112 Search Analytics jobs in India
Senior Associate/ Lead - Patent Search & Analytics
Bengaluru, Karnataka
Hourglass Research
Posted 5 days ago
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Job Description
Company Description:
Hourglass Research is a leading Intellectually Property services firm with offices in San Jose, California and Bangalore, India. The company provides US Patent Drafting & Prosecution, Patent Analytics & Licensing services to multinational companies and startups. We cater to the hi-tech, semiconductor, telecom, software, emerging tech, medical devices, materials, and automotive sectors. Over the past 15 years, Hourglass Research has been consistently chosen by Fortune 500 firms for their US patent drafting and analytics assignments.
Role Overview:
As a Patent Search Analytics Sr. Analytics/ Lead , you will:
- Work with some of the leading technology corporations and technology experts, assisting them in their innovation roadmap and MnA decisions
- Work on some of the cutting-edge technologies and hand-in-hand with technologists
- Get an opportunity to identify problems and strive to resolve the same by independent thinking
- Assist clients worldwide by delivering high quality competitive intelligence and strategic services
Job description:
- Lead a team of 2-3 people in providing search and analytics support to companies and IP counsel
- Must have had an experience of delivering client ready reports across patentability/ invalidity searches, FTOs, landscapes, technology scouting projects, etc.
- Develop different search strategies based on the business needs of clients. Emphasis on smart searching
- Willingness to tinker around (introduce automation, build macros, dashboards, improvise reports, explore AI/ML, etc.) Essentially, contribute in revamping the searching vertical at Hourglass
Desired Skillset:
- Hands-on experience across different patent and non-patent databases
- Ability to frame patentability opinions
- Ability to quickly understand and grasp complex/ cutting-edge technologies within Electronics, Computer Science, Mechanical, etc.)
- Excellent written and verbal communication (an absolute must)
- Ability to think independently and in a team to understand problems & suggest solutions
Education/Professional Qualification and Work Experience:
- Bachelors/Master’s degree in Electrical, Electronics, Communication, and Computer Science
- IP Experience: 3-4 years
Hourglass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.
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0
Remote Marketing Analytics Manager
342001 Jaipur, Rajasthan
₹1500000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client is seeking a talented and driven Remote Marketing Analytics Manager to spearhead data-driven marketing strategies. This is a fully remote position, offering the flexibility to work from anywhere within India. You will be instrumental in transforming raw marketing data into actionable insights that optimize campaign performance, enhance customer engagement, and drive revenue growth for our diverse range of FMCG products. The ideal candidate possesses a deep understanding of marketing principles coupled with advanced analytical skills and proficiency in various data analysis tools.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive marketing analytics frameworks.
- Track, measure, and report on the performance of all marketing campaigns across digital and traditional channels.
- Analyze customer data to identify trends, segments, and opportunities for personalized marketing.
- Provide strategic recommendations for campaign optimization, budget allocation, and channel mix.
- Build and maintain dashboards and reports using BI tools to visualize key performance indicators (KPIs).
- Collaborate closely with marketing, sales, and product teams to align analytics with business objectives.
- Conduct A/B testing and other experimental designs to evaluate marketing initiatives.
- Identify key drivers of customer acquisition, retention, and lifetime value.
- Present complex data findings in a clear, concise, and compelling manner to stakeholders at all levels.
- Stay updated on the latest trends and technologies in marketing analytics and data science.
- Ensure data integrity and accuracy across all reporting.
- Contribute to the development of predictive models for customer behavior and market trends.
- Bachelor's or Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
- Proven experience (5+ years) in marketing analytics, preferably within the FMCG sector.
- Strong proficiency in data analysis tools such as SQL, Python, or R.
- Expertise in using BI platforms like Tableau, Power BI, or Looker.
- Demonstrated experience with web analytics tools (e.g., Google Analytics).
- Excellent understanding of marketing principles and campaign management.
- Exceptional analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation abilities, with the capacity to explain technical concepts to non-technical audiences.
- Experience with marketing automation platforms is a plus.
- Ability to manage multiple projects simultaneously in a remote work environment.
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1
Senior Marketing Analytics Manager
560001 Bangalore, Karnataka
₹1400000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is seeking a highly analytical and strategic Senior Marketing Analytics Manager to join their team on a fully remote basis. This role is pivotal in driving data-informed marketing strategies and optimizing campaign performance across all channels. You will be responsible for analyzing vast datasets to uncover insights into customer behavior, campaign effectiveness, and market trends. Your work will directly influence marketing budget allocation, channel selection, and campaign creative to maximize ROI and achieve business objectives. The Senior Marketing Analytics Manager will develop and implement advanced analytical models, dashboards, and reports to track key performance indicators (KPIs) and provide actionable recommendations to the marketing leadership team.
Key responsibilities include defining measurement frameworks, conducting A/B testing and multivariate analysis, and building predictive models for customer segmentation and lifetime value. You will work with various marketing platforms and data sources, ensuring data integrity and accuracy. This position requires a deep understanding of marketing principles, digital marketing channels, and statistical analysis techniques. The ideal candidate will possess strong proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL, along with experience in marketing analytics platforms and tools. Excellent communication and presentation skills are essential to convey complex findings clearly and persuasively to both technical and non-technical audiences. You will also mentor junior analysts and contribute to the development of best practices in marketing analytics. This is an exceptional opportunity to lead data-driven marketing initiatives and make a significant impact within a globally recognized organization, all while enjoying the flexibility of a remote work environment.
Qualifications:
Key responsibilities include defining measurement frameworks, conducting A/B testing and multivariate analysis, and building predictive models for customer segmentation and lifetime value. You will work with various marketing platforms and data sources, ensuring data integrity and accuracy. This position requires a deep understanding of marketing principles, digital marketing channels, and statistical analysis techniques. The ideal candidate will possess strong proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL, along with experience in marketing analytics platforms and tools. Excellent communication and presentation skills are essential to convey complex findings clearly and persuasively to both technical and non-technical audiences. You will also mentor junior analysts and contribute to the development of best practices in marketing analytics. This is an exceptional opportunity to lead data-driven marketing initiatives and make a significant impact within a globally recognized organization, all while enjoying the flexibility of a remote work environment.
Qualifications:
- Master's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
- 7+ years of experience in marketing analytics, with a strong focus on data analysis and interpretation.
- Proven experience in developing and implementing marketing analytics strategies and models.
- Proficiency in SQL and data visualization tools (e.g., Tableau, Power BI).
- Experience with marketing automation platforms and digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of statistical methods, A/B testing, and segmentation.
- Excellent communication, presentation, and leadership skills.
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2
Senior Marketing Analytics Manager
248001 Dehradun, Uttarakhand
₹120000 Annually
WhatJobs
Posted 18 days ago
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Job Description
Our client is seeking an experienced and data-driven Senior Marketing Analytics Manager to join their team in **Dehradun, Uttarakhand, IN**. This critical role will focus on leveraging data to inform and optimize marketing strategies, drive campaign performance, and enhance customer insights. The ideal candidate will possess a strong analytical mindset, expertise in marketing analytics tools and methodologies, and a proven ability to translate complex data into actionable recommendations. You will lead a team of analysts, guiding them in developing robust reporting frameworks, conducting in-depth analysis, and providing strategic guidance to marketing leadership.
Key Responsibilities:
Qualifications:
This is a significant opportunity to drive data-informed marketing strategies and make a substantial impact on our organization's growth. If you are a passionate analytics leader with a knack for uncovering valuable insights, we encourage you to apply.
Key Responsibilities:
- Develop and implement advanced analytics strategies to measure and improve marketing campaign effectiveness across all channels.
- Oversee the collection, analysis, and interpretation of marketing data from various sources, including digital, traditional, and CRM platforms.
- Build and maintain comprehensive dashboards and reports to track key marketing KPIs and performance metrics.
- Conduct in-depth analysis to identify trends, opportunities, and challenges in customer behavior and market dynamics.
- Provide strategic recommendations for optimizing marketing spend, targeting, and messaging.
- Lead and mentor a team of marketing analysts, fostering their professional development and ensuring high-quality output.
- Collaborate with marketing, sales, and product teams to ensure alignment and data-driven decision-making.
- Develop predictive models for customer lifetime value, churn, and campaign response.
- Stay current with the latest analytics tools, techniques, and industry best practices.
- Present complex analytical findings and strategic insights clearly and concisely to senior management.
- Ensure data integrity and accuracy across all marketing analytics initiatives.
- Manage relationships with third-party analytics vendors and platforms.
Qualifications:
- Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
- Minimum of 7 years of experience in marketing analytics, with at least 2 years in a leadership or management role.
- Proven expertise in utilizing various analytics tools such as Google Analytics, Adobe Analytics, SQL, R, Python, Tableau, and CRM systems.
- Strong understanding of marketing principles and campaign execution across digital and traditional channels.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Demonstrated ability to translate data into actionable business insights and strategic recommendations.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing and developing a team of analysts.
