161 Retail Marketing jobs in India

We’re Hiring: Head – Marketing | Coimbatore

Location: Coimbatore

Reports To: Chief Growth Officer

Compensation: ₹30–35 LPA + 20% variable

It's a 6-day working week with alternate Saturdays working from home.

We’re looking for an experienced Head of Marketing to lead the full marketing charter for a premium consumer technology retail group — spanning retail stores, authorized service centers, B2B enterprise, and education segments.

This is a strategic and hands-on leadership role, ideal for someone passionate about premium retail, digital-first marketing, and brand storytelling .

Key Responsibilities:

• Lead brand, retail, digital, and B2B marketing across multiple business verticals.
• Shape brand perception and customer experience consistent with a global premium brand ethos .
• Drive store footfalls, conversions, lead generation, and customer retention .
• Manage a ₹10–12 Cr marketing budget (in addition to brand co-op budgets).
• Build and mentor a 14-member team spanning digital, CRM, and on-ground marketing.
• Leverage data, analytics, and AI to optimize campaigns and ROI.

Ideal Profile:

• 10–15 years of experience in marketing, with at least 5 years in a leadership role.
• Proven experience in premium retail / electronics / lifestyle brands .
• Strong understanding of digital marketing, CRM, and customer lifecycle management .
• Strategic yet execution-focused mindset with strong analytical and creative abilities.
• MBA or equivalent qualification in Marketing/Communications.

If you’re passionate about crafting meaningful customer experiences, driving growth, and leading a high-performing team in the premium consumer tech space , we’d love to connect.

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize search engine optimization (SEO) efforts to improve organic search rankings and traffic.
• Plan, implement, and manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads and social media.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty and drive conversions.
• Develop and execute content marketing initiatives, including blog posts, articles, and website copy, to attract and engage target audiences.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and insights.
• Monitor and report on key digital marketing metrics (e.g., ROI, CPA, conversion rates) and provide actionable recommendations.
• Stay current with digital marketing trends, tools, and best practices, recommending innovative approaches.
• Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Identify and test new digital marketing channels and tactics to expand reach and engagement.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign execution.
• Proven track record of successfully managing SEO, SEM, social media, and content marketing initiatives.
• In-depth knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong understanding of content marketing principles and best practices.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Experience in the e-commerce industry is a plus.

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize all paid digital advertising campaigns (SEM, Social Media Ads).
• Oversee SEO initiatives to improve organic search rankings.
• Develop and manage content marketing strategies to drive engagement and lead generation.
• Plan and execute email marketing campaigns.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Identify new digital marketing trends and opportunities.
• Collaborate with creative teams to develop compelling marketing assets.
• Manage the digital marketing budget effectively.
• Stay current with industry best practices and emerging technologies in digital marketing.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of digital marketing platforms and technologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Experience managing marketing budgets.
• Ability to work independently and manage multiple projects effectively in a remote environment.

• Develop and implement integrated digital marketing strategies across various online channels.
• Manage and optimize SEO, SEM, social media, content marketing, and email marketing campaigns.
• Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights.
• Oversee the digital marketing budget, ensuring efficient allocation of resources.
• Identify new digital marketing opportunities and emerging trends to drive innovation.
• Collaborate with internal teams to ensure brand consistency and effective campaign integration.
• Manage and mentor a team of digital marketing specialists.
• Conduct market research and competitor analysis to inform strategic decisions.
• Optimize website performance and user experience for lead generation and conversion.
• Manage relationships with third-party digital marketing agencies and vendors.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 6 years of experience in digital marketing, with a proven track record of developing and executing successful strategies.
• Expertise in SEO, SEM, social media platforms, content marketing, and email marketing automation.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to manage budgets and measure ROI effectively.
• Creative thinking and problem-solving abilities.
• Familiarity with current digital marketing best practices and technologies.

• Developing and implementing a cutting-edge digital marketing strategy across all online channels.
• Managing and optimizing paid advertising campaigns (SEM, Social Media Ads).
• Overseeing SEO initiatives to improve organic search rankings and traffic.
• Developing and executing content marketing strategies to engage target audiences.
• Managing social media presence and community engagement.
• Analyzing campaign performance using analytics tools (e.g., Google Analytics) and providing actionable insights.
• Identifying new digital marketing trends, tools, and opportunities.
• Collaborating with design and web development teams to ensure a seamless user experience.
• Managing the digital marketing budget and ensuring maximum ROI.
• Reporting on key performance indicators (KPIs) to senior management.