2 Search Marketing jobs in India
Performance Marketing: Search
Posted 5 days ago
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Job Description
What You Can Expect From Interactive Avenues
Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
Seniority Level: Senior Level (5-7Years)
Job Function : Advertising, Strategy/Planning
Employment Type: Full Time
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking, and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands.
Key Responsibility Area
· Building and developing Search Engine Marketing (SEM) campaigns across a wide range of search engines (including Google, Bing, and Yahoo)
· Mentoring new teammates onboarding with our PPC operations team
· Analysing and optimizing campaigns towards client goals
· Delegate and manage campaign management tasks to our in-house SEM team
· Collaborating across departments and offices to share insights, strategies, and processes
· Delegating and organizing priorities based on account focus
· Up to speed with tracking systems (Strong DoubleClick Search experience is a bonus)
· Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management of pay-per-click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon, and other biddable platforms for clients
Team Leadership & Development
· Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
· Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives
· Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction
Skills
· Strong working knowledge of web analytics dashboards, reports, and key reporting tools
· Strong work ethic - the ability to work on multiple projects at once, sometimes under pressure and tight deadlines
· Strong working knowledge of at least one bidding platform such as Marin, Kenshoo, or Doubleclick
· Excellent writing, math, multi-tasking, organization, and communication skills
· Social media (Facebook) paid media management
· Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & and tactics
· Previous agency experience strongly preferred
· Expertise with Microsoft Excel, Word, and PowerPoint is required
· Expertise in Google Scripts, Data Studio, and other data visualization products
Qualifications
Education:
· Graduate/Post Graduate Degree or related work experience
· Concentration in Marketing, Finance, Digital Media, Accounting, or a related field preferred
· Google and Facebook Blueprint Certified Professional
· Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment
Digital Marketing Specialist - Social & Search campaigns - Looking for Immediate Joiner
Posted today
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Job Description
About Us
At Climaty AI, we are on a mission to redefine digital advertising through intelligent automation, efficiency, and sustainability. Our proprietary Agentic AI tool helps brands and agencies run smarter, performance-driven campaigns across social, search, and programmatic channels. We work with forward-thinking advertisers to maximize ROI and minimize media waste. We’re looking for a Digital Marketing Specialist who is passionate about social and search media, understands platform nuances, and can plan, execute, and optimize campaigns that drive measurable business outcomes.
Role Overview
This is a hands-on execution role where you will be responsible for the end-to-end management of paid social and search campaigns. From strategy to performance optimization, you’ll manage platform execution, collaborate with cross-functional teams, and deliver results that align with client goals.
**We are looking for an immediate joiner with work experience in top agencies like Dentsu, GroupM, Publicis and OMG.**
Key Responsibilities
- Plan, launch, and manage paid social and search campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other key platforms.
- Translate business objectives into platform-specific strategies and targeting plans.
- Own daily budget pacing, bid strategies, A/B testing, and KPI tracking (CPA, ROAS, CTR, etc.).
- Analyze campaign performance, build dashboards, and deliver actionable insights to clients and internal stakeholders.
- Collaborate with creative teams to brief and QA ad creatives, ensure platform best practices are followed.
- Work with tech/data teams to set up UTM parameters, conversion tracking, and audience retargeting pixels.
- Stay up to date with algorithm changes, platform updates, and emerging ad formats.
Requirements
- 4 – 5 years of hands-on experience in performance marketing with a focus on paid social (Meta Ads) and search (Google Ads).
- Work experience in top agencies like Dentsu, GroupM, Publicis and OMG .
- Proven success managing direct response campaigns with clear KPIs like ROAS, CAC, and conversions.
- Familiarity with campaign structure best practices, audience segmentation, and creative testing.
- Experience using tools like Google Tag Manager, GA4, Meta Events Manager, and Looker Studio.
- Data-driven mindset with strong Excel skills and attention to detail.
- Excellent communication skills and comfort presenting campaign insights to internal and external teams.
Nice to Have
- Experience in a high-growth startup or digital-first agency environment.
- Familiarity with AI-based campaign optimization tools.
- Certifications in Meta Blueprint or Google Ads are a plus.
What We Offer
- A chance to work on cutting-edge AI + marketing products.
- Exposure to global clients and next-gen marketing strategies.
- Fast-paced startup environment with real career growth opportunities.
- Work in our Mumbai office or Bengaluru office.
- Competitive compensation and flexible working culture.
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