464 Strategic Marketing jobs in India

Responsibilities

Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans : Develop clear understand of key customers and their products, leverage install base and existing customer footprint to determine market positioning, and implement a strategy and action plan to gain access to highest volume opportunities

Market Segmentation Strategy : Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity. Define customer needs and pain points across workflows and map those to Water’s Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.

Customer Insights & Research : Conduct market research and customer analysis to gain deep insights into country-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our product teams for product development and enhancement.

Tailored Messaging & Positioning : Work with the content and product marketing teams to create and adapt messaging, value propositions, and content tailored to specific segments, ensuring relevance and resonance with each group. Augment global marketing plans for regional implementation and impact.

Sales enablement and implementation: Work with sales team to effectively deploy segment approaches within each of our regions. Defining specific sales activity plans, and further ensuring the field teams are equipped to sell and position our portfolio into the target markets.

Cross-Functional Collaboration : Work closely with sales, product, and service teams to align segment-specific marketing strategies with business goals and customer-facing initiatives.

Performance Metrics & Reporting : Monitor the performance of country-level campaigns, using data analytics to measure success and optimize strategies for improved ROI.

Qualifications

Experience as an engagement manager or project manager in management consulting strongly preferred with 20 years of experience.

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Proven track record of developing and executing successful marketing strategies within specific market segments.

Strong understanding of data-driven marketing, customer insights, and analytics.

Exceptional communication, presentation, and interpersonal skills.

Ability to collaborate with cross-functional teams and drive results in a fast-paced environment.

Expertise in digital marketing, content creation, and multi-channel campaign execution.

Strong leadership skills with the ability to inspire and mentor teams.

Analyst Product & Strategic Marketing
**At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.**
**Job Overview**
Coordinates, supports and manages marketing plans and initiatives in alignment with cross-functional teams (e.g., sales, strategic sourcing, product marketing, etc.). Implements new product development and launch activities to drive business results.
**Job Responsibilities:**
+ Participating in strategy sessions to identify new industry or product opportunities.
+ Partnering with various marketing and sales teams for industry intelligence.
+ Collaborating with internal business teams regarding market issues and initiatives.
+ Developing content that results in lead generation and product sales.
+ Collecting and analyzing data regarding customer needs, market trends, product concepts, and competitive evaluation.
+ Developing go-to-market and sales enablement tools to launch and promote key product ranges across all media.
+ Analyzing campaign performance, effectiveness, and growth and makes recommendations to improve response and ROI.
+ Managing relationships with external agencies to meet campaign requirements.
+ Collaborating with other marketing team members to develop compelling value propositions for products.
**Desired Candidate Profile:**
+ Generally requires Bachelors degree in appropriate field with a minimum of 5 years of progressively responsible professional level experience; Masters degree or higher or local equivalent may be preferred at this level
+ Business Analytics: Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to predict trends and providing forecasts that drive business decisions and business planning.
+ Deliver to Achieve Plan: Knowledge of delivering results to meet or exceed established goals and objectives; ability to plan and organize both time and resources, in the short and long term, to get things completed and deliver financial impact.
+ Data-Driven Decision Making: Knowledge of the data-driven decision-making process and associated tools and techniques; ability to gather and analyze data to make organizational decisions that align with strategic business objectives and goals.
+ Focus to Go Fast: Knowledge of setting priorities and delivering at pace by efficiently managing time and resources; ability to drive critical activities to completion.
+ Marketing Analytics: Knowledge of methodologies, technologies, and processes used to collect, analyze, and utilize marketing data; ability to evaluate the marketing effectiveness to predict future market behaviors and trends.
+ Marketing Campaigns: Knowledge of marketing campaign types, plans, strategies, and tools; ability to use this knowledge to design and launch effective marketing campaigns.
+ Marketing Intelligence: Knowledge of market intelligence concepts, systems, and tools; ability to use this knowledge to determine market opportunities, strategies, metrics and facilitate data-driven marketing decisions.
+ Content Marketing: Knowledge of content marketing processes and techniques; ability to create, edit and update content on various platforms, websites and publications to ensure its quality and consistency in marketing programs/events.
+ New Product Development (NPD): Knowledge of methodology, processes, and strategies of new product development; ability to develop an effective new product development (NPD) strategy and process to generate a range of products, services, and value propositions aligned with the organization's overall marketing and business strategy.
+ Market Research: Knowledge of market research; ability to collect, collate and analyze information about existing or potential markets and market needs.
+ Marketing Channels: Knowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.
+ Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
**Competencies**
Values: Integrity, Accountability, Inclusion, Innovation, Teamwork
**ABOUT TE CONNECTIVITY**
TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn ( ,Facebook ( ,WeChat, ( Instagram andX (formerly Twitter). ( TE CONNECTIVITY OFFERS:**
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
- Competitive Salary Package
- Performance-Based Bonus Plans
- Health and Wellness Incentives
- Employee Stock Purchase Program
- Community Outreach Programs / Charity Events
- Employee Resource Group
**IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD**
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity **never requests payment or fees** from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come **only from** **actual** **email addresses ending in @te.com** . If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
Location:
Bangalore, KA, IN, 560066
City: Bangalore
State: KA
Country/Region: IN
Travel: Less than 10%
Requisition ID: 138254
Alternative Locations:
Function: Sales & Marketing
TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the "Company") is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.

*Job Title: Social Media Strategist (1 vacancy)Male & Female both can apply Work from office - 9 to 6 pmLocation : Mota varachha, Surat Job Description Responsibilities: Strategy Development: Develop and execute social media strategies in alignment with client objectives, conducting concise research and formulating content plans that resonate with the audience. Content Creation and Execution: Generate captivating content across social platforms, collaborating efficiently for impactful visuals, and maintaining streamlined content calendars. Account Management: Efficiently oversee social media accounts, ensuring brand consistency, monitoring channels, and implementing platform-specific best practices. Analytics and Reporting: Utilize analytics tools for performance measurements, provide succinct reports with KPIs, and adapt strategies based on data analysis. Stay Updated on Trends: Stay informed on the latest social media trends, algorithm changes, and industry best practices, proactively identifying growth opportunities. Client Collaboration: Communicate effectively with clients, presenting and explaining strategies and reports, and collaborating to align efforts with marketing objectives. Qualifications: Bachelors degree in Marketing, Communications, or related field. Proven experience as a Social Media Strategist or similar role. In-depth knowledge of major social media platforms, trends, and best practices. Strong creative and analytical skills. Excellent communication and interpersonal skills. (Hindi, Gujrati, English -Moderately) Proficiency in social media management tools and analytics platforms. Ability to work independently and as part of a collaborative team. Experience: Minimum 2 years , candidate must should have did digital marketing course

Experience

1 - 2 Years

No. of Openings

1

Education

Professional Degree

Role

Strategic Marketing Manager

Industry Type

IT-Hardware & Networking / IT-Software / Software Services

Gender

( Male / Female )

Job Country

India

Type of Job

Full Time

Work Location Type

Work from Office

Face interview location

Surat

Job Summary

:

As a Strategic Solution Marketing Manager on Rockwell Automation's Global solutions Marketing Team, reporting to the Manager, Global Solutions Marketing. You will play a vital role in shaping and executing unified, outcome-driven marketing strategies that span the company's entire suite of offerings—including Intelligent Devices, Software & Control, and Lifecycle Services.

This is a strategic, high-impact position focused on developing compelling, customer-first narratives and orchestrating integrated go-to-market programs that solve complex industrial challenges with holistic, connected solutions. You will be instrumental in supporting strategic projects such as product launch programs and integrated campaigns. This is a high-impact role requiring close collaboration with portfolio marketing, product management, commercial teams, campaign operations, and regional marketing stakeholders.

Your Responsibilities:

Cross-Portfolio Messaging & Positioning: Develop and maintain strategic, cross-portfolio messaging that reflects the full value of Rockwell's connected ecosystem of products, services, and software. Translate complex technical capabilities into outcome-based customer narratives and visual frameworks that align with business goals. Contribute to the development and governance of messaging standards, storytelling frameworks, and executive-level narratives (including L100 messaging).

Strategic Solution Development: Drive the articulation and communication of solution-based go-to-market strategies across industries and buyer personas. Ensure governance and adherence to messaging frameworks and positioning guidelines. Collaborate with campaign, content, and regional teams to ensure messaging is scaled consistently and adapted appropriately. Support coordinated launch activities for new offerings that span multiple portfolios, partnering with business units and enablement teams to ensure readiness across global regions.

Integrated Campaign & Go-to-Market Strategy: Contribute to the design and execution of integrated, cross-portfolio campaigns centered on solving key customer challenges with holistic solutions. Support development of scalable, repeatable GTM processes for campaigns and launches across the enterprise. Ensuring that horizontal solution messaging resonates across industries and aligns with customer needs, market trends, and commercial priorities.

