5,635 Programmatic Analyst jobs in India

About Annalect IndiaWe are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!Responsibilities:Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)Deliver actionable audience and optimization-based insights at agreed-upon cadence.Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goalsUnderstand performance objectives and KPIs to develop successful optimization recommendationsProactively learn advanced trading and optimization techniques across all preferred platformsStrictly adhere to agreed quality and delivery timelines.Qualifications:A full-time graduate degree (Mandatory)2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSPGeneral troubleshooting skills and strong attention to detailWorking knowledge of digital marketing: display, video, social and marketing analyticsA Team player & creative thinker with proven technical and analytical aptitude.Good with MS Excel and Power Point, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!

Responsibilities:

• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Deliver actionable audience and optimization-based insights at agreed-upon cadence.
• Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
• Understand performance objectives and KPIs to develop successful optimization recommendations
• Proactively learn advanced trading and optimization techniques across all preferred platforms
• Strictly adhere to agreed quality and delivery timelines.

Qualifications:

• A full-time graduate degree (Mandatory)
• 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
• Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP
• General troubleshooting skills and strong attention to detail
• Working knowledge of digital marketing: display, video, social and marketing analytics
• A Team player & creative thinker with proven technical and analytical aptitude.
• Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.

The Programmatic Analytics team at Zeta Global provides full reporting, actionable audience insights and campaign strategy support to both external customers and internal teams. While working with external customers, our analysts’ partner with the Zeta Sales and Account Management teams to monitor Zeta’s optimization platform across various verticals, design Real-time Brand Lift surveys and deliver actionable insight presentations for all Programmatic clients. Liaising with internal teams, our Analysts also provide feedback to our Product and Engineering teams on Zeta’s optimization platform, task automation and A.I. model features to advance the reliability, reach, and effectiveness of programmatic campaigns and to help drive overall company revenue goals.

As an Analyst, you’ll be responsible for a number of tasks, including (but not limited to) compiling campaign performance and audience insights for all executed media, setting up Zeta surveys, assist in monitoring survey performance, help with optimization efforts and help drive campaign performance. You’ll work closely with the Sales and Customer Success teams to achieve client goals through brand and acquisition campaigns, campaign optimization, and/or online A/B testing strategy. While every day will offer a different challenge, day-to-day, your role will include:

Who you are:

What you need:

Bonus if you have:

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!

Responsibilities:

• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Deliver actionable audience and optimization-based insights at agreed-upon cadence.
• Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
• Understand performance objectives and KPIs to develop successful optimization recommendations
• Proactively learn advanced trading and optimization techniques across all preferred platforms
• Strictly adhere to agreed quality and delivery timelines.

Qualifications:

• A full-time graduate degree (Mandatory)
• 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
• Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP
• General troubleshooting skills and strong attention to detail
• Working knowledge of digital marketing: display, video, social and marketing analytics
• A Team player & creative thinker with proven technical and analytical aptitude.
• Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.

About Annalect India

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!

Responsibilities:

• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Deliver actionable audience and optimization-based insights at agreed-upon cadence.
• Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
• Understand performance objectives and KPIs to develop successful optimization recommendations
• Proactively learn advanced trading and optimization techniques across all preferred platforms
• Strictly adhere to agreed quality and delivery timelines.

Qualifications:

• A full-time graduate degree (Mandatory)
• 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
• Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP
• General troubleshooting skills and strong attention to detail
• Working knowledge of digital marketing: display, video, social and marketing analytics
• A Team player & creative thinker with proven technical and analytical aptitude.
• Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.

Job Description:

Focus DSP:

Requirements

• 2+ years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

• Experience using ad serving systems such as DV360, CM360 and GAM

• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

• Basic understanding of pixel and pixel management.

• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

• Experience in an analytical, results-oriented environment with external customer interaction.

Additional Information

• Works as a member of the team and cross-functional teams 

• Ability to lead/own internal & vendor meetings and communication.

• Have an aptitude for basic mathematical concepts

• Possess excellent verbal and written communication skills

• Ability to prioritize tasks and meet all deadlines while producing quality.

• Ability to aggregate and communicate data to support recommendations

• Ability to follow through on assigned tasks with minimal supervision

• Passion and curiosity for media, brands & digital activation

Job Description:

Key responsibilities: