25,638 Paytm First Games jobs in India

Our client, a pioneering force in the mobile gaming industry, is seeking an innovative and passionate Lead Game Designer to spearhead the creative vision for their upcoming projects. This is a fully remote position, offering an exciting opportunity to shape engaging gameplay experiences for a global audience. The ideal candidate will have a proven track record in designing successful mobile games, a deep understanding of player psychology, and the ability to inspire and guide a creative team. You will be responsible for defining game mechanics, core loops, progression systems, and ensuring a cohesive and compelling player experience from concept to launch and beyond.

Key Responsibilities:

• Conceptualize and design core game mechanics, features, and systems for mobile platforms.
• Develop detailed game design documents (GDDs), including specifications for gameplay, user interface, and player progression.
• Collaborate closely with art, programming, and production teams to translate design vision into reality.
• Lead and mentor a team of game designers, providing creative direction and feedback.
• Define and refine the player experience, ensuring intuitive controls and compelling engagement.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Prototype and iterate on game designs based on playtesting and player feedback.
• Balance game systems to ensure fair play, long-term retention, and monetization goals.
• Create compelling narratives and world-building elements where applicable.
• Champion the game's vision and ensure its consistent implementation across all aspects of development.

Qualifications:

• Bachelor's degree in Game Design, Computer Science, or a related creative field; equivalent experience considered.
• Minimum of 7 years of experience in game design, with at least 3 years in a lead or senior role, specifically on mobile titles.
• A strong portfolio showcasing successful mobile game designs.
• Deep understanding of mobile game genres, player motivations, and monetization strategies.
• Proficiency in game design software and tools (e.g., Unity, Unreal Engine, wireframing tools).
• Excellent communication, collaboration, and leadership skills.
• Ability to think creatively and analytically, with a strong problem-solving aptitude.
• Passion for video games and a keen eye for player experience design.
• Experience with live operations and post-launch game updates.
• Ability to thrive in a fully remote, collaborative team environment.
• While this role is fully remote, the company has an administrative presence in Surat, Gujarat, IN .

About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

1. Technical & Execution

• Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs .
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations .

2. Analytical & Reporting

• Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks .
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

3. Strategic

• Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement .
• Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to connect UA with retention and monetization strategies .
• Contribute to budget allocation, forecasting, and scaling strategies .
• Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech.

4. Creative

• Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

5. Collaboration & Operations

• Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness.
• Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications

• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA ).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills .
• Entrepreneurial mindset with a high sense of ownership and accountability .

About the Role
We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities
1. Technical & Execution
Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs .
Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
Implement structured A/B tests for campaigns, audiences, and creatives.
Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
Partner with engineering teams to QA and troubleshoot SDK/event integrations .
2. Analytical & Reporting
Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks .
Calculate breakeven points and model projected LTV/ROI by user cohorts.
Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.
3. Strategic
Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement .
Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
Design and execute re-engagement campaigns for churned or low-activity users.
Collaborate with CRM and product teams to connect UA with retention and monetization strategies .
Contribute to budget allocation, forecasting, and scaling strategies .
Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech.
4. Creative
Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
Establish creative refresh cycles and rotation strategies to combat ad fatigue.
Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.
5. Collaboration & Operations
Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness.
Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications
4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
Proven expertise with major ad platforms ( Meta, Google Ads, TikTok, ASA ).
Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
Strong analytical, mathematical, and problem-solving skills .
Entrepreneurial mindset with a high sense of ownership and accountability .

About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

1. Technical & Execution

• Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs .
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations .

2. Analytical & Reporting

• Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks .
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

3. Strategic

• Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement .
• Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to connect UA with retention and monetization strategies .
• Contribute to budget allocation, forecasting, and scaling strategies .
• Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech.

4. Creative

• Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

5. Collaboration & Operations

• Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness.
• Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications

• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
• Proven expertise with major ad platforms ( Meta, Google Ads, TikTok, ASA ).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills .
• Entrepreneurial mindset with a high sense of ownership and accountability .

About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

1. Technical & Execution

• Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs .
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations .

2. Analytical & Reporting

• Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks .
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

3. Strategic

• Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement .
• Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to connect UA with retention and monetization strategies .
• Contribute to budget allocation, forecasting, and scaling strategies .
• Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech.

4. Creative

• Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

5. Collaboration & Operations

• Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness.
• Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications

• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA ).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills .
• Entrepreneurial mindset with a high sense of ownership and accountability .

About the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space. Key Responsibilities 1. Technical & Execution Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), Tik Tok, Apple Search Ads, Unity, and other ad networks/DSPs. Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals. Implement structured A/B tests for campaigns, audiences, and creatives. Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (Apps Flyer). Partner with engineering teams to QA and troubleshoot SDK/event integrations. 2. Analytical & Reporting Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks. Calculate breakeven points and model projected LTV/ROI by user cohorts. Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users). Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making. 3. Strategic Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement. Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts). Design and execute re-engagement campaigns for churned or low-activity users. Collaborate with CRM and product teams to connect UA with retention and monetization strategies. Contribute to budget allocation, forecasting, and scaling strategies. Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech. 4. Creative Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style). Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives. Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights. Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment. Establish creative refresh cycles and rotation strategies to combat ad fatigue. Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy. 5. Collaboration & Operations Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative). Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness. Share insights and recommendations with stakeholders to influence product and marketing decisions. Qualifications 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred). Proven expertise with major ad platforms (Meta, Google Ads, Tik Tok, ASA). Strong working knowledge of MMPs (Apps Flyer, Adjust, Singular) including event setup and analysis. Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention). Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis. Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent). Strong analytical, mathematical, and problem-solving skills. Entrepreneurial mindset with a high sense of ownership and accountability.

