4,085 Product Marketing Specialist jobs in India

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world's most valuable enterprises - global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Learn more about our culture and how we make our employees happier through **The Sprinklr Way ( .
**Job Description**
**Job Description: Product Marketing Manager -** **Center** **of Excellence**
**What You'll Do:**
**Cross-functional Leadership**
+ Work closely with Product Management to translate complex product features into clear, compelling narratives.
+ Anchor Go-To-Market (GTM) strategy and execution across the entire product lifecycle.
+ Enable and empower field teams with strong POVs, tailored messaging, interactive demos, and effective enablement content.
+ Own release marketing communications and support customer training teams to enhance product adoption and usage.
**Market Leadership & External Presence**
+ Define corporate-level positioning and messaging for key buying centers and individual products.
+ Build thought leadership across relevant market categories by authoring blogs, whitepapers, and supporting the creation of impactful content assets.
+ Communicate Sprinklr's market strategy and clearly articulate product value propositions during analyst briefings, evaluations, and external events.
**Strategic Execution & Content Development**
+ Act as internal consultants within the marketing organization, informing and guiding messaging and campaign strategy.
+ Create and manage a comprehensive Bill of Materials (BOM) across products, solutions, and target personas.
+ Document and distribute win stories, competitive strategies, and best practices across teams.
+ Own and continuously enhance website messaging to ensure alignment with market positioning and strategic goals.
**What Makes You Qualified:**
+ 4 to 6years of professional experience, ideally within Product Marketing or closely related roles.
+ Prior experience in B2B SaaS environments highly preferred.
+ Strong storytelling and exceptional communication skills; ability to clearly convey complex ideas.
+ Demonstrated success in taking products to market and executing structured GTM strategies.
+ Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions.
+ Structured thinker with the ability to connect dots, create clarity from ambiguity, and understand the larger strategic context.
+ Experience enabling and supporting sales and field teams with messaging, enablement materials, and POV development.
+ MBA not mandatory but preferred.
**Why You'll Love Sprinklr:**
We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.
For more information on Sprinklr Benefits around the world, head to to browse our country-specific benefits guides.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world's most loved enterprise software company, ever.
We believe in our product: Sprinklr was built from the ground up to enable a brand's digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr's EEO Policy and EEO is the Law.
We're excited that you're interested in joining Sprinklr!
Please check back frequently to follow up on the progress of your application and continue to update your contact information as appropriate.
Here at Sprinklr, we're on a mission to help every organization on the planet create unified experiences that make customers happier. That customer obsession mirrors our commitment to our own people - to treating them like family, and to sharing a culture that reflects our values.
Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.
Sprinklr is proud to be an equal employment opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
See Sprinklr's EEO Policy and Equal Employment Opportunity is the Law notice.
Sprinklr is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you have a disability or special need that requires accommodations, please let us know by filling out this form ( .

Req ID | Chennai, India, ZF Commercial Vehicle Control Systems India Limited

Product Marketing Manager

Role- Product Marketing Manager 

Location- Porur,Chennai

Your Tasks:

Development and execution of product and marketing strategies as part of annual strategic planning, Identification of customer needs and market trends.

Development of new product initiatives and identifying of new business opportunities

Ensuring alignment of marketing and product development process, participation in development projects & development of value propositions and price positioning

Creation of marketing communication concepts, catalog creation & managing profitable product portfolio pipeline

Shared responsibility for sales and margin (together with sales teams)

Your Profile:

Degree in engineering or business administration education, with focus on sales and marketing. (Candidate with AFTER MARKET experience only preferred)

6 to 12 years of experience in product management or strategic marketing management

Knowledge about product life-cycle management in Automotive/commercial vehicle industry Experience in automotive workshop business development, service business will be an asset, Strategic thinking, Good communication skills

Creativity, result driven and financial skills, willingness to travel

Knowledge of IT tools like SAP, Microsoft applications, Tableau/Power BI and PLM

What´s Next? Join ZF!

ZF is a global technology company that supplies systems for passenger cars, commercial vehicles, and industrial technology, driving the next generation of mobility. Our innovative solutions enable vehicles to see, think, and act across four key technology domains: Vehicle Motion Control, Integrated Safety, Automated Driving, and Electric offer comprehensive product and software solutions for both established vehicle manufacturers and emerging transport and mobility service providers. ZF electrifies a wide range of vehicle types, contributing to reduced emissions, climate protection, and enhanced safety in mobility.

Description

: Product Marketing Manager – Center of Excellence

What You'll Do:
 

Cross-functional Leadership

Work closely with Product Management to translate complex product features into clear, compelling narratives.

Anchor Go-To-Market (GTM) strategy and execution across the entire product lifecycle.

Enable and empower field teams with strong POVs, tailored messaging, interactive demos, and effective enablement content.

