848 Senior Marketing Analyst jobs in India
Marketing Analyst - Consumer Insights
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Design and execute market research studies, surveys, and focus groups to gather consumer data.
- Analyze sales data, market trends, and competitor activities to identify opportunities and threats.
- Develop and maintain dashboards and reports to track key marketing metrics and performance indicators.
- Translate complex data sets into clear, concise, and actionable insights for the marketing and product teams.
- Utilize statistical software and analytical tools to perform in-depth data analysis.
- Conduct qualitative research to understand consumer motivations, perceptions, and preferences.
- Monitor brand perception and customer satisfaction levels.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align on insights and strategies.
- Stay informed about industry best practices in market research, data analysis, and consumer behavior.
- Present findings and recommendations to stakeholders at various levels of the organization.
- Bachelor's or Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
- Minimum of 3-5 years of experience in marketing analysis, consumer insights, or market research.
- Strong quantitative and analytical skills, with proficiency in statistical analysis.
- Experience with data analysis software such as SPSS, R, Python, or similar.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and reporting.
- Experience designing and executing market research surveys.
- Excellent written and verbal communication skills, with the ability to present complex information effectively.
- Strong problem-solving skills and attention to detail.
- Ability to work effectively in a hybrid model, balancing independent analysis with team collaboration.
- Familiarity with consumer goods market dynamics is a plus.
Marketing Analyst
Posted 17 days ago
Job Viewed
Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Marketing Analyst
1. Overview of Mastercard and The Global B2B Marketing Operations Team
At Mastercard, we connect and power an inclusive digital economy that benefits everyone, everywhere. Our technology and solutions help individuals, businesses, and governments realize their greatest potential. Within Mastercard, the Global B2B Marketing Operations team plays a pivotal role in driving growth and innovation by delivering data-driven insights and impactful marketing strategies tailored to business clients. We work cross-functionally to support internal stakeholders with the tools and intelligence they need to make informed decisions and deliver value to our partners.
___
2. Description of the Role
As a key member of the Global B2B Marketing Operations team, you will be responsible for transforming complex data into clear, actionable insights through advanced dashboards and reporting tools. Your role will involve:
- Stakeholder Engagement: Collaborating with internal teams to understand their data needs and translating those into technical requirements.
- Dashboard Development: Using SQL to extract and prepare data, and building interactive Tableau dashboards that provide meaningful insights.
- Data Analysis: Defining KPIs, layering in benchmarks, and conducting year-over-year comparisons to uncover trends and inform strategy.
- Collaboration & Communication: Working closely with team members to ensure data consistency, and clearly communicating findings to stakeholders. You'll also provide training and support on dashboard usage.
___
3. All About You / Experience
We're looking for a data-savvy professional who thrives in a collaborative environment and is passionate about turning data into stories. You bring:
- Technical Expertise:
- Advanced SQL skills, including complex queries, joins, window functions, and performance tuning.
- Expert-level Tableau experience, with a strong grasp of UX best practices and dashboard interactivity.
- Familiarity with data modeling (star/snowflake schemas), ETL tools (e.g., Tableau Prep, dbt, Alteryx), and data validation techniques.
- Experience with relational databases (e.g., SQL Server, Databricks, Snowflake) and cloud platforms (e.g., AWS, Azure).
- Qualifications:
- Bachelor's degree in Data Science, Computer Science, Statistics, or a related field.
- Proven experience in data visualization and business intelligence.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- A proactive, team-oriented mindset with the ability to work independently.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Marketing Analyst
Posted today
Job Viewed
Job Description
The Offer
- Flexible working options
- Excellent career development opportunities
- Opportunity to make a positive impact
The Job
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
The Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
The Employer
Our client aspires to be your one-stop shop for all your software development needs. As a start-up, the ideal destination for your technical requirements that has ties with major technological leaders. Their process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
Marketing Analyst
Posted today
Job Viewed
Job Description
The Offer
- Flexible working options
- Excellent career development opportunities
- Opportunity to make a positive impact
The Job
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
The Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
The Employer
Our client aspires to be your one-stop shop for all your software development needs. As a start-up, the ideal destination for your technical requirements that has ties with major technological leaders. Their process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
Marketing Analyst
Posted today
Job Viewed
Job Description
Responsibilities
END -->Our Principles
These are some of the principles that we strongly believe in, preach and actually follow as well.
