What Jobs are available for Product Marketing in Bangalore City?

About the Role:

TBHR is looking for a Product Marketing Expert with7-10 years of experience to drive go-to-market strategies for our AI-powered solutions in the Medicare Advantage and managed care space. In this role, you will play a critical part in positioning our enterprise AI platform, crafting engaging messaging, and equipping our sales and marketing teams with the right tools to win in the market.

You will be responsible for leading product marketing activities, including positioning and messaging, content strategy, sales enablement, competitive intelligence, market research, campaign strategy and plans. Your work will directly impact how we communicate the value of our solutions to key stakeholders in the IT healthcare industry.

Key Responsibilities:

• Develop go-to-market strategies and product messaging.
• Create sales and marketing assets (datasheets, case studies, videos, webinars).
• Conduct market research & competitive analysis to refine positioning.
• Collaborate with product, sales & marketing teams to ensure alignment.
• Support demand generation campaigns with targeted content.
• Analyze marketing impact and optimize strategies.

What Were Looking For:

• 6 to 7 years of B2B product marketing experience, ideally in SaaS, AI, or health tech.
• Strong storytelling, writing, and content creation skills.
• Experience in market research, sales enablement, and demand generation.
• Ability to work cross-functionally in a fast-paced, data-driven environment.
• Prior experience in U.S. healthcare is a plus.

We are looking for a Product Marketing Expert with 3+ years of experience to drive go-to-market strategies for our AI-powered solutions in the Medicare Advantage and managed care space. In this role, you will play a critical part in positioning our enterprise AI platform, crafting engaging messaging, and equipping our sales and marketing teams with the right tools to win in the market.

You will be responsible for leading product marketing activities, including positioning and messaging, content strategy, sales enablement, competitive intelligence, market research, campaign strategy and plans. Your work will directly impact how we communicate the value of our solutions to key stakeholders in the healthcare industry.

Key Responsibilities

• Develop go-to-market strategies and product messaging.
• Create sales and marketing assets (datasheets, case studies, videos, webinars).
• Conduct market research & competitive analysis to refine positioning.
• Collaborate with product, sales & marketing teams to ensure alignment.
• Support demand generation campaigns with targeted content.
• Analyze marketing impact and optimize strategies.

What Were Looking For

• 3 - 6 years of B2B product marketing experience, ideally in SaaS, AI, or health tech.
• Strong storytelling, writing, and content creation skills.
• Experience in market research, sales enablement, and demand generation.
• Ability to work cross-functionally in a fast-paced, data-driven environment.
• Prior experience in U.S. healthcare is a plus.

• Develop and execute product marketing strategies and go-to-market plans for new and existing products.
• Craft compelling product messaging, positioning, and value propositions.
• Conduct market research, competitive analysis, and customer segmentation.
• Create high-quality marketing collateral, including datasheets, brochures, presentations, case studies, and website content.
• Lead product launch activities, ensuring successful market introduction and adoption.
• Develop and deliver sales enablement programs and training materials for the sales team.
• Collaborate with product management to define product roadmaps and feature prioritization based on market insights.
• Measure and report on the effectiveness of product marketing initiatives.
• Identify and cultivate strategic partnerships to expand market reach.
• Act as a subject matter expert on product positioning and messaging within the organization.
• Manage product marketing budget and ensure efficient allocation of resources.
• Stay abreast of industry trends, market dynamics, and competitive landscape.
• Develop and execute demand generation campaigns in collaboration with the broader marketing team.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5-7 years of experience in product marketing, preferably in the technology or SaaS sector.
• Proven experience in developing and executing successful go-to-market strategies.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Demonstrated ability to create high-impact marketing collateral and sales enablement materials.
• Experience with product launch management.
• Strong analytical and problem-solving skills, with a data-driven approach to marketing.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Experience managing remote teams or working in a remote-first organization is highly desirable.
• Proficiency in marketing automation tools and CRM systems.

• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
• Craft compelling product positioning and messaging that clearly articulates value propositions to target segments.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform strategies.
• Create sales enablement materials, including presentations, datasheets, white papers, and case studies.
• Collaborate with demand generation teams to develop integrated marketing campaigns.
• Define and track key performance indicators (KPIs) for product marketing initiatives.
• Educate and train internal sales teams and channel partners on product features, benefits, and competitive differentiators.
• Manage product lifecycle marketing, including product retirement strategies when necessary.
• Act as a subject matter expert for assigned products, understanding market dynamics and customer needs.
• Gather customer feedback and market insights to inform product development and strategy.
• Work closely with product management to influence the product roadmap.
• Develop pricing strategies and promotional programs in collaboration with sales and finance.
• Manage external agencies and vendors as required.
• Champion the voice of the customer internally.