- Ability to work effectively in a fast-paced, collaborative environment.
- Familiarity with A/B testing and experimentation methodologies.
This is a significant opportunity to drive data-informed marketing strategies and make a substantial impact on our organization's growth. If you are a passionate analytics leader with a knack for uncovering valuable insights, we encourage you to apply.
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3
Digital Marketing Analytics Lead
208001 Kanpur, Uttar Pradesh
₹90000 Annually
WhatJobs
Posted 21 days ago
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Job Description
Our client is seeking a highly analytical and results-oriented Digital Marketing Analytics Lead to drive data-informed marketing strategies from a fully remote position. This role will be instrumental in measuring, analyzing, and reporting on the performance of all digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. The ideal candidate will possess a strong command of web analytics tools, data visualization platforms, and statistical analysis techniques. You will be responsible for tracking key performance indicators (KPIs), identifying trends, deriving actionable insights, and providing strategic recommendations to optimize campaign effectiveness, improve ROI, and enhance customer acquisition and retention. Collaboration with marketing managers, content creators, and other stakeholders will be crucial for translating data into impactful strategies.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing analytics frameworks and dashboards.
- Track, measure, and analyze the performance of all digital marketing campaigns across multiple channels.
- Identify key trends, insights, and opportunities for campaign optimization and strategic adjustments.
- Generate regular performance reports and present findings and recommendations to the marketing team and leadership.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
- Conduct A/B testing and other experiments to improve campaign performance and user experience.
- Provide data-driven recommendations for budget allocation and channel optimization.
- Analyze customer journey data to identify pain points and opportunities for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing analytics and data science.
- Collaborate with cross-functional teams to ensure data accuracy and consistency.
- Develop predictive models to forecast marketing performance and customer behavior.
- Manage and maintain marketing databases and ensure data integrity.
- Contribute to the development of attribution models to understand the impact of different marketing touchpoints.
This advertiser has chosen not to accept applicants from your region.
4
Remote Marketing Analytics Specialist
695001 Thiruvananthapuram, Kerala
₹900000 Annually
WhatJobs
Posted 23 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and data-driven Marketing Analytics Specialist to join our fully remote team. This role is crucial for understanding marketing campaign performance, identifying key trends, and providing actionable insights to optimize our marketing strategies. You will be responsible for collecting, analyzing, and interpreting data from various marketing channels, including digital advertising, social media, email marketing, and content marketing. Your expertise will be vital in developing comprehensive reports and dashboards that track key performance indicators (KPIs) and measure the effectiveness of our marketing efforts. You will collaborate closely with the marketing team to define campaign goals, establish measurement frameworks, and provide recommendations for improvement. Proficiency in various analytics tools and platforms is essential, along with a strong ability to translate complex data into clear, concise, and actionable insights for non-technical stakeholders. The ideal candidate will have a strong understanding of statistical analysis, A/B testing, and attribution modeling. A proactive approach to identifying new opportunities for data analysis and a passion for leveraging data to drive marketing success are key. This is an excellent opportunity to work remotely and make a tangible impact on our client's marketing performance. You will have the autonomy to develop innovative approaches to data analysis and contribute to a data-informed marketing culture. We are looking for an individual who thrives in a remote environment, possesses excellent communication skills, and is committed to continuous learning and improvement in the field of marketing analytics. Your insights will directly shape the future direction of our marketing initiatives, ensuring maximum return on investment and sustained growth. This role requires meticulous attention to detail and a commitment to data integrity.
Key Responsibilities:
Key Responsibilities:
- Analyze marketing campaign performance across various channels.
- Develop and maintain marketing dashboards and reports using BI tools.
- Identify key trends, insights, and opportunities for optimization.
- Conduct A/B testing and multivariate testing to improve campaign effectiveness.
- Perform attribution modeling to understand the customer journey and campaign impact.
- Collaborate with marketing teams to define KPIs and measurement strategies.
- Present findings and recommendations to stakeholders.
- Monitor industry trends and best practices in marketing analytics.
- Ensure data accuracy and integrity across all analytics platforms.
- Contribute to data-driven decision-making within the marketing department.
- Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related field.
- Minimum of 4 years of experience in marketing analytics.
- Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Strong understanding of SQL and data manipulation.
- Knowledge of statistical analysis and experimental design.
- Familiarity with marketing automation platforms and CRM systems.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
5
Senior Marketing Analytics Manager
500081 Hyderabad, Andhra Pradesh
₹1150000 Annually
WhatJobs
Posted 23 days ago
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Job Description
Our client is seeking a highly analytical and experienced Senior Marketing Analytics Manager to join their team in Hyderabad, Telangana, IN . This role is crucial for driving data-informed marketing decisions and optimizing campaign performance across all channels. The Senior Marketing Analytics Manager will be responsible for collecting, analyzing, and interpreting complex marketing data to provide actionable insights and strategic recommendations. You will develop and maintain dashboards and reports, track key performance indicators (KPIs), and perform deep-dive analyses to understand customer behavior, campaign effectiveness, and market trends. Key responsibilities include designing and executing A/B tests, attribution modeling, segmentation analysis, and ROI measurement for marketing initiatives. The successful candidate will work closely with marketing teams (digital, content, product, brand) to translate business questions into analytical frameworks and deliver clear, concise findings. Proficiency in data visualization tools and statistical analysis is essential. We are looking for an individual with a strong understanding of various marketing channels (e.g., digital advertising, email marketing, social media, content marketing) and their respective measurement methodologies. This hybrid role offers the opportunity to collaborate closely with stakeholders on-site while maintaining some remote flexibility. The ideal candidate will possess exceptional analytical, problem-solving, and communication skills, with the ability to present complex data in an easily understandable format to diverse audiences. Your expertise will be instrumental in enhancing marketing efficiency, improving customer acquisition and retention, and maximizing the return on marketing investments. Join us to shape the future of data-driven marketing and make a significant impact.
Responsibilities:
Qualifications:
Responsibilities:
- Lead the analysis of marketing data to provide actionable insights and strategic recommendations.
- Develop and maintain marketing performance dashboards and reports.
- Track and analyze key marketing KPIs across all channels (digital, offline, social, etc.).
- Conduct customer segmentation, journey mapping, and lifetime value analysis.
- Design and implement A/B testing methodologies for campaign optimization.
- Develop and refine marketing attribution models.
- Measure and report on the ROI of marketing campaigns and initiatives.
- Collaborate with marketing teams to define analytical requirements and interpret results.
- Identify opportunities for process improvements in data collection and analysis.
- Present complex analytical findings to marketing leadership and stakeholders in a clear and concise manner.
- Stay current with advancements in marketing analytics tools and techniques.
- Mentor and guide junior analysts within the marketing team.
Qualifications:
- Master's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
- Minimum of 5-7 years of experience in marketing analytics or a related analytical role.
- Proven experience in analyzing marketing data and providing strategic insights.
- Expertise in data visualization tools (e.g., Tableau, Power BI) and analytical software (e.g., SQL, Python, R).
- Strong understanding of statistical modeling, A/B testing, and attribution modeling.
- Proficiency in web analytics platforms (e.g., Google Analytics).
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication, presentation, and interpersonal skills.
- Experience working in a hybrid work environment.
- Familiarity with various marketing channels and their measurement.
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6
Graduate Trainee - Marketing Analytics (Remote)
520001 Krishna, Andhra Pradesh
₹25000 Monthly
WhatJobs
Posted 2 days ago
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Job Description
Our client is offering an exceptional opportunity for recent graduates to kickstart their careers in Marketing Analytics. This is a fully remote internship program designed to provide hands-on experience and comprehensive training in a dynamic and supportive environment. As a Graduate Trainee, you will assist in analyzing marketing campaign data, identifying trends, and contributing to data-driven marketing strategies. You will work closely with experienced marketing professionals, gaining exposure to various analytical tools and techniques. This internship is ideal for individuals with a strong analytical aptitude, a keen interest in marketing, and a desire to learn and grow in a professional setting.
Responsibilities:
Responsibilities:
- Assist in collecting and organizing marketing data from various sources (e.g., social media, web analytics, CRM).
- Support the marketing team in analyzing campaign performance metrics and identifying key insights.
- Help generate reports and dashboards to visualize marketing data and trends.
- Conduct basic market research to identify customer behavior patterns and competitive landscapes.
- Learn and apply data analysis techniques using tools such as Excel, Google Analytics, and potentially basic SQL or Python.
- Contribute to brainstorming sessions for new marketing initiatives based on data findings.
- Assist in tracking and monitoring the effectiveness of digital marketing efforts.
- Learn about different marketing channels and their performance indicators.
- Support the marketing team in A/B testing and performance measurement.
- Document analytical processes and findings clearly and concisely.
- Collaborate with team members on various marketing projects.
- Participate in training sessions and learn about advanced marketing analytics concepts.
- Gain practical experience in interpreting data to inform marketing decisions.
- Help identify opportunities for optimizing marketing spend and improving ROI.
- Recent graduate with a Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related quantitative field.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel is essential.
- Familiarity with Google Analytics or other web analytics tools is a plus.
- Basic understanding of marketing principles and digital marketing concepts.
- Excellent written and verbal communication skills.
- Eagerness to learn and adapt to new tools and technologies.
- Ability to work independently and as part of a remote team.
- Strong attention to detail and organizational skills.
- A proactive attitude and a desire to contribute to team success.
- Previous internship or project experience in data analysis or marketing is beneficial but not mandatory.
This advertiser has chosen not to accept applicants from your region.
7
Junior Data Analyst - Marketing Analytics
751001 Bhubaneswar, Orissa
₹20000 Monthly
WhatJobs
Posted 5 days ago
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Job Description
Our client is seeking an enthusiastic and detail-oriented Junior Data Analyst to join their dynamic marketing team. This is a fully remote internship position, offering a valuable opportunity to gain hands-on experience in analyzing marketing data, identifying trends, and supporting data-driven decision-making. You will work closely with senior analysts and marketing professionals, assisting in the collection, cleaning, and interpretation of data to measure campaign effectiveness and inform future strategies. The ideal candidate is a motivated student or recent graduate with a strong analytical aptitude and a desire to learn.
Responsibilities:
Qualifications:
This is an excellent entry-level opportunity for aspiring data analysts interested in marketing. The role is based in Bhubaneswar, Odisha, IN , but is entirely remote, providing flexibility and accessibility.
Responsibilities:
- Assist in collecting, organizing, and cleaning marketing data from various sources (e.g., web analytics, social media, CRM).
- Perform basic data analysis to identify key trends, patterns, and insights related to marketing campaigns.
- Support the creation of reports and dashboards to visualize marketing performance metrics.
- Help track and measure the effectiveness of digital marketing efforts (SEO, SEM, social media, email).
- Conduct research on industry trends and competitor analysis to provide context for marketing data.
- Collaborate with the marketing team to understand data needs and provide analytical support.
- Learn and apply data analysis tools and techniques.
- Document data processes and findings clearly.
- Contribute to ad-hoc data requests and projects as assigned.
- Maintain data accuracy and integrity.
Qualifications:
- Currently pursuing or recently completed a Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related field.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel; familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Basic understanding of statistical concepts.
- Familiarity with SQL is an advantage.
- Excellent written and verbal communication skills.
- Ability to work independently and manage time effectively in a remote setting.
- A keen interest in marketing and data analytics.
- Eagerness to learn and contribute to a team environment.
- Detail-oriented with a high level of accuracy.
This is an excellent entry-level opportunity for aspiring data analysts interested in marketing. The role is based in Bhubaneswar, Odisha, IN , but is entirely remote, providing flexibility and accessibility.
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8
Head of Digital Marketing Analytics
226001 Lucknow, Uttar Pradesh
₹1950000 Annually
WhatJobs
Posted 6 days ago
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Job Description
Our client, a rapidly expanding e-commerce enterprise, is seeking an experienced Head of Digital Marketing Analytics to lead their data-driven marketing efforts in **Lucknow, Uttar Pradesh, IN**. This pivotal role will be responsible for leveraging data to optimize marketing campaigns, drive customer acquisition and retention, and enhance overall business performance. The Head of Digital Marketing Analytics will oversee the development and implementation of advanced analytics strategies across all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. You will lead a team of analysts, providing them with the tools, training, and direction needed to generate actionable insights. Key responsibilities include defining key performance indicators (KPIs), conducting A/B testing, analyzing campaign performance, and providing strategic recommendations to the marketing leadership team. You will also be responsible for building robust dashboards and reporting mechanisms to track progress and identify areas for improvement. The ideal candidate possesses a Master's degree in Marketing Analytics, Statistics, Data Science, Business, or a related field, with at least 7 years of experience in digital marketing analytics, preferably in a leadership role. Proven expertise in web analytics platforms (e.g., Google Analytics), data visualization tools (e.g., Tableau, Power BI), and statistical analysis is required. Strong knowledge of marketing automation platforms and CRM systems is also highly beneficial. Excellent communication and presentation skills are essential for conveying complex data insights to both technical and non-technical stakeholders. This role requires a strategic thinker with a deep understanding of digital marketing principles and a passion for data-driven decision-making. You will play a critical role in shaping our client's digital marketing strategy, ensuring maximum ROI and sustained business growth. The ability to work collaboratively with cross-functional teams and a commitment to staying abreast of the latest trends in digital marketing and analytics are crucial. This position requires on-site presence for close team collaboration and strategic alignment.
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