Own release marketing communications and support customer training teams to enhance product adoption and usage.

Market Leadership & External Presence

Define corporate-level positioning and messaging for key buying centers and individual products.

Build thought leadership across relevant market categories by authoring blogs, whitepapers, and supporting the creation of impactful content assets.

Communicate Sprinklr’s market strategy and clearly articulate product value propositions during analyst briefings, evaluations, and external events.

Strategic Execution & Content Development

Act as internal consultants within the marketing organization, informing and guiding messaging and campaign strategy.

Create and manage a comprehensive Bill of Materials (BOM) across products, solutions, and target personas.

Document and distribute win stories, competitive strategies, and best practices across teams.

Own and continuously enhance website messaging to ensure alignment with market positioning and strategic goals.

What Makes You Qualified:

4 to 6years of professional experience, ideally within Product Marketing or closely related roles.

Prior experience in B2B SaaS environments highly preferred.

Strong storytelling and exceptional communication skills; ability to clearly convey complex ideas.

Demonstrated success in taking products to market and executing structured GTM strategies.

Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions.

Structured thinker with the ability to connect dots, create clarity from ambiguity, and understand the larger strategic context.

Experience enabling and supporting sales and field teams with messaging, enablement materials, and POV development.

MBA not mandatory but preferred. 

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
 We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
 We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
 EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
 Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.

**Make an impact with NTT DATA**
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it's a place where you can grow, belong and thrive.
**Your day at NTT DATA**
The Principal Product Marketing Specialist - Cloud Services is a highly skilled subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.
The Principal Product Marketing Specialist - Cloud Services collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlights the value of NTT DATA's cybersecurity portfolio in the market.
This role ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio.
**What you'll be doing**
**Key Responsibilities:**
+ Develops specific marketing plans and activities for the Cloud Services portfolio to establish, enhance or distinguish product placement within the competitive arena.
+ Contributes to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio. Converts technical positioning into key market messages, positioning collateral, and sales tools.
+ Articulates product propositions to clients and internal stakeholders, such as sales teams. Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
+ Creates client marketing content such as datasheets, case studies, videos, and references. Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution.
+ Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell the portfolio or aspects of it.
+ Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
+ Contributes to the development and provision of collateral and training that will encourage our sales partners to promote and sell our product.
+ Defines and executes local marketing strategies and programs for specific products as aligned to strategy.
+ Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product.
+ Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
+ Collaborates to conduct primary market research in the form of competitive, segment, and client behavior.
+ Conducts marketing reviews to investigate the success of marketing initiatives and programs.
**Knowledge and Attributes:**
+ Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.
+ Excellent business and commercial acumen.
+ Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages.
+ Excellent marketing writing skills with a creative flair.
+ Strategic thinking ability to be able to think longer term impacts of marketing programs.
+ Ability to implement sustainable and practical solutions in the business.
+ Advanced ability to present information in a clear, concise manner.
+ Excellent analytical ability and problem-solving skills with strong attention to detail.
+ Extended specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns).
+ Extended knowledge and understanding of all relevant industry standards.
+ Excellent written and verbal communications skills.
+ Ability to work with and manage many projects within the required deadlines.
**Academic Qualifications and Certifications:**
+ Bachelor's degree in business, marketing, communications or relevant field.
**Required Experience:**
+ Extended experience in a product marketing role, preferably in the B2B cloud services sphere.
+ Extended experience in launching new high-tech products and communicating benefits.
+ Experience with partner marketing.
+ Extended experience in a product marketing role preferably in the B2B technology services space, preferably with cybersecurity experience.
+ Extended experience in launching new technology products and services and communicating benefits.
+ Extended demonstrated experience managing complex projects and executing on marketing.
+ Extended experience working with IT services.
+ Extended project management experience.
+ Extended experience in software or technology B2B product marketing.
+ Extended experience launching new technology products or solutions.
+ Extended experience in conducting market analysis, developing market messaging, and communicating benefits.
**Knowledge and application:**
+ Applies broad expertise and knowledge in highly specialized fields or several related disciplines. Leads and contributes to development of company objectives and principles to achieve goals in creative and effective ways.
+ Recognized internally as a subject matter expert with the ability to work on significant and unique issues where analysis requires an evaluation of intangibles. Focuses on providing thought leadership and works on projects, that require an understanding of the wider business.
+ Engages in conceptual thinking and analysis of intangibles to understand complex issues and implications to devise solutions with longer -term impacts.
+ Able to advise on and convey advanced information and persuade several diverse stakeholders/audiences.
+ Able to creates formal networks involving coordination among groups.
+ Translates functional vision into concrete plans while guiding their execution.
+ Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.
**Workplace type** **:**
Hybrid Working
**About NTT DATA**
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
**Equal Opportunity Employer**
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.