• MBA or equivalent advanced degree in Marketing, Business, or a related field.
• Minimum of 6 years of experience in product marketing, preferably within the FMCG or technology sectors.
• Demonstrated success in developing and executing go-to-market strategies for complex products.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Excellent written and verbal communication skills, with a talent for crafting persuasive messaging.
• Proficiency in developing sales enablement tools and marketing collateral.
• Experience working cross-functionally with product management, sales, and marketing teams.
• Strong analytical and strategic thinking capabilities.
• Ability to work independently and thrive in a fast-paced, fully remote environment.
• Familiarity with marketing automation platforms and CRM systems is a plus.
• Creative mindset with a data-driven approach to decision-making.

• Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
• Conduct thorough market, competitor, and consumer research to identify opportunities and inform product development.
• Define product positioning, value propositions, and key messaging for target audiences.
• Create compelling marketing collateral, sales enablement tools, and go-to-market plans.
• Collaborate closely with product management, sales, and marketing teams to ensure successful product launches.
• Develop and manage marketing campaigns across various channels to drive product awareness and demand.
• Monitor product performance, analyze market trends, and provide insights to optimize marketing efforts.
• Translate complex technical features into customer-centric benefits.
• Act as a subject matter expert on assigned products and their target markets.
• Contribute to the overall product roadmap and strategic planning process.

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum of 7 years of experience in product marketing, preferably within the FMCG industry.
• Proven track record of successfully launching and managing products in a competitive market.
• Strong understanding of FMCG market dynamics, consumer trends, and purchasing behavior.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Proficiency in market research, competitive analysis, and campaign management.
• Ability to work independently, manage multiple projects, and thrive in a dynamic, remote environment.
• Demonstrated ability to influence and collaborate with cross-functional teams.
• Passion for innovation and bringing new products to market.

• Develop and execute comprehensive product marketing strategies for FMCG products.
• Conduct market analysis, competitive research, and consumer insights gathering.
• Define product positioning, key messaging, and value propositions for target markets.
• Create compelling marketing collateral, sales enablement tools, and campaign materials.
• Lead go-to-market strategies for new product introductions and feature launches.
• Collaborate with product management, sales, and marketing teams to ensure alignment.
• Manage product marketing budgets and track campaign performance against KPIs.
• Identify market opportunities and develop strategies to capture them.
• Educate and train internal teams on product features, benefits, and competitive positioning.
• Stay abreast of industry trends and evolving consumer needs in the FMCG sector.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
• Proven experience in developing and executing successful go-to-market strategies.
• Strong understanding of consumer behavior, market segmentation, and competitive analysis.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Demonstrated ability to manage multiple projects and prioritize effectively.
• Proficiency in marketing analytics tools and data interpretation.
• Experience with digital marketing and social media strategies.
• Ability to work effectively in a cross-functional team environment.
• A strategic mindset with a passion for consumer brands and product innovation.

• Develop and execute go-to-market strategies for new and existing products.
• Define product positioning, messaging, and value propositions.
• Create compelling marketing collateral and sales enablement materials.
• Conduct market research, competitive analysis, and customer insights gathering.
• Collaborate with product management on product strategy and roadmap.
• Enable the sales team with training, tools, and resources.
• Launch new products and features successfully into the market.
• Track and analyze marketing campaign performance.
• Serve as a subject matter expert on target markets and customer needs.

• Proven experience as a Product Marketing Manager in the SaaS industry.
• Strong understanding of B2B technology markets.
• Excellent written and verbal communication skills.
• Demonstrated ability to develop effective marketing strategies.
• Experience with market research and competitive analysis.
• Proficiency in marketing automation and CRM tools.
• Bachelor's degree in Marketing, Business, or related field.

• Develop and execute comprehensive product marketing strategies for FMCG products, from concept to launch and beyond.
• Conduct in-depth market research, consumer analysis, and competitive intelligence to identify market opportunities and define product positioning.
• Craft compelling value propositions, key messaging, and positioning statements for new and existing products.
• Lead cross-functional teams (product development, sales, R&D, creative) to ensure successful product launches and ongoing market success.
• Develop and manage integrated marketing plans, including digital marketing, advertising, PR, and promotional activities.
• Create persuasive marketing collateral, sales tools, and presentations to support product initiatives.
• Analyze product performance, sales data, and market trends to identify areas for improvement and growth.
• Manage the product lifecycle, including planning for product updates, extensions, and end-of-life strategies.
• Stay abreast of industry trends, emerging technologies, and best practices in product marketing within the FMCG sector.
• Collaborate with the sales team to ensure they are equipped with the necessary knowledge and tools to sell products effectively.
• Manage product marketing budgets and ensure efficient allocation of resources.
• Serve as a subject matter expert on the target market and competitive landscape for assigned product categories.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent preferred.
• Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
• Proven track record of successfully launching and managing FMCG products.
• Strong understanding of market segmentation, consumer insights, and go-to-market strategies.
• Experience with various marketing channels, including digital, social media, and traditional advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership, communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Proficiency in market research tools and data analysis.
• Demonstrated ability to collaborate effectively with cross-functional teams.