About the Role We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space. Key Responsibilities 1. Technical & Execution Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), Tik Tok, Apple Search Ads, Unity, and other ad networks/DSPs . Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals. Implement structured A/B tests for campaigns, audiences, and creatives. Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (Apps Flyer). Partner with engineering teams to QA and troubleshoot SDK/event integrations . 2. Analytical & Reporting Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks . Calculate breakeven points and model projected LTV/ROI by user cohorts. Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users). Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making. 3. Strategic Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement . Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts). Design and execute re-engagement campaigns for churned or low-activity users. Collaborate with CRM and product teams to connect UA with retention and monetization strategies . Contribute to budget allocation, forecasting, and scaling strategies . Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech. 4. Creative Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style). Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives. Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights. Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment. Establish creative refresh cycles and rotation strategies to combat ad fatigue. Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy. 5. Collaboration & Operations Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative). Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness. Share insights and recommendations with stakeholders to influence product and marketing decisions. Qualifications 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred). Proven expertise with major ad platforms ( Meta, Google Ads, Tik Tok, ASA ). Strong working knowledge of MMPs (Apps Flyer, Adjust, Singular) including event setup and analysis. Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention). Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis. Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent). Strong analytical, mathematical, and problem-solving skills . Entrepreneurial mindset with a high sense of ownership and accountability .

About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration , making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities

1. Technical & Execution

• Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs .
• Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Implement structured A/B tests for campaigns, audiences, and creatives.
• Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Partner with engineering teams to QA and troubleshoot SDK/event integrations .

2. Analytical & Reporting

• Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks .
• Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

3. Strategic

• Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement .
• Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Design and execute re-engagement campaigns for churned or low-activity users.
• Collaborate with CRM and product teams to connect UA with retention and monetization strategies .
• Contribute to budget allocation, forecasting, and scaling strategies .
• Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox) , and emerging ad tech.

4. Creative

• Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

5. Collaboration & Operations

• Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Lead the day-to-day campaign operations , ensuring accuracy, quality, and timeliness.
• Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications

• 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
• Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA ).
• Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
• Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
• Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
• Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
• Strong analytical, mathematical, and problem-solving skills .
• Entrepreneurial mindset with a high sense of ownership and accountability .

Our client is a prominent player in the Arts & Entertainment sector, seeking a talented Senior Game Designer to contribute to the creation of engaging mobile strategy games in Bengaluru, Karnataka, IN . This role is for an individual with a deep passion for game development, a keen understanding of player psychology, and a proven ability to design compelling gameplay mechanics and systems. The Senior Game Designer will be instrumental in conceptualizing, prototyping, and iterating on game features, ensuring a fun and balanced player experience. Responsibilities include designing core gameplay loops, defining progression systems, balancing in-game economies, and creating detailed game design documentation (GDDs). You will work closely with artists, programmers, and producers to translate creative visions into playable experiences. A significant part of the role involves playtesting, gathering feedback, and iterating on designs to improve player engagement and retention. The ideal candidate will have a strong portfolio showcasing successful mobile game design projects, particularly within the strategy genre. Experience with game design tools and engines (e.g., Unity, Unreal Engine) is beneficial. Excellent communication and collaboration skills are essential, as this role involves working within a hybrid team environment, participating in both in-person and remote brainstorming sessions and design reviews. We are looking for a creative thinker with a strong analytical mind, capable of balancing artistic vision with commercial viability. The ability to understand and cater to the mobile gaming market is paramount.
Responsibilities:

• Design core gameplay mechanics, systems, and features for mobile strategy games.
• Develop detailed game design documentation (GDDs), wireframes, and flowcharts.
• Balance game economies, progression systems, and player progression curves.
• Collaborate with cross-functional teams (art, programming, QA) to implement designs.
• Conduct playtesting, analyze player feedback, and iterate on designs.
• Ensure a high level of player engagement, retention, and satisfaction.
• Stay current with mobile gaming trends and competitor analysis.
• Contribute to the overall creative vision and strategic direction of the game.

Qualifications:

• Bachelor's degree in Game Design, Computer Science, or a related field, or equivalent experience.
• 5+ years of professional game design experience, with a focus on mobile strategy games.
• Proven experience designing and shipping successful mobile titles.
• Strong understanding of game design principles, player psychology, and monetization strategies.
• Proficiency with game engines like Unity or Unreal Engine.
• Excellent documentation, communication, and presentation skills.
• Experience working in a hybrid team environment.
• A portfolio demonstrating exceptional game design work is required.