11,272 Social Listening jobs in India

Overview

Social Listening & Media Monitoring – Analyst

Shift Time – 6:30PM – 3:30AM (IST)

Location – Bangalore / Mumbai / Gurugram / Hyderabad / Chennai / Coimbatore

Hybrid Work Model – 3 Days work from office (per week)

Skills :- Social Listening, Talkwalker,Brandwatch

Experience:- 3-5 Years

About Role –

We are seeking a highly skilled and culturally astute Listening & Monitoring Analyst to join our team. This role requires a deep understanding of U.S. media and cultural nuances, as well as the ability to interpret and analyze media content beyond surface-level summaries. The ideal candidate will have extensive experience in media

About Omnicom Global Solutions –

Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries.

Omnicom Global Solutions India plays a key role for our group companies and global agencies by providing stellar products, solutions, and services in the areas of Creative Services, Technology, Marketing Science (Data & Analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, and Project Management.

We currently have 4000+ awesome colleagues in Omnicom Global Solutions India who are committed to solving our clients' pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.

Responsibilities

This is an exciting role and would entail you to:

1. Dashboard Setup and Customization:

2. Understand team/client needs and requirements.

3. Create interactive dashboards within Talkwalker.
4. Use existing templates and apply minor customizations to develop dashboards within Talkwalker (agency listening platform).

5. Review dashboards with account teams and optimize based on feedback.

6. Ongoing Monitoring:

7. Align with client/agency needs and monitoring protocols.

8. Monitor social/traditional media platforms and online sources to track discussions, trends, and relevant mentions related to our clients and industry.
9. Create weekly coverage/conversation emails (or at other frequencies dictated by protocol), distilling relevant insights and flagging any issues.

10. Analyze social and traditional media to extract critical insights, understand sentiment, and identify emerging themes/trends related to brand, competition, and broader industry.

11. Ad Hoc Listening Projects:

12. Understand client/team needs and requirements.

13. Recommend and refine search queries in alignment with the assignment.
14. Perform, analyze, and interpret queries in one or more agency listening platforms.
15. Produce custom reports that clearly align with the research objective, address key hypotheses, and tell the story of findings.
16. Offer timely ad-hoc analysis and insights on current events or topics pertinent to our clients.

You will be working closely with:

• Global clients and account managers of our Market Research team.
• Collaborate proactively across teams and with clients to ensure alignment and deliverables.

Qualifications

This may be the right role for you if you have.

• Bachelor's degree in data science, Marketing Analytics, or a related field.
• 3+ years of experience in Social Listening, with at least 1-2 years in marketing or public relations.
• Proficiency in social media analytics platforms.
• Strong interpretation skills, especially related to U.S. culture and zeitgeist.
• Ability to identify landscape (social, media, competitor, etc.), audience, themes, and sentiment of the U.S. market.
• Experience in identifying Key Opinion Leaders (KOLs) and influencers in relevant industries.
• Experience working with U.S. clients and on U.S.-focused projects.
• Proficiency in brand and industry keywords (technical and jargon) and expertise in Boolean query building and management.
• Expertise in data management and analysis using MS Excel.
• Proficiency in listening platforms such as Talkwalker (preferred), Brandwatch, and Muckrack.
• Strong written and verbal communication skills with attention to detail.
• Ability to work collaboratively across teams and with clients.
• Proficiency in data/sentiment analysis tools, including Excel and PowerPoint.
• Ability to visualize data and insights in a client-ready report.
• Experience with MySQL, Python, and Power BI.
• Strong organizational and multitasking skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Confidence in building and maintaining team relationships.
• A collaborative, proactive approach to problem-solving and project management.
• General understanding of the PR/Communications industry.

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

We unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Eli Lilly and Company's US Marketing Consumer Experience Hub delivers data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to migraine to stage IV cancer and beyond.

The US Consumer Social Media team is leading the way in social listening. A key focus of social listening at Lilly means analyzing the conversations and trends happening not just around a given brand, but also for the industry. The data is then used to help the business make smarter, faster business decisions.

Lilly is looking for a social listening analyst to help uncover insights and develop actionable recommendations for how to optimize social media performance at Lilly. The Social Listening analyst will help deliver ongoing social listening reports for business partners via the NetBase social analytics platform. This position will report directly to the BI&A lead at LCCI with a dotted line into the social listening lead on the US Consumer Marketing Social Media team.

Responsibilities
Social Listening Platform & Industry Knowledge

• Working knowledge of social listening platforms such as NetBase, Brandwatch, Sprinklr, Spredfast, Crimson Hexagon, Sprout Social, Meltwater, Hoot Suite, Talkwalker
• Ability to assimilate extensive amounts of detailed data and to see the big picture, providing actionable and influential recommendations.
• Pharmaceutical Industry Knowledge and the ability to understand data that could impacts Lilly and Lilly brands, what is going on and react quickly.
• Research Skills: Basic knowledge of research methods and statistics, and qualitative research skills including the ability to interpret unstructured data and translate it into actionable insights
• Social Media expertise: stay up to date with the latest social media trends and technologies

Social Listening and Social Monitoring

• Social Listening Experience: Leverage technology to proactively explore and discover insights from online conversations made by users to understand "the why" which can inform strategic decision making. Examples include category analysis, competitive analysis or a brand health analysis.
• Social Monitoring: Leverage social technology to react and respond to topics or specific posts made by users on social networks. Monitoring can tell you the "so what" and enhance brand engagement. Examples include new product launch, campaign launch, crisis management, conference monitoring.

