6,980 Social Media Analytics jobs in India

Social Media Analytics Manager

Mumbai, Maharashtra C5i

Posted 2 days ago

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Job Description

C5i

C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making.


C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms.


Global offices

United States | Canada | United Kingdom | United Arab of Emirates | India


Job Responsibilities:

  • Leverage social media listening tools to create timely research and reporting on consumer insights, trends, competitive analysis, product insights and emerging consumer tensions. Combine findings with other digital data sources, identify strategic recommendations and create persuasive presentations
  • Understand the business objectives and measurement requirements to help guide decisions, KPI measurements and provide insightful recommendations.
  • Develop strategic social reporting and analytics cadence by identifying key areas of measurements, optimizations & benchmarks.
  • Ability to tailor findings and provide insightful and actionable recommendations to executive level stakeholders leveraging efficient storytelling and visualization skills.
  • Experience working with multiple stakeholders and projects with ability to prioritize projects to meet deadlines.
  • Passionate about all thing’s technology with knowledge about computer hardware, builds, gaming (or at least willingness to learn)
  • Serve as a primary POC of contact for social listening support and experience with educating audiences with best practices.
  • Understand, conceptualize and integrate AI based analysis and automation across social media analytics


Required Skills:

  • Minimum 7+ years of experience in Social media analysis and Research concepts
  • Social Listening tools preferably Talkwalker, Brandwatch, Meltwater, and Synthesio.
  • Understanding automation and AI implementation
  • Proficiency with Microsoft Office Suite – primarily with Excel and PowerPoint
  • Logical bent of mind to read and understand the data and reporting structures
  • Data analysis and Insights writing skills are must


Preferred Attributes:

  • Ability to write Boolean queries to extract and manipulate data.
  • Experience with visualization tools such as PowerBI, Tableau, Looker, etc.
  • Knowledge of creating crawlers to capture web data and familiarity with NLP models for sentiment analysis and thematic analysis.
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Sr. Analyst, Social Media Analytics

Mumbai, Maharashtra Colgate-Palmolive

Posted 1 day ago

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Relocation Assistance Offered Within Country
Job Number # - Mumbai, Maharashtra, India
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**Title: Senior Analyst**
**Brief introduction - Role Summary/Purpose:**
+ Join our analytics team at Colgate-Palmolive, where you'll focus on social media and eCommerce data. Use your analytical skills to monitor risk, track trends, measure campaign effectiveness, and provide insights that help us improve our digital presence and online customer experiences.
+ This is a collaborative, hands-on role where you'll need to be great at social media, digital analytics, and managing data. Plus, strong communication with stakeholders is key!
**Responsibilities:**
+ Monitor, analyze, and report on brand reputation, risks, sentiment, influencer activity, and the effectiveness of social media campaigns across multiple digital channels.
+ Support senior management by providing risk and issue reports with key metrics and insights for strategic decisions.
+ Support internal teams on social media and digital data management, driving continuous process improvements and automation.
+ Generate and deliver clear, data-driven reports either directly or from eCom lead (eg: from 3rd party sources CIQ or Profitero) using visualization tools in Looker Studio / DOMO / Sigma to communicate key findings, trends, and actionable recommendations.
+ Collaborate with global and local teams to deliver data solutions, integrate media performance data, and support advanced analysis using Snowflake, GA4 - extracts from relevant 3rd party platforms to provide to Analytics Partners for Marketing Mix Modeling, A/B tests, etc.
+ Stay up to date on relevant data privacy regulations (such as General Data Protection Regulation - GDPR) and ensure compliance in all digital and data activities.
+ Work on different datasets & systems (Marketing, Customers, Product masters, Finance, Digital, Point of Sales) and link the business rationales to develop & support Insights and Analytics
+ Build & support standard Business evaluation Trackers & Dashboards per agreed to SLAs and respond to ad hoc requests for reporting and first level analysis
+ Data Quality and Sanity is essential so validating the data, trackers and dashboards is prime
+ Communicate and coordinate with Divisions and subsidiaries as part of investigation and resolution of discrepancies
+ You will engage with Business teams in Corporate, Divisions, Hub (Cluster of Countries) and countries to understand business requirements and collaborate on solutions
+ Work with Internal Analytics teams & Information technology teams to learn and advance on developing sustainable and standard reporting trackers
+ Partner with external data vendors to ensure timely data availability with appropriate data sanity
+ With constantly evolving business environment, you will find out different ways to tackle the business problem through Analytical solutions (Data transformation, Data Visualization, Data Insights)
**Required Qualifications:**
+ Graduate in Mass Media, Management Studies, Data Science, Business Analytics, Marketing, or a related field.
+ Minimum 2-3 years experience working in Data Insights / Analytics role
+ Proficient with social media management/monitoring tools and digital analytics platforms; strong Excel and Google Workspace skills.
+ Should have worked in a client facing / stakeholder management role to understand business needs and draw hypothesis
+ Working knowledge of consumer packaged goods industry
+ Ability to Read , Analyze and Visualize data
+ Effective Verbal & Written Communication for Business engagement
+ Excellent presentation/visualization skills
**Preferred Qualifications:**
+ Knowledge of Data Transformation tools - R/Python, Snowflake
+ Working knowledge of visualization tools like Tableau, DOMO, Lookerstudio, Sigma
+ Created/worked on automated Insights solution
+ Worked on Competition Intelligence solutions like Emplifi, Brandwatch, Sprinklr, Talkwalker, Synthesio, Profitero, Stackline, SEMrush, SimilarWeb, Salesforce Marketing Cloud
+ Understanding of Colgate's processes, and tools supporting analytics (for internal candidates)
+ Willingness and ability to experiment with new tools and techniques
+ Good facilitation and project management skills
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-Hybrid
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Digital Marketing Analytics Lead

208001 Kanpur, Uttar Pradesh ₹90000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client is seeking a highly analytical and results-oriented Digital Marketing Analytics Lead to drive data-informed marketing strategies from a fully remote position. This role will be instrumental in measuring, analyzing, and reporting on the performance of all digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. The ideal candidate will possess a strong command of web analytics tools, data visualization platforms, and statistical analysis techniques. You will be responsible for tracking key performance indicators (KPIs), identifying trends, deriving actionable insights, and providing strategic recommendations to optimize campaign effectiveness, improve ROI, and enhance customer acquisition and retention. Collaboration with marketing managers, content creators, and other stakeholders will be crucial for translating data into impactful strategies.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing analytics frameworks and dashboards.
  • Track, measure, and analyze the performance of all digital marketing campaigns across multiple channels.
  • Identify key trends, insights, and opportunities for campaign optimization and strategic adjustments.
  • Generate regular performance reports and present findings and recommendations to the marketing team and leadership.
  • Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
  • Conduct A/B testing and other experiments to improve campaign performance and user experience.
  • Provide data-driven recommendations for budget allocation and channel optimization.
  • Analyze customer journey data to identify pain points and opportunities for improvement.
  • Stay up-to-date with the latest trends and best practices in digital marketing analytics and data science.
  • Collaborate with cross-functional teams to ensure data accuracy and consistency.
  • Develop predictive models to forecast marketing performance and customer behavior.
  • Manage and maintain marketing databases and ensure data integrity.
  • Contribute to the development of attribution models to understand the impact of different marketing touchpoints.
The successful candidate will hold a Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field. A Master's degree or equivalent experience is preferred. A minimum of 5 years of experience in digital marketing analytics, with a proven track record of driving measurable results is required. Proficiency in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Tableau, Power BI) is essential. Experience with SQL, Python, or R for data analysis is highly desirable. Strong analytical, problem-solving, and communication skills are necessary for this remote role. The ability to translate complex data into clear, actionable insights is paramount.
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Digital Marketing Analytics Manager

Atidiv

Posted today

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Job Description

Role: Sr. Manager – QA & Analytics

Purpose of the Role

To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.

Team Scope

  • QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams. Drive quality and ensure no errors in client delivery
  • Analytics Team: Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.

Core Responsibilities

  1. Own the quality metric across all accounts to ensure error free delivery
  2. Build and manage QA frameworks and review processes across functions.
  3. Ensure adherence to SOPs and track error trends for performance improvement.
  4. Lead analytics projects – dashboard creation, data accuracy, and insights generation.
  5. Partner with operations leadership to translate data into performance actions.
  6. Manage and mentor 10–15 member teams (QA + Analytics combined).
  7. Drive automation and standardization of reporting where possible.

Ideal Candidate Profile

  • 7–10 years total experience, with at least 3+ years in team leadership .
  • Background in digital marketing operations / outsourcing setup .
  • Deep understanding of AdOps, Programmatic, Search, and Social workflows.
  • Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
  • Hands-on with QA frameworks and error analysis.
  • Excellent communication and stakeholder management skills.

Bonus / Nice-to-Have

  • Experience with process automation tools (Zapier, Make, or VBA).
  • Exposure to offshore delivery and global client engagement.
  • Proven track record of improving team efficiency and accuracy.

This advertiser has chosen not to accept applicants from your region.

Head of Digital Marketing Analytics

226001 Lucknow, Uttar Pradesh ₹1950000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a rapidly expanding e-commerce enterprise, is seeking an experienced Head of Digital Marketing Analytics to lead their data-driven marketing efforts in **Lucknow, Uttar Pradesh, IN**. This pivotal role will be responsible for leveraging data to optimize marketing campaigns, drive customer acquisition and retention, and enhance overall business performance. The Head of Digital Marketing Analytics will oversee the development and implementation of advanced analytics strategies across all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. You will lead a team of analysts, providing them with the tools, training, and direction needed to generate actionable insights. Key responsibilities include defining key performance indicators (KPIs), conducting A/B testing, analyzing campaign performance, and providing strategic recommendations to the marketing leadership team. You will also be responsible for building robust dashboards and reporting mechanisms to track progress and identify areas for improvement. The ideal candidate possesses a Master's degree in Marketing Analytics, Statistics, Data Science, Business, or a related field, with at least 7 years of experience in digital marketing analytics, preferably in a leadership role. Proven expertise in web analytics platforms (e.g., Google Analytics), data visualization tools (e.g., Tableau, Power BI), and statistical analysis is required. Strong knowledge of marketing automation platforms and CRM systems is also highly beneficial. Excellent communication and presentation skills are essential for conveying complex data insights to both technical and non-technical stakeholders. This role requires a strategic thinker with a deep understanding of digital marketing principles and a passion for data-driven decision-making. You will play a critical role in shaping our client's digital marketing strategy, ensuring maximum ROI and sustained business growth. The ability to work collaboratively with cross-functional teams and a commitment to staying abreast of the latest trends in digital marketing and analytics are crucial. This position requires on-site presence for close team collaboration and strategic alignment.
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Head of Digital Marketing Analytics

390001 Vadodara, Gujarat ₹1500000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
We are seeking a data-driven and innovative Head of Digital Marketing Analytics to lead our analytics efforts in a fully remote capacity. This role is critical for deciphering complex marketing data, deriving actionable insights, and optimizing our digital marketing strategies across all channels. The ideal candidate will possess a deep understanding of digital marketing metrics, analytics tools, and statistical modeling, enabling them to translate data into tangible business growth.

Key Responsibilities:
  • Oversee the strategy and execution of all digital marketing analytics initiatives, ensuring alignment with business goals.
  • Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) for all digital marketing campaigns (SEO, SEM, Social Media, Email, Content Marketing, etc.).
  • Conduct in-depth analysis of campaign performance, user behavior, and market trends to identify opportunities for optimization and growth.
  • Implement A/B testing and multivariate testing methodologies to refine campaign effectiveness and user experience.
  • Collaborate with digital marketing teams to provide data-driven recommendations for campaign strategy, targeting, and budget allocation.
  • Utilize advanced statistical techniques and machine learning models to uncover deeper insights and predict future performance.
  • Manage and optimize analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, tag management systems, BI tools).
  • Present complex findings and recommendations clearly and concisely to both technical and non-technical stakeholders, including senior leadership.
  • Stay at the forefront of emerging trends and technologies in digital marketing analytics, and advocate for their adoption.
  • Mentor and develop a team of skilled marketing analysts, fostering a collaborative and data-centric culture.
Qualifications:
  • Master's degree in Marketing Analytics, Statistics, Data Science, Economics, or a related quantitative field.
  • 7-10 years of progressive experience in digital marketing analytics, with a significant portion in a leadership or managerial role.
  • Proven expertise in analyzing large datasets and extracting actionable insights from various digital marketing channels.
  • Proficiency with web analytics platforms (e.g., Google Analytics IQ, Adobe Analytics) and tag management solutions (e.g., GTM).
  • Strong command of SQL for data extraction and manipulation, and experience with data visualization tools (e.g., Tableau, Power BI).
  • Experience with statistical programming languages such as R or Python for advanced analysis is highly desirable.
  • Excellent understanding of digital marketing principles, campaign management, and performance metrics.
  • Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex data to diverse audiences.
  • Demonstrated ability to lead and inspire a remote team.
  • Strong strategic thinking and problem-solving capabilities.
This is an exciting remote opportunity to lead analytics at a strategic level, driving measurable success in the digital marketing space. Join our forward-thinking team and make a significant impact from your remote workspace.
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Social Media & Digital Marketing Executive

Worli, Maharashtra KBros Aristo Pvt Ltd

Posted 6 days ago

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Job Description

full-time
Job Title: Social Media & Digital Marketing Executive Location: Atria Mall, Worli, Mumbai Company: NEERMAAN Design Studio Franchise Partner of ARISTO
About Us:

NEERMAAN Design Studio is the exclusive franchise partner of ARISTO, a global brand from Russia offering premium modular kitchens, wardrobes, and interior solutions.

Role Summary:

Were looking for a creative and enthusiastic Social Media & Digital Marketing Executive (12 years of experience) to manage our social media channels, create content, run paid campaigns, and grow our online presence.

Key Responsibilities:
  • Plan and manage content for Instagram, Facebook, LinkedIn, etc.
  • Design posts, write captions, and schedule updates.
  • Handle DMs, comments, and community engagement.
  • Run paid ads on Meta platforms (Instagram/Facebook).
  • Track performance and prepare basic reports.
  • Stay updated with trends and suggest new ideas.
Requirements:
  • 12 years of experience in social media/digital marketing
  • Good writing and communication skills
  • Basic knowledge of Canva/Adobe tools
  • Familiar with Instagram, Facebook, LinkedIn
  • Knowledge of Meta Ads Manager and Google Analytics is a plus
  • Creative, self-driven, and organized
Why Join Us?
  • Work with a premium international brand
  • Fun, creative work environment
  • Opportunity to grow and lead digital efforts


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Digital Marketing – QA & Analytics

Atidiv

Posted 7 days ago

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Job Description

Role: Sr. Manager – QA & Analytics


Purpose of the Role

To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.


Team Scope

  • QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams. Drive quality and ensure no errors in client delivery
  • Analytics Team: Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.


Core Responsibilities

  1. Own the quality metric across all accounts to ensure error free delivery
  2. Build and manage QA frameworks and review processes across functions.
  3. Ensure adherence to SOPs and track error trends for performance improvement.
  4. Lead analytics projects – dashboard creation, data accuracy, and insights generation.
  5. Partner with operations leadership to translate data into performance actions.
  6. Manage and mentor 10–15 member teams (QA + Analytics combined).
  7. Drive automation and standardization of reporting where possible.


