27 Saas Marketing jobs in India

Founding Team - Marketing | SaaS | Bangalore

Karnataka, Karnataka Michael Page

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Job Description

  • Join as the Founding Marketing Member at a high growth DevOps SaaS firm
  • Work directly with the founders
  • About Our Client

    Our client is a high growth, early stage DevOps SaaS firm

    Job Description

  • Community Building :
  • Build and engage developer communities on Reddit, Twitter, and LinkedIn
  • Identify and collaborate with micro-influencers and early adopters
  • Content & Organic Growth :
  • Drive inbound traffic through SEO-optimized blogs, Reddit threads, and LinkedIn posts
  • Launch and manage a content calendar aligned with product updates and community trends
  • Lead Generation & Growth Marketing :
  • Set up and optimize growth funnels using landing pages, CTAs, and lead magnets
  • Track and analyze performance metrics to improve conversion rates and user acquisition
  • Experiment with lightweight paid campaigns to amplify organic reach
  • Founder Collaboration :
  • Work closely with the founders to shape messaging, GTM strategy, and positioning
  • Be the voice of the user-gather feedback from the community and feed it into product and growth loops
  • The Successful Applicant

  • Have 2-5 years of experience in early-stage startups , ideally in B2B SaaS or DevTools
  • Are hands-on with Reddit, Twitter, and LinkedIn for community-led growth
  • Have content creation experience - written posts, created threads, or even memes that got traction
  • Have experience with lead generation , growth funnels , and conversion optimization
  • Are comfortable working 5 days a week from our Bengaluru office , including Saturdays
  • Are deeply curious about DevOps, cloud-native tools, and developer workflows
  • Have worked directly with founders or small teams and thrive in ambiguity
  • This advertiser has chosen not to accept applicants from your region.

    Senior Product Marketing Manager - SaaS

    411001 Pune, Maharashtra ₹95000 Annually WhatJobs

    Posted 1 day ago

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    Job Description

    full-time
    We are seeking a results-oriented and strategic Senior Product Marketing Manager to lead our go-to-market efforts for our innovative SaaS products. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive product marketing strategies that drive market adoption, revenue growth, and customer acquisition. This role requires a deep understanding of the SaaS landscape, competitive positioning, and customer segmentation. You will craft compelling messaging and positioning for our products, create impactful marketing collateral, and lead product launches.

    Key responsibilities include conducting market and customer research to identify key insights and opportunities, defining target audiences, and developing buyer personas. You will collaborate closely with product management, sales, and demand generation teams to ensure product success throughout its lifecycle. This includes creating sales enablement tools, developing compelling content (website copy, case studies, white papers, presentations), and managing product marketing campaigns. The Senior Product Marketing Manager will also be responsible for monitoring market trends, competitive activities, and customer feedback to inform product strategy and marketing initiatives.

    To be successful in this role, you should possess a Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is a plus. You must have a minimum of 6 years of progressive experience in product marketing, preferably within the SaaS or technology sector. Proven experience in developing messaging and positioning, launching new products, and creating compelling marketing content is essential. Excellent communication, presentation, and interpersonal skills are required to effectively collaborate with cross-functional teams and articulate value propositions. Familiarity with marketing automation tools and CRM systems is expected. Join our forward-thinking company and shape the future of our SaaS offerings.

    Key Responsibilities:
    • Develop and execute product marketing strategies for SaaS products.
    • Define product positioning, messaging, and value propositions.
    • Create compelling marketing collateral and sales enablement tools.
    • Lead product launch planning and execution.
    • Conduct market research, competitive analysis, and customer segmentation.
    • Collaborate with product management and sales teams.
    • Develop and manage product marketing campaigns.
    • Analyze market trends and customer feedback.
    • Educate internal teams on product features and benefits.
    • Contribute to overall product strategy and roadmap planning.
    This advertiser has chosen not to accept applicants from your region.

    Senior Product Marketing Manager, SAAS

    Michael Page

    Posted today

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    Job Description

  • Series B, Sequoia capital backed global SAAS firm
  • Opportunity to work out of anywhere in India - Remote
  • About Our Client

    Series B, growing SaaS platform that is in CPAAS/Conversational AI space.

    Job Description

  • Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more
  • Go-to-Market Strategy: Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment
  • Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels
  • Demand Generation: Plan campaigns to boost product awareness and attract customers. Work with the growth team to increase free sign ups and use data to improve campaign results
  • Content Development: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing
  • Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation
  • Results: Regularly review key performance indicators (KPIs) related to monetization, conversion rates and upgrade rates for launched campaigns to understand if success criteria was met
  • The Successful Applicant

  • Requirement
  • At least 5+ years experience in B2B SaaS product marketing.
  • Must have PLG experience or in a PLG set up
  • Background in copywriting / content marketing is a plus
  • Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing
  • Analytical mindset with the ability to leverage data and market insights to drive decision-making
  • Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
  • Passion for technology and staying up-to-date with industry trends
  • Bachelor's degree in marketing, business, or a related field (MBA is a plus)
  • Experience working in startups
  • This advertiser has chosen not to accept applicants from your region.

    Sales & Marketing Executive - SAAS Sales

    Chennai, Tamil Nadu Netaxis IT Solutions Pvt Ltd

    Posted today

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    Job Description

    Role & responsibilities

    • Building a qualified sales pipeline
    • Manage relationships with salons, spas, and wellness centers.
    • Conduct product demos, presentations, and training sessions to onboard new clients
    • Generating leads, building relationships with potential customers and nurturing the warm prospects
    • Finding new and potential sales outlets to engage with inactive prospects.
    • Showcasing the product to potential customers during the sales cycle
    • Refining the lead generation process on a timely basis
    • Stay informed on industry trends, competitor software, and market demands.
    • Negotiate contracts and agreements with partners and clients


    Contact HR:  


    Mary/Sureka -  




    Requirements

    Preferred candidate profile

    • 0-3 years of good academic background and with sound Communication skills and willing to take up a career in sales can also be considered.
    • Proficiency in English is a must
    • Proficiency in Hindi will be considered an added advantage
    • Strong technical knowledge and ability to understand client requirements.
    • Ability to give product demonstrations and presentations.
    • Customer-focused with a strong problem-solving ability
    • Bachelor's degree in business administration, Computer Science, or related field
    • Experience in CRM software solutions is also a plus.




