436 Retention jobs in India

"Sodexo promotes an inclusive and diverse workplace and encourages applications from individuals of all backgrounds."

Who we are

At Sodexo, we offer 100+ service solutions across diverse sectors—corporates, healthcare, education, manufacturing, and remote environments. From food & catering to facilities management and energy services, we enhance the quality of life for those we serve. Our inclusive, diverse, and equitable work environment empowers employees to thrive and make a meaningful impact. With a strong foundation in our values of Service Spirit, Team Spirit, and Spirit of Progress, working at Sodexo is more than just a job—it’s a chance to be part of something bigger.

Join us and act with purpose every day!

Role - Head – Client Relations & Retentions (Level- GM)

Location - Mumbai

About the Role:

Sodexo India is seeking a dynamic and strategic leader to head its Client Relations & Retentions function. This role is pivotal in ensuring long-term client satisfaction, retention, and growth across all business segments. The ideal candidate will be responsible for developing and executing client engagement strategies, identifying farming opportunities, and driving revenue growth through deepening existing relationships.

Key Responsibilities:

Client Retention & Relationship Management

• Develop and implement a robust client retention strategy across segments (Corporate Services, Healthcare, Education, etc.).
• Build and maintain strong relationships with key client stakeholders to ensure high satisfaction and loyalty.
• Lead client health reviews, feedback loops, and proactive issue resolution mechanisms.
• Monitor client satisfaction metrics and drive continuous improvement initiatives.

Farming & Growth Opportunities

• Identify and pursue farming opportunities within existing accounts to expand service offerings and increase wallet share.
• Collaborate with Business Development and Operations teams to tailor solutions that meet evolving client needs.
• Leverage data and insights to uncover cross-selling and upselling opportunities.

Strategic Leadership & Collaboration

• Partner with Segment Heads and Operations to align retention strategies with business goals.
• Lead a team of Client Relationship Managers across regions to ensure consistent client experience.
• Develop and present client retention dashboards and reports to senior leadership.

Innovation & Value Creation

• Champion innovation in client engagement and retention practices.
• Drive value-added initiatives that enhance client experience and reinforce Sodexo’s strategic partnership positioning.

Ideal Candidate Profile:

• Experience: 12+ years in client relationship management, preferably in B2B services, facilities management, or hospitality sectors.
• Education: MBA or equivalent in Business, Marketing, or related field.
• Skills:
• Strong strategic thinking and problem-solving abilities.
• Excellent communication, negotiation, and stakeholder management skills.
• Proven track record in client retention and account growth.
• Ability to lead cross-functional teams and drive change.

This role offers an opportunity to contribute directly to Sodexo’s growth journey by shaping a future-ready, engaged, and high-performing workforce.

Why SODEXO:

• Healthy Work-Life Balance
• Leadership Development
• Global Career Opportunities
• Cross-Functional Collaboration
• Inclusive Culture
• Competitive Compensation
• Comprehensive Health & Wellness Benefits

Disclaimer: If you do not hear from us within 14 days of your application, please consider your application unsuccessful on this occasion.

Work Location: Bangalore

Reports To: Senior Manager

Our Cause: Rapido is India’s largest bike taxi player focused on solving the first and last-mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India. We believe that 2 Wheelers are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4- wheelers. We have operations in close to 100 cities and are the undisputed market leader in this space.

About Rapido

We are India’s one of the largest ride-hailing platform. Our services include on-demand Bike-taxi, Auto, Cab, Parcel/Delivery among others. Currently, in over 100 cities, we are growing close to 500% year-on-year with steady funding. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 10 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture!

Opportunities don't happen, you create them!

Job Summary:

As a Senior Manager in CRM team, you will be responsible for developing and executing effective strategies aimed at increasing user engagement, reducing customer churn and increasing customer lifetime value. The ideal candidate will have a deep understanding of customer behavior, strong analytical skills, and experience in developing and implementing successful retention campaigns.

Job Responsibilities:

● Develop and execute CRM strategies: Design and implement comprehensive CRM programs across the customer lifecycle, including onboarding, engagement, retention, win-back, and loyalty initiatives.

● Customer Segmentation: Deeply understand customer segments and their unique needs and preferences. Develop targeted campaigns and personalized experiences for each segment.

● Channel Management: Leverage a multi-channel approach, including push notifications, in-app banners, email, SMS, WhatsApp, and other relevant channels to deliver timely and impactful messages.

● Data Analysis & Insights: Analyse customer data, campaign performance, and market trends to identify areas for improvement and optimize campaigns for maximum ROI.

● A/B Testing & Experimentation: Conduct rigorous A/B testing and experimentation to continuously optimize campaigns and identify the most effective strategies.

● Team Leadership: Lead and mentor a high-performing team of CRM specialists, providing guidance, training, and support.

● Stakeholder Collaboration: Collaborate closely with cross-functional teams, including Product, Marketing, Discounting, and Category teams, to align on strategic initiatives and ensure seamless execution.

