23,784 Paid Media Specialist jobs in India

About the Company

Hiring for contextual advertising company

Responsibilities

Looking for a Paid media specialist having experience in Digital Media Planning, Digital Media Buying, Executing Google and Facebooks Ad Campaigns.

• Digital Media Planning
• Digital Media Buying
• Executing Google Ad Campaigns
• Executing Facebook Ad Campaigns

Detailed JD will be discussed.

Job Description

As a Paid Media Specialist, you will get to do more than just manage online

advertisements. You will be responsible for ensuring paid media projects are

successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

• Develop, execute, and optimize cutting-edge digital campaigns from conception

to launch

• Work cross-departmentally to align campaign strategies and goals across the

organization

• Provide ongoing actionable insights into campaign performance to relevant

stakeholders

• Define, measure, and evaluate relevant paid media KPIs

• Build out media buys for various ad platforms and oversee the day-to-day

execution of paid media

• Oversee and manage the overall paid media budget

• Conduct in-depth keyword and website research, ad grouping, and audience

targeting

• Maintain knowledge of industry best practices and new technologies

Job Requirement

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills.

• Flexible to long working hours.

• Hands-on experience on any Task Management Software like Asana and Wrike.

About the Role

As a seasoned media expert, we seek a professional to lead paid media campaigns across multiple platforms.

Key Responsibilities:

• Plan and execute media buying strategies across Meta, Google, TikTok, programmatic, and other channels.
• Manage campaign performance by analyzing data and making informed decisions.
• Collaborate with cross-functional teams to develop high-performing media campaigns.
• Stay up-to-date on industry trends and platform changes to optimize campaign results.

Requirements:

• 4-6+ years of experience in media buying or paid media management, preferably across multiple platforms.
• Proven track record of scaling campaigns and delivering measurable results.
• Strong analytical skills and proficiency with dashboards, attribution models, and reporting tools.
• Excellent communication, negotiation, and collaboration skills.
• Results-driven mindset with a focus on campaign optimization.

Benefits:

This role offers the opportunity to take ownership of campaigns that drive business growth.

Develop your expertise across diverse paid media channels and contribute to the success of our organization.

Below are the key responsibilities and requirements for a paid media professional in marketing.

The ideal candidate will have expertise in marketing, specifically in the area of paid media. They should be well-versed in digital marketing strategies and have experience working with various advertising platforms.

They should also possess strong analytical skills to measure campaign performance and make data-driven decisions.

In addition, the ideal candidate should have excellent communication skills to effectively collaborate with cross-functional teams.

Ultimately, they should be able to drive business growth through innovative paid media strategies.

Beyond the core requirements, we're looking for someone who is proactive, adaptable, and passionate about staying up-to-date with industry trends.

Join us to elevate your career as a seasoned paid media specialist.

We are seeking a proactive and results-oriented performance marketing expert who can hit the ground running, drive campaign growth, and help us win new business. As a key member of our team, you will be responsible for leading multi-channel paid media campaigns from strategy to reporting for a diverse set of clients.

Our ideal candidate is passionate about leveraging AI tools to unlock efficiencies, scale campaigns, and out-perform benchmarks. You will collaborate closely with performance leads, account managers, designers, data engineers, and the leadership team to achieve business objectives.

• Develop and execute data-backed media strategies across Search, Display, Social (Meta, Google Ads, TikTok), and Inmail.

• Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs.

• Set up and optimize campaigns using GTM, GA4, enhanced conversions, and browser/server-side tagging where relevant.

• Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features.

• Troubleshoot tracking and attribution issues, working with developers and third-party tools.

• Derive lead generation - focusing on both lead volume and quality (CPL, SQL, pipeline value).

• Present clear, insight-driven reports and live dashboards that highlight ROI and next steps.

• Partner with account managers and strategists to craft beautifully presented pitch decks, RFP responses, and growth roadmaps.

• Educate clients and junior team members on paid media trends, privacy updates, and AI-driven best practices.

• Own monthly/quarterly budget pacing and forecasting across multiple accounts.

• Maintain internal playbooks, checklists, AI prompt libraries, and HubSpot workflows.

• Build and manage automations via Zapier to sync ad-platform data with HubSpot, Slack, Sheets, and reporting tools.

• Contribute to agency thought leadership (webinars, internal workshops).

• 6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing significant budgets.

• Proven success scaling and optimizing campaigns in Google Ads, Meta, Google Ads, TikTok, and emerging platforms.

• Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions.

• Strong command of AI and automation tools to speed up analysis, copywriting, forecasting, and reporting.

• Advanced Excel/Google Sheets skills.

• Solid understanding of media attribution models, incrementally testing, and MMM principles.

• Excellent spoken and written English; confident presenting to stakeholders.

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.

• Results-oriented, numbers-obsessed, and comfortable owning targets such as ROAS, CPA.

• Decisive and calm under pressure; able to juggle multiple live accounts without dropping details.

• Curious and growth-minded, always scanning the horizon for platform updates, AI breakthroughs, and new betas.

• Strong storyteller with an eye for slide design and the discipline to explain complex data simply.

• Collaborative team-player who enjoys mentoring juniors and partnering with creative, dev, and strategy teams.

• Direct ownership of performance across a varied client roster—tech, eCommerce, real estate, hospitality, finance, and more.

• Exposure to cutting-edge AI and analytics tools.

• A supportive, fast-paced agency culture that values innovation and work-life balance.

• Competitive salary, performance bonus, and clear progression path.

Job Title: Paid Media Specialist

Description:

We are seeking an experienced Paid Media Specialist to join our team. The ideal candidate will have a proven track record of driving successful paid media campaigns across Google Ads, Facebook Ads, and other social media platforms.

The Paid Media Specialist will be responsible for managing and optimizing paid media campaigns, including setting up and executing ad copy, bid management, structural optimization, keyword research, and creative optimization.

In addition, the Paid Media Specialist will manage end-to-end shopping campaigns, including creating feed files, working with merchant centers, and executing shopping campaigns.

The successful candidate will have a strong understanding of paid media principles, including target audience identification, campaign measurement, and return on investment (ROI) analysis.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 4+ years of experience in paid media, specifically in Google Ads and Facebook Ads
• Strong analytical ability and experience working with data
• Basic Excel skills
• Ability to communicate effectively and work collaboratively as part of a team

Benefits:

This role offers a dynamic and fast-paced work environment with opportunities for growth and development. The successful candidate will have the chance to work with a talented team of professionals and contribute to the success of our paid media campaigns.

Others:

The Paid Media Specialist will be required to stay up-to-date with industry trends and best practices, including staying current with new technologies and tools.

As a seasoned digital marketing professional, this role offers the opportunity to lead paid media campaigns across multiple platforms.

You will be responsible for planning, executing, and optimizing these campaigns to drive results. Your expertise in ad targeting, media buying, and optimization techniques will be crucial in achieving our goals.

The ideal candidate will have 3+ years of hands-on experience managing paid digital campaigns across Google, Meta, and other platforms. They should possess a strong grasp of ad targeting, media buying, and performance analysis.

• Plan, execute, and optimize paid advertising campaigns.
• Manage ad budgets and bidding strategies.
• Analyze campaign data and prepare insights-driven reports.
• Collaborate with cross-functional teams.
• Stay up-to-date with platform updates and emerging trends.

We are seeking an experienced digital marketer who can bring their expertise to this role and help us achieve our objectives.

Digital advertising is a rapidly evolving field, and as a paid media specialist, you will play a crucial role in shaping our clients' online presence.

We are seeking an analytical and creative Digital Advertising Manager to lead the planning, execution, and optimization of paid advertising campaigns across various platforms.

• Develop and implement comprehensive campaign strategies that align with our clients' goals
• Manage ad budgets and bidding strategies to maximize ROI
• Analyze campaign data to identify trends and areas for improvement
• Collaborate with cross-functional teams to ensure seamless execution

To be successful in this role, you will need:

• 3+ years of hands-on experience managing paid digital campaigns
• Deep understanding of ad targeting, media buying, optimization techniques, and performance analysis
• Excellent analytical and problem-solving skills
• Ability to work collaboratively in a fast-paced environment

Bonus points for certifications in Google Ads, Meta Blueprint, or HubSpot.

We offer a flexible, part-time position with remote freedom, allowing you to work from anywhere while still being part of a global talent pool. You will have the opportunity to work on high-visibility campaigns, collaborate with creative and strategy teams, and grow into full-time or regional lead roles based on performance.

We are seeking a skilled media professional who can drive results through paid advertising. Performance matters, not presence.

Our ideal candidate will be responsible for managing Google Ads and Meta campaigns from end-to-end.

They will build smart funnels across cold, warm, and retargeting audiences, leveraging their expertise in data analysis and campaign optimization.

A compelling copywriter with the ability to connect with customers, our successful candidate will also monitor performance metrics, test continuously, and optimize for success.

Clear communication and regular progress updates are essential for this role.

• Paid ads marketing experience with a focus on results-driven campaigns.
• Fluency in Ads Manager (Google & Facebook) and Business Manager, with the ability to navigate complex systems.
• Passion for growth, attention to detail, and a customer-centric approach.

Competitive compensation is offered on an hourly or project basis.