    This advertiser has chosen not to accept applicants from your region.

    Sales & Marketing Executive - SAAS Sales

    Chennai, Tamil Nadu Netaxis IT Solutions Pvt Ltd

    Posted today

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    Job Description

    Job Description

    Role & responsibilities

    • Building a qualified sales pipeline
    • Manage relationships with salons, spas, and wellness centers.
    • Conduct product demos, presentations, and training sessions to onboard new clients
    • Generating leads, building relationships with potential customers and nurturing the warm prospects
    • Finding new and potential sales outlets to engage with inactive prospects.
    • Showcasing the product to potential customers during the sales cycle
    • Refining the lead generation process on a timely basis
    • Stay informed on industry trends, competitor software, and market demands.
    • Negotiate contracts and agreements with partners and clients


    Contact HR:  


    Mary/Sureka -  




    Requirements

    Preferred candidate profile

    • 0-3 years of good academic background and with sound Communication skills and willing to take up a career in sales can also be considered.
    • Proficiency in English is a must
    • Proficiency in Hindi will be considered an added advantage
    • Strong technical knowledge and ability to understand client requirements.
    • Ability to give product demonstrations and presentations.
    • Customer-focused with a strong problem-solving ability
    • Bachelor's degree in business administration, Computer Science, or related field
    • Experience in CRM software solutions is also a plus.





    Requirements
    Bachelors degree in Marketing, Communications, Journalism, or a related field. 1-5 years of experience in brand management, content marketing, or a related role. Hands-on experience with content creation, video production, and digital marketing campaigns. Familiarity with design tools such as Adobe Creative Suite or Canva.
    This advertiser has chosen not to accept applicants from your region.

    Product Marketing Lead | SaaS - US market

    Karnataka, Karnataka Michael Page

    Posted today

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    Job Description

  • Join as the founding Product Marketing Lead
  • Work closely with the CEO to influence a high growth SaaS firm
  • About Our Client

    Our client is a Y-Combinator-backed, high growth SaaS firm focused on the US market

    Job Description



  • Define and refine ideal customer profiles using qualitative and quantitative insights


  • Develop product positioning based on customer needs, competitor analysis, and market trends


  • Gather and synthesize customer and sales feedback to guide messaging and roadmap


  • Build messaging frameworks for GTM, content, and enablement


  • Lead end-to-end product launches including internal and external readiness


  • Create sales assets like demo scripts, battlecards, and objection-handling guides


  • Support customer marketing through interviews and case study narratives
  • The Successful Applicant

    4-6 years of experience in B2B SaaS product marketing,

    Experience dealing with mid-market or enterprise buyers preferred

    This advertiser has chosen not to accept applicants from your region.

    Performance Marketing Manager | Fintech | SaaS

    Bengaluru, Karnataka Michael Page

    Posted today

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    Job Description

  • - Opportunity to set up the new geography vertical within the firm
  • - Create a growth story for the company and yourself
  • About Our Client

    Our client is a fast-growing fintech company that offers innovative funding solutions to businesses of all sizes. Their platform provides flexible and efficient financial products, helping companies quickly access capital and improve cash flow. Focused on customer success, they work with startups to large enterprises, revolutionizing the way businesses secure funding. With a commitment to innovation and growth, they are transforming the funding landscape for modern businesses.

    Job Description



  • Campaign Strategy & Execution : Design, implement, and manage performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising, and other digital platforms.


  • Optimization & Analysis : Continuously monitor and optimize campaign performance by analyzing key metrics such as CPC, CPA, ROAS, and other performance indicators. Implement A/B tests and other optimization strategies to improve results.


  • Budget Management : Oversee campaign budgets, ensuring efficient allocation of spend across channels and campaigns, maximizing ROI.


  • Cross-Functional Collaboration : Collaborate with the creative, product, and content teams to develop engaging ad copy, visuals, and strategies that resonate with the target audience.


  • Reporting & Insights : Prepare regular performance reports with actionable insights and recommendations for stakeholders. Utilize data to drive decisions and ensure campaigns meet and exceed goals.


  • Market Research & Trend Analysis : Stay updated on the latest digital marketing trends, tools, and best practices to drive innovative strategies that deliver exceptional results.


  • Growth & Lead Generation : Develop strategies that drive high-quality traffic, conversions, and customer acquisition, contributing to overall business growth.
  • The Successful Applicant



  • Experience : 4+ years of experience in performance marketing, with a strong track record of managing and optimizing digital ad campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.).


  • Analytical Expertise : Strong proficiency in using analytics platforms such as Google Analytics, Facebook Insights, and other performance tracking tools. Ability to interpret data and optimize strategies based on performance metrics.


  • Technical Proficiency : Familiarity with tools like Google Tag Manager, Google Ads Editor, SEMrush, Ahrefs, and Excel/Sheets for reporting and analysis.


  • Communication Skills : Strong written and verbal communication skills to collaborate with internal teams and present performance reports to stakeholders.


  • Adaptability & Problem-Solving : Ability to thrive in a fast-paced environment, adapt to changing priorities, and solve complex marketing challenges.
  • This advertiser has chosen not to accept applicants from your region.
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