8,847 Ppc Analyst jobs in India

We’re looking for a highly skilled and data-driven PPC expert with 4-7 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.

• Lead and optimise paid search campaigns across Google Ads and Microsoft Bing , ensuring best practices in account structure, keyword strategy, bidding, and ad copy.

• Monitor and improve key performance metrics such as CTR, conversion rate, CPA, CPL, ROAS , and overall campaign efficiency.

• Mentor Performance Marketing Analysts , supporting their development while driving results across multiple brands and international markets.

• Own PPC data and performance metrics, maintaining daily, weekly, monthly, and annual reports that inform strategic decisions.

• Develop and enhance real-time dashboards and performance reports for internal stakeholders, ensuring clarity, accuracy, and actionable insights.

• Take ownership of testing strategies , landing page optimisation, and conversion rate improvement in close partnership with CRO teams.

• Conduct in-depth keyword research , competitor analysis, and stay updated with industry trends to uncover new growth opportunities.

• Provide strategic, data-led recommendations that help brands exceed acquisition and revenue goals.

• Collaborate closely with teams across marketing, sales, and operations to ensure alignment and maximise ROI.

• Plan and execute retargeting campaigns within Google Ads and other paid media platforms , optimising for re-engagement and conversion lift.

• Be a proactive contributor, bringing forward new ideas, testing innovative approaches, and continuously looking for ways to improve paid search performance.

• Have a working knowledge of paid social platforms like Meta, LinkedIn, and TikTok , with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

• Proven hands-on experience managing and optimising large-scale PPC campaigns on Google Ads and Microsoft Bing, including budget responsibility .

• Strong analytical skills with expertise in Google Analytics, Data Studio (Looker), and Excel/Sheets .

• Experience with A/B testing tools and CRO principles.

• Strong stakeholder communication and reporting skills.

• Passion for performance marketing with a test-and-learn mindset.

We’re looking for a highly skilled and data-driven PPC expert with 4-7 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.

• Lead and optimise paid search campaigns across Google Ads and Microsoft Bing , ensuring best practices in account structure, keyword strategy, bidding, and ad copy.

• Monitor and improve key performance metrics such as CTR, conversion rate, CPA, CPL, ROAS , and overall campaign efficiency.

• Mentor Performance Marketing Analysts , supporting their development while driving results across multiple brands and international markets.

• Own PPC data and performance metrics, maintaining daily, weekly, monthly, and annual reports that inform strategic decisions.

• Develop and enhance real-time dashboards and performance reports for internal stakeholders, ensuring clarity, accuracy, and actionable insights.

• Take ownership of testing strategies , landing page optimisation, and conversion rate improvement in close partnership with CRO teams.

• Conduct in-depth keyword research , competitor analysis, and stay updated with industry trends to uncover new growth opportunities.

• Provide strategic, data-led recommendations that help brands exceed acquisition and revenue goals.

• Collaborate closely with teams across marketing, sales, and operations to ensure alignment and maximise ROI.

• Plan and execute retargeting campaigns within Google Ads and other paid media platforms , optimising for re-engagement and conversion lift.

• Be a proactive contributor, bringing forward new ideas, testing innovative approaches, and continuously looking for ways to improve paid search performance.

• Have a working knowledge of paid social platforms like Meta, LinkedIn, and TikTok , with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

• Proven hands-on experience managing and optimising large-scale PPC campaigns on Google Ads and Microsoft Bing, including budget responsibility .

• Strong analytical skills with expertise in Google Analytics, Data Studio (Looker), and Excel/Sheets .

• Experience with A/B testing tools and CRO principles.

• Strong stakeholder communication and reporting skills.

• Passion for performance marketing with a test-and-learn mindset.

JOB DETAILS

Job Description

Responsibilities 

EXPERIENCE: 2-3 Years

Locations: Trivandrum

Female Candidates preferred

Location: Chandigarh (On-site)

Experience Required: Minimum 3 years

Qualification: Graduate + Certified Course in Digital Marketing (Mandatory)

• Social Media Strategy & Execution:
• Build and implement performance-focused strategies across Meta, LinkedIn, Twitter, Instagram, and YouTube.
• Paid Campaign Expertise:
• Manage full-funnel ad campaigns on Meta (Facebook & Instagram) and Google Ads. Should know targeting, optimization, retargeting, A/B testing, and budgeting inside out.
• Analytics & Performance Tracking:
• Use Meta Business Suite, Google Ads Dashboard, GA4, and other tools to track KPIs. Share detailed monthly and campaign-wise performance reports.
• Algorithm Mastery:
• Deep understanding of how algorithms work across platforms. Ability to adjust strategy to maximize organic reach, engagement, and conversions.
• Creative Supervision:
• Collaborate with writers, designers, and video teams to create high-performing content (posts, stories, reels, shorts).
• Community Engagement:
• Own the voice of the brand. Manage DMs, comments, queries, and online reputation.
• Content Calendar & Coordination:
• Build monthly calendars, get client approvals, and ensure timely execution.
• Industry Trend Watcher:
• Stay updated on latest platform changes, ad formats, tools, trends, and best practices.

Certified course in Digital Marketing from a reputed platform (Google, Meta, HubSpot, Coursera, etc.)

In-depth working knowledge of Meta Ads Manager and Google Ads

Hands-on experience with social media tools like Hootsuite, Buffer, Canva, ChatGPT, etc.

Strong command over algorithm behavior and content ranking logic

Excellent English communication (written + spoken)

Ability to manage 610 brands simultaneously

Creative freedom & exciting brands

Learning sessions & skill workshops

A growth-focused environment

Bonus, Coffee, campaigns & collaboration

Communication Skills : Clearly communicating ideas, both written and verbal, is crucial for collaborating with team members and presenting results to clients
Copywriting: Crafting compelling and persuasive copy for marketing materials, including website content, email campaigns, and social media posts.

Problem solving : Being able to identify and solve challenges that arise in digital marketing campaigns.
Adaptability: The digital marketing landscape is constantly evolving, so being able to adapt to new technologies and strategies is essential.
Project Management: Managing multiple tasks and campaigns effectively within deadlines.
Creative Thinking : Coming up with innovative and engaging ideas for marketing campaigns.
Team Work: Collaborating effectively with other team members to achieve common goals.

Job Title: Fresher

Experience:  0-1 yr

Location:  Namakkal 

Employment Type:  Full-time / Contract

Company Overview

Kaiser Industries Limited is a prominent name in the chemical manufacturing industry, specializing in surfactants and specialty chemicals for over 30 years. With advanced production facilities in Haryana, J&K, and Gujarat, the company serves diverse industries such as agrochemicals, paints, cosmetics, and textiles. Boasting a robust in-house R&D capacity and stringent quality assurance, Kaiser Industries is dedicated to innovation and excellence. The headquarters is located in Bahadurgarh, Haryana. For more details, visit Kaiser Industries .

Job Overview

As a Digital Marketing Specialist at Kaiser Industries Limited, you will be stationed in Central Delhi and work full-time in a mid-level capacity. Your role involves harnessing the power of digital platforms to enhance brand visibility and engagement for our diverse chemical manufacturing solutions. With a maximum of 6 years of relevant work experience, you will be part of a team that drives innovative digital strategies to maintain our competitive edge in the market.

Qualifications and Skills

• Expertise in social media management to foster community engagement across various platforms (Mandatory skill).
• Proven experience in content marketing to effectively target and convert audiences (Mandatory skill).
• Strong proficiency in crafting and executing SEO strategies to boost online visibility and reach.
• Familiarity with content management systems for maintaining and optimizing web content.
• Hands-on experience with Google Analytics to track and analyze website performance metrics.
• Advanced knowledge of email marketing automation tools to build and nurture customer relationships.
• Excellent copywriting skills to develop persuasive and compelling content across channels.
• Ability to make informed decisions based on data-driven insights to enhance marketing effectiveness.

Roles and Responsibilities

• Design and implement creative digital marketing campaigns that align with business objectives and enhance brand presence.
• Manage and grow the company's social media presence by curating engaging content and fostering community interaction.
• Work collaboratively with the content team to develop targeted marketing materials for various platforms and audiences.
• Optimize website content and structure to improve search engine rankings and attract more organic traffic.
• Utilize Google Analytics and other analytics tools to monitor campaign performance and make necessary adjustments for improvements.
• Oversee email marketing initiatives, including strategy development, execution, and performance analysis.
• Stay updated with the latest trends in digital marketing and suggest new approaches for enhanced effectiveness.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.