Commitments
We clearly commit what we can do, by when can we do it and how we would do it, And then we do it.
Confidentiality
We are extremely paranoid about protecting the confidentiality of what we do, for whom and how we do it.
Comfortability
We ensure comfortability of you and your team with ours, which can only come from complete transparency.
Capability
We keep improving our already awesome capabilities by investing all resources at our disposal.
Marketing Analyst Job
Marketing Analyst Jobs for Freshers
Marketing Analyst Job Description
• Should know Strength, weakness, opportunities and threats of market( SWOT Analysis)
• Collect data by implementing different methods(Opinion polls,surveys etc)
• Make a plan and implement it after taking senior approval
• Prepare reports on findings while illustrating data with graphs
• Measure the result of advertising and marketing
• Use different different methods to collect and analyse the data
• Analyse all the data in detailed version and present in front of management
• Collect and analyse the data as per customer preferences
• Upgrade according to market trends and implement best method
• Advice clients or senior management on the best ways to use provided data
Marketing Analyst Skills
• Trained or educated in marketing field
• Having experience in market research
• Aware about the statistical knowledge (SPSS,SAS) databases and MS office
• Excellent communication skills
• Must know how to do data warehousing and data mining
• Should aware about different data collection methods ( surveys and polls)
• He knows how to use data in effective and efficient manner
• Ability to multi task well
• Experience in various survey tools
• Having knowledge of all CRM programs
• Strong analytical and critical thinking
• Think out of boxes
Perception Perfection
CryptoMize is dedicated to ensure a prominent progress to how the world perceives you. We help you to establish your perception to the extent of perfection with our devised strategic plan and techniques.
Reputation
Sentiment
Promotional Parlance
CryptoMize introduces you to Promotional Parlance which not only promotes your cause but provides a personalized-edge. Our solutions are tailored in a strategic way that attracts the audience in a way that they are most receptive to.
Marketing
Outreach
Public Relations
CryptoMize formulates a proactive strategy to amplify your Media Outreach without compromising your reputation. CryptoMize assists you in communicating with your intended audience to achieve a global outreach.
Brand
Media
Political Catalysis
We bring efficiency to governance operations through intelligence and strategic thinking. By integrating digital approaches, CryptoMize seeks to improve Campaign Strategies and governance in general.
Politics
Consultancy
Policing Phronesis
CryptoMize, with the help of its special mix of Forensics and Consultancy, aims to handle all sorts of cyber crimes affecting your organisation and provide you with the best guidance for such situations.
Intelligence
Forensics
Privacy Enforcement
CryptoMize is driven by the belief that none of your valuable data should go unprotected. Our experts put concerted effort to preserve your privacy in order to minimize the impact of cybercrime.
Privacy
Security
What Makes Us Different?
CryptoMize offers a full spectrum of elite services derived with preemptive analysis and strategic planning to our clients. We work efficiently with our proficient and proactive team by utilising extraordinary tools.
Collaboration with Dignitaries
We collaborate with highly influential and prominent personalities around the world. Being transcendental and visionary has its own benefits, our supremacy of being omnipresent empowers us to command, control and maneuver information from the internet.
01Powerful Team
CryptoMize is the combination of a powerful team that works on a supportive, transparent and encouraging platform. With spontaneity and dedication to the advancement of technology, we aspire to be better at what we do for people who trust us with their information and projects.
02Triple-Proof Approach
We execute a triple-proof approach from conducting thorough research, developing strong strategies, to guaranteeing information security. This proves beneficial for our clients to reach their desired goal.
03Our Core Values
Trust
We seek to connect and build relationships with our clients.That is our core principle of our work ethic which we fully-abide to. We works on 3 principles: Respect, Honesty and Transparency.
Reliability
Commitment is an act, not a word. We believe in delivering and living up to your expectations. We have grown into a global agency only through our commitment to deliver and our reliability factor.
Safety
We are extremely paranoid about protecting our client’s safety of what we do, for whom and how we do it. We maintain absolute non disclosure and confidentiality to ensure that nothing sensitive goes out.
Passion
Our passion generates enthusiasm for what we do and how we do it. We inspire, find creative ways and nurture ideas with passion. We strategize based on audience attention.
Innovation
We believe in innovation, change and risk taking. With technology, we reinvent ourselves. Innovation is the reason how we are able to eliminate obstacles for cultivating growth.
Excellence
We ensure to maintain your eminence by reinventing ourselves with our core values that inspire excellence. We strive for quality in everything we do.
OUR PRESENCE
Our Journey So Far
Our presence is all across the globe. Our impact can be seen in 03+ continents and 30+ countries, we know how to shape people's digital lives. We have a vast range of projects, from running political campaigns, shaping people's perceptions to enforcing privacy, we work with a futuristic approach and always look ahead of time. We never restrict ourselves to specific sectors rather make sure that our services are requisites for any and everybody in the world. With our elite clientele we show supremacy of work and build trustworthy relationships. We believe intelligence is the future and aim towards collective good and growth of all! 3+ Our PresenceSuccessfully establishing ourselves globally in 3+ continents.
70+ Our ServicesGiving us an edge over everyone else who is trying to solve similar problems.
10+ Years of ExperienceServing great value to our clients since the past decade.
NEVERENDING OPPORTUNITIES FOR YOUOur Vision
In the days of yore, gathering intelligence was a matter of sending out spies. Today the world has changed, and intelligence is as much about technology as it is about people. We are redefining what it means to truly protect you and your business. From network security, to cloud recovery, to data recovery, CryptoMize focuses on your technology’s vulnerabilities so you can avoid pitfalls and stay ahead.
Marketing Analyst
Posted today
Job Viewed
Job Description
Responsibilities:
Requirements:
The Digital Recruitment Firm is acting as an employment agency with this Marketing Analyst role. If your feel you have the right Marketing Analyst skills and would like to be considered for this role. Please send us your CV for immediate consideration.
Marketing Analyst
Posted today
Job Viewed
Job Description
D Square Consulting Services Pvt Ltd aspires to be your one-stop shop for all your software development needs. As a start-up, D Square Consulting Services Pvt Ltd is the ideal destination for your technical requirements that has ties with major technological leaders. Our process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
The Role
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
Ideal Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
What's on Offer?
- Flexible working options
- Excellent career development opportunities
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Data Analyst - Marketing Insights
Posted 10 days ago
Job Viewed
Job Description
Key Responsibilities:
- Collect, clean, and validate data from various marketing sources.
- Analyze marketing campaign data to measure effectiveness and ROI.
- Develop and maintain dashboards and reports to track key marketing metrics.
- Identify trends and patterns in customer data to inform marketing strategies.
- Conduct A/B testing and provide recommendations for campaign optimization.
- Collaborate with marketing teams to understand their data needs and provide analytical support.
- Present findings and insights to stakeholders in a clear and understandable format.
- Contribute to the development of predictive models for customer behavior.
Qualifications:
- Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Marketing Analytics, or a related quantitative field.
- Proven experience as a Data Analyst, preferably in a marketing context.
- Strong proficiency in SQL for data extraction and manipulation.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Familiarity with statistical programming languages like Python or R.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work effectively in a fast-paced environment.
This hybrid position offers a fantastic opportunity to influence marketing decisions through data-driven insights and grow your career in a collaborative team environment.