15,063 Sem Manager jobs in India

Role & responsibilities

• Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.
• Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.
• Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.
• Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.
• Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.
• Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.
• Stay up to date with the latest trends and best practices in digital marketing and performance measurement.
• Program management of different actions planned to drive organic acquisitions

Preferred candidate profile

• Bachelor's degree in marketing, business, or a related field.
• Experience as a Performance Marketer or in a similar role would be helpful
• Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager.
• Excellent communication skills and ability to present complex data and insights in a clear and concise manner.
• Strong problem-solving skills and ability to think creatively to overcome challenges.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work effectively in a fast-paced, dynamic environment.
• Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).

We are seeking a results-driven Search Engine Marketing (SEM) Specialist to manage and optimize paid marketing campaigns across platforms such as Google Ads, Facebook/Meta Ads, and WhatsApp Business Messaging. The ideal candidate will be responsible for developing effective strategies, monitoring performance, and improving ROI through continuous campaign analysis and optimization.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Google Search, Display, YouTube, Facebook/Instagram, and WhatsApp.
• Perform keyword research, audience targeting, and competitor analysis to inform campaign strategy.
• Create and optimize ad copy, creatives, and landing pages for better performance and user experience.
• Monitor daily budget, impression share, quality score, and other KPIs to ensure campaign effectiveness.
• Analyze campaign performance and generate detailed reports using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
• Collaborate with the design, content, and sales teams to align ad messaging with business goals.
• Stay up to date with industry trends, best practices, and platform updates.

Requirements:

• Proven experience (14+ years) managing Google Ads, Facebook/Meta Ads, and WhatsApp campaigns.
• Strong understanding of digital advertising metrics (CTR, CPC, CPA, ROAS, etc.).
• Experience with Google Analytics, Google Tag Manager, and Facebook Pixel implementation.
• Familiarity with WhatsApp Business API, messaging automation tools, or CRM integrations is a plus.
• Excellent analytical skills and attention to detail.
• Strong communication and project management abilities.
• Google Ads and/or Meta Blueprint certifications are a plus. Role & responsibilities

ONLY CANDIDATES WHO HAVE WORKED IN DIGITAL MARKETING AGENCY SHOULD APPLY

SEM Manager Job Description

Job Summary: We are seeking a highly skilled SEM Manager to join our team. The SEM Manager will be responsible for developing and executing digital marketing campaigns, analyzing performance data, and optimizing campaigns to drive growth and revenue.

Responsibilities:

● Develop and execute digital marketing strategies across multiple channels, including search, social, email, and display advertising

● Analyze campaign performance data to identify opportunities for optimization and growth

● Manage and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates

● Collaborate with cross-functional teams, including design, content, and development, to execute campaigns that align with overall marketing goals

● Stay up-to-date with industry trends, best practices, and emerging technologies to optimize campaign performance

Requirements:

● Bachelor's degree in Marketing, Advertising, or related field

● 4 years of experience in digital marketing or related field

● Proven track record of managing successful digital marketing campaigns

● Strong analytical skills and experience with data analysis tools ● Excellent communication and collaboration skills

● Experience with Google Ads, Facebook Ads, and other digital advertising platforms

● Experience with marketing automation platforms is a plus

• Have experience in working with ecommerce clients

Job Type: Full-time

Pay: ₹900, ₹,200,000.00 per year

Schedule:

• Day shift

Work Location: In person

Job Type: Full-time

Pay: Up to 500,000.00 per year

Application Question(s):

• What is your current CTC ?
• What is your expected CTC ?
• What is your Notice period ?

Work Location: In person

Manager responsible for Identify problems ,planning, implementing, managing SEO & SEM strategy

Organic search optimization &ROI maximization

Keywords research & monitor redirects, click rate, bounce rate &other KPI's

On-page and Off-Page optimization

Required Candidate profile

-Experience with tools like SEM Rush, AhRefs, Google Analytics, Tag Manager, webmaster tools) and Search console.

-Knowledge of social media marketing, designing and Google ads, is a plus point.

Perks and benefits

Day shift ( flexible working hours)

Company Description

Raptor Supplies Limited is a UK-based e-commerce company offering over 2,000,000 MRO products and industrial supplies to SMEs, large corporates, and public-sector organizations in the EU, EMEA, and APAC regions. The company specializes in categories such as electrical, safety, material handling, hand tools, plumbing, abrasives, and test instruments. Raptor Supplies ensures easy online ordering and provides express deliveries worldwide.

Role Description

This is a full-time on-site role for a Search Engine Marketing Specialist (PPC) located in Delhi, India. The Specialist will be responsible for managing day-to-day tasks related to Google Ads account, keyword research, paid search campaigns to enhance the online visibility and increase the leads of Raptor Supplies.

Key Responsibilities:

•
1-4 years of experience in PPC campaign management

• Create and optimize Google and Bing campaigns, ad groups, ad copy to maximize performance and ROI

• Provide regular reports and analysis on campaign performance, including key metrics such as

impressions, clicks, conversions, and cost-per-acquisition (CPA).

• Manage budgets and allocate spending effectively across campaigns and channels to achieve desired outcomes.

• Stay up-to-date with the latest trends in PPC advertising, with a particular focus on Performance Max (PMax) campaigns, Shopping Ads, and Retargeting strategies.

Preferred Candidate Profile:

• 1-4 years of experience in PPC campaign management.

• Proficiency in Microsoft Excel, Google Analytics, Google Ads, Bing Ads, and other PPC Platforms.

• Strong organizational skills to manage multiple campaigns simultaneously.

• Strong analytical and problem-solving abilities
• Bachelor's degree in Marketing, Advertising, or related field

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

Associate Account Manage – Advertising Cloud

You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Search, Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world.

What you'll do:

• Strategize, execute, and manage daily production tasks specific to
  Search campaigns
  —including setup, launch, tracking, optimization, and QA.
• Analyze search performance metrics across engines (Google, Bing, etc.) to identify trends, develop insights, and implement data-driven optimization strategies.
• Serve as the
  primary point of contact
  for clients and internal stakeholders on all aspects of Adobe Advertising Search, ensuring alignment with broader media strategy.
• Own and maintain
  campaign calendars
  , ensuring timely delivery of assets, accurate trafficking, screenshots, billing, and post-launch analysis.
• Lead and participate in
  business reviews
  , performance updates, and strategic planning sessions, contributing insights that tie back to campaign goals and KPIs.
• Collaborate with internal teams to support
  cross-channel integration
  , especially between Adobe Analytics, Adobe Audience Manager, and Ad Cloud Search for unified campaign performance.
• Evangelize Adobe's
  Search sales plays and use cases
  , with a strong understanding of how Adobe's data-driven tools enhance campaign effectiveness.
• Partner with regional Client Partners to develop efficient workflows, prioritize tasks, and ensure timely execution of deliverables.
• Proactively manage client expectations, ensuring high satisfaction through issue resolution, communication, and campaign performance.
• Drive medium to large initiatives from planning through execution, maintaining accountability and ownership throughout.
• Contribute to ongoing internal
  process improvements
  , documentation, and rollout of new tools and strategies.
• Provide accurate and timely
  business reporting
  , ensuring transparency across performance, spend, and pacing.

What you'll need to be successful:

Digital Marketing Skills

• Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo)
• Set up Search campaigns via Adobe's propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
• Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
• Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization.
• Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
• Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
• Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.

Business Skills

• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Experience presenting in front of groups.
• Solid understanding of general business models, concepts, and strategies
• Motivated self-starter capable of taking initiative and negotiating tough situations
• Basic project management and excellent communication skills
• 3-8 years of relevant work experience

Technical Skills

• Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):
• VLOOKUP's, basic formulas like sum, sum if, if error, etc.
• Pivot Tables and Graphs
• Macros

Company Description

Vecura Wellness is India's pioneering scientific slimming clinic, specializing in weight loss, inch loss, and body contouring services for over 5 years. Our expert team curates personalized weight loss programs, incorporating scientific, non-surgical treatments and a holistic approach for sustainable, healthy results. With a strong presence across South India, Vecura has expanded to 15+ clinics and a network of 200+ wellness experts, positively transforming the lives of over 56,000 satisfied clients with personalized solutions based on expert consultations.

Location:
Ambattur, Chennai.

Experience:
2 – 4 Years

Contact HR: Abishan HR)

About the Role

We are seeking a skilled and analytical
PPC / SEM Specialist
to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in
Google Ads, Meta Ads, LinkedIn Ads
, and other channels, with a strong focus on driving ROI, brand awareness, and business growth.

Key Responsibilities

• Plan, execute, and optimize PPC/SEM campaigns across
  Google Ads, Meta (Facebook & Instagram), LinkedIn
  , and other platforms.
• Manage large-scale client accounts and deliver measurable business outcomes.
• Translate client objectives (growth, awareness, reach) into actionable ad strategies.
• Create and manage
  sales funnels
  to maximize lead generation and conversions.
• Develop detailed campaign proposals, media plans, and execution strategies.
• Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
• Prepare and present
  weekly & monthly reports
  with actionable insights and recommendations.
• Allocate and manage ad budgets effectively across platforms.
• Stay updated with the latest industry trends, ad features, and best practices.

Required Skills & Qualifications

• Proven experience in
  SEM/PPC campaign management
  .
• Strong product knowledge and expertise in
  Google Ads
  .
• Certification in:
• Google Ads Fundamentals
• Search Advertising
• Display Advertising
• Mobile Advertising
• YouTube Ads
• Shopping Ads
• Google Analytics
• Expertise in managing
  end-to-end ad campaigns
  across multiple platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.

We are seeking a performance-driven SEM Specialist with 2–3 years of hands-on experience in Google Ads and paid search marketing. The ideal candidate will be responsible for planning, managing, and optimizing digital campaigns across Search, Display, and YouTube, while leveraging tools like SEMrush, Google Analytics, and Google Tag Manager to reduce CAC and drive measurable business growth.

Key Responsibilities:

• Plan, launch, and optimize Google Ads campaigns across multiple products and customer segments (Search, Display, and YouTube).
• Conduct deep keyword research and intent mapping using tools such as SEMrush and Google Keyword Planner.
• Optimize campaigns to improve key performance indicators (KPIs): CTR, CPC, CPA, ROAS, and Quality Score.
• Monitor campaign performance continuously and implement real-time optimizations to meet or exceed targets.
• Create and manage audience strategies, including custom segments and remarketing/retargeting campaigns.
• Execute A/B tests on ad creatives, formats, and landing pages to enhance performance.
• Track and analyze conversions using Google Tag Manager and Google Analytics, ensuring accurate attribution.
• Monitor competitor activity and industry trends to inform campaign strategy.
• Generate regular performance reports with actionable insights for internal stakeholders.

Required Skills:

• 2–3 years of hands-on experience managing SEM campaigns, specifically on Google Ads.
• Strong proficiency in tools including Google Ads, SEMrush, Google Analytics, and Google Tag Manager.In-depth understanding of keyword match types, bidding strategies, ad extensions, and campaign structure.
• Analytical mindset with the ability to translate performance data into meaningful insights.
• Strong skills in Excel/Google Sheets for performance tracking and reporting.
• Experience with Display and YouTube Ads.
• Solid understanding of user funnels and lead-generation landing pages.Google Ads Certification is preferred.

About Kissht:

Kissht, a Great Place to Work certified organization, is a consumer-first credit app that is transforming the landscape of consumer credit. As one of the fastest-growing and most respected FinTech companies, Kissht is a pioneer in data and machine-based lending. With over 15 million customers, including 40% from tier 2 cities and beyond, we offer both short and long-term loans for personal consumption, business needs, and recurring expenses.

Founded by Ranvir and Krishnan, alumni of IIT and IIM, and backed by renowned investors like Endiya Partners, the Brunei Investment Authority, and the Singapore Government, Kissht is synonymous with excellence in the industry. Join us and be a part of a dynamic, innovative company that is changing the future of financial technology.

Position: SEM Manager

Job Type: Full Time

Location: Navi Mumbai

Annual Salary Range: As per Industry Standard

Minimum Education: Graduate

Experience Required: 4 to 6 years

We are looking for an experienced
SEM Manager
to lead and optimize paid advertising campaigns across Google Ads, Facebook Ads, YouTube & Other. The ideal candidate will have deep expertise in PPC, social media advertising, and video ad strategies to drive brand awareness, traffic, and conversions. You will be responsible for planning, executing, and analyzing performance-driven campaigns to maximize ROI.

Responsibilities:

• Manage Search Engine Marketing, Social Media Advertising, Affiliate Marketing, Display & Native Advertising, Programmatic Ads etc.

• Develop and implement comprehensive paid digital marketing plans in line with brand's marketing programme and business priorities.

• Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives

• Leverage data insights to identify root causes & build solutions

• Develop new ideas to improve and support branding department initiatives.

• Maintain, monitor & optimize all ad platforms for lower cost of customer acquisition.

• Coordinate with internal team for creative & content requirements.

• Track, report, and analyze website analytics and PPC initiatives and campaigns for spends, visits and daily budget.

• Find opportunities for optimization through A/B tests.

• Research on industry & competitor trends to apply best practices.

• A proven track record of running ads with spends of minimum 5 lakhs to 50 lacs per month or more on a single brand whether inhouse or as a part of the agency

Requirements:

• 4+ years of hands-on experience managing Google Ads, YouTube Ads, and Facebook/Instagram Ads.

• Proven track record of optimizing campaigns for conversions and ROI.

• Expertise in Google Analytics, Google Tag Manager, and Facebook Pixel.

• Strong understanding of video ad formats, creative, and engagement strategies.

• Experience with A/B testing, audience segmentation, and retargeting.

• Proficiency in Google Ads Editor, Meta Ads Manager, and reporting tools like Data Studio.

• Strong analytical skills with experience in Excel/Google Sheets.

• Google Ads and Facebook Blueprint Certifications are a plus.