42,343 Online Marketing jobs in India

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for Social & Influencer Marketing Specialist  based at Mumbai  with details mentioned below.

Let me tell you about the role !

Join us at Castrol as we expand our digital footprint and innovate our brand strategies. Strategic media partnerships and influencer collaborations are crucial in driving our brand forward. Digital partnerships and influencer engagement are central to our brand-building efforts. By demonstrating influencers' reach and authenticity, we aim to enhance brand consideration and drive conversion. In this role, you will shape and implement a comprehensive influencer strategy, aligning with our brand values and business objectives.

You will forge new partnerships, manage existing relationships, and deploy innovative sponsorship initiatives. Your efforts will amplify our brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. Additionally, you will oversee all content integrations and influencers.

We seek a passionate content enthusiast with strategic insights and creative acumen to drive our content and influencer marketing.

Join us and be part of a team redefining the future of lubricant marketing. Your contributions will drive brand consideration, enhance consumer experiences, and achieve remarkable business results.

What you will deliver

Content Strategy and Integration:

• Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
• Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
• Develop and execute a content calendar to ensure timely delivery of content across all platforms.
• Ensure all content is consistent with the brand voice, style, and tone.

Sponsorship Deployment:

• Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
• Manage and activate sponsorship agreements, ensuring all deliverables are met and leveraging partnerships to maximize brand exposure.

Partnership Management:

• Assist in managing existing partnerships and forging new ones to drive engagement and build consideration for brands.
• Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.

Influencer Strategy:

• Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
• Identify and engage with key influencers that align with brand values and marketing objectives.

Content Development:

• Oversee the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
• Work closely with creative teams to develop compelling visuals and multimedia content.
• Ensure SEO standard processes are implemented in all content to improve search engine rankings and visibility.
• Coordinate with e-commerce teams to create A+ content that enhances product listings and drives conversions.

Campaign Management:

• Oversee deployment, including creating briefs, creative development, deal closures, and financial administration.
• Monitor and analyze the performance of influencer and content marketing campaigns.

What will make you successful

• Post Graduate degree in a related field
• 4-6 years of work experience in a media, content, or social media agency.
• Demonstrated ability to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
• Prior work experience with influencers and platform integrations is a plus.
• Strong project management skills, with the ability to juggle multiple projects simultaneously.
• Excellent communication and negotiation skills.
• Proficiency in using analytics tools to measure and report on campaign performance.
• Comfortable working with ambiguity and short turnaround times.
• Showcases strategic intent and the ability to think long term and at scale.
• Creative approach with a passion for staying ahead of industry trends and innovations.
• Ability to work collaboratively with cross-functional teams and external partners.
• Knowledge of SEO and content optimization techniques to increase organic reach.
• Being an Auto enthusiast, understanding the ecosystem is a plus

You will work with

Key Stakeholders- Brand teams, Corporate Communications team, agencies- Media, Social.

Culture

bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.

The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.

Why join our team?

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
Responsibilities:
**Brand Building & Communication**
- Develop and maintain brand identity
- Ensure brand consistency across all marketing channels
- Monitor and protect brand reputation
- Identify and capitalize on brand growth opportunities
- Develop brand positioning and messaging strategies
**Digital Marketing:**
- Oversee digital marketing and social media
- Utilize analytics to track and optimize digital campaigns
**Events and Promotions:**
- Plan and execute advertising campaigns & marketing events
- Coordinate with advertising agencies and media partners
- Manage promotional events and sponsorships
- Analyze and track the effectiveness of advertising and promotions
- Identify new advertising opportunities and negotiate contracts
**Key accounts and Public Relations:**
- Connect with government bodies, external stakeholder and key accounts
- Develop and implement PR campaigns to increase brand awareness.
Qualifications:
8 to 15 years in water or capital goods industry, Engineering graduate, MBA is an added advantage
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.

**Additional Information**
**Job Number** 25131617
**Job Category** Sales & Marketing
**Location** Courtyard Bengaluru Hebbal, No 2/55 Outer Ring Road, Nagavara, Bengaluru, Karnataka, India, 560045VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.
In joining Courtyard, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

**Additional Information**
**Job Number** 25131696
**Job Category** Sales & Marketing
**Location** Fairfield by Marriott Agra, 119/8 & 120/8, Ashok Cosmos Mall, Agra, Uttar Pradesh, India, 282002VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The position assists with the soliciting and handling of sales opportunities. Ensures business is turned over properly and in a timely fashion for proper service delivery. Assists in leading all day-to-day activities related to sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives. Achieves personal sales goals.
**CANDIDATE PROFILE**
**Education and Experience**
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required
**CORE WORK ACTIVITIES**
**Building Successful Relationships that Generate Sales Opportunities**
- Works collaboratively with off-property sales channels to ensure sales efforts are coordinated, complementary and not duplicative.
- Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include participating on sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within community to strengthen and expand customer base for sales opportunities.
- Assists with managing and developing relationships with key internal and external stakeholders.
- Provides accurate, complete and effective turnover to Event Management.
**Managing Sales Activities**
- Participates in sales calls with members of sales team to acquire new business and/or close on business.
- Supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
- Identifies new business to achieve personal and location revenue goals.
- Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
- Assists in closing the best opportunities for the location based on market conditions and location needs.
- Gains understanding of the location's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution.
**Providing Exceptional Customer Service**
- Supports the company's service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Services our customers in order to grow share of the account.
- Executes and supports the company's customer service standards.
- Provides excellent customer service consistent with the daily service basics of the company.
- Sets a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Fairfield by Marriott guarantees a beautifully simple stay wherever you travel, with over 1,000 locations worldwide. Our Marriott family farm heritage inspires a calming, reliable experience characterized by warm hospitality, all at a great value. As a member of our team, you'll deliver on the Fairfield Guarantee - our commitment that every guest leaves the hotel satisfied. At Fairfield, we invite you to explore career opportunities that hold our hotels and the service we provide to the highest standard. In joining Fairfield by Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Senior Specialist, Marketing Operations
Overview
The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.
The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.
Role
In this technical marketing role, you will:
- Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.
- Implement A/B tests for emails and landing pages to drive engagement and conversion.
- Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.
- Develop and run ABM and LinkedIn ad campaigns.
- Maintain content governance, metadata/taxonomy, and operational documentation.
- Lead end-to-end delivery of large-scale marketing initiatives.
- Analyze campaign performance and create dashboards and reports.
- Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).
- Present insights, campaign results, and project plans to senior stakeholders.
- Recommend best practices for lead generation, scoring, nurturing, and campaign setup.
All About You
The ideal candidate for this position should have:
- Bachelor's or master's degree (MBA preferred) in marketing, business or a related field.
- 5+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports.
- Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24
- Experience designing ABM campaigns in 6sense/Demandbase
- Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL.
- Analytical mindset with the ability to derive insights and make recommendations.
- Self-driven, curious, and adaptable to fast-paced environments.
- Willingness to work EMEA hours (12:00 PM - 9:00 PM IST).
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

**Introduction**
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
As an IBM product marketing manager in Banglore, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
**Your role and responsibilities**
We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's Software products to grow IBM's market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
* Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
* Identify opportunities, distinctive competencies, and positioning for IBM software products
* Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
* Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
* Stay active in customer conversations at events or in the field and online
* Work across sales, product management, development, and design to effectively position IBM's software products
**Required technical and professional expertise**
* 5 years experience in Product or B2B Product Marketing
* Experience creating marketing business plans
* Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
* Experience working and communicating with groups of different backgrounds and skills to enable collaboration
* Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
**Preferred technical and professional experience**
* Deep understanding of go-to-market strategies
* Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
* Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

**Introduction**
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience?
Function Introduction:
Our clients see us as experts in Marketing Transformation as they navigate through the competing imperatives of the CMO. We seek candidates who have demonstrated leadership in digital marketing operations and social media strategy underpinned by a metrics-driven mindset with an eye for creativity. This is a critical role blending advisory and operations to drive thought leadership, innovation, and consistency in marketing operations service delivery for clients IBM supports in the managed services model. Additional responsibilities will include supporting business development and establishing and managing client service delivery.
**Your role and responsibilities**
· Collaborate with clients to translate a marketing objective into digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
· Collaborate with client stakeholders across the business to design campaign journeys including selection criteria channel mix marketing proposition and reporting requirements for each campaign within the journey or life cycle.
· Provide best practice recommendations on creative execution of marketing automation activity to ensure activity is on brand and meets organizational objectives.
· Collaborate with Client Service Delivery teams to ensure that Direct Marketing methodologies are adhered to throughout the campaign management lifecycle.
· Establish quality and control procedures for marketing operations for efficient and effective campaign delivery.
· Guide Client Service Delivery teams in performing wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
· Leveraging campaign analytics, guide Client Service Delivery teams to identify new campaign ideas or areas of improvement for existing campaigns.
· Identify and implement continuous improvement and optimisation programs for operational processes.
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
**Required technical and professional expertise**
· Overall experience of 15+ years in designing/managing marketing campaigns leveraging SFMC, Adobe Campaign or Unica with at least 5+ years of experience in managing digital campaigns for large, complex clients with proficiency in measurement and operations.
· Minimum 2 years of experience in the capacity of functional consultant advising and implementing marketing platform migration (e.g., Unica to Adobe Campaign, Acoustic to SFMC etc.).
· Strong experience in shaping and driving engagements and ability to lead project teams.
· Familiarity with consent and regulatory/data privacy principles from a marketing and sales standpoint.
· Thorough knowledge of industry-leading marketing automation systems such as - Pardot, and Marketo among others.
· Knowledge of Customer Communications Management platforms like OpenText, and SmartComms among others.
· Strong knowledge of Relational Database and Schema Designing and proficient in PL/SQL and T-SQL. Good understanding of HTML, Javascript and Rest APIs.
**Preferred technical and professional experience**
· Certified in Salesforce Marketing Cloud/Pardot OR Adobe Campaign/Marketo.
· Experience in building storyboards for client presentations, developing deep analyses that have quantitative and qualitative value using financial tooling such as process mining and benchmark databases and defending points of view to business leaders and team members.
· Mental curiosity to question, research, clearly define problems, and work out innovative solutions, with a strong bias for action.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

**What you'll do:**
The Marketing Analytics Technology, Specialist supports enterprise-wide digital data collection and reporting by managing tools such as Google Analytics, Google Tag Manager, Adobe Tags, Microsoft Clarity, and Looker Studio. This role partners with marketing technology owners, business leaders, and the Analytics & Insights team to gather technical requirements, implement tagging strategies, and ensure accurate data capture across Eaton's digital experiences. Responsibilities include developing JavaScript-based solutions, identifying and resolving data gaps, enabling self-service reporting, and providing user support and training. The specialist also monitors industry trends and promotes best practices in digital analytics to drive continuous improvement and reporting success.
+ Partner with cross-functional teams including marketing technology owners, business leaders, and the Analytics & Insights team to understand digital data collection needs and support reporting success.
+ Manage and maintain analytics platforms such as Google Analytics, Google Search Console, Microsoft Clarity, Looker Studio, and Microsoft Web Tools to ensure accurate and effective data collection.
+ Support access and usage of tag management systems (Adobe Tags, Google Tag Manager) and other analytics tools across all digital experiences.
+ Lead technical requirements gathering for analytics tagging initiatives and ensure alignment with approved data collection standards.
+ Develop and validate analytics tags using JavaScript and other code to support data collection and marketing tool deployment.
+ Identify and resolve data collection gaps, recommending corrective actions to ensure data integrity and completeness.
+ Provide user support and training for analytics tools, including troubleshooting, onboarding, and documentation.
+ Enable self-service reporting by developing and supporting team members in maintaining Google Looker Studio dashboards.
+ Contribute to digital marketing effectiveness by ensuring accurate data is available for analysis and continuous improvement.
+ Monitor and share updates on the latest trends and best practices in digital marketing analytics and data collection.
+ Promote awareness and education around digital analytics processes, tools, and governance across the organization.
**Qualifications:**
Bachelors, Associates with relevant experience
5-8 or more years of experience
**Skills:**
Google Analytics or Adobe Analytics, Tag management applications including GTM or Adobe Tags, cookie compliance tools and privacy regulations, data visualization best practices, Agile development, JavaScript, HTML, CSS.
Business requirement gathering.
Strong collaboration and stakeholder management abilities.
Effective communication and interpersonal skills.
Effetive change management skills

Description
Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.
To help us fulfill this mission, we are looking for a customer-obsessed marketing mind to strengthen our ability to delight customers. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.
Key job responsibilities
A big part of building India's most customer-centric entertainment destination is engaging with customers and fans via social media to help them discover and enjoy all that Prime Video has to offer. The Sr. Social Media Manager will be responsible for designing Prime Video's social media strategy and working with teams, both internal and external agencies, to bring it to life. This person will be responsible for delivering measurable business impact through social media marketing and engagement.
- End to end ownership of Prime Video's social brand channels and strategy across Facebook, Twitter, Instagram, and YouTube and others, including execution of activations from concept to post-implementation analysis
- Work closely with global teams & local marketing teams to build a strong, locally relevant social media campaigns to drive high buzz
- Constantly iterate and maintain Amazon Prime Video's personality and social tone of voice to stay relevant to fans and customers. Ensure consistent brand positioning and tone of voice across all platforms.
- Build and leverage locally and cultural moments to make brand Prime Video relevant to Indian audiences
- Collaborate and maintain close relationships with cross-functional teams to maximize the impact of social media efforts by ensuring alignment in communications across channels
- Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Prime Video brand and its content
- Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
- Work with International product and marketing teams to build automated and scalable solutions to drive social media engagement. This person in this role will be working closely with global social media teams across Amazon with ample opportunities to both share what we are learning while at the same time learning from others
- Liaise closely with content partners and media agencies to plan and execute campaigns
- Set an experimentation calendar and constantly test hypothesis to develop an editorial strategy for Prime Video
- Be the business POC for social media customer service team. Constantly improve processes to maintain a high-bar on customer interactions and satisfaction
- Work with platform partners to ensure the business is adopting the latest product features and best practices
- Expand Prime Video's brand presence on emerging and IN-specific social platforms
Basic Qualifications
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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