● Stay Updated: Stay abreast of the latest CRM trends, technologies, and best practices in the industry.

Job Requirements:

● Proven Experience: Seeking a professional with 5+ years of experience in CRM Or Customer Marketing roles preferably in a consumer-internet company of scale, with a strong track record of success in driving customer engagement and revenue growth

●Team Leadership: Proven experience in leading and mentoring high-performing teams

●Data-driven approach: Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions

● CRM Platform Proficiency: Proficiency in CRM tools such as Clevertrap/Moengage/Webengage

● Graduates or Post graduate from Tier-1/Tier-2 college

● Ability to work in a fast-paced environment and manage multiple projects simultaneously

What’s there for you?

At Rapido, the well-being of our customers is above everything else. Our growth outshines our goals and we want you to be a part of the growth in solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides. You will have several opportunities to exercise your potential, you won’t be disappointed. We break the regular office monotony and believe in free-flowing work culture. Excited to solve challenges? Join Rapido & chase bigger milestones too!

Interview Process:

• Round 1 – Manager Round
• Round 2 – BU Head Round

WHY SHOULD YOU JOIN RAPIDO: We’ve scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides. At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a “no cubicle culture”, the people here are extremely approachable. You will have several opportunities to exercise your potential, you won’t be disappointed. We break the regular office monotony and believe in free-flowing work culture. • monstrates ability to make unpopular and difficult decisions when necessary. • Ability to handle varying amounts of information, distil key points drawing practical conclusions translating into a strong business case and business requirements. • Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.

WHY SHOULD YOU JOIN RAPIDO: We’ve scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides. At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a “no cubicle culture”, the people here are extremely approachable. You will have several opportunities to exercise your potential, you won’t be disappointed. We break the regular office monotony and believe in free-flowing work culture

Job Title: Retention Manager

Job Description:

We are seeking an experienced and learner-focused Retention Manager to lead our efforts in driving student engagement, reducing churn, and increasing lifetime value across our learning ecosystem. This role involves managing a team, building strong retention strategies, and ensuring learners stay motivated and successful throughout their journey. Hands-on experience with MoEngage or similar platforms for lifecycle campaigns, user journey automation, and analytics is essential.

Key Responsibilities:

1. Team Leadership & Management

• Lead and mentor a team of retention specialists/executives to deliver on student engagement and retention goals.

• Establish team KPIs, monitor performance, and ensure accountability across campaigns.

• Provide training, coaching, and guidance to ensure continuous skill development within the team.

2. Lifecycle Campaign Strategy & Execution

• Design, execute, and optimize retention campaigns focused on improving student engagement, course completion rates, subscription renewals, and reactivation.

• Manage personalized multi-channel campaigns via push notifications, in-app messages, email, and WhatsApp using MoEngage.

• Develop automated learner journeys and workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.

3. Cross-Functional Collaboration

• Collaborate with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates.

• Partner with Brand and Creative teams to ensure messaging is motivational, consistent, and aligned with learner success.

4. Content Personalization & Engagement

• Build segmented communication strategies for different learner profiles (new users, drop-offs, high performers, inactive students).

• Create engagement through nudges, reminders, milestone celebrations, motivational content, and performance-based insights.

5. Performance Analytics & ROI Tracking

• Define and monitor key retention KPIs such as active learners, lesson engagement, course completions, subscription renewals, D7/D30 retention, and cohort health.

• Use MoEngage Analytics, Google Firebase, and internal dashboards to measure campaign effectiveness and generate actionable insights.

• Recommend data-driven improvements to maximize learner engagement and platform stickiness. 6. Platform Mastery

• Demonstrate deep expertise in MoEngage, including segmentation, real-time triggers, campaign orchestration, and predictive analytics.

• Maintain a “test and learn” approach through A/B and multivariate testing to optimize communication effectiveness.

• Familiarity with other engagement platforms such as WebEngage, CleverTap, or Braze is an added advantage.

Qualifications:

• Bachelor’s degree in Marketing, Business, Education, or a related field (Master’s preferred).

• 5–10 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. • Proven success in managing and scaling user retention campaigns with measurable business impact.

• Strong track record of leading teams and achieving retention KPIs.

• Hands-on expertise in MoEngage (workflow automation, segmentation, analytics).

• Excellent analytical and problem-solving skills with the ability to translate learner data into actionable strategies.

• Strong communication, leadership, and stakeholder management skills.

Role Description:

We are seeking a dynamic Assistant Manager for CRM & Retention to join our Retention Marketing team. This role is pivotal in driving innovation and executing data-driven CRM strategies across our portfolio of apps—Tata Cliq, Tata Cliq Luxury, and Tata Cliq Beauty. The ideal candidate will combine strong marketing acumen with technical expertise to deploy innovative retention strategies and optimize communication channels such as push notifications, SMS, WhatsApp, in-app notifications, and email.

In this role, you will be responsible for driving new customer engagement tactics, improving existing campaigns, and collaborating with cross-functional teams to enhance our CRM platform’s capabilities to meet ambitious revenue and retention targets.

Key Responsibilities:

• Innovative Marketing Strategies : Lead and implement cutting-edge CRM strategies that enhance customer engagement across multiple digital channels (Push Notifications, SMS, WhatsApp, In-App notifications, Email).
• Channel Optimization & Innovation : Explore new technologies, integrate advanced features (e.g., colored background push notifications, rich SMS, dynamic recommendations), and optimize cross-sell/upsell journeys to improve engagement and conversion rates.
• Collaboration with Tech Teams : Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades.
• CRM Platform Ownership : Manage the CRM platform’s performance, ensuring data integrity, tool capability, and overall sustainability. Continuously look for improvements in workflows, journeys, and tools.
• Campaign Development & Execution : Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates.
• Benchmarking & Research : Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts at Tata Cliq.
• Analytics & Reporting : Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives. Provide actionable insights to optimize performance across campaigns.
• Stakeholder Management : Build strong relationships with cross-functional teams (Tech, Product, Third-Party Vendors) to ensure alignment and smooth execution of CRM initiatives.

Requirements:

• 2-3 years of experience in CRM, Retention Marketing, or Analytics.
• Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms.
• Strong understanding of campaign delivery processes and the ability to interpret campaign data to drive actionable insights.
• Proven track record of successfully managing and optimizing multi-channel CRM campaigns (Push, SMS, Email, WhatsApp, In-App).
• Ability to innovate and think outside the box when designing marketing strategies.
• Strong stakeholder management skills, with the ability to collaborate effectively across teams and negotiate with tech, product, and third-party vendors.
• Excellent communication skills, with the ability to present complex findings in a clear and actionable manner.

Desired Skills:

• A passion for customer engagement and retention.
• Knowledge of the latest trends in CRM and digital marketing.
• Data-driven mindset with a focus on continuous optimization and performance improvement.
• Familiarity with e-commerce platforms and digital marketing tools.

Job Overview:

We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.

Key Responsibilities:

Retention Strategy Development:

• Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
• Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.

Campaign Management:

• Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
• Optimize campaigns across email, SMS, push notifications, and in-app messaging.
• A/B test campaigns to determine what drives the best engagement and retention.

Data Analysis & Reporting:

• Monitor campaign performance and derive actionable insights using analytics tools.
• Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.

Collaboration:

• Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
• Partner with the design team to create engaging creatives and messaging.

Tool Expertise:

• Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
• Stay updated with the latest features of these platforms and implement best practices.

Customer Insights:

• Gather and interpret customer feedback to improve retention strategies.
• Identify patterns and trends in customer behavior to predict churn and take proactive measures.

Knowledge and Skill / Qualification Requirements:

• 1–3 years of experience in retention marketing or customer lifecycle management.
• Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
• Strong analytical skills and a data-driven mindset.
• Familiarity with segmentation, A/B testing, and campaign optimization.
• Excellent communication skills with a focus on creating customer-centric strategies.

Role Overview: Our Expert in Winning Back Listeners

We are seeking a data-driven and creative marketer to take on one of our most critical challenges: preventing user churn and reactivating lapsed listeners. While our core retention team focuses on engaging active users, your mission is laser-focused on the pivotal moment a user decides to leave—and the crucial window to win them back.

You will be our specialist in understanding why users churn and developing the strategies to save them or bring them back home. This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base.

Key Responsibilities

1. At-Risk User Intervention (Churn Prevention):

• Identify Churn Signals: Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
• Champion Qualitative Insights: Go beyond the "what" to understand the "why". Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
• Design & Launch "Save" Campaigns: Develop and execute proactive, multi-channel campaigns (push, in-app modals, email) triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.

2. Lapsed User Reactivation (Win-Back Strategy):

• Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
• Craft Irresistible Win-Back Hooks: Go beyond generic discounts. You'll test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
• Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.

3. Analytics & Cross-Functional Collaboration:

• Measure What Matters: Own and report on the core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns, translating performance data into actionable insights for stakeholders.
• Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. You will provide them with clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.
• Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience, so your "save" messages and their "engagement" messages are perfectly aligned.

What We’re Looking For

• 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
• Innovative Problem-Solver: You don't just follow the standard churn playbook. You think creatively, challenge assumptions, and are excited by the opportunity to build industry-leading churn-mitigation strategies.
• Hands-On Campaign Execution: You have direct experience building, launching, and optimizing campaigns using marketing automation platforms (e.g., MoEngage, Clevertap, Braze).
• Analytically Sharp: You are fluent in digging through data to find opportunities. This requires strong proficiency with SQL for independent analysis and experience with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics).
• An Experimenter's Mindset: You think in terms of hypothesis, test, and result. You're skilled at designing and interpreting A/B tests to get clear, actionable answers.
• A Passion for Music is Key: To understand why a listener leaves, you need to understand what makes them stay. Your genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns.