9,630 Product Marketing Specialist jobs in India
Product Marketing Specialist
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About the Role
We're looking for a driven and creative Product Marketing Specialist to join our team. This is an exciting opportunity for someone early in their career to work at the intersection of product, marketing, and sales. You'll help craft product stories, shape go-to-market strategies, and build assets that drive adoption, awareness, and growth.
This role is perfect for someone with strong communication skills, a love for problem-solving, and a curiosity to understand customer needs and market dynamics.
Key Responsibilities
Positioning & Messaging
Translate product features into clear, benefit-driven messaging.
Support the development of product narratives, pitch decks, and website content.
Go-to-Market Execution
Assist in planning and executing product launches and feature rollouts.
Partner with product and growth teams to align campaigns with customer needs.
Market & Customer Research
Conduct research on competitors, industry trends, and customer pain points.
Turn insights into recommendations for product and marketing strategies.
Sales Enablement
Create sales collateral such as one-pagers, FAQs, and case studies.
Support the sales team with product updates and talking points.
Content & Campaign Support
Contribute to blogs, newsletters, webinars, and events to showcase product value.
Collaborate with design and growth teams to bring campaigns to life.
Analytics & Impact Tracking
Track adoption metrics, campaign effectiveness, and user engagement.
Share insights to continuously improve messaging and GTM activities.
What We're Looking For
- 0–3 years of experience in product marketing, product strategy, or related roles (internships included).
- Excellent writing, storytelling, and communication skills.
- Ability to simplify technical or complex concepts into clear, customer-friendly language.
- Strong analytical and research skills; comfortable working with data to back decisions.
- Collaborative mindset with ability to work across product, sales, and marketing.
- Bonus: Experience in SaaS, B2B, or compliance/security products.
- Why Join Us
- Opportunity to shape narratives for a category-defining product.
- Learn and grow in a fast-paced, high-ownership environment.
- Exposure to end-to-end product lifecycle and GTM strategies.
Work closely with leadership and cross-functional teams — your impact will be visible from day one.
If you're excited about telling product stories and making technology meaningful for customers, we'd love to hear from you.
Product Marketing Specialist
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About Mitsogo
Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.
About Hexnode
Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fueling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionising the enterprise software and cybersecurity landscape.
Position Overview:
We're looking for a
Product Marketer
with a passion for storytelling, content creation, and technology. In this role, you'll support the product marketing team in crafting compelling content, assisting with go-to-market strategies, and helping communicate product value to our audience. This is a great opportunity for someone eager to grow in the fields of content strategy and product marketing.
Key Responsibilities:
Content Creation & Messaging
- Assist in developing product-focused content such as blog posts, landing pages, email campaigns, and case studies.
- Translate technical product features into clear, benefit-driven messaging.
- Collaborate with content and design teams to ensure brand consistency.
Go-to-Market Support
- Contribute to product launch activities by supporting content development and campaign execution.
- Help maintain messaging frameworks and product positioning documents.
Research & Insights
- Conduct basic market and competitor research to support content themes and messaging.
- Gather feedback from internal teams to refine content and improve engagement.
Collaboration
- Work closely with Product, Sales, and Customer Success teams to align messaging across channels.
- Participate in brainstorming sessions and team meetings to contribute ideas and learn from peers.
Qualifications:
- 2–3 years of experience in marketing, content writing, or a related field.
- Strong writing and editing skills with attention to detail.
- Ability to simplify technical concepts for a broader audience.
- Familiarity with digital marketing tools, CMS platforms, and SEO basics is a plus.
