1,083 Senior Marketing Analyst jobs in India
Marketing Insights Analyst II
Posted 10 days ago
Job Viewed
Job Description
+ Doing meaningful work that makes an everyday impact on the world around you.
+ Growing your expertise and expanding your skillset with every project.
+ Owning your ambition and fueling your career growth.
+ Joining a company with a proven track record of success and an exciting future.
It's possible with a role at **OTT HydroMet** , where you'll have the chance to shape the future of your career-and the future of our planet.
In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet, a Veralto company, is on the frontlines of creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.
Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology-and gives you the chance to build a meaningful career, with work that makes an everyday impact and a culture that prioritizes your growth and development.
**We offer:**
+ Competitive vacation days
+ Flexible working hours
+ Professional onboarding and training opportunities
+ A powerful team looking forward to working with you
+ Career coaching and development opportunities
+ Health benefits
+ Retirement savings programs
**Reporting to the Digital Marketing Technology Supervisor, the Marketing Insights Analyst II will lead data-driven initiatives across marketing, product, and strategic planning.** In this role, you will own key dashboards, optimize performance, and collaborate with cross-functional teams to turn data into impactful business decisions.
This position is part of the **Growth Marketing Team** located in **Bangalore, India** and will be **on-site** .
**In this role, a typical day will look like:**
- Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio
- Analyzing campaign performance, attribution models, and funnel metrics
- Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights
- Integrating SaaS tools and data into BI platforms and ensuring data quality
- Conducting deep-dive analysis using SQL, R, and advanced Excel
- Leading A/B testing and performance optimization efforts
- Translating business questions into analytical frameworks and presenting findings to stakeholders
- Providing SEO and PPC insights to digital marketing teams
**The essential requirements of the job include:**
- 3+ years of experience in marketing analytics, business intelligence, or a related role
- Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel
- Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog
OTT HydroMet is proud to be part of the **Water Quality segment of Veralto (NYSE: VLTO)** , a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career.
**The essential requirements of the job include:**
+ Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: **Deliver** suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.
+ Marketing performance analysis & BI dashboarding: **Design** BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.
+ Attribution modeling & funnel analysis expertise: **Clarify** channel performance and customer journey impact.
+ Strong communicator and cross-functional leader: **Lead** reporting meetings, translate data into business language, and influence decisions
+ Experience with A/B testing and growth experimentation: **Implement** and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Marketing Insights Analyst II
Posted 1 day ago
Job Viewed
Job Description
Imagine yourself…
- Doing meaningful work that makes an everyday impact on the world around you.
- Growing your expertise and expanding your skillset with every project.
- Owning your ambition and fueling your career growth.
- Joining a company with a proven track record of success and an exciting future.
It's possible with a role at OTT HydroMet, where you'll have the chance to shape the future of your career—and the future of our planet.
In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet, a Veralto company, is on the frontlines of creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.
Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology—and gives you the chance to build a meaningful career, with work that makes an everyday impact and a culture that prioritizes your growth and development.
We offer:
- Competitive vacation days
- Flexible working hours
- Professional onboarding and training opportunities
- A powerful team looking forward to working with you
- Career coaching and development opportunities
- Health benefits
- Retirement savings programs
Reporting to the Digital Marketing Technology Supervisor, the Marketing Insights Analyst II will lead data-driven initiatives across marketing, product, and strategic planning. In this role, you will own key dashboards, optimize performance, and collaborate with cross-functional teams to turn data into impactful business decisions.
This position is part of the Growth Marketing Team located in Bangalore, India and will be on-site.
In this role, a typical day will look like:
- Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio
- Analyzing campaign performance, attribution models, and funnel metrics
- Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights
- Integrating SaaS tools and data into BI platforms and ensuring data quality
- Conducting deep-dive analysis using SQL, R, and advanced Excel
- Leading A/B testing and performance optimization efforts
- Translating business questions into analytical frameworks and presenting findings to stakeholders
- Providing SEO and PPC insights to digital marketing teams
The essential requirements of the job include:
- 3+ years of experience in marketing analytics, business intelligence, or a related role
- Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel
- Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog
OTT HydroMet is proud to be part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career.
The essential requirements of the job include:
- Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: Deliver suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.
- Marketing performance analysis & BI dashboarding: Design BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.
- Attribution modeling & funnel analysis expertise: Clarify channel performance and customer journey impact.
- Strong communicator and cross-functional leader: Lead reporting meetings, translate data into business language, and influence decisions
- Experience with A/B testing and growth experimentation: Implement and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Marketing Insights Analyst II
Posted 1 day ago
Job Viewed
Job Description
Imagine yourself…
- Doing meaningful work that makes an everyday impact on the world around you.
- Growing your expertise and expanding your skillset with every project.
- Owning your ambition and fueling your career growth.
- Joining a company with a proven track record of success and an exciting future.
It's possible with a role at
OTT HydroMet
, where you'll have the chance to shape the future of your career—and the future of our planet.
In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet, a Veralto company, is on the frontlines of creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.
Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology—and gives you the chance to build a meaningful career, with work that makes an everyday impact and a culture that prioritizes your growth and development.
We offer:
- Competitive vacation days
- Flexible working hours
- Professional onboarding and training opportunities
- A powerful team looking forward to working with you
- Career coaching and development opportunities
- Health benefits
- Retirement savings programs
Reporting to the Digital Marketing Technology Supervisor, the Marketing Insights Analyst II will lead data-driven initiatives across marketing, product, and strategic planning.
In this role, you will own key dashboards, optimize performance, and collaborate with cross-functional teams to turn data into impactful business decisions.
This position is part of the
Growth Marketing Team
located in
Bangalore, India
and will be
on-site
.
In this role, a typical day will look like:
- Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio
- Analyzing campaign performance, attribution models, and funnel metrics
- Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights
- Integrating SaaS tools and data into BI platforms and ensuring data quality
- Conducting deep-dive analysis using SQL, R, and advanced Excel
- Leading A/B testing and performance optimization efforts
- Translating business questions into analytical frameworks and presenting findings to stakeholders
- Providing SEO and PPC insights to digital marketing teams
The essential requirements of the job include:
- 3+ years of experience in marketing analytics, business intelligence, or a related role
- Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel
- Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog
OTT HydroMet is proud to be part of the
Water Quality segment of Veralto (NYSE: VLTO)
, a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career.
The essential requirements of the job include:
- Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: Deliver suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.
- Marketing performance analysis & BI dashboarding: Design BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.
- Attribution modeling & funnel analysis expertise: Clarify channel performance and customer journey impact.
- Strong communicator and cross-functional leader: Lead reporting meetings, translate data into business language, and influence decisions
- Experience with A/B testing and growth experimentation: Implement and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
, Karan Gupta, >
Marketing Analyst
Posted 10 days ago
Job Viewed
Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Marketing Analyst
1. Overview of Mastercard and The Global B2B Marketing Operations Team
At Mastercard, we connect and power an inclusive digital economy that benefits everyone, everywhere. Our technology and solutions help individuals, businesses, and governments realize their greatest potential. Within Mastercard, the Global B2B Marketing Operations team plays a pivotal role in driving growth and innovation by delivering data-driven insights and impactful marketing strategies tailored to business clients. We work cross-functionally to support internal stakeholders with the tools and intelligence they need to make informed decisions and deliver value to our partners.
___
2. Description of the Role
As a key member of the Global B2B Marketing Operations team, you will be responsible for transforming complex data into clear, actionable insights through advanced dashboards and reporting tools. Your role will involve:
- Stakeholder Engagement: Collaborating with internal teams to understand their data needs and translating those into technical requirements.
- Dashboard Development: Using SQL to extract and prepare data, and building interactive Tableau dashboards that provide meaningful insights.
- Data Analysis: Defining KPIs, layering in benchmarks, and conducting year-over-year comparisons to uncover trends and inform strategy.
- Collaboration & Communication: Working closely with team members to ensure data consistency, and clearly communicating findings to stakeholders. You'll also provide training and support on dashboard usage.
___
3. All About You / Experience
We're looking for a data-savvy professional who thrives in a collaborative environment and is passionate about turning data into stories. You bring:
- Technical Expertise:
- Advanced SQL skills, including complex queries, joins, window functions, and performance tuning.
- Expert-level Tableau experience, with a strong grasp of UX best practices and dashboard interactivity.
- Familiarity with data modeling (star/snowflake schemas), ETL tools (e.g., Tableau Prep, dbt, Alteryx), and data validation techniques.
- Experience with relational databases (e.g., SQL Server, Databricks, Snowflake) and cloud platforms (e.g., AWS, Azure).
- Qualifications:
- Bachelor's degree in Data Science, Computer Science, Statistics, or a related field.
