1,523 Social Strategy jobs in India
Social Media Strategy Lead
Posted 7 days ago
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Key Responsibilities:
- Develop and execute a comprehensive social media strategy that aligns with overall marketing goals and brand positioning.
- Manage and grow the client's presence across key social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and emerging platforms.
- Create, curate, and schedule engaging, high-quality content (text, image, video) that resonates with the target audience and encourages interaction.
- Monitor social media channels for industry trends, competitor activities, and customer feedback, providing timely insights and responses.
- Develop and manage social media advertising campaigns, including budget allocation, targeting, A/B testing, and performance optimization.
- Analyze social media performance metrics, generate regular reports, and use data to inform strategy adjustments and content planning.
- Build and nurture online communities, fostering positive engagement and managing customer service inquiries received via social media.
- Collaborate with internal teams (marketing, sales, product development) to ensure cohesive brand messaging and integrated campaign execution.
- Identify and engage with relevant influencers and brand advocates to expand reach and credibility.
- Stay up-to-date with the latest social media tools, technologies, best practices, and algorithm changes.
- Manage crisis communication and reputation management on social media channels.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in social media marketing and management, with a proven track record of success.
- Demonstrated expertise in developing and implementing successful social media strategies for e-commerce brands.
- In-depth knowledge of major social media platforms, their features, algorithms, and advertising capabilities.
- Excellent copywriting, editing, and visual content creation skills.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, native platform insights).
- Strong understanding of SEO principles and how they relate to social media content.
- Creative thinking and a passion for staying ahead of digital trends.
- Excellent communication, collaboration, and project management skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience in paid social media advertising and campaign optimization.
Senior Social Media Strategy Lead
Posted 5 days ago
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Job Description
Key Responsibilities:
- Develop, implement, and manage innovative social media strategies aligned with business goals and marketing objectives.
- Oversee the creation and curation of engaging, high-quality content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance analysis.
- Monitor social media trends, competitor activities, and audience sentiment, providing actionable insights and recommendations.
- Engage with online communities, respond to comments and messages, and foster positive relationships with followers.
- Analyze social media data and metrics (e.g., engagement, reach, conversions) to track performance, identify key trends, and optimize strategies.
- Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.
- Develop and manage a social media content calendar, ensuring a consistent and timely posting schedule.
- Identify and build relationships with social media influencers and brand advocates.
- Stay up-to-date with the latest social media tools, technologies, and best practices.
- Report on social media performance to stakeholders, providing clear insights and strategic recommendations.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 5 years of experience in social media marketing and strategy development, preferably within the e-commerce or digital marketing sector.
- Proven track record of successfully managing and growing social media channels for brands.
- In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native analytics).
- Strong understanding of content creation, copywriting, and visual storytelling for social media.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Exceptional communication, interpersonal, and collaboration skills.
- Creative mindset with a keen eye for detail and aesthetics.
- Demonstrated ability to work independently and manage multiple projects in a remote setting.
Head of Social Media Strategy
Posted 6 days ago
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Job Description
Responsibilities:
- Develop and implement a comprehensive, forward-thinking social media strategy aligned with overall business and marketing objectives.
- Oversee all social media channels, including content planning, creation, scheduling, and performance monitoring.
- Lead the creation of engaging and high-quality content across various formats (visuals, videos, copy) tailored for each platform.
- Manage and grow the brand's social media communities, fostering meaningful interactions and responding to inquiries and feedback.
- Develop and execute paid social media advertising campaigns to reach new audiences and drive specific marketing goals.
- Collaborate closely with marketing, PR, creative, and product teams to ensure cohesive brand messaging and integrated campaigns.
- Identify emerging social media trends, platforms, and technologies, and recommend adoption strategies.
- Analyze social media metrics and KPIs, providing regular reports on performance, insights, and recommendations for optimization.
- Manage influencer marketing programs, identifying and building relationships with relevant influencers.
- Stay informed about competitor social media activities and industry best practices.
- Lead, mentor, and develop a team of social media specialists and content creators.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
- Minimum of 6-8 years of experience in social media management and strategy, with a significant portion in a leadership role.
- Demonstrated success in developing and executing impactful social media campaigns for brands.
- Expertise in various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their respective analytics tools.
- Strong understanding of paid social media advertising strategies and budget management.
- Excellent copywriting, editing, and communication skills with a keen eye for visual storytelling.
- Proven ability to analyze data, generate insights, and make data-driven decisions.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and content creation software.
- Strong leadership and team management capabilities.
- Creative vision and a passion for building online communities.
Head of Social Media Strategy
Posted 12 days ago
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Job Description
Responsibilities:
- Develop and implement a cohesive, data-driven social media strategy aligned with business objectives and e-commerce goals.
- Oversee all aspects of social media channel management, including content planning, creation, scheduling, and community engagement.
- Lead the development and execution of innovative social media campaigns to drive brand visibility, engagement, and conversions.
- Monitor social media trends, emerging platforms, and competitor activities, providing strategic recommendations.
- Manage and optimize paid social media advertising campaigns to maximize ROI.
- Analyze social media performance metrics, generate insightful reports, and present findings to senior leadership.
- Collaborate with marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
- Manage and mentor a remote team of social media managers, content creators, and digital marketers.
- Develop and manage the social media budget effectively.
- Stay at the forefront of social commerce trends and best practices.
- Build relationships with influencers and brand advocates.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field; Master's degree is a plus.
- Minimum of 8 years of progressive experience in social media marketing and strategy, with at least 4 years in a leadership role.
- Demonstrated success in developing and executing social media strategies that have driven significant growth in engagement, followership, and e-commerce sales.
- Expertise across major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their respective advertising capabilities.
- Strong understanding of SEO, content marketing, and e-commerce principles.
- Excellent analytical skills with proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
- Proven leadership and team management skills, with experience managing remote teams.
- Exceptional communication, copywriting, and creative storytelling abilities.
- Strategic thinker with a passion for innovation and a results-oriented approach.
- Proficiency in content creation tools and video editing is an advantage.
Head of Social Media Strategy
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and implement a comprehensive, multi-platform social media strategy aligned with overall business and e-commerce objectives.
- Oversee the creation, curation, and management of engaging and relevant content across all social channels (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
- Define key performance indicators (KPIs) for social media campaigns and track, analyze, and report on performance using social media analytics tools.
- Manage social media advertising budgets and optimize campaigns for maximum ROI, including paid social media initiatives.
- Build and nurture an online community, fostering engagement, responding to comments and messages, and managing brand reputation.
- Collaborate with cross-functional teams, including marketing, product, sales, and customer service, to ensure cohesive brand messaging and campaigns.
- Stay ahead of social media trends, emerging platforms, and new technologies, recommending innovative approaches.
- Develop and execute influencer marketing strategies to expand reach and credibility.
- Manage and mentor a team of social media specialists and content creators.
- Develop crisis communication plans for social media to effectively handle negative feedback or PR issues.
- Conduct competitive analysis to identify best practices and opportunities within the social media landscape.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred.
- 8+ years of progressive experience in social media marketing and strategy, with at least 3 years in a leadership or management role.
- Proven success in developing and executing social media strategies that have driven significant brand growth and engagement for e-commerce businesses.
- Expertise in all major social media platforms, their algorithms, best practices, and advertising capabilities.
- Strong understanding of social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) and reporting.
- Excellent content creation and storytelling skills, with a keen eye for aesthetics and brand voice.
- Demonstrated experience with influencer marketing programs.
- Exceptional leadership, communication, and interpersonal skills.
- Ability to manage complex projects, think strategically, and adapt to a rapidly evolving digital landscape.
- Experience working in a remote-first environment and managing distributed teams.
- Proficiency in graphic design tools or video editing software is a plus.
Head of Digital Marketing & Social Media Strategy
Posted 21 days ago
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E-commerce Marketing Manager, Social Media Strategy
Posted 14 days ago
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E-commerce Marketing Manager - Social Media Strategy
Posted 14 days ago
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E-commerce Marketing Specialist - Social Media Strategy
Posted 17 days ago
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Job Description
Key Responsibilities:
- Develop and implement effective social media marketing strategies for e-commerce.
- Create engaging and shareable content (text, images, videos) tailored for different platforms.
- Manage and optimize social media advertising campaigns to drive traffic and conversions.
- Monitor social media channels, respond to comments and messages, and foster community engagement.
- Analyze social media performance data and generate regular reports on key metrics (reach, engagement, conversions).
- Identify emerging social media trends and recommend new strategies or tactics.
- Collaborate with the marketing team to ensure brand consistency and campaign alignment.
- Manage relationships with social media influencers and brand advocates.
- Stay updated on platform updates, algorithm changes, and best practices.
- Drive traffic to e-commerce website and improve customer acquisition through social media.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in social media marketing, with a focus on e-commerce.
- Proven experience developing and executing successful social media campaigns.
- Proficiency with major social media platforms and their advertising tools.
- Strong content creation skills (writing, basic graphic design, video editing).
- Experience with social media management and analytics tools.
- Understanding of SEO and its relationship to social media marketing.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
E-commerce Marketing Manager - Social Media Strategy
Posted 21 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive e-commerce marketing and social media strategies.
- Manage all social media channels, content calendar, and posting schedules.
- Create engaging and brand-aligned content for social media, email, and website.
- Plan, execute, and optimize paid social media advertising campaigns.
- Analyze marketing campaign performance and provide actionable insights.
- Collaborate with web development and design teams on e-commerce platform enhancements.
- Monitor industry trends and competitor activities to identify opportunities.
- Manage marketing budget and allocate resources effectively.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in e-commerce marketing and social media management.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in social media platforms and advertising tools.
- Strong analytical skills and experience with marketing analytics platforms.
- Excellent communication, content creation, and project management abilities.
- Experience in a fully remote work environment is preferred.