6,715 Social Strategy jobs in India

• Develop and implement innovative social media strategies across all relevant platforms (Instagram, TikTok, YouTube, Facebook, etc.) with a strong focus on influencer marketing.
• Identify, vet, and build relationships with key influencers and content creators to align with brand values and campaign objectives.
• Manage end-to-end influencer campaigns, including negotiation, contract management, content approval, and performance tracking.
• Create compelling social media content calendars that reflect brand messaging, product promotions, and user-generated content.
• Monitor social media trends, competitor activities, and audience sentiment to identify opportunities and adapt strategies.
• Analyze social media performance metrics (engagement, reach, conversions, ROI) and provide regular reports with actionable insights.
• Manage the social media budget effectively, ensuring optimal allocation of resources for maximum impact.
• Foster community engagement and respond to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure consistent brand messaging and integrated campaign execution.
• Stay current with the latest social media features, algorithm changes, and influencer marketing best practices.
• Develop and execute strategies for user-generated content acquisition and amplification.
• Identify emerging social media platforms and technologies relevant to our target audience.
• Oversee social listening efforts to track brand mentions and industry conversations.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, with a proven track record in influencer marketing.
• Demonstrated success in developing and executing high-impact social media strategies that drive engagement and conversion.
• Strong understanding of various social media platforms, their respective audiences, and best practices.
• Experience with influencer marketing platforms and relationship management.
• Excellent analytical skills with proficiency in social media analytics tools.
• Creative mindset with strong copywriting and content creation abilities.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Familiarity with digital marketing tools and concepts (SEO, SEM, email marketing).
• Proven ability to build and maintain relationships with influencers and agencies.

The person will be responsible for developing and implementing a comprehensive organic social media strategy that aligns with our business goals and enhances our brand visibility and engagement, as well as work closely with digital and field marketing teams to extend the strategy to paid campaigns.

This role requires a strategic thinker with a deep understanding of social media trends, a creative mindset, and the ability to lead a team to execute high-impact social media campaigns.

Location : Mumbai

Key Responsibilities:

· Develop and execute a holistic social media strategy and campaigns that aligns with the company's overall marketing and business objectives.

· Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.

· Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.

· Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company's strategy for crisis communication.

 Collaborate with cross-functional teams - including senior business stakeholders, field, service line and partner marketing teams, PR & media relations - to ensure alignment and integration of social media efforts.

· Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.

· Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

Desired Skills & Qualifications

· A minimum of 10 years' experience in social media management in a client-side or agency-side role. Experience across a diverse set of industries is preferred.

· Bachelor's degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable. 

· A portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.

· Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills - with the ability to inspire and motivate your team members and positively influence your peer group.

· A deep understanding of social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions.

· The ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.

· Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage.

Key Responsibilities:

Assist in planning and executing marketing campaigns.

Manage social media and content creation.

Conduct market research and analyze trends.

Support promotional events and branding efforts.

Collaborate with sales for lead generation and customer engagement.

Requirements:

Degree in Marketing, Business, or related field.

Strong communication and creative skills.

Familiarity with social media and digital marketing tools.

Ability to multitask and work in a team.

Job Overview

We are seeking a Junior Social Media Marketing professional to join our team in Hyderabad. This is a full-time position requiring 1 to 3 years of experience. The candidate will play a key role in executing social media strategies to enhance Huemn's online presence and engage with our target audience effectively. This role is ideally suited for someone with experience in content marketing and social media advertising.

Qualifications and Skills

• Proven experience in content marketing and developing engaging content for various online platforms. (Mandatory skill)
• Social media advertising experience, including campaign setup and management on platforms such as Facebook and Instagram. (Mandatory skill)
• Familiarity with email marketing platforms like Mailchimp for creating effective email marketing campaigns. (Mandatory skill)
• Experience with pay-per-click (PPC) advertising techniques that effectively drive traffic and conversions.
• Competency in using Google Ads for enhancing online visibility and campaign success.
• Ability to utilize data analysis and reporting tools to measure and report the success of marketing efforts.
• Understanding of social media trends and the ability to incorporate them into marketing strategies.
• Excellent communication skills with the ability to craft persuasive and informative marketing messages.

Roles and Responsibilities

• Develop and implement social media marketing strategies to promote Huemn's products and enhance brand awareness.
• Create, schedule, and manage compelling content across social media channels to engage the target audience.
• Monitor social media platforms to track conversations and respond to inquiries and comments.
• Collaborate with the design team to produce visual content that aligns with our brand and marketing goals.
• Analyze social media performance metrics to adjust strategies and improve the effectiveness of campaigns.
• Assist in creating and managing email marketing campaigns using platforms such as Mailchimp.
• Conduct research on industry and competitor trends to continuously innovate and improve social media strategies.
• Support the marketing team in other initiatives to increase reach and engagement with the target audience.