- Proven experience in data visualization and business intelligence.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- A proactive, team-oriented mindset with the ability to work independently.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Marketing Analyst
Posted 1 day ago
Job Viewed
Job Description
About Growth SchoolGrowth School is a Bengaluru-based professional development platform on a mission to help individuals become top 1% professionals in their fields. We empower learners by connecting them directly with industry-leading experts—people who are already doing the jobs they aspire to do tomorrow.About the RoleWe are seeking a Marketing Analyst (3+ years experience) with strong expertise in AI-driven analytics and automation. The ideal candidate is not only data-driven but also proficient in leveraging AI tools to optimize campaigns, generate insights faster, and improve decision-making. You'll play a critical role in analyzing marketing performance, customer behavior, and market trends to fuel Growth School's growth journey.Key Responsibilities
- Collect, analyze, and interpret data across campaigns, CRM, paid ads, social, and web analytics.
- Leverage AI-powered tools (ChatGPT, GenAI analytics platforms, AI dashboards) for faster insights, reporting, and trend forecasting.
- Build and automate dashboards/reports to track KPIs, campaign performance, and ROI.
- Conduct competitor and market research using both traditional and AI-driven methods.
- Drive customer acquisition, retention, and engagement through data-backed strategies.
- Partner with cross-functional teams (Content, Product, Sales) to align insights with business objectives.
- Lead experimentation, A/B testing, and predictive modelling initiatives.
What We're Looking ForBachelor's degree in Marketing, Business, Economics, Statistics, or related field3+ years of experience in marketing analytics, growth strategy, or business intelligence
- Strong analytical skills with proficiency in marketing analytics tools (e.g., GA4, HubSpot, Tableau, PowerBI).
- Familiarity with AI/GenAI platforms for marketing insights.
- Experience in building dashboards, running experiments, and delivering actionable recommendations.
- Ability to translate data into strategies that impact growth and revenue.
- Collaborative mindset with experience working across teams.
Good to HaveKnowledge of AI for predictive modelling, segmentation, and personalizationExperience across multiple digital marketing channels (SEO, SEM, social, email, paid ads)Familiarity with marketing automation platforms and attribution modellingWhy Join Growth School?Shape the future of professional learning in a fast-growing edtech start-upWork with cutting-edge AI and analytics tools in real-world applicationsCollaborate with industry experts and top professionals across domainsCompetitive salary, benefits, and growth-focused work environment
Job Type: Full-time
Pay: From ₹1,000,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
Marketing Analyst
Posted 1 day ago
Job Viewed
Job Description
Job Title: AM - CRM Marketing
Location:
Bangalore / Hybrid
Employment Type:
Full-time
About the Role
We are looking for a
Marketing Analyst
to join our team and play a crucial role in optimizing marketing strategies through data-driven insights. You will analyze market trends, campaign performance, and customer behavior to help us make informed decisions that drive growth, retention and improve ROI.
Key Responsibilities
- Collect, clean, and interpret data from multiple sources (digital campaigns, CRM, sales data etc.).
- Analyze marketing performance metrics (CTR, CAC, ROI, CLV, etc.) and prepare detailed reports from Clevertap, Metabase and data warehouse.
- Identify trends, patterns, and actionable insights to improve campaign effectiveness.
- Conduct marketing surveys, competitive analysis and market research to support strategic decisions.
- Collaborate with marketing, product, and sales teams to align strategies.
- Monitor A/B tests and provide insights for campaign optimization.
- Build dashboards and visualizations for key performance indicators (KPIs).
- Present findings and recommendations to stakeholders in a clear and concise manner.
- Partly own CRM planning and campaign execution on Clevertap
Required Qualifications
- Bachelor's / Master's degree in Marketing, Business Analytics, Statistics, or a related field.
- Strong analytical skills with proficiency in tools such as Excel, Google Analytics, Moengage, Clevertap or similar platforms.
- Experience with data visualization tools (Metabase, Tableau, Power BI, Looker, etc.).
- Familiarity with digital marketing metrics and channels (SEO, SEM, social media, email, etc.).
- Knowledge of SQL or basic data querying is a plus.
- Excellent communication and presentation skills.
- Ability to translate complex data into actionable business insights.
- Basic Understanding of Marketplace model of Ecommerce
Preferred Skills
- Experience in marketing automation tools (Clevertap, Moengage, Webengage etc.).
- Understanding of attribution models and marketing funnels.
- Basic knowledge of Python or R for data analysis (bonus).
Marketing Analyst
Posted 1 day ago
Job Viewed
Job Description
We're looking for a
Marketing Analyst
to join our growing team and help transform data into actionable insights that drive performance, retention, and revenue.
About the Role
In this role, you will partner closely with marketing, product, and business teams to measure campaign effectiveness, optimize spend, and uncover growth opportunities across digital and lifecycle channels. Your work will directly influence marketing strategy and customer experience across the funnel.
Responsibilities
- Analyze marketing performance across paid media, CRM, SEO, and other digital channels
- Build and maintain dashboards (Google Data Studio, Power BI, etc.) to track KPIs like
CAC, LTV, ROAS, churn, conversions - Conduct customer cohort analysis, funnel deep-dives, and retention diagnostics
- Design and evaluate experiments (A/B tests, geo-tests, incrementality studies)
- Provide insights on creative performance, targeting, and budget efficiency
- Work with cross-functional teams to reduce funnel drop-offs and boost engagement
- Support segmentation, churn prediction, and cross-sell/upsell initiatives
Requirements
- 3–5 years of experience in D2C marketing analytics (healthtech, e-comm, consumer internet preferred)
- Strong command of
SQL
, and experience with tools like
GA4, AppsFlyer, Power BI, Google Data Studio - Comfortable working with attribution models, funnel metrics, and performance data
- Bonus: Experience in Python/R for advanced analytics
- Business-oriented mindset with strong storytelling and presentation skills
Impact Metrics
- Improved marketing ROI and LTV:CAC ratio
- Optimized budget allocation and reduced acquisition cost
- Timely, accurate reporting for decision-making
- Measurable lift in retention and campaign performance through experimentation
If you're passionate about using data to fuel growth and innovation in healthcare, let's connect
Be part of a purpose-driven team transforming the future of health and wellness.
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Marketing Analyst
Posted 1 day ago
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Company Description
Tech Taste Foods is an industry-leading restaurant consulting firm specializing in delivering practical solutions for optimal success. Our experienced consultants help restaurants diagnose problems and design action plans covering menu, operations, and financial performance. Our advanced software and data-driven approaches capture the market for Restaurants, Cloud Kitchens, and related brands, expanding across more than 10 states. By focusing on brand revenue generation through strategic planning, our team ensures a profitable journey for our clients.
Role Description
This is an on-site internship role for a Key Account Manager, located in Model Town. The Key Account Manager will be responsible for managing key accounts, providing exceptional customer service, and developing business plans. Daily tasks also include analyzing data for business improvement and maintaining strong relationships with clients.
Qualifications
- Skills in Analytical Skills and Business Planning
- Experience in Account Management and Key Accounts
- Excellent Customer Service skills
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
- Interest in the restaurant industry is a plus
- Pursuing or completed a degree in Business, Marketing, or a related field
Job Types: Full-time, Permanent
Pay: ₹20, ₹40,000.00 per year
Work Location: In person
Marketing Analyst
Posted 1 day ago
Job Viewed
Job Description
Job Description
Marketing Analyst – Marketing Department
Company Overview:
Tibrewala Electronics Ltd, established in 1985, is a leading manufacturer of high-quality electronic capacitors under the brand name
TIBCON Capacitors
. With 40 years of industry expertise, the company is renowned for its innovation, reliability, and commitment to excellence.
Role Summary:
The Marketing Analyst will support strategic decision-making by analysing market trends, customer behaviour, and campaign performance. This role demands strong analytical skills, business acumen, and the ability to translate data into actionable insights.
Key Responsibilities:
- Conduct market research and competitor analysis
- Evaluate marketing campaign performance using KPIs
- Prepare dashboards and reports for leadership review
- Collaborate with sales and product teams to align strategies
- Identify growth opportunities and customer segments
- Support pricing, positioning, and go-to-market strategies
- Will involve occasional travel for the sake of research to various locations.
Qualifications:
- MBA in Marketing or related field
- 2–4 years of experience in marketing analytics or strategy
- Proficiency in Excel, Power BI/Tableau, and CRM tools
- Strong communication and presentation skills
- Ability to work cross-functionally and manage multiple projects
Marketing Analyst
Posted 1 day ago
Job Viewed
Job Description
Minimum qualifications:
- Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
Preferred qualifications:
- 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
- 3 years of experience of statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, Brand/Conversion lift measurement, machine learning algorithms).
- Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
- Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.
About The Job
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
Responsibilities
- Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Analyze campaign results and report the media effectiveness across all stakeholder groups.
- Develop processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct analysis, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .