15,052 Ppc Specialist jobs in India
Search Engine Marketing Specialist
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Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
Associate Account Manage – Advertising Cloud
You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Search, Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world.
What you'll do:
- Strategize, execute, and manage daily production tasks specific to
Search campaigns
—including setup, launch, tracking, optimization, and QA. - Analyze search performance metrics across engines (Google, Bing, etc.) to identify trends, develop insights, and implement data-driven optimization strategies.
- Serve as the
primary point of contact
for clients and internal stakeholders on all aspects of Adobe Advertising Search, ensuring alignment with broader media strategy. - Own and maintain
campaign calendars
, ensuring timely delivery of assets, accurate trafficking, screenshots, billing, and post-launch analysis. - Lead and participate in
business reviews
, performance updates, and strategic planning sessions, contributing insights that tie back to campaign goals and KPIs. - Collaborate with internal teams to support
cross-channel integration
, especially between Adobe Analytics, Adobe Audience Manager, and Ad Cloud Search for unified campaign performance. - Evangelize Adobe's
Search sales plays and use cases
, with a strong understanding of how Adobe's data-driven tools enhance campaign effectiveness. - Partner with regional Client Partners to develop efficient workflows, prioritize tasks, and ensure timely execution of deliverables.
- Proactively manage client expectations, ensuring high satisfaction through issue resolution, communication, and campaign performance.
- Drive medium to large initiatives from planning through execution, maintaining accountability and ownership throughout.
- Contribute to ongoing internal
process improvements
, documentation, and rollout of new tools and strategies. - Provide accurate and timely
business reporting
, ensuring transparency across performance, spend, and pacing.
What you'll need to be successful:
Digital Marketing Skills
- Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo)
- Set up Search campaigns via Adobe's propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
- Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
- Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
- Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization.
- Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
- Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
- Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.
Business Skills
- Demonstrated ability to learn quickly, be a team player, and manage change effectively.
- Experience presenting in front of groups.
- Solid understanding of general business models, concepts, and strategies
- Motivated self-starter capable of taking initiative and negotiating tough situations
- Basic project management and excellent communication skills
- 3-8 years of relevant work experience
Technical Skills
- Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):
- VLOOKUP's, basic formulas like sum, sum if, if error, etc.
- Pivot Tables and Graphs
- Macros
Search Engine Marketing Specialist
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Job Description
Company Description
Vecura Wellness is India's pioneering scientific slimming clinic, specializing in weight loss, inch loss, and body contouring services for over 5 years. Our expert team curates personalized weight loss programs, incorporating scientific, non-surgical treatments and a holistic approach for sustainable, healthy results. With a strong presence across South India, Vecura has expanded to 15+ clinics and a network of 200+ wellness experts, positively transforming the lives of over 56,000 satisfied clients with personalized solutions based on expert consultations.
Location:
Ambattur, Chennai.
Experience:
2 – 4 Years
Contact HR: Abishan HR)
About the Role
We are seeking a skilled and analytical
PPC / SEM Specialist
to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in
Google Ads, Meta Ads, LinkedIn Ads
, and other channels, with a strong focus on driving ROI, brand awareness, and business growth.
Key Responsibilities
- Plan, execute, and optimize PPC/SEM campaigns across
Google Ads, Meta (Facebook & Instagram), LinkedIn
, and other platforms. - Manage large-scale client accounts and deliver measurable business outcomes.
- Translate client objectives (growth, awareness, reach) into actionable ad strategies.
- Create and manage
sales funnels
to maximize lead generation and conversions. - Develop detailed campaign proposals, media plans, and execution strategies.
- Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
- Prepare and present
weekly & monthly reports
with actionable insights and recommendations. - Allocate and manage ad budgets effectively across platforms.
- Stay updated with the latest industry trends, ad features, and best practices.
Required Skills & Qualifications
- Proven experience in
SEM/PPC campaign management
. - Strong product knowledge and expertise in
Google Ads
. - Certification in:
- Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- YouTube Ads
- Shopping Ads
- Google Analytics
- Expertise in managing
end-to-end ad campaigns
across multiple platforms. - Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Search Engine Marketing Specialist
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We are seeking a performance-driven SEM Specialist with 2–3 years of hands-on experience in Google Ads and paid search marketing. The ideal candidate will be responsible for planning, managing, and optimizing digital campaigns across Search, Display, and YouTube, while leveraging tools like SEMrush, Google Analytics, and Google Tag Manager to reduce CAC and drive measurable business growth.
Key Responsibilities:
- Plan, launch, and optimize Google Ads campaigns across multiple products and customer segments (Search, Display, and YouTube).
- Conduct deep keyword research and intent mapping using tools such as SEMrush and Google Keyword Planner.
- Optimize campaigns to improve key performance indicators (KPIs): CTR, CPC, CPA, ROAS, and Quality Score.
- Monitor campaign performance continuously and implement real-time optimizations to meet or exceed targets.
- Create and manage audience strategies, including custom segments and remarketing/retargeting campaigns.
- Execute A/B tests on ad creatives, formats, and landing pages to enhance performance.
- Track and analyze conversions using Google Tag Manager and Google Analytics, ensuring accurate attribution.
- Monitor competitor activity and industry trends to inform campaign strategy.
- Generate regular performance reports with actionable insights for internal stakeholders.
Required Skills:
- 2–3 years of hands-on experience managing SEM campaigns, specifically on Google Ads.
- Strong proficiency in tools including Google Ads, SEMrush, Google Analytics, and Google Tag Manager.In-depth understanding of keyword match types, bidding strategies, ad extensions, and campaign structure.
- Analytical mindset with the ability to translate performance data into meaningful insights.
- Strong skills in Excel/Google Sheets for performance tracking and reporting.
- Experience with Display and YouTube Ads.
- Solid understanding of user funnels and lead-generation landing pages.Google Ads Certification is preferred.
About Kissht:
Kissht, a Great Place to Work certified organization, is a consumer-first credit app that is transforming the landscape of consumer credit. As one of the fastest-growing and most respected FinTech companies, Kissht is a pioneer in data and machine-based lending. With over 15 million customers, including 40% from tier 2 cities and beyond, we offer both short and long-term loans for personal consumption, business needs, and recurring expenses.
Founded by Ranvir and Krishnan, alumni of IIT and IIM, and backed by renowned investors like Endiya Partners, the Brunei Investment Authority, and the Singapore Government, Kissht is synonymous with excellence in the industry. Join us and be a part of a dynamic, innovative company that is changing the future of financial technology.
Search Engine Marketing Specialist
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About the Role
We are seeking a skilled and analytical PPC / SEM Specialist to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, and other channels, with a strong focus on driving ROI, brand awareness, and business growth.
Key Responsibilities
- Plan, execute, and optimize PPC/SEM campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Manage large-scale client accounts and deliver measurable business outcomes.
- Translate client objectives (growth, awareness, reach) into actionable ad strategies.
- Create and manage sales funnels to maximize lead generation and conversions.
- Develop detailed campaign proposals, media plans, and execution strategies.
- Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
- Prepare and present weekly & monthly reports with actionable insights and recommendations.
- Allocate and manage ad budgets effectively across platforms.
- Stay updated with the latest industry trends, ad features, and best practices.
Required Skills & Qualifications
- Proven experience in SEM/PPC campaign management.
- Strong product knowledge and expertise in Google Ads.
Certification in:
Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- YouTube Ads
- Shopping Ads
Google Analytics
Expertise in managing end-to-end ad campaigns across multiple platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Search Engine Marketing Manager
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Position: SEM Manager
Job Type: Full Time
Location: Navi Mumbai
Annual Salary Range: As per Industry Standard
Minimum Education: Graduate
Experience Required: 4 to 6 years
We are looking for an experienced
SEM Manager
to lead and optimize paid advertising campaigns across Google Ads, Facebook Ads, YouTube & Other. The ideal candidate will have deep expertise in PPC, social media advertising, and video ad strategies to drive brand awareness, traffic, and conversions. You will be responsible for planning, executing, and analyzing performance-driven campaigns to maximize ROI.
Responsibilities:
• Manage Search Engine Marketing, Social Media Advertising, Affiliate Marketing, Display & Native Advertising, Programmatic Ads etc.
• Develop and implement comprehensive paid digital marketing plans in line with brand's marketing programme and business priorities.
• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives
• Leverage data insights to identify root causes & build solutions
• Develop new ideas to improve and support branding department initiatives.
• Maintain, monitor & optimize all ad platforms for lower cost of customer acquisition.
• Coordinate with internal team for creative & content requirements.
• Track, report, and analyze website analytics and PPC initiatives and campaigns for spends, visits and daily budget.
• Find opportunities for optimization through A/B tests.
• Research on industry & competitor trends to apply best practices.
• A proven track record of running ads with spends of minimum 5 lakhs to 50 lacs per month or more on a single brand whether inhouse or as a part of the agency
Requirements:
• 4+ years of hands-on experience managing Google Ads, YouTube Ads, and Facebook/Instagram Ads.
• Proven track record of optimizing campaigns for conversions and ROI.
• Expertise in Google Analytics, Google Tag Manager, and Facebook Pixel.
• Strong understanding of video ad formats, creative, and engagement strategies.
• Experience with A/B testing, audience segmentation, and retargeting.
• Proficiency in Google Ads Editor, Meta Ads Manager, and reporting tools like Data Studio.
• Strong analytical skills with experience in Excel/Google Sheets.
• Google Ads and Facebook Blueprint Certifications are a plus.
Sr. Search Engine Marketing
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We are hiring a Sr. SEM Specialist to lead paid search campaigns across Google, Bing, and social platforms. Role includes strategy, keyword planning, A/B testing, budget optimization, analytics, and driving measurable ROI for client campaigns.
Required Candidate profile
Experienced SEM professional with 4–6 yrs in paid search.Skilled in Google Ads, Bing Ads, analytics, and conversion tracking. Strong data-driven mindset,optimization expertise, and proven ROI delivery
Search Engine Marketing Specialist
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Experience Required:
4 to 6 Year
Job brief
We are looking for an SEM expert to manage search engine optimization and marketing activities for our websites.
You will be responsible for managing all SEO activities such as PPC campaign management, content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEM experience managing PPC campaigns across Google ADS, YouTube and Meta Ads
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tool (e.g, Google Analytics 4)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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Search Engine Marketing Specialist
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Company Description
RankingsFactor is a cutting-edge SEO intelligence platform designed for modern marketers, agencies, and digital growth hackers. We provide real-time, data-driven insights to help businesses dominate search engine results through advanced domain analysis, backlink evaluation, and website performance metrics. Our tools simplify technical SEO and maximize organic visibility, enabling businesses to make smarter decisions with actionable analytics. Additionally, our powerful Chrome Extension allows instant SEO health checks for page speed, mobile-friendliness, SSL, meta data, and crawl errors in real time.
Role Description
This is a full-time on-site role for a Search Engine Marketing Specialist located in Delhi, India. The Search Engine Marketing Specialist will be responsible for conducting keyword research, managing paid search campaigns, analyzing web analytics data, and implementing digital marketing strategies. The role will also include creating and optimizing marketing campaigns to improve search engine rankings and drive traffic to our clients' websites.
Qualifications
- Strong skills in Marketing and Digital Marketing
- Proficiency in Keyword Research and managing Paid Search Campaigns
- Experience with Web Analytics tools and techniques
- Excellent analytical and problem-solving abilities
- Ability to work independently and as part of a team
- Bachelor's degree in Marketing, Business, or a related field
- Experience in the SEO industry is a plus
- Strong written and verbal communication skills
Search Engine Marketing Specialist
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Develop and Execute ON PAGE SEO Strategies:
Spearhead the development, execution, and program management of comprehensive SEO strategies, covering content, keyword, and on/off-page optimization, Expert in On Page optimization is must
Project Management:
Organize, prioritize, and efficiently manage multiple projects simultaneously.
SEO Content Strategy Enhancement:
Build upon the existing SEO Content strategy, identifying gaps to further enhance rankings through content strategy.
Competitor Research:
Conduct thorough competitor research to identify keyword gaps and page optimization opportunities.
Project Management:
Organize, prioritize, and efficiently manage multiple projects simultaneously.
What You Will Bring:
2+ years of experience in ON PAGE SEO / SEO Content Strategy
Proven track record of enhancing organic traffic using on page seo
Strong client communication, analytical and problem-solving skills, identifying on-page site improvements
In-depth knowledge of Google Analytics and (preferred software; e.g. Ahrefs, SEMRush, ScreamingFrog)
Location: Thane - Marathe Infotech Pvt. Ltd.
Job Vacancy: 1
Search Engine Marketing Executive
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Responsibilities:
* Conduct keyword research & website analysis
* Optimize content & on-page elements
* Build links & submit to blogs
* Manage SEM campaigns using Google AdWords & WordPress
Health insurance
Provident fund
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