- A proactive mindset with a willingness to learn and grow.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Date Opened
09/25/2025
Job Type
Full time
Industry
Software Product
City
Chennai
State/Province
Tamil Nadu
Country
India
Zip/Postal Code
Job DescriptionProduct Marketing Specialist
Pando ) is pioneering the future of autonomous logistics with innovative AI capabilities. Trusted by Fortune 500 enterprises with global customers across North America, Europe, and Asia Pacific regions, we are leading the global disruption of supply chain software, with our AI-powered, no-code, & unified platform empowering Autonomous Supply Chain. We have been recognized by Gartner for our transportation management capabilities, by the World Economic Forum (WEF) as a Technology Pioneer, by G2 as a Market Leader in Freight Management, and named one of the fastest-growing technology companies by Deloitte.
Why Pando?
We are one of the fastest growing companies reimagining supply chain and logistics for Manufacturers & Retailers scaling up globally. We are a growing team, unrelenting and enthusiastic about building great products. We have folks who are pragmatic, imaginative or a quirky combination of both. We yearn for purpose in our work & support each other to grow.
Role
We're hiring a Product Marketing Executive to create impactful sales and marketing assets that drive product adoption and growth. You'll collaborate across teams to deliver high-quality, on-brand content like decks, brochures, and case studies. Strong communication and project management skills are key.
Responsibilities
- Create high-impact marketing and sales materials (e.g. product decks, brochures, case studies, battle cards).
- Collaborate with sales, product, and customer success teams to align messaging with real customer needs and market insights.
- Manage multiple projects and coordinate with external partners to ensure timely, high-quality delivery.
- Design visually engaging, on-brand content using tools like Canva, PowerPoint, and Google Slides.
- Support go-to-market initiatives with launch kits and sales enablement assets.
- 1–2 years of experience in product marketing, marketing communications, or a related role (ideally in
B2B SaaS)
- Strong written and verbal communication skills with attention to detail
- Proven ability to collaborate across teams and manage internal and external relationships effectively.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Pando ) is pioneering the future of autonomous logistics with innovative AI capabilities. Trusted by Fortune 500 enterprises with global customers across North America, Europe, and Asia Pacific regions, we are leading the global disruption of supply chain software, with our AI-powered, no-code, & unified platform empowering Autonomous Supply Chain.
We have been recognized by Gartner for our transportation management capabilities, by the World Economic Forum (WEF) as a Technology Pioneer, by G2 as a Market Leader in Freight Management, and named one of the fastest-growing technology companies by Deloitte.
Why Pando?
We are one of the fastest growing companies reimagining supply chain and logistics for Manufacturers & Retailers scaling up globally. We are a growing team, unrelenting and enthusiastic about building great products. We have folks who are pragmatic, imaginative or a quirky combination of both. We yearn for purpose in our work & support each other to grow.
Role
Were hiring a Product Marketing Executive to create impactful sales and marketing assets that drive product adoption and growth. You'll collaborate across teams to deliver high-quality, on-brand content like decks, brochures, and case studies. Strong communication and project management skills are key.
Responsibilities
- Create high-impact marketing and sales materials (e.g. product decks, brochures, case studies, battle cards).
- Collaborate with sales, product, and customer success teams to align messaging with real customer needs and market insights.
- Manage multiple projects and coordinate with external partners to ensure timely, high-quality delivery.
- Design visually engaging, on-brand content using tools like Canva, PowerPoint, and Google Slides.
- Support go-to-market initiatives with launch kits and sales enablement assets.
Required Skills & experience
- 12 years of experience in product marketing, marketing communications, or a related role (ideally in B2B SaaS)
- Strong written and verbal communication skills with attention to detail
- Proven ability to collaborate across teams and manage internal and external relationships effectively.
Product Marketing Specialist
Posted today
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Job Description
Who We Are
Flywheelr helps C-suite executives build authentic thought leadership and strengthen their personal brand through strategic content and storytelling. BrandStori.AI is our platform designed for IT services companies to audit and improve their website messaging, making it clearer and more compelling for their buyers. Together, we combine services and technology to help our clients communicate with clarity and impact.
Role Overview
We're looking for a Product Marketing Manager who can bridge strategy and execution to help us reach the right audiences with the right message. You'll own positioning, messaging, and multi-channel campaigns including social media and LinkedIn advertising to drive awareness, adoption, and engagement for our services and products. This is a collaborative role working closely with leadership, product, sales, and creative teams.
Key Responsibilities
- Develop and execute product marketing strategies that drive demand and adoption.
- Define and refine product positioning and messaging tailored to target audiences.
- Plan and manage social media campaigns, especially on LinkedIn, YouTube, and other social media platforms to grow brand awareness and engagement.
- Manage and optimize LinkedIn ad campaigns, audience targeting, and budgets.
- Conduct market research and competitive analysis to inform positioning and messaging.
- Collaborate with sales and leadership to ensure alignment of marketing and business goals.
- Develop marketing collateral (presentations, case studies, sales sheets, website content).
- Work with content creators and designers to deliver engaging, on-brand materials.
- Measure and report on campaign performance with actionable insights.
Desired Skills & Experience
- 3–6 years in Product Marketing, Growth Marketing, or similar roles (preferably in B2B SaaS or technology services).
- Strong understanding of positioning, messaging frameworks, and buyer personas.
- Proven experience managing LinkedIn campaigns and other social media initiatives.
- Familiarity with social media strategy and content planning.
- Excellent written and verbal communication skills.
- Ability to conduct competitive analysis and distill complex information into clear messaging.
- Comfortable collaborating across teams and managing multiple projects.
- Data-driven mindset with the ability to analyze campaign results and optimize accordingly.
- Self-starter who thrives in a fast-paced, dynamic environment.
Nice to Have
- Experience working in early-stage startups or fast-growing environments.
- Familiarity with marketing automation tools.
- Background in SaaS, IT services, or technology products.
- Understanding of SEO and content marketing best practices.
What We Offer
- Opportunity to help shape marketing strategy and brand voice.
- Collaborative, flexible, and growth-oriented work environment.
- Learning and development opportunities.
- A chance to make a real impact on company growth and positioning.
How to Apply
Please share your updated resume and a short cover letter describing why you're a great fit for this role. Feel free to include examples of successful campaigns or projects you've worked on.
Product Marketing Specialist
Posted today
Job Viewed
Job Description
Role Overview
We're looking for a
Product Marketing Manager
who can bridge strategy and execution to help us reach the right audiences with the right message. You'll own positioning, messaging, and multi-channel campaigns including social media and LinkedIn advertising to drive awareness, adoption, and engagement for our services and products. This is a collaborative role working closely with leadership, product, sales, and creative teams.
Key Responsibilities
- Develop and execute product marketing strategies that drive demand and adoption.
- Define and refine product positioning and messaging tailored to target audiences.
- Plan and manage social media campaigns, especially on LinkedIn, YouTube, and other social media platforms to grow brand awareness and engagement.
- Manage and optimize LinkedIn ad campaigns, audience targeting, and budgets.
- Conduct market research and competitive analysis to inform positioning and messaging.
- Collaborate with sales and leadership to ensure alignment of marketing and business goals.
- Develop marketing collateral (presentations, case studies, sales sheets, website content).
- Work with content creators and designers to deliver engaging, on-brand materials.
- Measure and report on campaign performance with actionable insights.
Desired Skills & Experience
- 3–6 years in Product Marketing, Growth Marketing, or similar roles (preferably in B2B SaaS or technology services).
- Strong understanding of positioning, messaging frameworks, and buyer personas.
- Proven experience managing LinkedIn campaigns and other social media initiatives.
- Familiarity with social media strategy and content planning.
- Excellent written and verbal communication skills.
- Ability to conduct competitive analysis and distill complex information into clear messaging.
- Comfortable collaborating across teams and managing multiple projects.
- Data-driven mindset with the ability to analyze campaign results and optimize accordingly.
- Self-starter who thrives in a fast-paced, dynamic environment.
Nice to Have
- Experience working in early-stage startups or fast-growing environments.
- Familiarity with marketing automation tools.
- Background in SaaS, IT services, or technology products.
- Understanding of SEO and content marketing best practices.
What We Offer
- Opportunity to help shape marketing strategy and brand voice.
- Collaborative, flexible, and growth-oriented work environment.
- Learning and development opportunities.
- A chance to make a real impact on company growth and positioning.
How to Apply
Please share your updated resume and a short cover letter describing why you're a great fit for this role. Feel free to include examples of successful campaigns or projects you've worked on.
Product Marketing Specialist
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Job Description
Understand the core network portfolio and individual products within core connectivity
Craft value propositions, customer ppt, brochure for priority products
Study Ideal Customer Profile and help build marketing messaging mapped to it
Assistance
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Product Marketing Specialist
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Role: Product Marketing Location: Noida, India Who We Are SEW, with its innovative and industry-leading cloud platforms, delivers the best Digital Customer Experiences (CX) and Workforce Experiences(WX), powered by AI, ML, and IoT Analyticsto theglobal energy, water, and gas providers. At SEW, the vision is to Engage, Empower, and Educate billions of people to save energy and water. We partner with businesses to deliver platforms that are easy-to-use, integrate seamlessly, and help build a strong technology foundation that allows them to become future- ready. Searching for your dream job? We are a true global company that values building meaningful relationshipsand maintaining a passionate work environment while fostering innovation and creativity. At SEW, we firmly believe that each individual contributes to our success and in return, we provide opportunities fromthem to learn new skills and build a rewarding professional career. A Couple of Pointers
• We are the fastest growing company with over 420+ clients and 1550+ employees.
• Our clientele is based out in the USA, Europe, Canada, Australia, Asia Pacific, Middle East
• Our platforms engage millions of global users, and we keep adding millions every month.
• We have been awarded 150+ accolades to date. Our clients are continually awarded by industry analysts for implementing our award-winning product.
• We have been featured by Forbes, Wall Street Journal, LA Times for our continuous innovation and excellence in the industry. Who we are looking SEW Product Marketing Manager will be responsible for owning and executing global marketing programs that have a distinct edge, are innovative, creative, and impactful. We are looking for a hands- on marketer who can give our products and the SEW brand a compelling voice and generate interest in the Energy and Water Utility customers. This talented and self-driven individual will accelerate our efforts and be a significant part of our high- quality culture. Technically well-versed and business savvy, we are looking for a blend of passion and hunger to deliver.
• Create a branding of SEW current and future productlaunchesinternally and externally. Ensure the new product feature/versionsreleases create a big buzz with current and new followers.
• Work on Web Seach Engine and social media to ensure SEW Platform feature and products comes at top leveraging SEO and other related work.
• Willing to learn Product, understand user journeys analytics& BI and gain in-depth knowledge of product utilization and come up value drivers for industry and customers benefits.
• Building a massive following for SEW brand on social media channels such as Twitter and LinkedIn
• Implement marketing and branding strategies for new and existing products across geographies.
• Closely work with product, business, research, and geo salesteam to understand the platforms, clientneeds, industry trends that result in intelligent content and messaging.
• Be on top of all competitions, market trends, and industries to compare and create innovative and original content.
• Executing marketing campaigns, tracking results, and generating new leads leveraging social media and other channel thought leadership.
• Closely work with big tech and software partners on joint marketing efforts and maintain the existing relationships.
Overall, a highly driven, results-oriented, creative, and nimble problem solver with a 'whatever it takes' attitude.
• Maintainsrelations with external stakeholders by creating and developing specific customer-relationsprograms, determining company presence at tradeshows and various user group meetings.
• Consistently brainstorming and collaborating with the team for new marketing ideas and strategies.Going the extra mile.
• Own the SEW digital channels – website, microsites, social media with content that sticks. Basic Qualifications:
• MBA ndustry experience with strong product and corporate marketing,
• Experience in Business Analytics & BI Tools with strong quantitative skills.
• Experience in social media, Campaign Marketing in B2B and B2C experience required.
• Bachelor's degree in BTECH computer science or MCA.
• Prior product marketing experience in software product company.
• Experience in Telecom, Energy and Utility experience is a plus
Product Marketing Specialist
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Product Marketing Manager
About the team:
Primarily responsible for ensuring the product''s operational readiness, efficiency, and alignment with regional market needs by overseeing lifecycle processes, coordinating cross-functional initiatives, and acting as a vital link between product teams and business stakeholders. This role will drive product adoption, optimize feature rollout processes, and advocate for India-specific requirements to influence the product roadmap and enhance the customer experience.
What you can look forward to as Product Marketing:
- Development and execution of product and marketing strategies as part of annual strategic planning, Identification of customer needs and market trends.
- Development of new product initiatives and identifying of new business opportunities
- Ensuring alignment of marketing and product development process, participation in development projects & development of value propositions and price positioning
- Creation of marketing communication concepts, catalog creation & managing profitable product portfolio pipeline
- Shared responsibility for sales and margin (together with sales teams).
Your profile as Product Marketing:
- Degree in engineering or business administration education, with focus on sales and marketing. (Candidate with AFTER MARKET experience only preferred)
- 6 to 12 years of experience in product management or strategic marketing management
- Knowledge about product life-cycle management in Automotive/commercial vehicle industry Experience in automotive workshop business development, service business will be an asset, Strategic thinking, Good communication skills
- Creativity, result driven and financial skills, willingness to travel
- Knowledge of IT tools like SAP, Microsoft applications, Tableau/Power BI and PLM.
Why should you choose ZF Group in India?
Innovative Environment: ZF is at the forefront of technological advancements, offering a dynamic and innovative work environment that encourages creativity and growth.
Career Development: ZF is committed to the professional growth of its employees, offering extensive training programs, career development opportunities, and a clear path for advancement.
Global Presence: As a part of a global leader in driveline and chassis technology, ZF provides opportunities to work on international projects and collaborate with teams worldwide.
Sustainability Focus: ZF is dedicated to sustainability and environmental responsibility, actively working towards creating eco-friendly solutions and reducing its carbon footprint.
Employee Well-being: ZF prioritizes the well-being of its employees, providing comprehensive health and wellness programs, flexible work arrangements, and a supportive work-life balance.
Be part of our ZF team as Product Marketing Specialist (Aftermarket) and apply now
Product Marketing Specialist
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Position Overview :
- We are looking for a passionate and driven Product Marketing Specialist to join our team. The Product Marketing Specialist will play a crucial role in promoting and positioning our SaaS products effectively in the market. This is an exciting opportunity for candidates with a background in engineering, computer science, or related fields who are eager to apply their technical expertise in a marketing role.
Responsibilities :
Develop and execute product marketing strategies to drive awareness, demand generation, and adoption of our SaaS products.
Conduct market research to identify customer needs, competitive landscape, and industry trends. Use insights to inform product positioning, messaging, and go-to-market strategies.
Collaborate with cross-functional teams including product management, sales, and marketing communications to develop compelling product messaging and positioning.
Create marketing materials including product collateral, presentations, case studies, and sales enablement tools to support sales efforts and customer engagement.
Lead product launches and promotional campaigns, including coordinating with internal teams and external partners to ensure successful product releases.
Analyze performance metrics and KPIs to measure the effectiveness of product marketing initiatives. Use data-driven insights to optimize strategies and drive continuous improvement.
Stay up-to-date on industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
Qualifications :
Bachelor's degree in Engineering, Computer Science or related field.
1-5 years of experience in product marketing, preferably in the IT SaaS industry.
Strong understanding of marketing principles and best practices, with proven experience in developing and executing successful marketing strategies.
Excellent written and verbal communication skills, with the ability to craft compelling messaging and presentations.
Analytical mindset with proficiency in data analysis and interpretation. Experience with marketing analytics tools is a plus.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams