Senior Growth Manager – Performance Marketing (Google Ads Specialist)

Bengaluru, Karnataka Bhanzu

Posted 1 day ago

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Job Description

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses


Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.


Key Responsibilities:

  • Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
  • Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
  • Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
  • Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
  • Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
  • Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
  • Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
  • Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
  • Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
  • Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.


Must-Have Skills & Qualifications:

  • Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
  • Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
  • Proficiency in analytics tools, attribution, and tracking systems.
  • Experience with A/B testing and conversion rate optimisation.
  • Solid budget management skills; able to forecast, scale, and shift spend based on performance.
  • Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
  • Good collaboration skills: working with creative, content, and product teams.
  • Up-to-date with Google Ads best practices and policy changes.
  • Strong communication skills (written & verbal).


Good to have:

  • Experience in EdTech, consumer, subscription models
  • Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
  • Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
  • Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).
This advertiser has chosen not to accept applicants from your region.

Senior Growth Manager – Performance Marketing (Google Ads Specialist)

Bengaluru, Karnataka Bhanzu

Posted today

Job Viewed

Tap Again To Close

Job Description

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses

Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

- Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
- Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
- Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
- Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
- Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
- Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
- Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
- Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
- Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
- Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

- Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
- Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
- Proficiency in analytics tools, attribution, and tracking systems.
- Experience with A/B testing and conversion rate optimisation.
- Solid budget management skills; able to forecast, scale, and shift spend based on performance.
- Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
- Good collaboration skills: working with creative, content, and product teams.
- Up-to-date with Google Ads best practices and policy changes.
- Strong communication skills (written & verbal).

Good to have:

- Experience in EdTech, consumer, subscription models
- Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
- Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
- Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).
This advertiser has chosen not to accept applicants from your region.

Senior Growth Manager – Performance Marketing (Google Ads Specialist)

Bengaluru, Karnataka Bhanzu

Posted today

Job Viewed

Tap Again To Close

Job Description

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses


Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.


Key Responsibilities:

  • Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
  • Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
  • Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
  • Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
  • Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
  • Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
  • Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
  • Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
  • Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
  • Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.


Must-Have Skills & Qualifications:

  • Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
  • Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
  • Proficiency in analytics tools, attribution, and tracking systems.
  • Experience with A/B testing and conversion rate optimisation.
  • Solid budget management skills; able to forecast, scale, and shift spend based on performance.
  • Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
  • Good collaboration skills: working with creative, content, and product teams.
  • Up-to-date with Google Ads best practices and policy changes.
  • Strong communication skills (written & verbal).


Good to have:

  • Experience in EdTech, consumer, subscription models
  • Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
  • Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
  • Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).
This advertiser has chosen not to accept applicants from your region.

Senior Growth Manager – Performance Marketing (Google Ads Specialist)

Bangalore, Karnataka Bhanzu

Posted today

Job Viewed

Tap Again To Close

Job Description

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses


Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.


Key Responsibilities:

  • Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
  • Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
  • Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
  • Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
  • Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
  • Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
  • Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
  • Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
  • Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
  • Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.


Must-Have Skills & Qualifications:

  • Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
  • Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
  • Proficiency in analytics tools, attribution, and tracking systems.
  • Experience with A/B testing and conversion rate optimisation.
  • Solid budget management skills; able to forecast, scale, and shift spend based on performance.
  • Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
  • Good collaboration skills: working with creative, content, and product teams.
  • Up-to-date with Google Ads best practices and policy changes.
  • Strong communication skills (written & verbal).


Good to have:

  • Experience in EdTech, consumer, subscription models
  • Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
  • Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
  • Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).
This advertiser has chosen not to accept applicants from your region.

Senior growth manager – performance marketing (google ads specialist)

Bengaluru, Karnataka Bhanzu

Posted 5 days ago

Job Viewed

Tap Again To Close

Job Description

permanent
Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, You Tube, etc.), preferably in Ed Tech/consumer/subscription businesses

Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

- Define and own the Google Ads strategy (Search, Display, You Tube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
- Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
- Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
- Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
- Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
- Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
- Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
- Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
- Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
- Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

- Deep expertise in Google Ads across formats: Search, Display, Video/You Tube.
- Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
- Proficiency in analytics tools, attribution, and tracking systems.
- Experience with A/B testing and conversion rate optimisation.
- Solid budget management skills; able to forecast, scale, and shift spend based on performance.
- Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
- Good collaboration skills: working with creative, content, and product teams.
- Up-to-date with Google Ads best practices and policy changes.
- Strong communication skills (written & verbal).

Good to have:

- Experience in Ed Tech, consumer, subscription models
- Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
- Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
- Experience with other paid channels to complement Google Ads (Meta, You Tube outside the Google network, affiliate, etc.).
This advertiser has chosen not to accept applicants from your region.

Google, Facebook & YouTube Ads Specialist

Bengaluru, Karnataka United Field Services, Inc.

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Opening: Google, Facebook & YouTube Ads Specialist

Remote | Part-Time/Full-Time | Competitive Pay + Performance Bonuses

About Us

United Field Services is a fast-growing company in the property preservation and residential maintenance industry. We’re expanding our digital marketing team and looking for a highly skilled Google, Facebook, and YouTube Ads Specialist to manage, optimize, and scale our online advertising campaigns.

Role Overview

As our Ads Specialist, you’ll be responsible for creating and managing high-performing campaigns across Google Ads, Facebook/Instagram Ads, and YouTube Ads. You’ll work closely with our sales and marketing teams to generate qualified leads, drive conversions, and maximize ROI.

Key Responsibilities
  • Develop and execute advertising strategies across Google Ads (Search, Display, YouTube), Facebook/Instagram Ads, and YouTube Ads.
  • Plan and manage YouTube ad campaigns, including video targeting, audience segmentation, and video ad optimization.
  • Conduct keyword research, audience targeting, and competitor analysis.
  • Write engaging ad copy and collaborate with designers/editors on creatives and video assets.
  • Manage budgets, bids, and daily campaign performance.
  • Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, view rate, etc.).
  • Continuously test and optimize ads for better performance.
  • Stay updated with platform changes, trends, and best practices.
Requirements
  • Proven experience managing Google Ads, Facebook/Instagram Ads, and YouTube Ads campaigns.
  • Strong understanding of digital marketing funnels and conversion tracking.
  • Proficiency with Google Analytics, Tag Manager, Facebook Business Manager, and YouTube Ads Manager.
  • Excellent analytical skills and ability to interpret data into actionable insights.
  • Creative mindset for writing compelling ad copy and optimizing video/visual creatives.
  • Strong communication and organizational skills.
Preferred Qualifications
  • Google Ads & Meta Blueprint Certifications.
  • Experience running YouTube video campaigns (TrueView, In-Stream, Shorts ads, etc.).
  • Experience with A/B testing tools and retargeting strategies.
  • Familiarity with property services, real estate, or B2B lead generation campaigns.
What We Offer
  • Flexible remote work schedule.
  • Competitive pay with performance-based bonuses.
  • Opportunity to scale ad budgets and showcase real results.
  • Growth potential within a fast-expanding company.

Requirements

Requirements
  • Proven experience managing Google Ads, Facebook/Instagram Ads, and YouTube Ads campaigns.
  • Strong understanding of digital marketing funnels and conversion tracking.
  • Proficiency with Google Analytics, Tag Manager, Facebook Business Manager, and YouTube Ads Manager.
  • Excellent analytical skills and ability to interpret data into actionable insights.
  • Creative mindset for writing compelling ad copy and optimizing video/visual creatives.
  • Strong communication and organizational skills.
Preferred Qualifications
  • Google Ads & Meta Blueprint Certifications.
  • Experience running YouTube video campaigns (TrueView, In-Stream, Shorts ads, etc.).
  • Experience with A/B testing tools and retargeting strategies.
  • Familiarity with property services, real estate, or B2B lead generation campaigns.

Benefits

What We Offer
  • Flexible remote work schedule.
  • Competitive pay with performance-based bonuses.
  • Opportunity to scale ad budgets and showcase real results.
  • Growth potential within a fast-expanding company.
This advertiser has chosen not to accept applicants from your region.
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