Ideal Candidate Profile

  • 7–10 years total experience, with at least 3+ years in team leadership .
  • Background in digital marketing operations / outsourcing setup .
  • Deep understanding of AdOps, Programmatic, Search, and Social workflows.
  • Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
  • Hands-on with QA frameworks and error analysis.
  • Excellent communication and stakeholder management skills.


Bonus / Nice-to-Have

  • Experience with process automation tools (Zapier, Make, or VBA).
  • Exposure to offshore delivery and global client engagement.
  • Proven track record of improving team efficiency and accuracy.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing - Qa & Analytics

Atidiv

Posted today

Job Viewed

Tap Again To Close

Job Description

Role: Sr. Manager – QA & Analytics

Purpose of the Role

To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.

Team Scope

  • QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams. Drive quality and ensure no errors in client delivery
  • Analytics Team: Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.

Core Responsibilities

  1. Own the quality metric across all accounts to ensure error free delivery
  2. Build and manage QA frameworks and review processes across functions.
  3. Ensure adherence to SOPs and track error trends for performance improvement.
  4. Lead analytics projects – dashboard creation, data accuracy, and insights generation.
  5. Partner with operations leadership to translate data into performance actions.
  6. Manage and mentor 10–15 member teams (QA + Analytics combined).
  7. Drive automation and standardization of reporting where possible.

Ideal Candidate Profile

  • 7–10 years total experience, with at least 3+ years in team leadership .
  • Background in digital marketing operations / outsourcing setup .
  • Deep understanding of AdOps, Programmatic, Search, and Social workflows.
  • Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
  • Hands-on with QA frameworks and error analysis.
  • Excellent communication and stakeholder management skills.

Bonus / Nice-to-Have

  • Experience with process automation tools (Zapier, Make, or VBA).
  • Exposure to offshore delivery and global client engagement.
  • Proven track record of improving team efficiency and accuracy.

This advertiser has chosen not to accept applicants from your region.

Digital Marketing & Social Media Strategist

395001 Surat, Gujarat ₹60000 Monthly WhatJobs

Posted 17 days ago

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Job Description

full-time
Our client is seeking a creative and results-oriented Digital Marketing & Social Media Strategist to join their fully remote team. This role is pivotal in developing and executing comprehensive online marketing campaigns that enhance brand visibility, drive engagement, and foster community growth across various e-commerce platforms and social media channels. You will be responsible for crafting compelling content, managing advertising budgets, analyzing campaign performance, and staying ahead of digital marketing trends. This is an excellent opportunity for a self-starter who thrives in a flexible, work-from-home environment. Key responsibilities include:

  • Developing and implementing data-driven digital marketing strategies across multiple channels (SEO, SEM, social media, email marketing, content marketing).
  • Managing and growing the company's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
  • Creating engaging and shareable content, including graphics, videos, and written posts, tailored to each platform.
  • Planning and executing paid social media advertising campaigns, optimizing for ROI.
  • Monitoring social media trends, competitor activities, and audience insights to inform strategy.
  • Analyzing campaign performance using tools like Google Analytics, social media insights, and other relevant platforms.
  • Reporting on key metrics and providing actionable recommendations for improvement.
  • Collaborating with e-commerce teams to align marketing efforts with sales goals.
  • Managing online communities, responding to comments and messages, and fostering positive engagement.
  • Staying updated on the latest digital marketing tools, platforms, and best practices.
  • Identifying and engaging with influencers and brand advocates.
  • Developing and executing email marketing campaigns to nurture leads and customer loyalty.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 4 years of proven experience in digital marketing and social media management, specifically within the e-commerce space. Demonstrated success in creating and executing impactful online campaigns is essential. Proficiency in social media management tools, content creation software (e.g., Canva, Adobe Suite), and analytics platforms is required. Strong understanding of SEO/SEM principles and e-commerce best practices is highly desirable. Excellent written and verbal communication skills, creativity, and analytical abilities are crucial. As this is a fully remote role, strong self-discipline, time management skills, and the ability to work independently are paramount. This position requires you to be based in or able to work within the time zones relevant to the company's operations, supporting clients and teams across India.
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