The Essentials - You Will Have:

Bachelor's degree in Marketing, Business or a related field.

Overall 10+ Years of experience and 7+ years of experience in B2B marketing, with a strong background in solution marketing, product marketing, or integrated campaign strategy.

Experience developing messaging and positioning for complex solutions.

Experience leading or supporting cross-portfolio, industry-focused marketing programs.

Ability to collaborate across a matrixed organization.

Excellent written and verbal English.

The Preferred - You Might Also Have:

Experience in the industrial automation

Familiarity with Rockwell Automation's portfolio or customer base.

Experience contributing to M&A integration from a marketing perspective.

Experience creating, planning and executing large-scale programs with global delivery

Strategic thinker with a passion for simplifying complexity and creating customer value.

What We Offer:

Our benefits package includes …

Comprehensive mindfulness programs with a premium membership to Calm

Volunteer Paid Time off available after 6 months of employment for eligible employees.

Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.

Employee Assistance Program

Personalized wellbeing programs through our OnTrack program

On-demand digital course library for professional development

. and other local benefits!

#LI-Hybrid or #LI-DB2

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

**Key Responsibilities**:

- Generating partnership deals with top potential colleges nationwide
- Organizing webinars and workshops online and offline
- Partnering with College Fest committees to conduct pitches and receive various other deliverables
- Scheduling short courses in coordination with the faculty in charge
- Generating Online and Offline leads via knowledge sessions or other marketing tactics
- Communicating marketing collateral to all teams
- Identifying and reaching out to influencers and speakers for our events
- Coordinating and Participating in planning events at IIDE
- Ensuring timely promotions of organisational events (webinars/meetups/FDPs/VIP/offline events) taking place
- Ensuring all the technical marketing activities are conducted end to end

**Prerequisites**:

- Fluent written as well as oral communication skills
- Should be punctual, disciplined and detail-oriented
- Should be extremely comfortable with Excel and PowerPoint
- Should have the basic Digital Marketing Knowledge
- Should be an eager learner for technical skills
- A good team player who is happy to upgrade his / her knowledge on the job

**Salary**: ₹5,000.00 per month

Schedule:

- Day shift

**Speak with the employer**

+91

**Job Title**: Intern - Strategic Alliances & Marketing

**Location**: Remote/ Mohali sector 82
**Internship Duration**: 6 months

**Role Overview**

We are seeking a motivated intern to join the Strategic Alliances & Marketing team. The intern will play a crucial role in improving the process of identifying alliance partners across all our group companies and supporting these partnerships through every stage until agreement signing.

**Key Responsibilities**
- Identify and profile potential alliance partners for all ITC India Pvt Ltd group companies.
- Conduct market research and maintain an updated database of prospects.
- Assist in scheduling meetings and following up regularly.
- Help streamline and improve the alliance partner identification and engagement process.
- Track alliance progress and support documentation until agreements are finalized.
- Collaborate with various internal teams for smooth alliance execution.
- Pursuing or recently completed a degree in Marketing, Business, or B.tech.
- Experience or exposure to marketing or business development (internship/projects) preferred.
- Excellent communication and interpersonal skills.
- Strong organizational and multitasking abilities.
- Proficiency in MS Office and online communication tools.
- Proactive, detail-oriented, and eager to learn.

**What You Will Gain**
- Hands-on experience in business alliances and B2B marketing.
- Exposure to cross-company partnership management.
- Mentorship from experienced professionals.
- Internship certificate and recommendation letter.
- Potential opportunity for full-time role based on performance.

**Job Types**: Full-time, Internship
Contract length: 6 months

Pay: From ₹1,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Work Location: In person

Designation: MARKET RESEARCH

Employment Type: Full-time

Experience: 0.6 - 2 Years

Qualification: Any Bachelor’s Degree preferred.

**Skills**:
1. Strong Communication Skills in English & Hindi (mandatory)

2. Strong Knowledge of Online Google Search and extracting Data

4. Capable of finding customers via Industry, Location and product wise.

**Job Role & Responsibilities**:
1. Finding out potential customers to whom we can sell our ingredients.

2. The target area will be North India and the rest of India’s Customers.

4. Call the available phone numbers and ask the company to connect to the Purchase team or concern team.

6. Proofing data to confirm whether the company is the relevant industry to us or does the company uses our ingredients or fresh.