27,222 Performance Marketing And Social Media Marketing jobs in India

Job Description for Performance Marketing and Social Media Marketing

Position: Digital Marketing

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities1. Paid Advertising Strategy & Execution

• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

Qualifications & SkillsRequired:

• Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.

• Proven track record of building complete digital funnels that consistently convert.

• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -

Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).

• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

• Healthcare industry marketing experience.

• Knowledge of HIPAA-compliant marketing.

• Familiarity with SEO, retargeting, and omnichannel marketing strategies.

• Experience promoting high-value, cash-pay healthcare services.

Overview:

The Performance & Social Media Marketing Manager will be responsible for developing, implementing, managing, and optimizing paid digital marketing campaigns across various platforms to achieve client goals.

This role requires a strategic thinker with a strong analytical aptitude, hands-on experience with major advertising platforms, and a proven track record of delivering measurable results (ROI/ROAS). The ideal candidate will be adept at managing budgets, analyzing campaign data, and providing actionable insights to drive continuous improvement.

Key Responsibilities:

1. Strategy Development & Execution:

o Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, X Ads, and other relevant channels.

o Define campaign objectives, key performance indicators (KPIs), and target audiences in alignment with client goals.

o Conduct thorough keyword research, audience segmentation, and competitive analysis.

2. Campaign Management & Optimization:

o Set up, manage, and optimize paid campaigns, including bid management, budget allocation, A/B testing (ad copy, landing pages, creatives, targeting), and performance monitoring.

o Ensure campaigns are optimized for conversions, lead generation, brand awareness, or other defined client objectives.

o Implement and manage tracking mechanisms, including pixels (Meta Pixel, LinkedIn Insight Tag, etc.) and UTM parameters, often utilizing Google Tag Manager.

3. Data Analysis & Reporting:

o Monitor, analyze, and interpret campaign performance data using platform analytics, Google Analytics (GA4), and other relevant tools.

o Prepare and present regular performance reports to clients and internal stakeholders, highlighting key insights, trends, and actionable recommendations.

o Utilize data visualization tools (e.g., Google Looker Studio, Tableau) for clear and impactful reporting.

4. Budget Management:

o Effectively manage campaign budgets to ensure optimal allocation and achieve maximum ROI/ROAS for clients.

o Provide budget forecasts and manage pacing to ensure spend is aligned with targets.

5. Industry Trends & Innovation:

o Stay abreast of the latest trends, best practices, and new features in digital advertising, performance marketing, and MarTech.

o Proactively recommend and implement new strategies, tools, and technologies to enhance campaign performance and efficiency.

6. Collaboration:

o Collaborate closely with internal teams, including creative, content, SEO, and account management, to ensure integrated and effective marketing campaigns.

o Liaise with clients to understand their needs, provide strategic counsel, and manage expectations.

Required Skills & Experience:

•
Bachelor's degree in Marketing, Business, Statistics, or a related field.

•
4-6 ONLY
years of proven experience in a performance marketing role, preferably within a digital agency environment in India.

• Hands-on proficiency with the following platforms is essential:

o Google Ads: Search, Display, YouTube, Shopping, Discovery, Performance Max. (Google Ads certification is highly desirable).

o Meta Ads Manager: Facebook & Instagram Ads. (Meta Blueprint certification is a plus).

o LinkedIn Campaign Manager.

o Google Analytics (GA4): Strong understanding of setup, tracking, analysis, and reporting.

• Familiarity with additional platforms/tools:

o X (Twitter) Ads.

o Programmatic advertising platforms (DSPs like DV360) is a significant advantage.

o E-commerce/ Retail Media Advertising.

o SEO/SEM tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) for research.

o Google Tag Manager (GTM) for tag implementation and management.

o Microsoft Excel / Google Sheets (advanced proficiency for data analysis).

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Excellent understanding of performance marketing KPIs (e.g., CPC, CPM, CTR, CPA, CPL, ROAS, Conversion Rate).

• Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques.

• Strong budget management and forecasting skills.

• Excellent communication, presentation, and interpersonal skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• • Understanding of the Indian digital landscape and consumer behavior is preferred. Eager to lead high-performing digital strategies?

Apply now by submitting your CV to

About the Company

About Amber ( Long-term accommodation booking platform for students (think booking.Com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital. If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!

Recent spotlight on amber:

• Economic Times Article
• CNBC TV18 Video
• The PIE News
• GrowthX Shorts

About the Role:

We are looking for a Paid Social Ads Specialist who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.