Cross-Functional Work

• Independently research questions or issues. When needed escalate issues for assistance within the broader social listening team.
• Work within the set service level agreements for US Marketing across all brands as prioritized by social listening lead.
• Design, conduct and deliver standard and custom social listening and monitoring reports.
• Ability to recognize opportunities, formulate hypotheses, plan research, identify insights, and drive recommendations relevant to the business goals and objectives.
• Accountable for deciphering what is important and meaningful data and then communicate a concise story in a way that allows the business to make decisions based off of the communicated reports.
• Communicates clearly using dashboards, PowerPoint presentations, or simple text depending on the amount of information that needs to be relayed.

The position will operate in an agile team concept designed to allow flexibility to execute the above job responsibilities as either dedicated, partially dedicated, and/or working across multiple brands. The incumbent should expect the alignment to a specific brand and/or therapeutic area to change based upon business need and the duration of alignment will vary.

Basic Qualifications

• BA/BS degree with a major in marketing, communications, business, IT or other closely related areas
• Experience with at least one of the Social Listening Platforms: NetBase, Brandwatch, Sprinklr, Spredfast, Crimson Hexagon, Sprout Social, Meltwater, Hoot Suite, Talkwalker
• Broad expertise and understanding of digital landscape, digital channels and social media.
• Collaborative in nature and ability to work across multiple functions.
• Ability to respect and work effectively with diverse teams.
• Customer Service mindset.

Additional Skills/Preferences

• Experience gleaning insights that support organizational goals
• Expert knowledge of social media landscape and a strong interest in emerging technologies
• Working knowledge of paid social media tactics
• Naturally curious; inspired by the road less traveled and finding creative solutions that others haven't considered
• Analytical by nature, but able to translate data into insights with a story telling mentality
• Demonstrated commitment going above & beyond to help business partners or system users in solving problems or finding information

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Job Description

Position:
Social Listening Executive

Location:
Mumbai

Department:
Martech & Data Science

Role Overview

We are looking for a highly motivated Social Listening Executive to join our Martech & Data Science team. In this role, you will monitor, analyse, and derive actionable insights from digital conversations to strengthen our clients' online reputation, inform strategies, and drive business outcomes.

Key Responsibilities

• Monitor and analyse social media conversations to identify trends, sentiments, and emerging topics relevant to client brands.
• Generate comprehensive reports with clear observations, recommendations, and key performance indicators (KPIs).
• Utilise social listening tools such as Konnect Insights, Locobuzz, Meltwater, Salesforce Social Studio, etc., to gather and analyse data efficiently.
• Conduct campaign analyses to measure digital performance and provide actionable insights.
• Monitor competitor activities and industry trends to inform brand strategies.
• Collaborate with cross-functional teams to align social listening insights with client objectives and marketing initiatives.
• Proactively identify potential issues or risks in digital activities and recommend timely solutions.
• Maintain updated knowledge of industry best practices, tools, and emerging technologies in social listening.
• Demonstrate a basic understanding of CRM systems to integrate insights with broader customer data.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field.
• Proven experience in social listening with a strong focus on data analysis and insight generation.
• Hands-on experience with tools like Konnect Insights, Locobuzz, Meltwater, Salesforce Social Studio, or similar.
• Basic understanding of CRM systems; prior experience working with CRM platforms is an added advantage.
• Strong analytical skills with the ability to translate data into clear, actionable insights.
• Excellent written and verbal communication skills.
• Highly detail-oriented with strong organisational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proactive problem-solving skills and a results-driven mindset.
• Previous exposure to WhatsApp Business Enterprise platforms is preferred.
• Prior experience working in a marketing or digital agency environment is desirable.

Designation: Social Media Listening & Analysis Executive

About the Role:

We are seeking a Social Media Listening & Analysis Executive to monitor, track, and analyze digital conversations for a large-scale political campaign in Punjab. The role will involve using social listening tools to capture real-time online sentiment, interpreting Punjabi-language content, and distilling insights that inform campaign strategy. The ideal candidate will combine strong analytical skills with an understanding of political communication, digital behavior, and regional cultural nuances.

Years of Experience Required: 3+ years in social media analytics, listening, or digital research

Type: Work from Office (Mohali/Chandigarh)

Number of Positions open: 2

Language & Cultural Requirement:

• Ability to read and interpret Punjabi (essential for accurate monitoring and analysis of online content)
• Strong understanding of Punjabi political and cultural context
• Proficiency in Hindi and English for reporting and cross-team communication

Key Responsibilities

Social Media Monitoring & Listening

• Track conversations, mentions, hashtags, and discussions across social media platforms (Facebook, Instagram, YouTube, X/Twitter, etc.) as well as blogs, forums, and news portals.
• Monitor emerging narratives, influencers, and online sentiment related to political parties, leaders, and voter issues.
• Flag high-impact or high-risk mentions in real time, supporting campaign responsiveness and issue management.

Data Compilation & Analysis

• Use social listening and analytics tools (e.g., Sprinklr, Talkwalker, Brandwatch, or equivalent) to collect, clean, and classify online data.
• Analyze sentiment, share of voice, reach, engagement, and content performance.
• Contextualize online trends with ground realities to generate politically relevant insights.

Insight Generation & Reporting

• Prepare daily/weekly/monthly reports highlighting voter sentiment, trending narratives, misinformation, and opportunities for message amplification.
• Translate data into simple, actionable insights for campaign strategy, content teams, and communication planners.
• Benchmark campaign performance against competitors and regional narratives.

Research & Strategic Input

• Support development of actionable briefs for creative and outreach teams based on social listening insights.
• Collaborate with research and planning teams to ensure integration of online and on-ground intelligence.
• Recommend proactive interventions to amplify positive narratives and mitigate risks.

Operations & Quality Assurance

• Maintain adherence to SOPs for monitoring, classification, escalation, and reporting.
• Ensure accuracy, consistency, and timeliness in all outputs.
• Suggest process improvements, tool optimizations, and reporting enhancements.

Core Competencies

• Social Media Expertise: Strong knowledge of digital platforms, analytics tools, and ORM/social listening technologies.
• Analytical Skills: Ability to interpret data trends, classify sentiment, and identify actionable insights.
• Language Proficiency: Must be able to read Punjabi; strong fluency in Hindi and English for reporting.
• Political Awareness: Good understanding of Punjab’s socio-political landscape, online discourse, and digital voter behavior.
• Communication: Ability to present insights clearly to cross-functional teams.
• Agility: Capacity to respond quickly to online developments in a high-stakes political environment.

This is a 12-month contractual position based in Mohali/Chandigarh, with the possibility of renewal based on performance and project requirements.

Designation:
Social Media Listening & Analysis Executive

About the Role:

We are seeking a Social Media Listening & Analysis Executive to monitor, track, and analyze digital conversations for a large-scale political campaign in Punjab. The role will involve using social listening tools to capture real-time online sentiment, interpreting Punjabi-language content, and distilling insights that inform campaign strategy. The ideal candidate will combine strong analytical skills with an understanding of political communication, digital behavior, and regional cultural nuances.

Years of Experience Required:
3+ years in social media analytics, listening, or digital research

Type:
Work from Office (Mohali/Chandigarh)

Number of Positions open:
2

Language & Cultural Requirement:

• Ability to read and interpret Punjabi (essential for accurate monitoring and analysis of online content)
• Strong understanding of Punjabi political and cultural context
• Proficiency in Hindi and English for reporting and cross-team communication

Key Responsibilities

Social Media Monitoring & Listening

• Track conversations, mentions, hashtags, and discussions across social media platforms (Facebook, Instagram, YouTube, X/Twitter, etc.) as well as blogs, forums, and news portals.
• Monitor emerging narratives, influencers, and online sentiment related to political parties, leaders, and voter issues.
• Flag high-impact or high-risk mentions in real time, supporting campaign responsiveness and issue management.

Data Compilation & Analysis

• Use social listening and analytics tools (e.g., Sprinklr, Talkwalker, Brandwatch, or equivalent) to collect, clean, and classify online data.
• Analyze sentiment, share of voice, reach, engagement, and content performance.
• Contextualize online trends with ground realities to generate politically relevant insights.

Insight Generation & Reporting

• Prepare daily/weekly/monthly reports highlighting voter sentiment, trending narratives, misinformation, and opportunities for message amplification.
• Translate data into simple, actionable insights for campaign strategy, content teams, and communication planners.
• Benchmark campaign performance against competitors and regional narratives.

Research & Strategic Input

• Support development of actionable briefs for creative and outreach teams based on social listening insights.
• Collaborate with research and planning teams to ensure integration of online and on-ground intelligence.
• Recommend proactive interventions to amplify positive narratives and mitigate risks.

Operations & Quality Assurance

• Maintain adherence to SOPs for monitoring, classification, escalation, and reporting.
• Ensure accuracy, consistency, and timeliness in all outputs.
• Suggest process improvements, tool optimizations, and reporting enhancements.

Core Competencies

• Social Media Expertise:
  Strong knowledge of digital platforms, analytics tools, and ORM/social listening technologies.
• Analytical Skills:
  Ability to interpret data trends, classify sentiment, and identify actionable insights.
• Language Proficiency:
  Must be able to read Punjabi; strong fluency in Hindi and English for reporting.
• Political Awareness:
  Good understanding of Punjab's socio-political landscape, online discourse, and digital voter behavior.
• Communication:
  Ability to present insights clearly to cross-functional teams.
• Agility:
  Capacity to respond quickly to online developments in a high-stakes political environment.

This is a 12-month contractual position based in Mohali/Chandigarh, with the possibility of renewal based on performance and project requirements.