will be a definite plus.
• Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
• Excellent storytelling and synthesis skills to influence senior leadership
• Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.