1,139 Paid Advertising jobs in India
Paid Advertising Specialist
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Company Description
UrbanRoof Pvt. Ltd. is a leading service provider in Pune, Mumbai, Bangalore, and Delhi, specializing in Waterproofing, Repair, and Rehabilitation of Building & Constructions. Our mission is to offer superior solutions for the repair, rehabilitation, and restoration of valuable properties. We have a diverse portfolio catering to building and construction repair, ensuring the longevity and durability of structures. For more information, visit our website.
Role Overview*
As a Performance Marketing Specialist, you will be responsible for planning, executing, optimizing, and reporting paid campaigns across digital platforms such as Google Ads, Meta (Facebook & Instagram), and others. The goal is to drive qualified leads for our core services—home inspection, waterproofing, civil works, and interior solutions—while ensuring ROI-positive ad spends and growing brand visibility.
Key Responsibilities
Paid Campaign Management
Plan, create, and optimize paid campaigns on Meta, Google, YouTube, and other relevant platforms.
Define campaign structures, audience targeting, creatives, and bidding strategies.
Performance Tracking & Analytics
Track KPIs including CAC, CPL, ROAS, CTR, and conversion rates.
Use tools like Google Analytics, Meta Ads Manager, and CRM to monitor performance and refine strategies.
Audience & Funnel Optimization
Build and iterate full-funnel marketing flows for cold, warm, and hot leads.
Retarget and nurture leads using remarketing and automation.
A/B Testing & Experimentation
Run structured tests on creatives, copy, targeting, and landing pages.
Collaborate with content and design teams to develop high-performing ad assets.
Lead Quality Management
Work closely with the sales and operations teams to ensure lead quality.
Monitor cost per quality lead and identify opportunities to scale high-performing campaigns.
Market Insights & Strategy
Keep up with trends in performance marketing, competitor ads, and industry benchmarks.
Contribute insights for demand generation and brand positioning in the market.
Key Performance Indicators (KPIs)
Cost Per Lead (CPL) within target
Return on Ad Spend (ROAS)
% of qualified leads generated
Lead-to-conversion ratio contribution
Campaign CTR and CVR
Ad quality score and relevance metrics
Required Skills & Qualifications
2–4 years of hands-on experience with Google & Meta Ads.
Strong understanding of digital funnels, A/B testing, and lead generation strategies.
Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, Tag Manager, and Excel.
Experience in running hyperlocal campaigns is a plus.
Excellent analytical and reporting skills.
Experience with real estate, home services, or construction industry marketing is a strong advantage.
What You'll Get
Opportunity to shape the performance marketing engine of a fast-growing startup.
Dynamic and young team environment with direct access to leadership.
- Transparent performance-based growth and appraisal system.
Paid Advertising Specialist
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Key Responsibilities:
Strategic Campaign Management: Develop and manage tactical campaign plans and calendars aligned with lead generation and sales revenue goals.
● Paid Advertising Expertise: Set up, manage, and optimize online marketing campaigns and advertising across a comprehensive suite of platforms including:
● SEM: Google Ads (Search, Display, Remarketing, Shopping, etc.)
● Social Media: Facebook Ads, Instagram Ads, Native Advertising: Taboola Ads, Outbrain Ads
● Video Advertising: YouTube Ads
● Performance Optimization: Continuously optimize paid campaigns to achieve desired conversion rates,
● Data-Driven Analysis & Tracking: Implement and leverage web analytics tools (Google Analytics) and pixel tracking (Facebook Pixel, etc.) to meticulously track campaign
performance, identify areas for improvement, and measure success.
● Insightful Reporting: Track performance data from all campaigns to measure success,
generate comprehensive reports, and incorporate learnings into future campaign strategies.
● A/B Testing & Experimentation: Design and execute A/B tests and other experiments to optimize ad creatives, landing pages, and targeting parameters for improved performance.
● Platform Proficiency: Maintain a strong working knowledge of Google Ads,Facebook Ads, Instagram Ads, Google Analytics, Google Tag Manager,
● Continuously monitor, analyze, and optimize campaign performance for best results
● Manage budgets efficiently to maximize ROI
● Prepare detailed reports and performance insights
Qualifications:
● Minimum of 5 years of hands-on experience in managing and optimizing paid advertising campaigns across a wide range of platforms (Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads.
● Deep expertise in web analytics (Google Analytics) and implementing tracking pixels (Facebook Pixel, etc.).
● Strong understanding of digital marketing principles and the customer journey.
● Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.
● Strong creative content writing and copywriting skills with a focus on driving conversions.
● Proven experience in either B2C environments.
● Resilient and self-motivated individual who can thrive in an individual contributor role and take ownership of their responsibilities.
● Excellent communication and collaboration skills.
Job Type: Full-time
Work Location: In person
Paid Advertising Consultant
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About the Company
Hiring for contextual advertising company
Responsibilities
Looking for a Paid media specialist having experience in Digital Media Planning, Digital Media Buying, Executing Google and Facebooks Ad Campaigns.
- Digital Media Planning
- Digital Media Buying
- Executing Google Ad Campaigns
- Executing Facebook Ad Campaigns
Detailed JD will be discussed.
Paid Advertising Strategist
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Company Description
Social DNA is a Social Media Marketing Company based in Hyderabad. Our passion for social media marketing is ingrained in our DNA and reflects in the high-quality work we deliver to our clients. We offer a range of services, including brand creation and development, digital interactive design, print layout, full motion graphics, website design, photography, 3D visualization, social media management, content creation, and pay-per-click expertise. We are dedicated to delivering measurable results and bringing ideas to life in an accessible and creative way.
Job description
Branding & PPC Associate strategizes, creates, tracks, and oversees the implementation of paid advertising campaigns for brands to build awareness, promote products, and increase revenue . They conduct research to learn about their target audience and run engaging advertising campaigns for Google & Social Media (Facebook, Twitter Instagram & LinkedIn) & Google. Paid Marketing Associate will collaborate with clients, marketing teams, or sales teams to build strong results-driven online paid campaigns.
Advertising Manager duties and responsibilities
- ROI & ROAS knowledge is a must for all ad campaigns
- Overseeing the design and content of a paid advertising campaign to ensure it meets the needs of the target audience
- Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
- Running campaigns to introduce prospective customers to new product releases and build brand awareness
- Consistently managing and overseeing advertising campaigns to ensure they're engaging customers and bringing in results (ROI / ROAS)
- Analyzing results from each campaign to determine what was successful and what to improve for the next campaign
- Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
Paid Advertising Specialist
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Work Schedule: 6 Days a Week, 8 Hours per Day, Sundays OffCompany Overview
DRIMS ALLY is a fast-growing company specializing in e-commerce . Our team focuses on driving scalable results through paid advertising across multiple platforms. We are looking for a highly skilled Media Buyer to manage and optimize advertising campaigns, ensuring maximum return on ad spend (ROAS).
Key Responsibilities:
Media Buying & Campaign Management
- Develop, execute, and optimize Meta Ads (Facebook & Instagram) for e-commerce brands .
- Continuously analyze campaign performance and implement data-driven adjustments to improve efficiency.
- Identify and test new audience segments, bidding strategies, and ad placements.
- Scaling e-commerce stores with a focus on achieving high ROAS .
Market & Creative Analysis
- Monitor market trends and conduct competitive analysis to identify emerging strategies.
- Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.
- Provide insights on creative performance and recommend optimizations.
Collaboration & Coordination
- Work closely with graphic designers and video editors to develop high-converting ad creatives.
- Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
- Maintain effective communication with internal teams to streamline campaign execution.
Performance Tracking & Reporting
- Analyze key performance indicators (KPIs) and prepare performance reports.
- Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.
- Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.
Required Skills & Qualifications
- Proven experience in media buying for e-commerce businesses with a track record of high ROAS.
- Strong expertise in Meta Ads (Facebook & Instagram) .
- Experience with Google Ads and TikTok Ads is a plus.
- Analytical mindset with the ability to interpret data and optimize performance.
- Ability to work in a fast-paced environment and meet deadlines.
- Strong communication skills for coordinating with design and video editing teams.
Remote Senior Paid Advertising Manager
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We are pleased to open for applications the position of Senior Paid Advertising Manager with our client, a leading UK digital agency. This role requires a highly experienced strategic thinker who can manage multi client, multi-channel campaigns, deliver measurable ROI and mentor junior team members. The successful candidate will remotely join one of the UK's top Digital Agencies operating internationally, benefits include a European working culture, paid time off and career development opportunities. You will be a senior team member in a positive workplace culture that recognises people's efforts and supports them on their career journey. This leading organisation specialises in delivering digital marketing solutions across SEO, PPC, content marketing, digital strategy and web development. Their clients include businesses in sectors such as hospitality, finance, legal, and e-commerce, focusing on measurable results and long-term growth.
Job Description
● Deliver paid media recommendations across client's portfolio.
● Support our client in staying forward-thinking in all areas of paid media by identifying training needs and sharing knowledge within the team.
● Assist client leads in communicating technical insights clearly, helping clients understand and act on recommendations.
● Brief and guide the creative team on ad copy and imagery required for campaigns.
● Maintain overall accountability for clients' paid media performance, proactively identifying issues and implementing improvements.
● Stay up to date with the latest industry trends, platform updates, and best practices.
Requirements
● Minimum 6 years experience in PPC/digital advertising.
● Strong understanding of paid media principles and best practices across Instagram, LinkedIn, Facebook, Google Ads, Microsoft Ads, Display, and Programmatic platforms.
● Share technical insights with clients in a clear and accessible way, helping them understand and act on recommendations.
● Identify trends and patterns in data to improve targeting, optimise campaigns, and enhance overall ad performance.
● Use tools such as Google Analytics, Google Data Studio, and other paid media platforms to build a complete view of client performance.
● In-depth knowledge of key marketing and ad management platforms, including Campaign Manager, Meta Business Manager, and others.
● Manage and optimise paid media channels, including but not limited to Google Ads, Instagram, Facebook, and LinkedIn.
Job Types: Full-time, Permanent
Pay: ₹100, ₹1,300,000.00 per month
Benefits:
- Work from home
Application Question(s):
- Do you have UK/International experience?
- Do you have minimum 6 years of experience as a Senior paid advertising manager?
Paid Advertising & Performance Marketing Specialist
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How To Apply:
This is a fantastic opportunity to diversify and build on your existing experience, directly impacting our growth. If you are a results-driven performance marketing expert ready for this challenge, please:
- Click on the 'Apply for this job' button.
- Complete the tasks mentioned in the following Google Doc and send it along with your resume to by Sunday, May 18th, 2025 .
Task link:
About Cave Digital:
Cave Digital is seeking a highly driven and results-oriented Performance Marketing Specialist to spearhead our paid advertising efforts and significantly contribute to our lead generation and sales revenue objectives. This is an exciting opportunity for an experienced individual contributor who thrives on autonomy, takes initiative, and possesses a proven track record of delivering high-ROI digital marketing campaigns. You will have the support of a collaborative team but will be expected to leverage your expertise to "think for yourself" and drive impactful results.
Role Overview:
As our Performance Marketing Specialist, you will be responsible for the end-to-end management and execution of a wide range of integrated digital marketing campaigns across various paid advertising platforms. Your primary focus will be on optimizing campaigns for maximum performance, achieving desired conversion rates, and delivering a strong return on ad spend (ROAS).
Responsibilities:
- Strategic Campaign Management: Develop and manage tactical campaign plans and calendars aligned with lead generation and sales revenue goals.
- Paid Advertising Expertise: Set up, manage, and optimize online marketing campaigns and advertising across a comprehensive suite of platforms including:
- SEM: Google Ads (Search, Display, Remarketing, Shopping, etc.), Bing Ads, Google Merchant Center
- Social Media: Facebook Ads, Instagram Ads, Pinterest Ads, TikTok Ads, Twitter Ads, LinkedIn Ads
- Native Advertising: Taboola Ads, Outbrain Ads
- Video Advertising: YouTube Ads
- Performance Optimization: Continuously optimize paid campaigns to achieve desired conversion rates, high return on ad spend (ROAS), and ultimate business objectives of lead generation or sales revenue.
- Data-Driven Analysis & Tracking: Implement and leverage web analytics tools (Google Analytics) and pixel tracking (Facebook Pixel, etc.) to meticulously track campaign performance, identify areas for improvement, and measure success.
- Insightful Reporting: Track performance data from all campaigns to measure success, generate comprehensive reports, and incorporate learnings into future campaign strategies.
- A/B Testing & Experimentation: Design and execute A/B tests and other experiments to optimize ad creatives, landing pages, and targeting parameters for improved performance.
- Ad Copy & Content Creation: Develop and implement compelling and effective ad copy and collaborate on content creation that drives engagement and conversions.
- Graphic Design: Utilize graphic design skills (Adobe Photoshop, Illustrator, Canva) to create visually appealing ad creatives.
- Platform Proficiency: Maintain a strong working knowledge of Google Ads, Bing Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster and Shopify.
Qualifications:
- Minimum of 3 years of hands-on experience in managing and optimizing paid advertising campaigns across a wide range of platforms (Google Ads, Google Merchant Center, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, Native Ads - Taboola, Outbrain).
- Proven track record of achieving significant online sales and lead generation results with a demonstrable high return on ad spend (ROAS). Be prepared to showcase specific examples and data.
- Deep expertise in web analytics (Google Analytics) and implementing tracking pixels (Facebook Pixel, etc.).
- Strong understanding of digital marketing principles and the customer journey.
- Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights. 1
- Strong creative content writing and copywriting skills with a focus on driving conversions.
- Good graphic designing skills (Adobe Photoshop, Illustrator, Canva) are a plus.
- Knowledge of Shopify.
- Proven experience in either B2C and B2B environments.
- Resilient and self-motivated individual who can thrive in an individual contributor role and take ownership of their responsibilities.
- Excellent communication and collaboration skills.
How To Apply:
This is a fantastic opportunity to diversify and build on your existing experience, directly impacting our growth. If you are a results-driven performance marketing expert ready for this challenge, please:
- Click on the 'Apply for this job' button.
- Complete the tasks mentioned in the following Google Doc and send it along with your resume to by Sunday, May 11th, 2025 .
Task link:
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Director of Online Advertising & Monetization
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Kindly read JD before applying Please
Paid Media Manager- Advertising Agency- Goregaon
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We are seeking a detail-oriented and data-driven Paid Media Manager to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of paid media strategies, and the ability to analyze data to optimize campaign performance. You will be responsible for managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital channels.
Key Responsibilities:
Campaign Management:
Plan, create, and manage paid media campaigns across various digital platforms (Google Ads, Facebook
Ads, Instagram, LinkedIn, etc.).
Develop and implement effective ad strategies to meet business objectives.
onitor and optimize campaigns to ensure high performance and return on investment (ROI).
Performance Analysis:
nalyze campaign performance data and generate reports.
dentify trends and insights to improve campaign effectiveness.
onduct A/B testing to determine the best-performing ads and strategies.
Budget Management:
anage and allocate budgets for paid media campaigns.
nsure efficient spending and maximize the impact of the budget.
Collaboration:
ork closely with the marketing team to align paid media efforts with overall marketing strategies.
ollaborate with creative teams to develop compelling ad creatives and copy.
Market Research:
onduct market and competitor research to stay updated on industry trends.
dentify new opportunities for growth and optimization.
Tools and Technology:
tilize tools such as Google Analytics, Google Tag Manager, and other analytics platforms to track and
measure campaign performance.
tay updated with the latest trends and tools in paid media and digital marketing.
Qualifications:
1-3 years of experience in managing paid media campaigns.
Proven experience with Google Ads, Facebook Ads, and other digital advertising platforms.
xperience in managing budgets and optimizing campaigns for maximum ROI.
trong analytical skills and proficiency in data analysis.
xcellent understanding of digital marketing concepts and best practices.
roficiency in using digital marketing tools such as Google Analytics, Google Tag Manager, SEMrush, etc.
trong written and verbal communication skills.
bility to work independently and as part of a team.
Bonus Points:
xperience with specific channels relevant to our business (e.g., (list specific channels)).
nowledge of marketing automation tools.
xperience managing and optimizing large budgets.
trong understanding of attribution modelling.
We Offer:
ompetitive salary and benefits package.
pportunity to work with a talented and passionate team.
ast-paced and dynamic work environment with significant growth potential.
hance to make a real impact on the company's success.
Please share your resume at
Location: Andheri, Mumbai
Job Types: Full-time, Permanent
Pay: ₹50, ₹70,000.00 per month
Experience:
- total work: 1 year (Preferred)
Work Location: In person
Excellent Video Editor, Online advertising expert, Audio
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Marketing Extraordinaire (Experienced people only)
We are looking for a hungry candidate who has big dreams and has the energy, honesty, enthusiasm, and purity to work on their own. We don't have time to train, follow up, or even tell you what to do. W don't like to micro manage till you get us down to wasting our time.
Looking for these qualities (again do not apply if you are not a pro in this and we cant have your experiment and learn here)
1) Video & Photo Editor (Mostly reels & graphics)
2) Online Digital Marketer (Someone who can get our music & videos viral)
3) Good at creating new relationships online and in person
4) Someone crazy about music & movies
5) Someone who knows how to make a video & audio viral and knows how to market a musician/actor
Job Type: Full-time
Pay: ₹25, ₹75,000.00 per month
Experience:
- Social media marketing: 3 years (Required)
Expected Start Date: 15/09/2025