25,264 Sem jobs in India

We are looking for a performance-driven SEM Specialist with 23 years of hands-on experience in Google Ads and paid search marketing. This role will be responsible for managing and optimizing campaigns across Search, Display, and YouTube, while leveraging tools like SEMrush and Google Analytics to drive acquisition, reduce CAC, and deliver measurable business growth.

Key Responsibilities:

• Plan, launch, and optimize Google Search campaigns across multiple products and customer segments
• Conduct deep keyword research and intent mapping using tools like SEMrush and Google Keyword Planner
• Optimize campaigns for key metrics: CTR, CPC, CPA, ROAS, and Quality Score
• Continuously monitor campaign performance and make real-time adjustments to meet targets
• Create and manage audience strategies using custom segments and retargeting
• Conduct A/B testing on creatives, ad formats, and landing pages
• Track conversions using Google Tag Manager, Google Analytics, and ensure accurate attribution
• Regularly analyze competitor activity and benchmark campaign performance
• Generate performance reports and insights to inform strategy and monthly reviews

Requirements:

• 2 - 3 years of hands-on SEM experience, specifically with Google Ads
• Strong command over tools: Google Ads, SEMrush, Google Analytics, GTM
• Deep understanding of keyword match types, bidding strategies, and ad extensions
• Strong analytical mindset and ability to translate numbers into insights
• Proficiency in Excel/Google Sheets for reporting and budget tracking
• Google Ads Certification (preferred)
• Experience with Display and YouTube Ads
• Understanding of user funnels and lead-gen landing pages

Manage acquisition campaigns on online channels including Search, Paid Social and Display, with a primary focus on digital channel.

Position: SEM Executive

Experience required: Minimum 2 years

Job Responsibilities: 

1. Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
2. Analyze campaign performance and optimize for CPL, ROAS, CPA, and other key KPIs.
3. Conduct A/B testing on ad creatives, copy, landing pages, and audience segments.
4. Monitor and manage campaign budgets effectively to maximize ROI.
5. Develop audience targeting strategies using interest-based, lookalike, and retargeting audiences.
6. Collaborate with creative teams to develop high-performing ad creatives and landing pages.
7. Generate detailed reports and insights on campaign performance and recommend optimizations.
8. Stay updated on the latest industry trends, algorithms, and best practices in digital advertising.

Requirements: 

1. 2+ years of experience in performance marketing/digital advertising.
2. Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms.
3. Hands-on experience with Google Analytics, Google Tag Manager, and tracking implementations.
4. Expertise in bid management, keyword research, and conversion tracking.
5. Strong analytical skills with proficiency in Excel, Google Sheets, and data visualization tools.
6. Ability to work in a fast-paced environment with tight deadlines.
7. Excellent communication and presentation skills.

Preferred Qualifications:

1. Google Ads and Meta Blueprint certifications are a plus.
2. Experience in e-commerce, lead generation, or B2B marketing campaigns.

Role & responsibilities

• Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.
• Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.
• Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.
• Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.
• Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.
• Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.
• Stay up to date with the latest trends and best practices in digital marketing and performance measurement.
• Program management of different actions planned to drive organic acquisitions

Preferred candidate profile

• Bachelor's degree in marketing, business, or a related field.
• Experience as a Performance Marketer or in a similar role would be helpful
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager.
• Excellent communication skills and ability to present complex data and insights in a clear and concise manner.
• Strong problem-solving skills and ability to think creatively to overcome challenges.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work effectively in a fast-paced, dynamic environment.
• Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).

Cube is an AI-powered marketing startup founded by alumni of Stanford, Wharton, and IITs, and headquartered in Bengaluru. Backed by Sequoia and other leading investors, we're building the future of marketing technology.

Website:

We're looking for an SEM Specialist who will manage performance marketing campaigns across Google and Meta, driving qualified leads, and maximize ROI

If you're interested, please fill out this form:

What you'll do:

• Plan and execute performance marketing campaigns to boost ROAS and brand visibility of clients
• Manage and optimize campaigns on Google Ads and Meta Ads.
• Research and refine keywords, ad copies, and landing pages for maximum ROI.
• Monitor budgets, analyze performance metrics, and adjust strategies for continuous growth.
• Collaborate closely with Product and GTM teams to align SEM efforts with business goals.
• Communicate campaign insights and performance updates with clients regularly.
• Stay ahead of platform updates, industry trends, and competitors to keep our campaigns sharp.

What we're looking for:

• Proven 2+ years experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of keyword research, bid strategies, and conversion optimization.
• Analytical mindset with proficiency in tools like Google Analytics, Tag Manager, and Ads Manager.
• Excellent communication skills for client interaction and cross-functional collaboration.
• Ability to balance creative experimentation with data-driven decision-making.

If you're passionate about performance marketing and want to shape the future of AI-driven marketing, we'd love to hear from you

Location: Bangalore (HSR Layout)

Compensation: As per industry standards

We are seeking a results-driven Search Engine Marketing (SEM) Specialist to manage and optimize paid marketing campaigns across platforms such as Google Ads, Facebook/Meta Ads, and WhatsApp Business Messaging. The ideal candidate will be responsible for developing effective strategies, monitoring performance, and improving ROI through continuous campaign analysis and optimization.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Google Search, Display, YouTube, Facebook/Instagram, and WhatsApp.
• Perform keyword research, audience targeting, and competitor analysis to inform campaign strategy.
• Create and optimize ad copy, creatives, and landing pages for better performance and user experience.
• Monitor daily budget, impression share, quality score, and other KPIs to ensure campaign effectiveness.
• Analyze campaign performance and generate detailed reports using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
• Collaborate with the design, content, and sales teams to align ad messaging with business goals.
• Stay up to date with industry trends, best practices, and platform updates.

Requirements:

• Proven experience (14+ years) managing Google Ads, Facebook/Meta Ads, and WhatsApp campaigns.
• Strong understanding of digital advertising metrics (CTR, CPC, CPA, ROAS, etc.).
• Experience with Google Analytics, Google Tag Manager, and Facebook Pixel implementation.
• Familiarity with WhatsApp Business API, messaging automation tools, or CRM integrations is a plus.
• Excellent analytical skills and attention to detail.
• Strong communication and project management abilities.
• Google Ads and/or Meta Blueprint certifications are a plus. Role & responsibilities

This position is posted by Jobgether on behalf of Forbes Advisor. We are currently looking for a SEM Specialist in India.

This role offers the opportunity to shape and optimize paid search campaigns that drive measurable impact across digital channels. You will play a key role in building and refining PPC strategies, improving online visibility, and increasing conversions for high-growth business verticals. Working within a dynamic performance marketing team, you will manage campaigns across platforms, analyze results, and identify opportunities for improvement. This position provides the balance of startup-like challenges with the stability of an established, globally recognized organization, making it a rewarding environment for a results-driven digital marketing professional.

Accountabilities

As a SEM Specialist, you will:

• Set up, manage, and optimize paid search campaigns across Google Ads and Bing Ads.
• Collaborate with the paid search team to design strategies that boost growth and conversions.
• Monitor campaign performance, analyze metrics, and apply data-driven optimizations.
• Conduct competitor research to uncover trends and enhance campaign effectiveness.
• Provide insights and recommendations to the Paid Search Manager to improve performance.
• Ensure all campaigns align with KPIs including CTR, CPC, conversion rates, and ROI.
• Handle multiple campaigns simultaneously while maintaining quality and accuracy.

To be successful in this role, you should bring:

• At least 4 years of hands-on experience managing paid search campaigns.
• Strong expertise in PPC strategies, including bidding, keyword targeting, ad copy optimization, and landing page testing.
• Proficiency in Google Ads, Bing Ads, and familiarity with tools such as SEMrush and Google Analytics.
• Strong analytical skills with the ability to work in Excel (pivot tables, large dataset analysis, actionable insights).
• Proven ability to manage accounts of varying scale and budget while maximizing ROI.
• Knowledge of automated bidding strategies (Target CPA, Target ROAS, etc.).
• Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication skills to collaborate effectively across teams.
• A proactive and self-motivated mindset, with genuine enthusiasm for search marketing.

This role comes with competitive perks and benefits, including:

• Day off on the 3rd Friday of every month (monthly long weekend).
• Monthly wellness reimbursement program to support health and well-being.
• Monthly office commutation reimbursement program.
• Paid maternity and paternity leave.
• A dynamic, collaborative work environment with growth opportunities.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience and achievements.

It compares your profile to the job's core requirements and past success factors to determine your match score.

Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.

When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest

Role & responsibilities -Should have an experience in SEM

• Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.
• Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.
• Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.
• Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.
• Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.
• Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.
• Stay up to date with the latest trends and best practices in digital marketing and performance measurement.
• Program management of different actions planned to drive organic acquisitions

Preferred candidate profile

• Bachelor's degree in marketing, business, or a related field.
• Experience as a Performance Marketer or in a similar role would be helpful
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager.
• Excellent communication skills and ability to present complex data and insights in a clear and concise manner.
• Strong problem-solving skills and ability to think creatively to overcome challenges.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work effectively in a fast-paced, dynamic environment.
• Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).

ONLY CANDIDATES WHO HAVE WORKED IN DIGITAL MARKETING AGENCY SHOULD APPLY

SEM Manager Job Description

Job Summary: We are seeking a highly skilled SEM Manager to join our team. The SEM Manager will be responsible for developing and executing digital marketing campaigns, analyzing performance data, and optimizing campaigns to drive growth and revenue.

Responsibilities:

● Develop and execute digital marketing strategies across multiple channels, including search, social, email, and display advertising

● Analyze campaign performance data to identify opportunities for optimization and growth

● Manage and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates

● Collaborate with cross-functional teams, including design, content, and development, to execute campaigns that align with overall marketing goals

● Stay up-to-date with industry trends, best practices, and emerging technologies to optimize campaign performance

Requirements:

● Bachelor's degree in Marketing, Advertising, or related field

● 4 years of experience in digital marketing or related field

● Proven track record of managing successful digital marketing campaigns

● Strong analytical skills and experience with data analysis tools ● Excellent communication and collaboration skills

● Experience with Google Ads, Facebook Ads, and other digital advertising platforms

● Experience with marketing automation platforms is a plus

• Have experience in working with ecommerce clients

Job Type: Full-time

Pay: ₹900, ₹,200,000.00 per year

Schedule:

• Day shift

Work Location: In person

Job Type: Full-time

Pay: Up to 500,000.00 per year

Application Question(s):

• What is your current CTC ?
• What is your expected CTC ?
• What is your Notice period ?

Work Location: In person