Marketing Strategy Manager

Bengaluru, Karnataka Smart Food Safe: Quality & Food Safety Management Software

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Job Description

About the Company:


We are a leading SAAS-based company specializing in Quality Management Software, empowering businesses globally to ensure compliance, streamline operations, and enhance food safety standards. Our mission is to make a meaningful difference in the world by providing innovative solutions that drive safety, efficiency, and trust.


Job Summary:


We are seeking a dynamic and results-driven Marketing Manager to join our team in Bangalore. This role will be responsible for building brand awareness, establishing credibility, and driving brand promotions across the global market. The ideal candidate will have a strong background in brand marketing preferably in SAAS Software, a go-getter attitude, and a passion for making a difference. You will work directly with the CEO based in Canada and lead a team of marketing professionals to execute strategies that align with the company’s vision and goals.


Key Responsibilities:


Brand Building:

· Develop and execute global marketing strategies to enhance brand awareness and credibility.

· Create compelling brand narratives and messaging that resonate with target audiences.

· Ensure consistent brand representation across all channels and touchpoints.


Market Research:

· Conduct market research to identify trends, customer needs, and competitive positioning.

· Use insights to refine marketing strategies and stay ahead of industry developments.


Marketing Campaigns:

· Plan and execute multi-channel marketing campaigns (digital, social media, email, events, etc.) to drive lead generation and customer engagement.

· Collaborate with the sales team to align marketing efforts with business objectives.

· Monitor and analyze campaign performance, providing actionable insights for optimization.


Team Leadership:

· Lead, mentor, and inspire a team of marketing professionals to achieve collective and individual goals.

· Foster a culture of creativity, collaboration, and accountability within the team.


Content Development:

· Oversee the creation of high-quality content, including blogs, whitepapers, case studies, and videos, to support brand positioning and thought leadership.

· Ensure content is optimized for SEO and aligns with the buyer’s journey.


Global Collaboration:

· Work closely with the CEO and other global stakeholders to align marketing strategies with business goals.

· Represent the Bangalore office in global marketing initiatives and discussions.


Required Skills and Qualifications:

· 2-4+ years of experience in marketing, preferably in the SAAS or software industry.

· Proven track record in brand marketing, campaign management, and team leadership.

· Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.

· Excellent communication, storytelling, and presentation skills.

· Analytical mindset with the ability to interpret data and make data-driven decisions.

· Self-motivated, proactive, and willing to take ownership of projects.

· Leadership qualities with a “get the job done” attitude.

· Passion for making a difference and contributing to a meaningful mission.


What We Offer:

· Opportunity to make a significant impact on a global scale.

· A collaborative and innovative work environment.

· Competitive compensation and benefits.

· The chance to be part of a mission-driven company that is transforming the food and beverage industry.


How to Apply:

If you are a passionate brand marketer with a proven track record and a desire to make a difference, we’d love to hear from you! Please send your resume and a cover letter detailing your experience and why you’re the perfect fit for this role. Join us in shaping the future of Quality Management!


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Marketing Strategy

Bengaluru, Karnataka ₹600000 - ₹1200000 Y Studojo

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About Studojo

Studojo is where students sharpen their skills, careers, and assignments, all guided by their very own digital Sensei. We're building a student co-pilot that makes college life easier and smarter, from acing assignments to landing dream jobs. Think of us as the dojo where students come to level up.

Why This Role is Different

Most internships will have you making filler posts, tracking vanity metrics, or fetching data nobody will ever use. Not here.

At Studojo, you'll be inside the engine room of a student-first startup. You'll help us build a brand and community that actually matters to thousands of students and you'll see the direct impact of your work, in real time. You'll be part of the Founding team and can even expect to run and manage your own team down the line

We're moving fast, and we expect you to do the same. You'll be experimenting, failing, fixing, and trying again. If you're hungry, ambitious, and ready to get scrappy.

What You'll Do

  • Marketing Strategy
    : Help design and run growth campaigns that get students talking about Studojo everywhere.
  • Community Building
    : Build and manage an active student community across WhatsApp, Instagram, LinkedIn, and Discord.
  • Content & Campaigns
    : Create fun, relatable campaigns (memes, reels, challenges, collabs) that don't just get likes but build real engagement.
  • Partnerships
    : Work with student clubs, influencers, and campus ambassadors to amplify our reach.
  • Feedback & Iteration
    : Collect student insights, analyze what's working, and double down on the winning moves.

Who You Are

  • A student (or recent grad) who understands student culture inside out.
  • A strong communicator with a creative, witty streak.
  • Someone who doesn't wait for instructions but figures things out.
  • Curious about marketing, community building, and startup growth.
  • Bonus if you've run a community, club, page, or side project before.

What You'll Get

  • Real startup experience + chance to join our founding team
  • Mentorship from founders who've built and scaled projects from scratch.
  • A portfolio that shows you can actually drive growth and engagement.
  • Stipend + certificate + LoR.
  • And if you crush it? A shot at a long-term role with more responsibility + maybe even manage your own team

Location
: Wework banerghatta road + Remote (occasional offline events possible) +

Duration
: 2–3 months (flexible, come 2-3 times to office after class)

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Online Marketing Strategy Specialist

Bengaluru, Karnataka ₹600000 - ₹1200000 Y Stylenza Urbantraq

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Develop and execute online marketing strategies

Manage and grow the brands social media presence

Monitor and analyze SEO performance to drive traffic

Strengthen and optimize digital brand positioning

Plan and create engaging content calendars

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Head of Digital Marketing Strategy

560001 Bangalore, Karnataka ₹100000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce enterprise located in the tech hub of Bengaluru, Karnataka , is seeking an innovative and strategic Head of Digital Marketing Strategy to lead their online presence and customer acquisition efforts. This is a pivotal role requiring a blend of creative vision and analytical rigor to drive brand awareness, engagement, and revenue growth through comprehensive digital marketing initiatives. You will be responsible for developing and executing a holistic digital marketing strategy encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns. The ideal candidate will possess a deep understanding of the digital landscape, emerging trends, and consumer behavior, translating these insights into measurable marketing objectives and actionable plans. You will lead a talented team of digital marketers, fostering a collaborative and high-performance culture. Key responsibilities include managing the digital marketing budget, optimizing campaign performance, conducting A/B testing, and analyzing key metrics to drive continuous improvement. Experience in marketing automation platforms and CRM systems is highly desirable. This hybrid role offers the flexibility to work remotely on certain days while maintaining a strong presence in our Bengaluru office for team collaboration and strategic alignment. You will work closely with product, sales, and creative teams to ensure cohesive brand messaging and customer experience across all digital touchpoints. Proven success in developing and scaling digital marketing programs, demonstrating a strong ROI, is essential. This is an exceptional opportunity for a seasoned digital marketing leader to shape the future of our brand in a dynamic and competitive market.
Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy.
  • Oversee SEO, SEM, content, social media, email, and paid advertising campaigns.
  • Manage the digital marketing budget and allocate resources effectively.
  • Analyze campaign performance and provide actionable insights for optimization.
  • Lead and mentor the digital marketing team.
  • Conduct A/B testing and experiments to improve conversion rates.
  • Collaborate with cross-functional teams to ensure brand consistency.
  • Stay updated on digital marketing trends and technologies.
  • Drive customer acquisition, engagement, and retention through digital channels.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing strategies.
  • Expertise in SEO, SEM, content marketing, social media, and paid advertising.
  • Proficiency with marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Strong leadership, communication, and analytical skills.
  • Experience in a hybrid work environment is preferred.
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Director of Digital Marketing Strategy

560001 Bangalore, Karnataka ₹2200000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a visionary Director of Digital Marketing Strategy to guide their online presence and growth initiatives in Bengaluru, Karnataka, IN . This leadership role is responsible for developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive customer acquisition, and foster engagement across all digital channels. You will oversee a team of marketing specialists, setting strategic direction for SEO, SEM, social media marketing, content marketing, email marketing, and performance advertising. Your responsibilities include analyzing market trends, identifying target audiences, and crafting data-driven strategies to achieve measurable business outcomes. You will manage the digital marketing budget, allocate resources effectively, and continuously optimize campaign performance through A/B testing and analytics. A deep understanding of marketing automation platforms, CRM systems, and digital analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. The ideal candidate will possess a proven track record of developing and executing successful digital marketing strategies for B2B or B2C organizations, demonstrating strong analytical skills, creativity, and leadership abilities. Excellent communication and interpersonal skills are required to collaborate with cross-functional teams, including sales, product development, and creative services. This hybrid position offers a dynamic work environment combining in-office collaboration with the flexibility of remote work, allowing you to contribute to our evolving digital landscape.
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Head of Digital Marketing Strategy

560001 Bangalore, Karnataka ₹200000 Annually WhatJobs

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Job Description

full-time
Our client is a leading force in the FMCG sector, seeking an experienced and visionary Head of Digital Marketing Strategy to spearhead our online presence and growth initiatives. This is a fully remote position, offering the flexibility to work from anywhere while contributing to the strategic direction of a dynamic organization. The ideal candidate will be a seasoned digital marketing expert with a proven track record of developing and executing successful online campaigns that drive brand awareness, customer engagement, and sales.

As the Head of Digital Marketing Strategy, you will be responsible for:
  • Developing and implementing a comprehensive digital marketing strategy aligned with overall business objectives.
  • Overseeing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Managing and optimizing digital advertising budgets to achieve maximum ROI.
  • Leading a team of digital marketing professionals, providing guidance, mentorship, and performance management.
  • Conducting market research and competitor analysis to identify new opportunities and trends.
  • Defining key performance indicators (KPIs) and tracking campaign performance, providing regular reports and insights to senior management.
  • Collaborating with cross-functional teams, including product development, sales, and creative, to ensure integrated marketing efforts.
  • Staying at the forefront of digital marketing best practices, emerging technologies, and platform updates.
  • Developing and executing strategies for customer acquisition, retention, and loyalty programs through digital channels.
  • Ensuring brand consistency and voice across all digital platforms.
Requirements:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Demonstrated success in developing and executing data-driven digital marketing strategies for FMCG or consumer-facing brands.
  • In-depth knowledge of all major digital marketing platforms and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot).
  • Exceptional leadership, team management, and communication skills.
  • Strong analytical and problem-solving abilities, with a focus on ROI and business impact.
  • Experience with marketing automation and CRM systems.
  • Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
  • Creativity and a passion for innovation in digital marketing.
This remote role offers a competitive salary, performance-based bonuses, and the opportunity to shape the digital future of a prominent FMCG company. If you are a strategic thinker with a passion for driving online growth, we encourage you to apply.
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Product Marketing Manager

Bengaluru, Karnataka DeltaX

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Job Description


As a Product Marketing Manager at DeltaX, you will play a pivotal role in shaping the go-to-market strategy for our products. You will collaborate closely with cross-functional teams including product development, sales, and customer success to effectively position our solutions in the market. Your mission will be to ensure our products resonate with customers, drive engagement, and ultimately lead to increased adoption and revenue.


Key Responsibilities:

  • Market Research: Conduct thorough market analysis to understand customer needs, competitive landscape, and industry trends.
  • Positioning & Messaging: Develop clear and compelling product positioning and messaging that differentiates DeltaX from competitors.
  • Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.
  • Content Development: Collaborate with the content team to produce high-quality marketing materials, including product brochures, case studies, webinars, and blog posts.
  • Sales Enablement: Equip the sales team with the necessary tools and training to effectively communicate product benefits and drive sales.
  • Customer Engagement: Work closely with customer success teams to gather feedback and insights from users, ensuring our products continuously meet their needs.
  • Performance Tracking: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 2 - 4 years of product marketing experience, preferably in a SaaS environment.
  • Strong understanding of marketing principles, product lifecycle management, and customer-centric strategies.
  • Excellent written and verbal communication skills with a talent for storytelling.
  • Ability to analyze data and derive actionable insights.
  • Proficient in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
  • Strong project management skills with the ability to manage multiple priorities and deadlines.


Why Join Us?

At DeltaX, we foster a culture of innovation, collaboration, and continuous learning. You’ll have the opportunity to work with a talented team, contribute to exciting projects, and make a tangible impact on our products and customers. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth.


How to Apply: If you’re ready to take on a new challenge and help shape the future of product marketing at DeltaX, please submit your resume and a cover letter outlining your relevant experience and why you’re excited about this opportunity to

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Product Marketing Manager

Bengaluru, Karnataka RISA

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Job Description

About RISA Labs


Cancer patients face not just a disease, but a broken system where delays in treatment are common due to outdated, error-prone workflows. RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple automation tools, BOSS breaks down complex workflows into small tasks, managed by smart AI agents like LLMs, digital twins, and reinforcement learners. This creates a digital workforce that doubles the efficiency of healthcare teams, letting a 1,000-person institution operate like it has 2,000 staff overnight.


Founders


RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni with a proven track record from their previous healthcare startup, Urban Health. Their vision is to streamline oncology care through cutting-edge technology.


Funding


RISA Labs is backed by $3.5 million in seed funding, led by Flipkart co-founder Binny Bansal, with support from Oncology Ventures, General Catalyst, z21 Ventures, Odd Bird VC, and angel investor Ashish Gupta.


Role Overview


The Product Marketing Manager will lead the development of clear messaging, integrated marketing campaigns and GTM strategies for RISA's AI-powered solutions, driving awareness, adoption, and engagement across multiple channels. This role will focus on optimizing lead capture, sales enablement, and performance analysis, ensuring alignment with growth objectives and customer outcomes.


Roles & Responsibilities


  • Track competitive landscape, conduct research, and synthesize customer/market insights for refining messaging and identifying opportunities for differentiation. Leverage these insights to optimize marketing campaigns and drive product adoption
  • Develop clear messaging and value propositions for RISA’s products by persona and segment, translating technical capabilities into real-world outcomes (e.g., faster time-to-therapy, fewer denials, improved utilization)
  • Execute integrated campaigns across webinars, digital channels, and emails to drive awareness and generate high-quality leads. Develop content to effectively communicate product benefits and value
  • Build high-impact GTM assets (one-pagers, battlecards, ROI calculators, landing pages, case studies) and aid sales enablement to support deal closure and customer engagement.
  • Partner cross-functionally with Sales, Product, and Design teams to align GTM strategies and amplify customer outcomes
  • Optimize lead capture workflows through CRM tools (Salesforce, HubSpot) and marketing automation. Streamline lead qualification and improve response speed, resulting in higher engagement and conversion rates
  • Use tools to track and analyze campaign performance and leverage data to continuously refine marketing strategies, ensuring alignment with growth objectives
  • Define and monitor PMM KPIs to measure and refine messaging, adoption, and overall impact


Qualifications


  • 2 to 4 years in B2B product marketing (software, AI, or data), with strong writing and communication skills
  • Skilled at turning complex products into clear, differentiated messaging and collateral
  • Experience driving campaigns across channels (web, email, events, in-product)
  • Data-informed mindset with ability to define KPIs and act on insights
  • Collaborative partner to Product, Sales, Design, and Customer Success; Bachelor’s degree or equivalent experience


Bonus Points


  • Familiarity with oncology operations (e.g., prior auth, pathway management, infusion scheduling, oral oncolytics, revenue cycle)
  • Experience with enterprise AI or workflow platforms; ability to explain technical concepts clearly
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Product Marketing Manager

Bengaluru, Karnataka HCLSoftware

Posted 2 days ago

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Job Description

HCL AppScan, AI-powered Application Security Platform for Modern Development, is seeking an experienced and strategic Director of Product Marketing to lead our product marketing efforts. This role is crucial for driving the market success and growth of our AppScan portfolio. The ideal candidate will possess a deep understanding of application security, software development lifecycles, and the competitive landscape.

As a senior leader, you will manage and mentor a team of product marketers , provide strategic direction , and foster a culture of collaboration and innovation. You will be responsible for defining our go-to-market strategies, positioning, messaging, and sales enablement, ensuring that our products resonate with target audiences and drive significant business impact.


Responsibilities

  • Develop and Execute Go-to-Market Strategies: Lead the planning and execution of comprehensive go-to-market strategies for new product launches and existing product enhancements. This includes defining target markets, buyer personas, and competitive differentiation.
  • New Version Launches - Planning and Execution: Orchestrate the end-to-end launch plan for new product versions, major features, and significant updates, ensuring maximum market impact and adoption.
  • Product Positioning and Messaging: Craft compelling and differentiated product positioning and messaging that highlights the unique value proposition of HCL AppScan solutions. Ensure consistent messaging across all internal and external communications.
  • Content Creation and Thought Leadership: Develop high-quality marketing content, including datasheets, whitepapers, presentations, videos, solution briefs, case studies, website copy, and blog posts. Provide strategic thought leadership in the application security domain, representing HCL AppScan at key industry forums and influencing market direction.
  • Sales Enablement: Collaborate closely with the sales team to create effective sales tools, training materials, and competitive intelligence to empower them to effectively articulate the value of HCL AppScan products.
  • Cross-Functional Collaboration: Work closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmap, launch plans, and overall business objectives.
  • Demand Generation Support: Partner with demand generation teams to develop and execute integrated marketing campaigns that drive leads and pipeline for HCL AppScan.
  • Team Management: Build, mentor, and lead a high-performing product marketing team. Foster professional growth, provide coaching and feedback, and ensure operational excellence across all product marketing initiatives.
  • Analyst Relations: Support engagement with leading industry analysts to ensure favorable positioning and comprehensive coverage of HCL AppScan solutions.


Qualifications


  • 15+ years of experience in product marketing, with at least 5+ years in a leadership role, preferably within the application security or cybersecurity software industry.
  • Proven track record of successfully launching and growing enterprise software products.
  • Domain Expertise:
  • Strong understanding of application security concepts, including SAST, DAST, IAST, and SCA.
  • Familiarity with the DevSecOps and SDLC processes.
  • Knowledge of the competitive landscape in application security.
  • Marketing Skills:
  • Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
  • Strong analytical skills to interpret market data and make data-driven decisions.
  • Proficiency in creating sales enablement tools and training materials.
  • Leadership & Collaboration:
  • Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.
  • Excellent interpersonal skills and a collaborative approach.
  • Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.


What We Offer

  • Opportunity to lead product marketing for a leading application security solution.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
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Product Marketing Manager

Bengaluru, Karnataka Livspace

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About Livspace


Livspace is Asia’s leading omni-channel home interiors and renovation platform. We are

reimagining the future of Home Tech and Tech-enabled Interiors, combining design,

technology, and e-commerce to transform how people create their dream homes. With

exciting opportunities ahead in the Home Tech domain, we are looking for passionate and

driven professionals to join us in shaping this journey.


About the Role


We are seeking a Product Marketing Manager (PMM) who will play a dual role as a Program

Manager to ensure smooth, end-to-end go-to-market (GTM) execution. This role requires a

unique mix of strategic thinking, customer-centric positioning, and strong program

management to align stakeholders across business, creative, and marketing teams. As the

PMM, you will define the product narrative, craft compelling GTM strategies, and ensure

flawless execution—bridging the gap between product vision and customer adoption.


Key Responsibilities


  • Go-to-Market Strategy: Develop and own GTM plans for new product launches and feature rollouts.
  • Positioning & Messaging: Create compelling product positioning, value propositions, and narratives tailored to different customer segments.
  • Cross-functional Collaboration: Partner with Product, Business, Creative, Sales, and Marketing teams to ensure seamless alignment and execution.
  • Program Management: Drive timelines, deliverables, and stakeholder coordination to ensure smooth GTM execution.
  • Sales & Business Enablement: Develop collateral, playbooks, and training material to enable business and sales teams.
  • Market Insights: Conduct competitive analysis, gather customer insights, and translate them into actionable product and marketing strategies.
  • Performance Tracking: Define GTM success metrics, track performance, and optimize Campaigns based on data.


Requirements


  • 3-5 years of experience in Product Marketing, Program Management, or related roles (experience in e-commerce, consumer tech, or home/interiors domain is a plus).
  • Strong background in go-to-market planning and execution.
  • Proven ability to work cross-functionally with business, product, creative, and marketing teams.
  • Excellent program management and stakeholder management skills.
  • Strong storytelling, positioning, and content creation capabilities.
  • Data-driven approach with experience in tracking KPIs and measuring impact.
  • Exceptional communication and presentation skills.
  • MBA or equivalent degree preferred.
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