5,375 Ppc Specialist jobs in India

Location: Navi Mumbai

About the Role:

Oversee and execute daily responsibilities for Google Ads, Meta Ads, Bing, and other search platforms across multiple clients. This includes managing and monitoring keyword bids, daily and monthly budgets, impression share, quality scores, and other key account metrics. Develop and implement strategies for keyword opportunities, campaign structuring, targeting, and display networks to align with client objectives.

Handle the creation, management, and optimization of new paid search campaigns, ad groups, and accounts, while supporting the development of paid search marketing initiatives. Generate and review weekly and monthly reports on major metrics, goal tracking, revenue, and other paid search performance indicators. Communicate project progress, timelines, and results to the team and management, and collaborate closely with team members to achieve client goals

Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google Ads, Meta Ads, Bing and other search platforms for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Communication to team and management on project development, timelines, and results
• Provide oversight and work closely with the other team members to meet client goals

Required Skills:

• Strong analytical and reporting skills
• Experience of managing multiple PPC campaigns simultaneously
• Good working knowledge of MS-Office, particularly Excel and PowerPoint
• Google AdWords Certification
• Team Management Skills

Position description:

• Responsible for different sections of our website and growing its traffic and leads.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Experience with tools such as SEMrush, Google Keyword Planner, or any other.
• Optimizing copy and landing pages for search engine optimization.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Requirements and Skills:

• Proven SEM experience and success managing/monitoring PPC campaigns across Google.
• Well-versed in performance marketing tactics.
• Up to date with the latest trends and best practices in search engine marketing.
• In-depth experience with bid management tools (e.G., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with website analytics tools (e.G., Google Analytics, Adobe Analytics, etc.)
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• BS/MS degree in Marketing or a quantitative, test-driven field.
• Hands-on experience with Content Management Systems (e.G., Adobe Experience Manager or WordPress) (Not mandatory).
• Ability to meet deadlines.
• Any graduate
• Experience 1-4 Years

Position description:

• Responsible for different sections of our website and growing its traffic and leads.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Experience with tools such as SEMrush, Google Keyword Planner, or any other.
• Optimizing copy and landing pages for search engine optimization.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.

Requirements and Skills:

• Proven SEM experience and success managing/monitoring PPC campaigns across Google.
• Well-versed in performance marketing tactics.
• Up to date with the latest trends and best practices in search engine marketing.
• In-depth experience with bid management tools (e.G., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with website analytics tools (e.G., Google Analytics, Adobe Analytics, etc.)
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• BS/MS degree in Marketing or a quantitative, test-driven field.
• Hands-on experience with Content Management Systems (e.G., Adobe Experience Manager or WordPress) (Not mandatory).
• Ability to meet deadlines.
• Any graduate
• Experience 1-4 Years

JOB POSTING – PPC Specialist - Freelancer

Company: Student Direct Digital

Employment Type: Freelance

# of Positions: 2

Location: Remote (Asia region)

Report to: Paid Media Manager

About the Company:

We are committed to supporting higher education institutions with performance-driven marketing solutions tailored to their unique needs.

Our expertise lies in demand generation, helping institutions attract qualified leads, reduce acquisition costs, and enhance student engagement.

We are proud to collaborate with esteemed partners, including the University of Windsor, Centennial College, Georgian College, and Norquest College, working together to drive measurable impact in student recruitment and engagement.

We are a remote-first company with flexible hours.

Job Summary:

Student Direct Digital is seeking a PPC Specialist. In this role, you'll be the strategic mind behind our paid media campaigns. Your role will be pivotal in crafting, executing, and optimizing campaigns across various platforms to maximize ROI and drive brand awareness. If you have a knack for analytics, a creative flair, and a passion for digital marketing, we want to hear from you!

Responsibilities:

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies
• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
• Conduct thorough market research and competitive analysis to identify opportunities and trends.
• Create compelling ad copy and visuals that resonate with target audiences and drive engagement.
• Monitor and analyze campaign performance, providing detailed reports and actionable insights.
• Optimize campaigns based on data-driven insights to ensure maximum ROI.
• Collaborate with our content and creative teams to align paid media strategies with overall marketing goals.
• Stay up-to-date with the latest industry trends, best practices, and platform updates.

Requirements:

• Proven experience as a PPC Specialist, Digital Marketing Specialist, or similar role
• Strong understanding of digital marketing concepts, including PPC, CPC, CPA, and ROI
• Proficiency in Google, LinkedIn and Meta Ads required
• Hands-on experience with Google Ads, Facebook Ads Manager, and other ad platforms
• Proficiency in analytics tools such as Google Analytics and social media insights
• Efficient with keyword research using tools like – SemRush, Ahrefs
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience with A/B testing and conversion rate optimization is a plus. Proven record of accomplishment of meeting or exceeding targets in a fast-paced, metrics-driven environment
• Self-starter with excellent time management and organizational skills with the ability to prioritize tasks effectively
• Self-motivated, results-oriented, and persistent with a positive attitude
• Excellent communication and collaboration skills
• Ability to work independently and efficiently manage time and workload
• Flexibility to adapt to changing project requirements and priorities
• Experience working with remote teams is an asset
• Ability to work in EST time

Why Join Us:

• Innovative Environment: Be part of a cutting-edge startup that's redefining digital media.
• Flexible Work: Enjoy the freedom of working remotely and managing your own schedule.
• Growth Opportunities: We're growing fast, and we want you to grow with us.
• Collaborative Culture: Work with a team of passionate, driven professionals who value creativity and innovation.
• Competitive Compensation: Earn a competitive rate that reflects your experience and expertise.

How to Apply:

If you are interested in joining our team, please apply through LinkedIn and, send your resume and portfolio for consideration. We look forward to hearing from you!

NOTE: This job description outlines the basic responsibilities and requirements for the role of a PPC Specialist. However, specific duties and qualifications may vary depending on the nature of the projects and the needs of the hiring company or client.

This job description is not all-inclusive. Employees may perform other related duties as required to meet the ongoing needs of the projects.

Company Name - Anderson Technology Pvt Ltd

Website - Andreal.in

Location - Near Ecospace, Kolkata

Position - PPC Specialist

Mob -

Mail -

Company Overview

Andreal is a leading graphic design agency based in Kolkata, specializing in delivering innovative and unique designs across various media, including print, audiovisual, and digital. Our expert team of graphic designers provides comprehensive 2D & 3D design and content solutions to elevate your brand in the market. As a company within the graphic design industry, we are dedicated to helping brands stand out and achieve their desired recognition.

Job Overview

We are seeking a Junior PPC Specialist to join our team in Kolkata. This is a full-time position requiring 1 to 3 years of relevant experience. The ideal candidate will have a solid understanding of pay-per-click advertising and possess the ability to create and manage effective campaigns across multiple platforms. Join us to utilize your skills in promoting brand awareness and achieving marketing objectives.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) with the capability to plan and execute targeted campaigns and manage budgets effectively.
• Experience in Facebook Ads Manager (Mandatory skill) for setting up, monitoring, and optimizing ad campaigns across the platform.
• Familiarity with Microsoft Advertising (Mandatory skill) to diversify advertising strategies and reach wider audiences.
• Strong ability to use keyword research tools to discover new keyword opportunities and enhance campaign targeting.
• Understanding of conversion rate optimization to improve the performance of online advertisements and maximize return on investment.
• Proficient in Google Analytics for tracking and analyzing website traffic, and deriving insights that inform advertising strategies.
• Experience with A/B testing methodologies to identify the most effective advertising messages and creative elements.
• Strong proficiency in Excel for data analysis, enabling comprehensive analysis of advertising data and reporting on campaign performance.

Roles and Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms to drive targeted traffic and achieve marketing goals.
• Conduct thorough keyword research and selection to ensure optimal targeting and campaign success.
• Monitor campaign performance closely and make necessary adjustments to improve results, ensuring alignment with objectives.
• Collaborate with design and content teams to develop compelling ad creatives and landing pages that resonate with target audiences.
• Utilize Google Analytics and other analytics tools to assess campaign performance and generate detailed reports for stakeholders.
• Perform ongoing analysis and A/B testing to refine ad strategies and enhance conversion rates.
• Stay updated with the latest trends and best practices in PPC and digital marketing to keep ahead in the industry.

This is a remote position.

Minimum Technical Requirements

Power Backup

A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples:  Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)

Internet Backup  (Secondary internet)

Jitter: below 10ms

Latency: below 160ms

Upload: minimum of 25mbps

Download: minimum of 25mbps

Power and Internet Backup is a MUST.

This is a remote position.

Minimum Technical Requirements

Power Backup

A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples:  Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)

Internet Backup  (Secondary internet)

Jitter: below 10ms

Latency: below 160ms

Upload: minimum of 25mbps

Download: minimum of 25mbps

Power and Internet Backup is a MUST.

This is a remote position.

Minimum Technical Requirements

Power Backup

A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples:  Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)

Internet Backup  (Secondary internet)

Jitter: below 10ms

Latency: below 160ms

Upload: minimum of 25mbps

Download: minimum of 25mbps

Power and Internet Backup is a MUST.