Responsibilities:

• Responsible for managing Facebook, Instagram and other social channels for performance marketing
• Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS
• Innovate, come up with new campaign ideas and share it with other team members
• Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.
• Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends
• Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports
• Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date
• Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

Qualifications

• Previous experience of running Facebook ads extensively
• Managed marketing budgets to the tune of 1cr/month or more
• At least 2 years of experience in Performance Marketing
• Have run ads on lookalike audiences, custom audiences, and interest-based audiences

Required Skills

• High Ownership (taking complete responsibility for the growth via the respective channels)
• Ability to multi-task, work in a fast-paced start-up environment, and get-things-done
• Creative outlook and an eye for detail
• Super Iterative (being able to do 1000s of experiments)
• Excellent analytical skills
• User Empathy (knows the pulse of the user)

What will you get from Amber

• Fast-paced growth (can skip intermediate levels)
• Total freedom and authority (everything under you, just get the job done!)

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.

Marketing Manager – IT Services

Location:
Indore (Work from Office)

Experience:
5+ Years

Immediate Joiners Preferred

About the Role

We are seeking a
result-driven Marketing Manager
with deep expertise in
SEO, SMO, PPC, and digital marketing tools
to scale demand-generation campaigns and drive brand visibility for our
IT services & products
.

This role requires a
hands-on digital marketer
(not just a strategist) with a proven track record of executing campaigns that generate
high-quality B2B leads
for IT companies.

Key Responsibilities

Search Engine Optimization (SEO)

• Execute on-page & off-page SEO strategies to boost organic traffic & keyword rankings.
• Conduct technical SEO audits, optimize websites, and manage backlink strategies.

Social Media Optimization (SMO) & Content Marketing

• Build and run campaigns on
  LinkedIn, Twitter, Facebook, and other platforms
  .
• Collaborate with content teams to deliver engaging blogs, posts, and case studies for IT audiences.

Pay-Per-Click (PPC) & Paid Media

• Launch & optimize campaigns across
  Google Ads, LinkedIn Ads, Bing
  , etc.
• Manage ad budgets, track ROI, and scale high-performing campaigns.

Lead Generation & Marketing Automation

• Design and execute demand-generation strategies to deliver
  qualified B2B leads
  .
• Work with tools like
  HubSpot, Marketo, Zoho, or similar platforms
  for nurturing campaigns.

Analytics & Reporting

• Monitor performance with
  Google Analytics, Search Console, SEMrush
  , etc.
• Prepare dashboards/reports with actionable insights for stakeholders.

Innovation & Tools

• Stay ahead with
  AI-driven marketing tools
  and automation platforms.
• Recommend new strategies to improve efficiency & campaign success.

Team Collaboration & Leadership

• Work closely with
  Sales, Design, and Product teams
  .
• Mentor junior digital marketers & align campaigns with business goals.

Key Requirements

5+ years of proven
hands-on experience in SEO, SMO & PPC
in the IT industry.

Strong success record in
B2B lead generation
for international markets.

Expertise in
Google Ads, LinkedIn Ads, SEMrush, Ahrefs, Moz, Google Analytics
.

Knowledge of
marketing automation tools & CRM workflows
.

Strong analytical mindset with
data-driven decision-making
.

Excellent communication & presentation skills.

Ability to thrive in a
fast-paced, multi-tasking environment
.

Interested? Share your CV

Job Description 1: Performance Marketing Specialist

About Hospertz

Hospertz is a leading provider of innovative hospital turnkey solutions, dedicated to transforming healthcare infrastructure from concept to reality. We partner with healthcare providers globally to deliver state-of-the-art facilities. Join our dynamic team and play a key role in driving our growth in both domestic and international markets.

Job Title:

Performance Marketing Specialist

We are looking for a data-driven Performance Marketing Specialist to strategize, implement, and optimize paid campaigns across platforms including SEO,Google Ads, Meta (Facebook & Instagram), and LinkedIn. The goal is to generate high-quality leads for Hospertz's hospital turnkey solutions and drive growth across domestic and international markets.

Key Responsibilities:Campaign Strategy & Execution

● Plan, launch, and manage PPC and display campaigns across Google, Meta, and LinkedIn.

● Set up targeting strategies, custom audiences, ad groups, and campaign objectives tailored to healthcare B2B services.

● Develop ad creatives in coordination with the design and content team.

● Run A/B tests to improve CTR, CPC, and conversion rates.

Lead Generation

● Drive qualified traffic to website landing pages optimized for conversion.

● Optimize funnels from ad click to inquiry form submission or WhatsApp lead.

● Integrate campaigns with CRM or lead management tools.

Job Title: Video Editor Job Description 2:

We are looking for a creative and performance-driven Video Editor who not only excels at editing engaging video content but also understands how to tailor and promote it for social media platforms like Instagram, LinkedIn, and YouTube Shorts. This dual-role demands storytelling ability, technical proficiency, and insight into platform-specific algorithms to maximize reach and engagement.

Key Responsibilities:Video Editing & Production

● Edit short-form videos (15–60 sec Reels, YouTube Shorts, LinkedIn videos) for maximum impact and clarity.

● Add professional-grade transitions, text overlays, subtitles, music, and brand elements.

● Maintain a consistent visual tone aligned with Hospertz's brand identity.

● Repurpose raw footage from webinars, hospital visits, interviews, and site walkthroughs into engaging bite-sized content.

● Work closely with the social media marketer to align content with campaign goals.

Content Promotion on Social Media

● Collaborate on planning and scheduling content calendars for Instagram and LinkedIn.

● Optimize videos for each platform (thumbnail, captions, aspect ratios, hashtags).

● Monitor post-performance and tweak creatives based on what resonates.

● Participate in trends relevant to hospital infrastructure and healthcare to keep content fresh.

● Suggest ideas for viral, educational, and testimonial video formats.

Requirements:

● 2–4 years of experience in professional video editing (Premiere Pro, Final Cut Pro, or similar tools).

● Experience working with content for Instagram Reels, LinkedIn, and YouTube Shorts.

● Ability to edit fast-turnaround videos and deliver daily or weekly as per plan.

● Knowledge of basic motion graphics and animations is a plus.

● Understanding of social media algorithms and post-performance metrics.

● Strong portfolio of creative and high-engagement video content.

Monitoring & Optimization

● Continuously monitor ad performance using Google Analytics, Ads Manager, and LinkedIn Campaign Manager.

● Allocate budgets based on ROAS (Return on Ad Spend) and lead quality.

● Generate weekly and monthly performance reports with insights and improvement plans.

Job Types: Full-time, Part-time, Permanent, Internship, Contractual / Temporary, Freelance

Contract length: 12 months

Pay: ₹10, ₹35,877.90 per month

Expected hours: 48 per week

Benefits:

• Health insurance
• Paid sick time

Work Location: In person

This is a full-time hybrid role for an Instagram Manager at Saarthak Shows.

The role involves managing and creating engaging content for our Instagram account, developing and implementing social media strategies, and interacting with our online community. The Instagram Manager will analyze performance metrics, collaborate with the marketing team, and stay updated on social media trends to ensure content aligns with our brand voice and enhances engagement.

Responsibilities:

• Develop and implement Instagram content strategies aligned with our brand vision.
• Create visually engaging posts, reels, and stories showcasing destinations and experiences.
• Handle daily posting, audience engagement, and community building.
• Collaborate with the content and marketing team to boost reach and engagement.
• Track performance through analytics and optimize growth strategies.

Qualifications:

• Experience in Social Media Management, specifically Instagram, Facebook and LinkedIn.
• Skills in Content Creation, Photography, and Visual Editing.
• Knowledge of Social Media Strategy Development and Implementation.
• Ability to analyze and interpret Social Media Performance Metrics.
• Strong written communication and creative storytelling skills.
• Ability to work independently and in a hybrid setup.
• Bachelor's degree or current enrollment in Marketing, Communications, Digital Media, or a related field.

Experience in the Music and Event industry is a plus.

Interns and Experienced both are welcome.

Perks and Benefits, salary:

• Salary as per current CTC and interview.
• Incentives as per performance.
• For Interns performance base full time job offer & performance incentive

Location: Sector 63, Noida.

Opening: 4

Responsibilities:

• Develop and execute online marketing strategies.
• Monitor and report on campaign performance.
• Collaborate with cross-functional teams
• Support customer on calling
• Optimize website for search engines.

Annual bonus

Provident fund

Candidate with expertise in creation of videos and their editing for digitally marketing hospital services. He/She should have adequate academic background in this regard and should have innovative skills in the field. Interested candidates may send their short videos (of not more than 1 mt) to or

Job Types: Full-time, Permanent

Pay: ₹20, ₹35,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person