400 Retention jobs in India

Job Title: Retention/Growth Marketing Manager – EdTech

Job Description:

We’re looking for a data-driven and learner-obsessed Retention/Growth Marketing Manager to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem. This role is essential in ensuring our learners stay active, motivated, and successful throughout their journey. Experience with tools like MoEngage for campaign orchestration and user journey automation is required.

Key Responsibilities:

● Lifecycle Campaign Strategy & Execution: ○ Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ○ Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ○ Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.

● Cross-Functional Collaboration: ○ Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ○ Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals.

● Content Personalization & Engagement: ○ Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ○ Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.

● Performance Analytics & ROI Tracking: ○ Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ○ Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations.

● Platform Mastery: ○ Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ○ Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ○ Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.

Qualifications:

● bachelor’s degree in marketing, Business, Education, or a related field.

● 5-8 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech.

● Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ● Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics.

● Strong analytical skills; ability to synthesize learner data into actionable strategies.

Retention Manager- Job Description

The Retention Manager will lead the strategy and execution of customer retention

initiatives across both retail and online channels. This role is responsible for deepening

customer relationships, increasing repeat purchase frequency, and building long-term

brand loyalty. The ideal candidate will bring a strong understanding of customer

behavior, lifecycle marketing, and loyalty programs, and be able to translate insights

into high-impact, data-led campaigns and engagement strategies.

Responsibilities:

1. Retention Strategy & Planning

● Develop and own the end-to-end customer retention strategy for both retail and online customers.

● Define and monitor key retention metrics (repeat rate, frequency, churn, lifetime value) and drive initiatives to improve them.

● Map and manage the post-purchase customer journey, identifying key engagement touchpoints to enhance customer experience and satisfaction.

2. Customer Segmentation & Insights

● Leverage customer data to create actionable segmentation strategies for targeted engagement.

● Monitor customer lifecycle patterns to identify risk segments and high-potential cohorts.

3. Loyalty Program Management

● Design, implement, and scale loyalty programs that reward frequent buyers and high-value customers.

● Develop exclusive campaigns and perks for loyalty tiers (early access, invites, birthday, anniversary offers, etc.).

● Track loyalty program effectiveness and suggest improvements based on data and customer feedback.

4. Engagement Campaigns & Personalization

● Plan and execute retention-focused campaigns – across multiple channels (email, SMS, WhatsApp, direct mailers, etc.).

● Drive personalized communication using CRM tools (email, SMS, WhatsApp, direct mailers, etc.) for key cohorts (e.g. lapsed users, top-tier spenders, occasion-based shoppers).

● Ensure seamless integration of retention efforts with offline/retail touchpoints.

5. Customer Experience (CX) & Feedback Loops

● Collaborate with Customer Service teams to resolve pain points and improve post-purchase engagement.

● Create feedback-to-action processes that translate NPS/CSAT findings into retention initiatives.

● Build brand trust through thoughtful gestures – thank you notes, surprise gifts, personalized offers, etc.

6. Cross-functional Collaboration

● Work closely with Tech, Marketing, Retail Ops, and Product teams to

Implement retention ideas.

● Support new product/collection launches with retention-focused campaigns

and early access for existing customers.

Candidate Profile:

● 6-8 years of experience in customer marketing, CRM, loyalty, or retention roles (retail/fashion/lifestyle/e-commerce preferred).

● Experience in omnichannel customer engagement (online and retail).

● Hands-on experience with loyalty programs, customer lifecycle campaigns, and segmentation strategies.

● Proven experience in managing loyalty programs, campaign execution, and driving retention metrics.

● Strong understanding of customer behavior, CX, and brand loyalty drivers.

● Proficiency in tools like CRM platforms, basic analytics dashboards, and survey tools.

● Strong communication, project management, and stakeholder alignment skills.

● Exposure to NPS/CSAT frameworks and customer feedback mechanisms.(Good to have)

Location: Bangalore (Onsite)

Experience: 4–5 years

Department: Growth / Marketing

Reporting to: Head of D2C / CRM Lead

At The Indian Garage Co. (TIGC), we’re building one of India’s most loved D2C fashion brands—affordable, high-quality, and trend-forward. While we’ve mastered acquisition, we believe the real brand love lies in customer retention. That’s where you come in.

We’re looking for a Retention Marketing Manager who deeply understands consumer behavior, can dissect cohorts like a data scientist, and build lifecycle journeys that truly convert and delight.

As a Retention Manager, you will own and execute strategies to retain, engage, and grow our customer base. From identifying key segments to building hyper-targeted flows, your job is to make every user feel like we just get them. You will partner with product, creative, and tech teams to bring these campaigns to life using tools like Kwikchat, Google Analytics, and CRM platforms.

• Design and execute full-funnel retention programs across Email, WhatsApp, SMS, Push, and in-app journeys.
• Create segmented campaigns based on customer personas, RFM models, and behavioral cohorts (first-time buyers, repeat loyalists, dormant users, etc.).
• Develop and optimize welcome flows, replenishment triggers, win-back series, post-purchase experiences, and milestone-based engagement flows.

• Deeply understand customer personas—who they are, what they love, when and why they churn.
• Analyze cohort performance using Google Analytics, retention dashboards, and CRM data.
• Identify CLTV trends, repeat rate drops, and retention opportunities based on lifecycle stages.

• Use Kwikchat (or similar CRM platforms) to set up and manage all campaigns—broadcast and automated.
• Run regular A/B tests on subject lines, creative, timings, and messaging to maximize CTRs and conversions.
• Work with creative and product teams to deliver personalized messaging and dynamic content.

• Own KPIs: repeat rate, retention %, churn rate, CLTV, campaign ROI.
• Set up dashboards and reports to track the effectiveness of each touchpoint.
• Share learnings and scale successful experiments across channels and categories.

• 4–5 years of experience in retention or CRM marketing in a D2C or e-commerce environment.
• Strong hands-on experience with Kwikchat, Google Analytics, and email/SMS marketing platforms (e.g., Klaviyo, WebEngage, MoEngage).
• Ability to translate data into meaningful action plans.
• Deep understanding of consumer personas, behavioral psychology, and customer journeys.
• Bonus: Experience in fashion or lifestyle brands, basic HTML knowledge for email editing, or familiarity with growth loops.

• A front-row seat in one of India’s fastest-growing D2C fashion stories.
• A team that moves fast, values ownership, and thrives on creativity.
• The chance to directly influence how thousands of customers experience our brand every day.
• Competitive compensation.

Retention Manager- Job Description

The Retention Manager will lead the strategy and execution of customer retention

initiatives across both retail and online channels. This role is responsible for deepening

customer relationships, increasing repeat purchase frequency, and building long-term

brand loyalty. The ideal candidate will bring a strong understanding of customer

behavior, lifecycle marketing, and loyalty programs, and be able to translate insights

into high-impact, data-led campaigns and engagement strategies.

Responsibilities:

1. Retention Strategy & Planning

● Develop and own the end-to-end customer retention strategy for both retail and online customers.

● Define and monitor key retention metrics (repeat rate, frequency, churn, lifetime value) and drive initiatives to improve them.

● Map and manage the post-purchase customer journey, identifying key engagement touchpoints to enhance customer experience and satisfaction.

2. Customer Segmentation & Insights

● Leverage customer data to create actionable segmentation strategies for targeted engagement.

● Monitor customer lifecycle patterns to identify risk segments and high-potential cohorts.

3. Loyalty Program Management

● Design, implement, and scale loyalty programs that reward frequent buyers and high-value customers.

● Develop exclusive campaigns and perks for loyalty tiers (early access, invites, birthday, anniversary offers, etc.).

● Track loyalty program effectiveness and suggest improvements based on data and customer feedback.

4. Engagement Campaigns & Personalization

● Plan and execute retention-focused campaigns – across multiple channels (email, SMS, WhatsApp, direct mailers, etc.).

● Drive personalized communication using CRM tools (email, SMS, WhatsApp, direct mailers, etc.) for key cohorts (e.g. lapsed users, top-tier spenders, occasion-based shoppers).

● Ensure seamless integration of retention efforts with offline/retail touchpoints.

5. Customer Experience (CX) & Feedback Loops

● Collaborate with Customer Service teams to resolve pain points and improve post-purchase engagement.

● Create feedback-to-action processes that translate NPS/CSAT findings into retention initiatives.

● Build brand trust through thoughtful gestures – thank you notes, surprise gifts, personalized offers, etc.

6. Cross-functional Collaboration

● Work closely with Tech, Marketing, Retail Ops, and Product teams to

Implement retention ideas.

● Support new product/collection launches with retention-focused campaigns

and early access for existing customers.

Candidate Profile:

● 6-8 years of experience in customer marketing, CRM, loyalty, or retention roles (retail/fashion/lifestyle/e-commerce preferred).

● Experience in omnichannel customer engagement (online and retail).

● Hands-on experience with loyalty programs, customer lifecycle campaigns, and segmentation strategies.

● Proven experience in managing loyalty programs, campaign execution, and driving retention metrics.

● Strong understanding of customer behavior, CX, and brand loyalty drivers.

● Proficiency in tools like CRM platforms, basic analytics dashboards, and survey tools.

● Strong communication, project management, and stakeholder alignment skills.

● Exposure to NPS/CSAT frameworks and customer feedback mechanisms.(Good to have)

Job Title: Retention/Growth Marketing Manager – EdTech

Job Description:

We’re looking for a data-driven and learner-obsessed Retention/Growth Marketing Manager to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem. This role is essential in ensuring our learners stay active, motivated, and successful throughout their journey. Experience with tools like MoEngage for campaign orchestration and user journey automation is required.

Key Responsibilities:

● Lifecycle Campaign Strategy & Execution: ○ Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ○ Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ○ Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.

● Cross-Functional Collaboration: ○ Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ○ Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals.

● Content Personalization & Engagement: ○ Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ○ Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.

● Performance Analytics & ROI Tracking: ○ Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ○ Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations.

● Platform Mastery: ○ Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ○ Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ○ Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.

Qualifications:

● bachelor’s degree in marketing, Business, Education, or a related field.

● 5-8 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech.

● Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ● Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics.

● Strong analytical skills; ability to synthesize learner data into actionable strategies.