22,075 Online Marketing jobs in India
SEO Executive
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**Roles and Responsibilities**
- Good in SEO, SMO work, and Promotional Activities.
- Can manage On-Page and Off-Page activities content optimization, meta tags, etc to boost rankings.
- Good in link building strategy. (Do Follow, No Follow).
- Should be strong on Guest blogging and other link building activities.
- Understanding of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
- Keep pace with SEO trends and developments.
- Awareness about various content marketing platforms.
- Effective in troubleshooting, SEO, and ranking related issues
- Working Experience on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube
- Monitor and evaluate social media results in coordination with the company goals
- Achieving targets in terms of ranking, and traffic
- Identify the latest trends and technologies to promote.
- Competitor Analysis
- Knowledge of Google Analytics, Google Webmaster Tools, Keyword Research Tools
- Good command over verbal & written English
**Salary**: ₹15,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
**Experience**:
- SEO: 1 year (preferred)
**Speak with the employer**
+91-XXX
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Jr Email marketing executive
Posted 6 days ago
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We are looking for a results-driven Email Marketing Executive to plan, execute, and optimise our email marketing campaigns. You will be responsible for building email lists, creating emails, and nurturing leads through written communications. A successful candidate should be highly creative, detail-oriented, and analytical, with a solid understanding of email marketing automation and performance metrics.
Key Responsibilities:
Develop and manage email marketing campaigns end-to-end.
- Segment lists and personalise emails for improved targeting and engagement.
- Monitor campaign performance and report on KPIs: open rates, click-through rates, conversion rates, bounce/unsubscribe rates.
- Conduct A/B testing to optimise subject lines, content, and CTAs.
- Maintain and grow subscriber lists through effective lead generation strategies.
- Ensure email deliverability and compliance with GDPR, CAN-SPAM, and other regulations.
- Work closely with content, design, and sales teams to align email campaigns with business goals.
- Utilise tools like Reach inbox , Mailchimp, Klaviyo, Sendinblue , or similar platforms.
- Implement email automation workflows (welcome series, re-engagement, cart abandonment, etc.)
Create engaging email content (copy, layout, and design) that aligns with brand guidelines.
- Requirments:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2 –3 years of experience in email marketing or digital marketing.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign).
- Basic knowledge of HTML/CSS (for email formatting).
Excellent attention to detail and data analysis skills. - Familiarity with email deliverability best practices .
Company Details
Director, Product Management, Business and Marketing Insights, South Asia
Posted today
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Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Product Management, Business and Marketing Insights, South Asia OverviewThis role is a part of the regional product management team of the Business & Market Insights Product Group and will focus on South Asia. This includes:
o Full P&L ownership
o Determining and driving forward the product innovation agenda and product road map especially for the division including any local partnerships and builds.
o Ensuring successful sales of the product through Mastercard’s sales teams
o Ensuring flawless delivery of the product and maintaining the highest standards of quality in our customer relationships
Candidates for this role will likely have answered ‘yes’ to the following questions:
o Do you have a track record of successfully managing a P&L?
o Are you comfortable with rigorous and advanced analytics, consulting and/ or data solutions?
o Do you have a background or exposure to building products, and developing intellectual capital?
o Do you have experience successfully leading and influencing teams?
o Are you motivated by working in a flat hierarchy and making broad contributions?
o Are you interested in solving problems through technology and software?
o Do you have experience working across the financial institutions and/or retail sectors?
Role
• Accountability and end-to-end responsibility for delivering top and bottom line success for the Business & Market Insights Product Group for South Asia
• Ability to effectively build and prioritize the regional product road map to meet division needs
• Innovative leadership to continue evolving our product suite and drive future success
• Interface with Mastercard leadership across the organization to represent the suite of products
• Provide expert sales support and ensure close partnership with the Sales team so they are fully equipped to sell the products
• Ability to be a client-facing expert sales resource
• Development and refinement of Delivery models to ensure flawless and efficient Delivery
• Ensure our solutions remain market leading/competitive
• Build strong relationships across Mastercard at all levels
All About You
• Experience with software and / or analytic products, product management & go-to market strategy
• Strong structured problem solving and project management skills
• Experience effectively leading teams
• Desire to roll up sleeves and make direct contributions
• Strong collaboration and ability to partner effectively with virtual, fast-paced teams
• Interest in technology and desire to apply technology to solve problems
• Excellent communicator & ability to influence without authority
• Demonstrated ability to build relationships with both working teams and senior executives
• Knowledge of the financial services industry, ideally including both retail banking and payments, retail & commerce nice to have
• Bachelor’s degree required, advanced degree preferred
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Customer & Channel Marketing Specialist: FWS & HD
Posted today
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Entity:
Customers & Products
Job Family Group:
Job Description:
Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.
We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.
Apply now!
Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.
At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.
We are currently looking for Customer & Channel Marketing Specialist: FWS & HD based at Mumbai with details mentioned below.
Let me tell you about the role !
Supports the implementation of marketing, customer & channel related programmes for the business- FWS, HD, fleets. Adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.
What you will deliver
- Accountable for the delivery volume, gross margin and market share targets for B2B channel.
- Responsible for development of channel marketing plans in line with marketing strategy
- Developing and executing channel offers and promotions
- Review effectiveness of programs and implement actions to maximise ROI.
- Manage channel’ performance and yearly marketing spends (ASP and CAPEX).
- Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.
What will make you successful
Education
- MBA or equivalent post graduate degree in Marketing is desirable.
Experience
- 4-6 years of experience in B2B Sales or Marketing
- Experience of working with agencies
- Experience of working in a matrix organization with complex customer interfaces will be an advantage
- Lubricants experience desirable but not essential Skills & Competencies
- Generating Customer and Consumer Insights
- Customer Value Proposition Development
- Developing channel marketing plans
- Performance Monitoring
You will work with
The role holder is expected to work closely with brand and sales team to deliver offers and programs to customers to drive volume, turnover, gross margin, and market share targets in the channel. The role also involves interface with legal, tax and controls team to ensure offer design and programs are within the policy framework of the organization.
Culture
bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.
The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.
Why join our team?
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Relocation Assistance:
Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Manager, Marketing Procurement Solutions

Posted today
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Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
**Description:**
The Manager, Marketing Procurement Solutions is part of a global team which collaborates with Commercial category leaders and business partners on procurement execution in support of procurement category strategies as well as contributing advanced strategic industry insight. This is role is focusing on **global supplier solutions** that are **innovative, compliant, and cost-effective.**
The Manager will build an understanding of BMS's global, end-to-end value chain as it relates to the categories in focus. Key responsibilities include owning and driving implementation of high value complex sourcing projects and contracts; and identifying supply optimization opportunities for speed-to-market, innovation, revenue enhancement, mitigated risk/improved lifecycle management, overall competitive cost advantage, and other sources of value for Bristol Myers Squibb.
**Key Responsibilities**
+ Must possess strong organizational skills and demonstrate transparency in a fast-paced environment to ensure efficiency and clarity in operations.
+ Ability to manage a large book of work across multiple individuals, teams, geographies.
+ Lead short and long-term initiatives that deliver positive impacts on the organization, including training and development programs.
+ Oversee project management for complex projects -Source to Contract including sourcing events from end-to-end (RFI/RFP), Should Cost assessment and SOW contract negotiations.
+ Lead the preparation and solicitation of competitive bids, quotations, and proposals; evaluate competitive offerings; assess supplier product and pricing information; conduct negotiations and communicate decisions externally.
+ Provide insights from internal and market analytics to influence the development of strategic category plans; partner with category leaders and business partners on plan development, including building plans for smaller categories. Builds understanding of BMS's global, end-to- end value chain as it relates to the categories in focus.
