5,859 Social Media Strategy jobs in India

• Developing and implementing data-driven digital marketing strategies to increase brand awareness and customer acquisition.
• Managing all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube) to foster engagement and community growth.
• Creating, curating, and scheduling high-quality, engaging content across various digital platforms.
• Planning and executing paid social media campaigns and other digital advertising initiatives.
• Monitoring and analyzing website traffic, social media performance, and campaign ROI using analytics tools.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborating with design, content, and product teams to ensure cohesive brand messaging.
• Managing the digital marketing budget and optimizing spend for maximum impact.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on social media strategy and execution.
• Proven track record of successfully growing social media communities and driving engagement.
• Proficiency in digital marketing tools such as Google Analytics, SEO platforms, social media management tools (e.g., Hootsuite, Buffer), and content management systems.
• Excellent copywriting, editing, and content creation skills.
• Strong analytical skills and ability to interpret data to inform strategy.
• Experience with paid social media advertising and campaign management.
• Ability to work autonomously and manage multiple projects effectively in a remote-first environment.

• Develop and implement innovative social media strategies across all relevant platforms (Instagram, TikTok, YouTube, Facebook, etc.) with a strong focus on influencer marketing.
• Identify, vet, and build relationships with key influencers and content creators to align with brand values and campaign objectives.
• Manage end-to-end influencer campaigns, including negotiation, contract management, content approval, and performance tracking.
• Create compelling social media content calendars that reflect brand messaging, product promotions, and user-generated content.
• Monitor social media trends, competitor activities, and audience sentiment to identify opportunities and adapt strategies.
• Analyze social media performance metrics (engagement, reach, conversions, ROI) and provide regular reports with actionable insights.
• Manage the social media budget effectively, ensuring optimal allocation of resources for maximum impact.
• Foster community engagement and respond to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure consistent brand messaging and integrated campaign execution.
• Stay current with the latest social media features, algorithm changes, and influencer marketing best practices.
• Develop and execute strategies for user-generated content acquisition and amplification.
• Identify emerging social media platforms and technologies relevant to our target audience.
• Oversee social listening efforts to track brand mentions and industry conversations.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, with a proven track record in influencer marketing.
• Demonstrated success in developing and executing high-impact social media strategies that drive engagement and conversion.
• Strong understanding of various social media platforms, their respective audiences, and best practices.
• Experience with influencer marketing platforms and relationship management.
• Excellent analytical skills with proficiency in social media analytics tools.
• Creative mindset with strong copywriting and content creation abilities.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Familiarity with digital marketing tools and concepts (SEO, SEM, email marketing).
• Proven ability to build and maintain relationships with influencers and agencies.

The person will be responsible for developing and implementing a comprehensive organic social media strategy that aligns with our business goals and enhances our brand visibility and engagement, as well as work closely with digital and field marketing teams to extend the strategy to paid campaigns.

This role requires a strategic thinker with a deep understanding of social media trends, a creative mindset, and the ability to lead a team to execute high-impact social media campaigns.

Location : Mumbai

Key Responsibilities:

· Develop and execute a holistic social media strategy and campaigns that aligns with the company's overall marketing and business objectives.

· Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.

· Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.

· Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company's strategy for crisis communication.

 Collaborate with cross-functional teams - including senior business stakeholders, field, service line and partner marketing teams, PR & media relations - to ensure alignment and integration of social media efforts.

· Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.

· Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

Desired Skills & Qualifications

· A minimum of 10 years' experience in social media management in a client-side or agency-side role. Experience across a diverse set of industries is preferred.

· Bachelor's degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable. 

· A portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.

· Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills - with the ability to inspire and motivate your team members and positively influence your peer group.

· A deep understanding of social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions.

· The ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.

· Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage.

• Develop and implement cutting-edge social media strategies aligned with business objectives.
• Manage and grow the company's presence across key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create engaging and high-quality content calendars, overseeing content creation and curation.
• Plan and execute paid social media advertising campaigns, optimizing for ROI.
• Identify and manage relationships with social media influencers and brand advocates.
• Monitor social media trends, competitor activities, and customer feedback.
• Analyze social media performance metrics and generate regular reports with actionable insights.
• Drive traffic and conversions to the e-commerce website through social media initiatives.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Stay abreast of new platform features and algorithm changes.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 7 years of experience in social media marketing and e-commerce, with a proven track record of driving growth.
• Expertise in managing multiple social media platforms and social media management tools.
• Strong understanding of e-commerce principles and customer acquisition strategies.
• Excellent content creation, copywriting, and visual storytelling skills.
• Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Experience with paid social advertising platforms (e.g., Facebook Ads Manager).
• Creative mindset with strong analytical and problem-solving abilities.
• Excellent communication and interpersonal skills for effective remote collaboration.