89 Retail Marketing jobs in India
Retail Marketing Specialist
Posted 1 day ago
Job Viewed
Job Description
Key responsibilities include planning and executing in-store promotions, managing point-of-sale materials, and analyzing the effectiveness of retail marketing campaigns. You will collaborate with the marketing and sales teams to align retail strategies with broader brand objectives. The ideal candidate possesses a strong understanding of the FMCG retail landscape, with proven experience in developing and executing impactful in-store marketing initiatives. Excellent communication, project management, and analytical skills are essential. You should be adept at managing budgets, coordinating with external agencies, and adapting to the dynamic retail environment. This role requires a proactive individual who can effectively bridge the gap between strategic planning and on-the-ground execution, ensuring impactful brand experiences for consumers.
Responsibilities:
- Develop and execute in-store marketing campaigns and promotions.
- Manage the design, production, and distribution of Point-of-Sale (POS) materials.
- Analyze the effectiveness of retail marketing activities and provide actionable insights.
- Collaborate with sales teams to support in-store execution and brand visibility.
- Manage relationships with retailers to ensure brand presence and promotional compliance.
- Stay updated on retail trends and competitor activities.
- Manage retail marketing budgets and track ROI.
- Identify opportunities for experiential marketing and shopper engagement.
- Ensure brand consistency across all retail touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in retail marketing or brand management within the FMCG sector.
- Proven experience in developing and executing successful in-store promotions.
- Strong understanding of shopper marketing principles and retail environments.
- Excellent communication, project management, and analytical skills.
- Proficiency in marketing analytics and POS data analysis.
- Ability to work effectively in a hybrid environment, balancing remote and on-site duties.
- Creative and detail-oriented approach.
- Experience with visual merchandising is a plus.
Retail Marketing Manager
Posted today
Job Viewed
Job Description
Purpose – Why does it exist?
To lead the retail marketing function for Retail with a prime focus on increasing the brand visibility, generating new footfall, driving sales, and improving the customer repeat rates in a rapidly changing and competitive environment
Key Performance Indicators
|
Key Responsibilities
|
Requirements
Mandatory Requirements:
|
Retail Marketing Manager
Posted today
Job Viewed
Job Description
Purpose – Why does it exist?
To lead the retail marketing function for Retail with a prime focus on increasing the brand visibility, generating new footfall, driving sales, and improving the customer repeat rates in a rapidly changing and competitive environment
Key Performance Indicators
|
Key Responsibilities
|
Requirements
Mandatory Requirements:
|
Requirements
Retail Marketing, Retail Branding, Marketing
Retail Marketing Manager
Posted today
Job Viewed
Job Description
At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50 + stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale — they’re immersive brand experiences.
We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.
Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
Work closely with mall marketing teams to create joint promotional opportunities.
Coordinate BTL activations, sampling drives, and in-store events.
Lead visual merchandising plans in alignment with brand guidelines.
Partner with the influencer marketing team for on-ground collaborations.
Track ROI for all retail marketing initiatives and optimise for performance.
Requirements What We’re Looking For
5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
Strong understanding of in-store activations, mall partnerships, and BTL strategies.
Proven ability to manage multi-location campaigns and work cross-functionally.
Excellent vendor negotiation, budgeting, and project management skills.
Creative mindset with a results-driven approach.
Benefits
PF
ESI
Health Insurance
Retail Marketing Executive
Posted today
Job Viewed
Job Description
A Retail Marketing Executive is responsible for handling all brand marketing, local marketing, and Customer Relationship Management (CRM) activities for our retail outlets across Tamil Nadu. This role involves developing and implementing marketing strategies to drive brand awareness, local engagement, and customer loyalty while ensuring alignment with the company's overall marketing objectives.
Key Responsibilities:
Brand Marketing:
- Develop and implement comprehensive brand marketing strategies to enhance brand visibility and equity.
- Plan and execute brand campaigns across various channels, including digital, print, and outdoor media.
- Ensure consistent brand messaging and positioning across all marketing materials and communications.
- Collaborate with the creative team and external agencies to develop compelling marketing content and advertising materials.
- Monitor and analyze the effectiveness of brand campaigns and make data-driven adjustments as needed.
Local Marketing:
- Design and execute localized marketing campaigns tailored to the specific needs and preferences of different regions within Tamil Nadu.
- Organize and manage local events, promotions, and sponsorships to drive community engagement and foot traffic to retail outlets.
- Work closely with store managers to identify and capitalize on local marketing opportunities.
- Develop and maintain relationships with local media, influencers, and community organizations to amplify marketing efforts.
Customer Relationship Management (CRM):
- Develop and implement CRM strategies to enhance customer loyalty and retention.
- Manage the customer database and ensure accurate and up-to-date information.
- Analyze customer data and behavior to identify opportunities for personalized marketing and cross-selling.
- Monitor and report on the performance of CRM initiatives, including customer engagement, retention rates, and lifetime value.
Digital Marketing:
- Oversee digital marketing efforts, including social media management, online advertising, and content marketing.
- Manage the company's website and ensure it is updated with current promotions and relevant content.
- Analyze digital marketing metrics and adjust strategies to improve engagement and conversion rates.
Reporting and Analysis:
- Track and report on the performance of marketing campaigns and initiatives.
- Conduct regular analysis of sales data and marketing metrics to identify areas for improvement.
- Prepare and present reports to senior management, highlighting key insights and recommendations.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 1-2 years of experience in retail marketing, with a focus on brand marketing, local marketing, and CRM activities.
- Strong understanding of the retail industry and consumer behavior in Tamil Nadu.
- Proficiency in digital marketing tools and platforms.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Proficiency in Tamil and English languages.
Preferred Skills:
- Experience in managing marketing activities for multiple retail locations.
- Creative thinking and problem-solving abilities.
- Knowledge of local market trends and cultural nuances in Tamil Nadu.
- Familiarity with CRM systems and marketing automation tools.
Pay: From ₹20,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
**Experience**:
- total work: 1 year (required)
Work Location: In person
Branch Retail Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
**The team you will be a part of**
Retail Marketing (Sales)
**This role in summary**
Work closely with the RRMM, Director Retail Marketing and external stakeholders to improve the overall sellout of Whirlpool products through RE management, Trade marketing activities including visibility and activations
**Your responsibilities will include**
- Manage retail and trade marketing function for the assigned geography
- Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity
- Manage external vendors to coordinate all trade marketing activities
- Analyze the sell-out data and ideate new ways to improve sell-out
- Gather market intelligence and provide insights to sales and marketing team to improve sell-out
- Ensure visual merchandising coverage in the assigned geography
- Coordination with the sales and category teams to ensure product availability at the shop floor
- Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers
**Key Deliverables:**
- Channel wise Volume growth
- Category wise % Share improvement
- Visibility Audit scores
- RE Productivity
- Category Mix drive
- VM Coverage
**Minimum requirements**
**Education Qualification:** MBA in Sales/Marketing
**Experience:** Minimum 4 years in Retail marketing/Sales
**Preferred skills and experiences**
+ Data Analytics
+ Problem solving and decision making
+ Negotiation skills
+ Stakeholder Management
+ Team Management
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers ( . Additional information about the company can be found on Facebook ( , Twitter ( , LinkedIn ( , Instagram ( and YouTube ( .
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Senior Retail Marketing Strategist
Posted 3 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated marketing strategies for the retail sector, covering both online and offline touchpoints.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define target customer segments and develop tailored marketing messages and campaigns.
- Manage digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation.
- Oversee the development and execution of in-store promotions, visual merchandising strategies, and loyalty programs.
- Collaborate with the creative team to develop marketing collateral, advertisements, and brand assets.
- Analyze campaign performance using relevant metrics and KPIs, providing insights and recommendations for optimization.
- Manage marketing budgets effectively to ensure maximum ROI.
- Stay informed about the latest retail marketing trends, technologies, and consumer behavior shifts.
- Build and maintain strong relationships with vendors, agencies, and partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in retail marketing, with a strong focus on strategy development and execution.
- Proven track record of success in driving sales and customer engagement through marketing initiatives.
- Expertise in digital marketing channels and analytics platforms (e.g., Google Analytics, social media management tools).
- Experience with CRM systems and loyalty program management.
- Strong understanding of retail operations and consumer behavior.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills.
- Ability to work independently and thrive in a remote work environment.
Be The First To Know
About the latest Retail marketing Jobs in India !
Branch Retail Marketing Manager
Posted today
Job Viewed
Job Description
Manager-Retail Marketing(W&W)
Posted today
Job Viewed
Job Description
Unique Job Role
Assistant Manager/ Manager, Retail Marketing
Function
Sales
Reporting to
Sr. Manager, Marketing
Business
Watches & Wearables
Band
Date
Job Details
External Interfaces
Internal Interfaces
Job Requirements
Education
Graduate (MBA)
Relevant Experience
3- 4 years
Behavioural Skills
Knowledge
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Sales: Sales planning: BTL – Centralized & Regional
Sales: Retail marketing: Digital Presence
Sales: Retail marketing: Annual campaign creatives & Partnerships
Junior Manager-Retail Marketing (LFS)
Posted today
Job Viewed
Job Description
Job Description: Junior Manager Retail Marketing (LFS) W&W
Unique Job Role
Junior Manager Retail Marketing (LFS) W&W
Function
Sales
Reporting to
Manager Retail Marketing W&W
Business
Watches & Wearables
Grade
Date
---
Job Details
To coordinate marketing promotions for Large Format Stores in both digital and offline channels and execute the BTL activates across locations by collecting data on customers, current market conditions and competitors
External Interfaces
Internal Interfaces
• Key customers
• Third Party Service Providers
• Marketing agency
• Digital partners
• Regional sales teams
• Support teams
Job Requirements
Education
Graduate
Relevant Experience
3-5 years
Behavioural Skills
• Customer orientation
• Networking ability
• Influencing/convincing ability
Knowledge
• Marketing/ retail experience
• Technology savvy
• Competent skills in MS excel, PPT
• Digital Marketing
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Sales: Retail marketing: Brand/ Retail lead marketing
1. Provide inputs to develop plans for the annual retail marketing activities in-line with the overall brand/ company strategy for Large Format Stores (LFS)
2. Provide inputs to develop plans for retail based schemes/activities at identified locations aimed to increase walk-ins
3. Provide inputs and create store level marketing activities during new store launches, store renovations, concern stores & store anniversaries for LFS
4. Coordinate with the regional teams in identifying the concern stores and evaluate the cause of the underperformance and create proposals for additional marketing support in LFS
● Retail marketing calendar
● Marketing activities
● Increase in new/ repeat customers
Sales: Retail marketing: Execution and Implementation
1. Monthly roll out of SOH planned in regions
2. Timely implementation
3. Crisis management
● Value Creation
● Increase in new/ repeat customers
Sales: Retail marketing: Digital Marketing
1. Adapt the designs and roll out promotional campaigns in the identified mediums and touchpoints like Channel ecom and social media for LFS
2. Measuring the payout, ROI and Visibility of these activities
Feature all campaigns on SS LS & CN on FB & Twitter page and link them with all chain's OMNI channel & organize monthly activities with these channels.
● Digital marketing strategies
● Increase in new/ repeat customers
● Customer satisfaction scores
Sales: Retail marketing: Vendor Management
3. Identify vendors suitable for catering to the requirements and enter into long term agreements
4. Manage marketing agencies in delivering required designs as per the intended objective
● Vendor SLAs
● Adherence to timelines
Sales: Retail operations: Store assistance
1. Assistance to store in terms of procuring and sending Carry Bags, toolkits, pair boxes, etc
2. Any assistance to the Store to improve the presentation of the brand.
● Timely Execution
● Adherence to timelines