**Drive/support both procurement-wide and category specific continuous improvement initiatives.**
+ Champion process improvements, recommending new ways of working to improve processes and embed new systems in the function
+ Lead or participate in organizational cross-functional development such as process improvement, capabilities development efforts, continuous innovation programs.
**Qualifications & Experience**
Minimum Requirements
+ B.S./B.A. is desirable; advanced education (e.g., Finance, MBA, MS) preferred.
+ Minimum of 7 years' work experience with at least 4 years in sourcing/supply chain /procurement categories including.
+ Strong contracting acumen with experience in negotiating complex contracts including but not limited to Master Services Agreement.
+ Strong understanding of the supplier & services sourcing process with experience in RFx development and execution.
+ Strong understanding of data analytics, category management, project, and performance management
+ Expertise in procurement processes, technology, and systems (such as SAP, Ariba, Icertis), contract and supplier analysis and management, financial analysis, market analysis, supplier diversity, strategic planning, and integrated supply chain.
+ Demonstrated ability to partner with and manage internal stakeholders up to some senior leaders within a highly matrixed organization, working across cross-functional, cross-organizational teams.
+ Proficiency in English
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
**Uniquely Interesting Work, Life-changing Careers**
With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
**On-site Protocol**
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit careers.bms.com/ ( eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
**Company:** Bristol-Myers Squibb
**Req Number:** R
**Updated:** :46:00.036 UTC
**Location:** Hyderabad-IN
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
Aftersales Marketing Project Specialist

Posted today
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Date: Aug 10, 2025
Req ID:
Location:
Pune, MH, IN
Workplace Type: Hybrid/Remote
Do you want to help solve the world's most pressing challenges? Feeding the world's growing population and slowing climate change are two of the world's greatest challenges. AGCO is a part of the solution! Join us to make your contribution.
**Your Impact**
**1. Project Management of Campaign Delivery:**
o Coordinating and hosting regular campaign meetings ensuring participation of the necessary team members and ensuring critical topics are discussed and updates are captured.
o Monitor campaign Monday board to ensure task owners are keeping task statuses up to date and adding comments.
o Setting up and hosting any necessary adhoc meetings to discuss any topics that need specific alignment to progress.
o Coordinate the submission of campaign content into the translation process on behalf of the team, ensuring translations are delivered on time.
**2. Campaign Delivery Process Improvement:**
o Work with the Campaign Delivery team, Marketing Services Manager and ARM Program Manager to identify campaign delivery process improvements to include Monday process steps and supplier processes.
**3. EME Translation Coordination:**
o Coordinate the submission of any other Aftersales Marketing content into the translation process on behalf of the team, ensuring translations are delivered on time.
o Act as key translation contact for EME Sales team reviewers and ensure we are sharing with them a heads-up of translation review projects to come and coordinating any cover during peak holiday seasons.
**4. Finance Processing:**
o Maintain an accurate invoice tracker
o Raise shopping carts in the SRM system, track to Purchase Order (PO) creation and communicate to management.
o Check invoices for accuracy, create PO confirmations in the SRM system and email invoices to the correct Indirect Invoicing team for
Oral Care Asstistant Marketing Manager
Posted 1 day ago
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Unilever International is Unilever's fastest growing and most entrepreneurial business with over a billion euro in turnover. UI's purpose is to serve the underserved - markets, consumers, channels, brands, working in as a Growth Partner for Unilever's Business Units (BU) and Business Groups (BG).
UI has been operating successfully as an alternate RtM, servicing white space opportunities not exploited by local operating countries through a network of 500+ market expansion service providers and specialists via seeding initiatives. It is a global business unit with 9 hubs (Singapore, US, UK, Korea, India, Dubai, France, Philippines, and Mexico) with a diverse range of products, with expertise in utilizing Distributors and Consolidators network to reach consumers in over 75 countries.
UI has a unique, agile and fast paced culture which is presented by 5 amazing traits:
+ Deep Hunger to make a Difference
+ Passion for Execution
+ Consumer & Customer Obsession
+ Inspiring & Nurturing our Tribe
+ Work and Win as ONE Team
Main Job Purpose
The Global Asst. Marketing Manager, Oral Care, will play a key role in driving Innovation & Scaling Up of Oral Care Brands globally. This role involves understanding the key market white spaces, consumer needs, upcoming oral care formats that consumers are interacting with and then, work with teams in delivering solutions under brands like Signal, Pepsodent, Close Up, Fluocaril, Amodent and more. This role also works closely with global business units in building a seeding strategy to drive business growth.
Some of the key deliverables for the role will be
+ Develop and work on delivering 3-year innovation strategy for the portfolio of brands across BUs
+ Work with CMI teams in generating sharp market insight through consumer insight study, analysis and market observation
+ Work with marketing manager in developing disruptive best-in class omni-channel marketing plans and communication for activating the BUs and for key launches
+ Supporting sales managers to ensure OTIF delivery of key strategic projects and targets
+ Leading and working with Cross-function teams in developing and delivering on projects across regions
+ Conducting monthly business reporting and brand seeding reviews
+ Participating in Annual Joint Business Planning with key customers
+ Enable delivery of iTO of 50 mn in the role in the next 3 years
Hence, the marketer who leads this role will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results.
The role will report into the Global Category Head for Oral Care based in Singapore. The role will also interface with all Unilever categories at Director / Brand Manager level and UI R&D and Supply chain teams.
Critical success Factors for the Job
Key Skills / Experiences / Qualifications
Relevant Experience / SOL
+ Exceptional drive and passion to create brilliant mixes and create exceptional marketing solutions
+ Willingness to break records
+ An attitude of Humility and learning
+ Deep consumer empathy and inquisitiveness to find solutions beyond the obvious
+ Ability to challenge the status quo and ask the question why not
+ Desire to engage with contrary points of view with a positive spirit and find win win solutions
+ Confidently work with senior stakeholders without losing one's point of view
+ Decisiveness and initiative to lead the agenda and set the stage for great results
Essential:
+ Marketing experience in BD and/or BB in any region / globally with a strong consumer focus
+ Strong track record of consistent in market delivery
+ Deep desire to do something exceptional in life
SOL
- Bias for Action
+ Growth Mindset
Job Category: Marketing
Job Type: Full time
Industry:
Assistant Marketing Manager

Posted 1 day ago
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Job Description
**Job Number**
**Job Category** Sales & Marketing
**Location** Le Meridien Dehradun Resort & Spa, Village Khabarwala Galajwadi,, Dehradun, India, India,VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Assists with the execution of the annual marketing plan to budget .
- Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Works with advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Assists with the management of F&B media schedules email marketing and display advertising.;
- Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Supports facilitation ofsocial media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Participates in the development of comprehensive PR plan per quarter along with agency;
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media
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Program Specialist (Digital Marketing Projects)
Posted 1 day ago
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**Who is USP?**
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.
At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.
USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work-an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.
**Brief Job Overview**
This is a non-supervisory, position within Region, Program & Operations (RPO) that oversees marketing operational activities including program performance and planning process, project and budget management, and go-to-market initiatives that support growth goals and KPIs. Key responsibilities include cross-collaboration with industry programs, digital marketing and RPO analytics teams to coordinate projects with clear objectives, milestones, budgets and timelines. The associate program lead will effectively track, monitor and report on project schedules to marketing leadership team and other key stakeholders to drive successful completion. The incumbent will develop performance metrics and key indicators and facilitate quarterly meetings to drive department visibility and updates. This role is also responsible for coordinating marketing campaign planning and key external stakeholder meetings and events that are aligned with program outreach goals. The associate program lead will drive thought leadership and provide recommendations to team on project prioritization, process improvements, problem resolution, and best practices and methods to improve business outcomes. In addition, this role will foster great communication and work with internal and external partners to facilitate and drive all related activities to successfully deliver project goals.
**How will YOU create impact here at USP?**
In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.
The Program Specialist - RPO Marketing Projects will:
Have proven experience in planning at the strategic and tactical level to develop and execute efforts in collaboration with the Marketing team:
+ Drive cross-program quarterly business performance reviews to monitor delivery on SSP/KPI goals and facilitate department meetings and program updates with marketing leadership team.
+ Support Digital Marketing team in developing and monitoring campaign planning, calendars and timelines including campaign go-live dates, asset approvals, and stakeholder feedback.
+ Collaborate with Marketing leads on department and program budgets, facilitate contract and PO approvals (via docusign) and drive expense and PO tracking when needed.
+ Work closely with USP approved global agencies, vendors, finance and legal teams to ensure compliance with company procurement, legal, and data privacy policies in support of key marketing campaigns, initiatives and events.
+ Be adept at analyzing, preparing, and ensuring execution of responsibilities with minimal guidance and according to strict deadlines.
+ Have ability to handle complexity, troubleshoot and interpret technical/science content to work across teams to communicate, develop and monitor plans.
+ Identify, prioritize & manage internal/external meetings, conferences and events to support stakeholder engagement; develop & disseminate content that highlights insights from the events, when applicable.
+ Have strong oral and written communication skills with ability to present key status updates and effectively summarize projects plans to leadership and cross-functional teams.
+ Develops an overall understanding of USP's business (Complex Generics, Small Molecules, Dietary Supplements and Herbal Medicines) to ensure appropriate dialogue and implementation of program support.
**Who is USP Looking For?**
The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience
+ Bachelor's degree in business, marketing and/or related field experience.
+ Minimum of 4 - 5 years for the program manager, with at least 2-3 relevant experience, preferably in pharma or health care sector.
+ The candidate should have good written and communication skills in the English language.
+ Organized & results - oriented with strong time-management, attention to detail and problem-solving skills
+ Proficient experience in using the Microsoft Office suite of products including Word, Excel, and PowerPoint, PowerPoint Designer with virtual presentation skills.
+ The ability to influence without direct authority.
+ Results driven with demonstrated successful outcomes.
+ Ability and desire to work well with diverse employees in a cooperative and friendly manner.
+ Ability to handle multiple priorities in a fast-paced environment.
**Additional Desired Preferences**
+ Experience using data analytical platforms (e.g. Tableau, Adobe Analytics, Adobe Creative Suite such as Illustrator and photoshop, etc.)
+ Certified Project Management Professional (PMP)-PMI PMP or other project management certifications
+ Excellent relationship-building skills with stakeholders.
+ Self-motivated and able to work in a fast-paced multi-task environment.
+ Superior interpersonal skills: professionalism, collaboration, accountability, delegation, and customer service.
+ Ability to build effective work relationships quickly and work collaboratively in a global setting both internally and externally.
+ High business acumen abilities - can understand and deliver on business objectives.
+ High comfort with navigating through ambiguity and frequent change, and course-adjusting in the moment.
**Supervisory Responsibilities**
None
**Benefits**
USP provides you with the benefits you need to protect yourself and your family today and tomorrow. From company-paid time off, comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial wellbeing is protected.
**Job Category** Project Management
**Job Type** Full-Time
Senior Marketing Automation Specialist(Hybrid/Remote)
Posted 1 day ago
Job Viewed
Job Description
**Who is USP?**
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.
At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.
USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work-an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.
**Brief Job Overview**
The position is a non-supervisory position in our Digital Marketing team. This position will be the in-house expert on the Marketing Automation Platform (MAP) and the go-to person for implementing the platform, executing campaigns using the MAP and on marketing channels integrated with the MAP.
**How will YOU create impact here at USP?**
In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.
The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:
+ Implementation: In collaboration with external consultants, the data strategy team, and the Salesforce CRM team, upgrade from Pardot to Marketo and manage it
+ Campaign Management: In collaboration with the campaign manager, develop, execute, and optimize marketing campaigns within the MAP, including email marketing, lead nurturing, scoring, and segmentation
+ Marketing Automation Strategy: Collaborate with the marketing & sales teams to define and implement marketing automation strategies
+ Lead Management: Implement lead scoring & grading models to improve lead qualification. Ensure smooth integration with Salesforce CRM for lead handoff to sales
+ Email Marketing: Design and manage email workflows, A/B testing, personalization, and targeted campaigns to increase engagement and conversion
+ Landing Pages & Forms: Create and maintain MAP landing pages, forms, and automated follow-up processes to capture leads and manage workflows
+ Segmentation & Targeting: Develop dynamic and static lists, segment audiences based on demographic, firmographic, and behavioral data
+ Marketing Automation Optimization: Continuously monitor and optimize marketing automation processes to improve lead generation, conversion rates, and overall campaign performance
+ Integration: Maintain the Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
+ Reporting: Work with management to define KPIs, create detailed campaign performance reporting, analyze campaign performance
+ Training & Support: Provide training and support to internal teams on MAP best practices, helping to ensure broad adoption and efficient use of the platform
**Who is USP Looking For?**
The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:
+ Bachelor's degree in marketing, business, Information Technology, or a related field.
+ 6-9 years of relevant hands-on experience with Marketing Automation, preferably **Marketo** in operational set-up, Lead Management Framework (Scoring, Lead Lifecycle Modeler, etc.), Data Normalization setup, Preference Center setup, landing page, email settings and Launch Point integrations etc.
+ Knowledge of HTML, CSS, and JavaScript to make email and landing page updates, CRM integrations and other native integrations, well versed in best practices for administering the Marketo ecosystem
+ Strong data analysis capabilities to interpret campaign results and optimize performance. Ability to report on key metrics like email performance, lead engagement, CTR and ROI
+ Ability to manage multiple campaigns and projects, adhering to timelines and delivering results
+ Excellent written and oral communication skills.
+ Ability to excel in a cross-functional environment.
**Additional Desired Preferences**
Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder: any items listed in this section are not requirements nor disqualifies for candidate consideration.
+ 10-12 years of relevant hands-on experience with Marketing Automation, preferably **Marketo** in operational set-up, Lead Management Framework (Scoring, Lead Lifecycle Modeler, etc.), Data Normalization setup, Preference Center setup, landing page, email settings and Launch Point integrations etc.
+ Experience with customer journeys to create and optimize innovative lead generation strategies to move prospects through the marketing funnel
+ Understanding of how to build a variety of marketing models, including attribution models
+ Ability to quickly learn new tools and technologies, troubleshoot issues, and optimize marketing workflows
+ Marketo certified Expert certification
**Supervisory Responsibilities**
None
**Benefits**
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.
Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.
**Job Category** Sales & Marketing
**Job Type** Full-Time
Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in digital marketing, business, and multi-functional project management leadership.
**Preferred qualifications:**
+ Experience in implementing, optimizing and managing digital advertising campaigns with managing transformative solutions with clients.
+ Experience in cross-functional and multi-layered stakeholder project management, delivering business outcomes and customer solutions through collaboration.
+ Experience in managing insights, client management, or consulting oriented projects delivering customer success with cross-functional stakeholders.
+ Ability to work with projects.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
**Responsibilities:**
+ Drive markets, customers and stakeholders through multi-dimensional, problem-solving and cross-functional collaboration to deliver quality experience to clients.
+ Support multi-quarter projects. Suggest new proposals and lead project plans, project groups, and execution. Be the subject matter expert in the region/business model.
+ Develop advanced frameworks and customer solutions, help activate these with the customers for trust and value, and scale these across businesses and markets.
+ Drive decision-making and thought-leadership with business. Enable business/performance growth through interventions, and ensure the client portfolio sustains business growth.
+ Provide mentorship to the team, and act as a trust advisor with stakeholders. Drive business discipline activities such as Workflow, Pipeline, Vendor Utilization and Product Activation.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: