347 Product Launch jobs in India
Sourcing Specialist(new product launch)
Posted 5 days ago
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Salary Range- CTC 4- 6 LPA
Job description
What you’ll do:
Research new products/trends in India and globally
Experiance of launching new electronic products from China supplier to India
Experiance sourcing products from alibaba to India
Handle imports, customs, freight & documentation etc.
Work with OEM/ODM partners on SKD/CKD assembly & manufacturing in China and India
Knowledge of BIS/ISI & other certifications and Ensure compliance with it.
What we’re looking for:
️ Only 1–4 yrs experience ( Not more than 4 year experiance) in purchase/procurement (electronics/appliances preferred)
️ Knowledge of imports, customs, duties, and supply chain
️ Strong negotiation + vendor management skills
️ Startup mindset – fast, flexible, and hungry to grow!
Why join us?
Build the supply chain backbone of a rising D2C brand
Direct exposure to international trade & manufacturing
High ownership, fast growth, and real impact
Location: (Pune, India) No work from Home
Apply by sending your CV to ( )
Brand Manager - New Product Launch
Posted 15 days ago
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Responsibilities:
- Develop and implement comprehensive brand strategies for new and existing FMCG products.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Define product positioning, messaging, and target audience for new launches.
- Create and oversee the execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, point-of-sale).
- Manage the brand's P&L, ensuring profitable growth and market share.
- Collaborate with cross-functional teams, including sales, product development, R&D, and creative agencies.
- Monitor brand performance, analyze key metrics, and provide regular reports on KPIs and ROI.
- Develop and manage the marketing budget effectively.
- Build and maintain strong relationships with external partners and stakeholders.
- Stay abreast of emerging consumer trends and industry best practices in FMCG marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in brand management, product marketing, or a similar role within the FMCG industry.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Experience in developing and executing integrated marketing campaigns.
- Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies.
- Proficiency in digital marketing tools and social media platforms.
- Exceptional communication, presentation, and interpersonal skills, crucial for remote collaboration.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinking and problem-solving abilities.
Brand Manager - New Product Launch
Posted 23 days ago
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Job Description
Key Responsibilities:
- Conduct market research and consumer insights analysis to identify new product opportunities and market trends.
- Develop and own the brand strategy, positioning, and marketing plans for new product launches.
- Collaborate with product development, sales, and supply chain teams to ensure successful product ideation and execution.
- Create compelling marketing campaigns across various channels (digital, ATL, BTL) to drive product awareness and adoption.
- Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
- Monitor brand performance, sales data, and competitor activities, making data-driven adjustments to strategies.
- Develop strong relationships with agencies and external partners.
- Prepare and present brand plans, performance reports, and forecasts to senior management.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Contribute to the overall strategic direction of the brand portfolio.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 4-6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching new products and managing brands.
- Strong understanding of marketing principles, consumer behavior, and market analysis.
- Excellent strategic thinking, analytical, and project management skills.
- Creative and innovative mindset with a passion for brand building.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing and e-commerce platforms is a plus.
- Ability to thrive in a dynamic, fast-paced environment and manage multiple priorities.
Brand Manager - New Product Launch
Posted 23 days ago
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Job Description
Key responsibilities include conducting thorough market research to identify consumer insights and competitive landscapes, translating these findings into actionable brand plans and marketing strategies. You will oversee the development of all marketing materials, including advertising campaigns, digital content, and promotional activities, ensuring alignment with the brand vision. Collaboration with cross-functional teams, including product development, sales, and supply chain, will be crucial for a seamless product launch and ongoing brand management. Managing the brand's budget, tracking performance metrics, and reporting on ROI will be essential functions. The ideal candidate will possess a proven track record of successfully launching and managing brands, demonstrating strong strategic thinking, creativity, and excellent communication skills. A passion for consumer goods and an ability to thrive in a fast-paced, remote environment are essential.
Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven success in developing and executing brand strategies and new product launches.
- Strong understanding of market research, consumer insights, and competitive analysis.
- Excellent knowledge of digital marketing, social media, and traditional advertising channels.
- Exceptional communication, presentation, and leadership skills.
- Ability to manage budgets and analyze marketing performance data.
- Experience working effectively in a fully remote team environment.
Global Program Management - Product Launch - Biologics
Posted 5 days ago
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Job Description
At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have proven end to end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe.
- Lead global launch management activities for all Biologics programs for Developed (US, EU, Swiss, CA, Japan) and Emerging markets.
- Liaise with key stakeholders involved in the launch preparation including SCM, Program Management, Commercial, Business Development, Quality, Manufacturing and others
- As a single point of contact for complete ownership of the launch Management; Ensure Artwork development & Procurement, readiness of Commercial BMR to support Drug Substance, Drug Product manufacturing, BPR and DR readiness to support packaging and dispatch of the Finished products across manufacturing sites as per the launch plan
- Liaise with development teams, regulatory and program managers to keep track of post approval variations, in terms of process modifications, reagent changes, site changes, scale changes, as part of life cycle management impacting commercial launch and re-supplies
- Provide regular updates and communications to key stakeholders and management on progress and deliverables
- Draft, publish and track integrated project plans in Microsoft project and or other similar tools
- Identify risk, mitigation paths and ensure timely escalations of events impacting product launch timelines
- Strive continuously to bring in efficiency and improvement in launch management practices to remove bottlenecks and redundancies
- Set up weekly review with Internal and external stakeholders to track, monitor and report the status of the launches across projects
- Participate in joint governance forums (JDC, JCC) to discuss and escalate issues which are impacting commercial launches
- Lead preparation for biweekly calls and monthly reports to Sr. Mgmt and Executive committee
Technical / Functional Skills:
- Total Experience - 7+ years
- Bio-pharmaceutical/ Pharmaceutical Supply chain & Pharmaceutical Launch Management (Small molecules or Biologics)
- Bio-pharmaceutical/ Pharmaceutical Project Management Experience (at least 3+ years)
- Proficiency in Microsoft Project and Project management tools (at least 3 years)
- PMP certified desired but not necessary
- Basic knowledge in SAP
- Prior experience in R&D / Reg Affairs / Mfg / QA (optional)
Behavioral / Management / Other Skills:
- Team player as it involves managing a big team involving senior leadership
- Excellent written and oral communication skills
- Good articulation skills
- Willing to take larger responsibilities
Product Marketing
Posted 5 days ago
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Job Description
Product Marketing
Experience Required: 4-8 years
Location: Mumbai
Core Skills: Product Evangelism, Market Intelligence, Strategic Messaging,
B2B Marketing
Role Overview:
We are seeking a talented and results-driven Product Marketing Manager who demonstrates
learning agility and can successfully adapt to new domains, B2B Marketing and a great
business articulator. Domain Expert in Transaction Banking would be an added advantage.
Job Description
● Proven dedicated marketing expert who showcases learning agility and scale across
multiple product lines and evolving market needs.
● Demonstrated experience in leveraging market and customer insights to define clear
product strategy, product positioning and messaging.
● Proven ability to create and execute effective go-to-market strategies
● A track record of success in creating high-impact marketing collateral that drives business
growth
● Previous experience in collaborating effectively with cross-functional teams, including
Product Sales, Solution & PreSales teams.
● Expertise in analyzing key metrics to measure the effectiveness of Product Marketing
Strategy and having a future ready approach.
Roles & Responsibilities:
● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for
product market leadership and feature updates.
● Product Messaging & Positioning: Define the core messaging and positioning for
Transaction Banking products, ensuring it is clear, differentiated, and compelling.
● Customer & Market Intelligence: Act as a voice of the customer by conducting market
research, competitive analysis, and gathering customer feedback and insights back to the
Product Engineering teams.
● Content Creation: Create high-impact marketing collateral, whitepapers, case studies,
videos, product presentations and product datasheets.
● Sales Enablement: Arm the sales team with the tools and training they need to effectively
sell Intellect products, including product demos, sales books and global market insight.
● Performance Analysis: Track and analyze key metrics to measure the effectiveness of
marketing initiatives and make data-driven decisions.
Educational Qualification: BE / B Tech, MBA, Preferably BE + MBA
Product Marketing
Posted 9 days ago
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Job Description
Company Overview
TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more.
Job Overview
We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.
Qualifications and Skills
- Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
- Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
- Strong understanding of product positioning strategies to effectively differentiate our products within the market.
- Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
- Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
- Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
- Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
- Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.
Roles and Responsibilities
- Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
- Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
- Work closely with the product team to ensure accurate and effective communication of product features and benefits.
- Manage and optimize social media presence to increase follower engagement and expand reach.
- Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
- Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
- Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
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Product Marketing Manager
Posted 2 days ago
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Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it's a place where you can grow, belong and thrive.
**Your day at NTT DATA**
The Manager, Offering and Portfolio Marketing is a management role, responsible for introducing new organizational products and/or services and/or enhanced products or services to the external marketplace.
This role ensures that the Sales and GTM function is informed, trained and enabled to sell the relevant company product and/or service.
The Manager, Product Offering and Portfolio Marketing is responsible for the day-to-day operations of a team of seasoned and developing Product Marketing Specialists to achieve organizational and team objectives whilst fostering a culture of positive attributes, collaboration, and growth.
**Key responsibilities:**
+ Implements a value proposition and messaging strategy for products in the assigned portfolio.
+ Analyzes the competitive landscape and identifies the competitive differentiation of company product against competitor products.
+ Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
+ Oversees and manages the development and distribution of market-facing content and materials.
+ Ensures the existence of required communication, training and other collateral that will enable the sales force to sell a particular product.
+ Defines the content for and ensure the development of client collateral and sales tools, marketing programs and sales programs.
+ Proactively supports sales colleagues by participating in product presentations and demonstrations.
+ Collaborates with the Product Management to develop and provide collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.
+ Develops product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
+ Conducts primary market research in the form of competitive, segment and client behavior.
+ Contributes to the development of the regional strategy and management of marketing programs that drive the demand for their products.
+ Ensures that marketing reviews are conducted to investigate the success of marketing initiatives and programs.
+ Ensures that all operational activities comply with organizational requirements for quality management, legal stipulations and general duty of care.
+ Provides access to the relevant tools and systems to enable effective team performance.
+ Assigns, monitors and coordinates work assignments and activities to the team.
**To thrive in this role, you need to have:**
+ A deep love of positioning and the written word.
+ Strong technical expertise (for interlock with Product management) and in-depth product/service knowledge across (all of) company service lines.
+ Service-line specific, as well Cross-Company product / service positioning capabilities.
+ Skilled at partnering with senior management in driving business decision-making and product road mapping.
+ Excellent and persuasive communicator.
+ Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives.
+ Excellent written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management, senior executives and staff.
+ Collaborative and agile leadership style with enterprise-level problem solving abilities.
+ Good at tactical implementation.
**Academic qualifications and certifications:**
+ Bachelor's degree or equivalent in business, marketing, communication or related field.
**Required experience:**
+ Advanced experience in a product marketing management role preferably in the high-tech industry.
+ Advanced experience in launching new high-tech products and communicating benefits.
+ Advanced experience managing complex projects and executing on marketing.
+ Advanced experience working with ICT solutions.
+ Advanced Project Management experience.
+ Advanced experience in software or technology B2B product marketing.
+ Advanced experience launching new technology products or solutions.
+ Advanced experience in conducting market analysis, developing market messaging, and communicating benefits.
+ Advanced experience leading and managing a team.
**Workplace type** **:**
Hybrid Working
**About NTT DATA**
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
**Equal Opportunity Employer**
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
**Third parties fraudulently posing as NTT DATA recruiters**
NTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters-whether in writing or by phone-in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an **@nttdata.com** email address. If you suspect any fraudulent activity, please contact us ( ) .
Product Marketing Manager
Posted today
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#Dear Associates,
#Hope you are doing well & Safe!
#Greetings from Rrootshell Technologiiss Pvt Ltd
#We are HIRING & URGENT Requirement for #Product Marketing Manager
#This is for FULL -TIME role and Work From Office Opportunity.
Hiring: Product Marketing Manager
Location: Dubai (Onsite)
Experience: 7-9 Years
Note: The client is Dubai based and will be sponsoring the VISA and Travel for all selected candidates. The project length initially is 6 Months however will be extended on best case basis.
Note: Pls do share us your updated resume & Passport photo copy of front & back
About the Role
Role: Product Marketing Manager
Key Skills - Product Narrative & Value Proposition, Go-to-Market Strategy, Sales Enablement, Market Research, Performance Metrics Analysis, Technical Product Familiarity
Interested? Drop your CV at ( ) or DM me directly.
Referrals are welcome and appreciated!
#Preferring for IMMEDIATE JOINERS OR max 15 Days’ notice .
LinkedIn ID:
linkedin.com/in/sai-naveen-muntha-b4a / linkedin.com/in/ravi-kumar-rapalli-
Regards
Sai Naveen Muntha
Technical Recruiter
Product Marketing Lead
Posted today
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Job Tittle: Product Marketing Lead
About the Role
Pixis is entering a new phase. We’re looking for a hands-on Product Marketing Lead to bridge product and market, driving adoption for our AI platform (Prism + Adroom) and building the messaging, content, and proof points that bring our vision to life.
You’ll work closely with our Chief Business Officer to define go-to-market strategies, craft compelling stories around our products, and support the Product and Growth teams in building a scalable PLG motion. This role sits at the intersection of storytelling and strategy. Equal parts creative marketer, strategic thinker, and GTM operator.
Key Responsibilities
Product Narrative & Positioning
- Develop clear, outcome-driven positioning and messaging for Prism and Adroom.
- Translate technical AI capabilities into value propositions that connect with marketing decision-makers.
- Support Stellar (agency marketing) by creating “Powered by Prism” stories, decks, and case studies.
Go-to-Market & PLG Enablement
- Maintain and optimize the product-led growth funnel, collaborating with Product and Growth to refine onboarding, messaging, and activation flows.
- Track and report key PLG metrics (trial sign-ups, activation, conversion, churn) to inform marketing strategy.
- Partner with Product to test in-app messaging, nurture sequences, and onboarding content.
- Own launch deliverables: messaging briefs, landing pages, enablement decks, FAQs, and demo content.
- Build internal GTM playbooks and onboarding kits for both Stellar and Pixis teams.
Content & Storytelling
- Write or oversee product content: one-pagers, explainer blogs, feature announcements, and thought leadership pieces.
- Create enablement assets for sales and agency teams (pitch decks, scripts, competitive comparisons).
- Support webinars, events, and PR with strong, product-led storytelling tied to measurable value.
Market & Customer Intelligence
- Conduct lightweight competitive scans and collect field feedback to inform positioning.
- Monitor adoption, usage, and customer feedback from the PLG motion to refine messaging and demos.
- Translate data from product analytics into actionable insights for growth and retention campaigns.
- Contribute learnings to roadmap and pricing discussions.
Who You Are
- 5–8 years experience in product marketing, GTM strategy, or SaaS content marketing, ideally for MarTech, AdTech, or AI tools.
- Hands-on operator. You’ve written launch decks, built landing pages, and run GTM sprints.
- Strong grasp of how AI and automation are reshaping marketing workflows.
- Excellent storyteller and writer who can turn complexity into clarity.
- Collaborative. You thrive in cross-functional environments with Product, Growth, and Sales.
- Based in India and comfortable in a fast-paced, startup-style team.
Why This Role Matters
You’ll be the connective tissue between Pixis (our AI) and Stellar (our agency network). Your work ensures that every new product capability, case study, and proof point strengthens our shared category story.
What Success Looks Like (First 90 Days)
- Launches clear product positioning and messaging for Prism
- Ships first feature launch campaign (landing page + deck + email)
- Creates 2 joint case studies with existing clients
- Produces first product explainer or demo video script
- Establishes repeatable launch checklist + content library