502 Strategic Marketing jobs in India

Strategic Marketing Director

Delhi, Delhi beBeeGrowth

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Job Description

Job Title: Chief Growth Officer

About the Role:

We are seeking a visionary leader to drive our end-to-end marketing strategy, performance execution, and user experience optimization. This is a hands-on leadership role for someone who thrives on fast-paced experimentation, data-driven growth, and cross-functional collaboration.

Your Responsibilities:

  • Design and execute high-impact performance marketing campaigns across Google, Meta, YouTube, and other key platforms.
  • Lead growth hacking efforts by identifying and executing UX and onboarding improvements that drive customer signups and orders.
  • Conduct competitive analysis to uncover growth opportunities in messaging, pricing, and positioning.
  • Own and evolve email marketing, drip sequences, and customer lifecycle strategies to improve retention and repeat bookings.
  • Manage and grow influencer marketing programs to build trust, generate UGC, and increase brand visibility in key markets.
  • Define and track growth KPIs across acquisition, activation, conversion, and retention.
  • Collaborate with product, design, and engineering teams to launch new service categories and test new growth loops.
  • Build and scale a high-performing marketing team across performance, CRM, content, and creative.

Qualifications:

  • 7+ years of experience in marketing, with a strong focus on performance and growth roles at startups, marketplaces, or consumer platforms.
  • Demonstrated success in scaling user acquisition through paid channels, influencer campaigns, and lifecycle marketing.
  • Strong understanding of UX and conversion funnel optimization; experience working closely with product/design teams.
  • Hands-on experience with tools like Google Ads, Meta Ads, Mixpanel, HubSpot, GA4, and marketing automation platforms.
  • Ability to derive actionable insights from data and drive continuous experimentation.
  • Proven track record of owning end-to-end marketing strategies in high-growth environments.
  • Excellent leadership, collaboration, and communication skills.
  • U.S. consumer market experience preferred.

Benefits:

  • Competitive compensation with performance-based incentives.
  • Equity in the company.
  • Leadership opportunity in a high-growth startup expanding nationwide.
  • Full ownership of marketing strategy with high visibility and impact.
  • A fast-moving, remote-first work culture with autonomy and accountability.
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Strategic Marketing Director

Bengaluru, Karnataka Waters Corporation

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Job Description

Responsibilities

  • Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans : Develop clear understand of key customers and their products, leverage install base and existing customer footprint to determine market positioning, and implement a strategy and action plan to gain access to highest volume opportunities
  • Market Segmentation Strategy : Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity. Define customer needs and pain points across workflows and map those to Water’s Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.
  • Customer Insights & Research : Conduct market research and customer analysis to gain deep insights into country-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our product teams for product development and enhancement.
  • Tailored Messaging & Positioning : Work with the content and product marketing teams to create and adapt messaging, value propositions, and content tailored to specific segments, ensuring relevance and resonance with each group. Augment global marketing plans for regional implementation and impact.
  • Sales enablement and implementation: Work with sales team to effectively deploy segment approaches within each of our regions. Defining specific sales activity plans, and further ensuring the field teams are equipped to sell and position our portfolio into the target markets.
  • Cross-Functional Collaboration : Work closely with sales, product, and service teams to align segment-specific marketing strategies with business goals and customer-facing initiatives.
  • Performance Metrics & Reporting : Monitor the performance of country-level campaigns, using data analytics to measure success and optimize strategies for improved ROI.
  • Qualifications

  • Experience as an engagement manager or project manager in management consulting strongly preferred with 20 years of experience.
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • Proven track record of developing and executing successful marketing strategies within specific market segments.
  • Strong understanding of data-driven marketing, customer insights, and analytics.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to collaborate with cross-functional teams and drive results in a fast-paced environment.
  • Expertise in digital marketing, content creation, and multi-channel campaign execution.
  • Strong leadership skills with the ability to inspire and mentor teams.
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    Strategic Marketing Director

    Bengaluru, Karnataka Waters Corporation

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    Job Description

    Overview

    Waters are seeking a highly impactful and dynamic Strategic Marketing Director for Waters Division India to drive and lead our Go-to-Market efforts in the country. The ideal candidate will have deep expertise in developing, executing, and optimizing sales and marketing strategies tailored to specific customer segments within India. In this role, you will collaborate with cross-functional teams to identify opportunities, leverage market insights, and craft impactful campaigns that drive business growth, brand awareness, and customer loyalty.

    Responsibilities

  • Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans : Develop clear understand of key customers and their products, leverage install base and existing customer footprint to determine market positioning, and implement a strategy and action plan to gain access to highest volume opportunities
  • Market Segmentation Strategy : Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity. Define customer needs and pain points across workflows and map those to Water’s Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.
  • Customer Insights & Research : Conduct market research and customer analysis to gain deep insights into country-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our product teams for product development and enhancement.
  • Tailored Messaging & Positioning : Work with the content and product marketing teams to create and adapt messaging, value propositions, and content tailored to specific segments, ensuring relevance and resonance with each group. Augment global marketing plans for regional implementation and impact.
  • Sales enablement and implementation: Work with sales team to effectively deploy segment approaches within each of our regions. Defining specific sales activity plans, and further ensuring the field teams are equipped to sell and position our portfolio into the target markets.
  • Cross-Functional Collaboration : Work closely with sales, product, and service teams to align segment-specific marketing strategies with business goals and customer-facing initiatives.
  • Performance Metrics & Reporting : Monitor the performance of country-level campaigns, using data analytics to measure success and optimize strategies for improved ROI.
  • Qualifications

  • Experience as an engagement manager or project manager in management consulting strongly preferred with 20 years of experience.
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • Proven track record of developing and executing successful marketing strategies within specific market segments.
  • Strong understanding of data-driven marketing, customer insights, and analytics.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to collaborate with cross-functional teams and drive results in a fast-paced environment.
  • Expertise in digital marketing, content creation, and multi-channel campaign execution.
  • Strong leadership skills with the ability to inspire and mentor teams.
  • Company Description

    Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

    Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

    Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status. 

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    Director of Strategic Marketing, LSIG

    Bangalore, Karnataka Danaher Corporation

    Posted today

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    Job Description

    At first glance, you'll see Danaher's scale. Our 65,000+ associates work across the globe at more than 15 unique operating companies within three platforms-life sciences, diagnostics, and biotechnology.Look again and you'll see the opportunity to build a meaningful career, be creative, and take risks with the support you need to be successful. You'll find associates who are as certain about their impact as they are about where they're headed next.You'll find the Danaher Business System, which makes everything possible. You'll also see a company that investors trust-our culture of continuous improvement has helped us outperform the S&P 500 by more than 5,000% over the past 25 years.Our Life Sciences businesses empower our customers around the world to develop diverse and impactful innovations - from investigating the causes of disease, creating therapies and vaccines, protecting fluid filtration on airplanes, testing food and water, to advancing pharmaceuticals and biopharmaceuticals -we support our customers across an array of fields. The Director of Strategic Marketing, Life Sciences Innovation Group (LSIG) plays a pivotal role in unifying LSIG OpCo organizations under a common vision of accelerating drug development process by driving innovation and showcasing the collective impact of Danaher Life Science solutions in the Biopharmaceutical industry.Requirements for this position:
    The ideal candidate for the role of Director should possess experience driving marketing efforts across operating companies and product areas, exhibiting deep project management and marketing campaign execution skills. This individual should have hands-on experience deploying digital tactics and successfully exhibiting at global customer events. The candidate should showcase a demonstrated ability to foster connections across diverse organizations, and manage complex, matrixed projects and teams. Effective interpersonal and communication skills are essential for fostering collaboration across Danaher Operating Company Business Unit and Marketing Groups, while simultaneously building strong internal and external relationships. Furthermore, leadership and an inclusive proactive approach are key requirements.
    Responsibilities:
    + Lead, manage and develop a diverse team of marketing personnel in solid and dotted-line reporting relationships responsible for executing the LSIG strategy, with a focus on campaign delivery, marketing content generation, and tradeshow execution.
    + Develop marketing content and execute comprehensive nurture campaigns that align with the LSIG goals and objectives to showcase the impact of Cross-OpCo Life Science solutions. Generate traceable leads and funnel opportunities.
    + Ensure marketing efforts and workflow stories resonate with the target audience and effectively communicate the LSIG value proposition.
    + Cultivate strong relationships with Marketing organizations of the LSIG Opcos to create followership and support for the platform. Act as a communication liaison between demand generation arms in the Life Sciences Operating Companies and the LSIG, foster workflow collaboration and facilitate campaign deployment. Establish a framework for ongoing collaboration and communication to ensure alignment of goals and objectives.
    + Coordinate successful Tier 1 tradeshows to maximize the Danaher brand presence and generate leads. Drive coordinated promotional campaigns for tradeshows with Life Science Operating Companies. Serve as the scientific lead for Tier 1 conferences.
    + Collaborate with the LSIG's Digital and Global Key Account Management teams for consistent brand execution and strategic alignment.
    + Determine metrics to measure marketing campaign, tradeshow, and Danaher Days effectiveness. Track and communicate KPIs and foster a collaborative culture that encourages creativity, innovation, and excellence.
    Education & Experience
    + MBA in marketing or health sciences, advanced degree preferred. 15+ years of product management or marketing experience, preferable for life sciences industry
    + Proven capability to influence and drive cross-functional teams to successful execution of plans; ensure accountability, motivate people, and maximize impact/results.
    + Highly effective relationship building skills including one-on-one interpersonal networking; ability to communicate to and influence all levels of the organization.
    + Demonstrated success in working in a matrixed environment. Ability to successfully navigate in a dynamic, fast-paced, outcome-driven environment.
    + Proven experience developing cross-product line and awareness of LS workflow content. And Demonstrated success in creating and deploying demand-generating marketing campaigns.
    + Proficiency in core up and downstream marketing processes including:
    + Innovation Roadmaps
    + Marketing Plans
    + Marketing Campaigns
    + Marketing tactical execution
    + B2B marketing concepts
    Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
    For more information, visit .
    At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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    Director of Strategic Marketing, LSIG

    Mumbai, Maharashtra Danaher Corporation

    Posted today

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    Job Description

    At first glance, you'll see Danaher's scale. Our 65,000+ associates work across the globe at more than 15 unique operating companies within three platforms-life sciences, diagnostics, and biotechnology.Look again and you'll see the opportunity to build a meaningful career, be creative, and take risks with the support you need to be successful. You'll find associates who are as certain about their impact as they are about where they're headed next.You'll find the Danaher Business System, which makes everything possible. You'll also see a company that investors trust-our culture of continuous improvement has helped us outperform the S&P 500 by more than 5,000% over the past 25 years.Our Life Sciences businesses empower our customers around the world to develop diverse and impactful innovations - from investigating the causes of disease, creating therapies and vaccines, protecting fluid filtration on airplanes, testing food and water, to advancing pharmaceuticals and biopharmaceuticals -we support our customers across an array of fields. The Director of Strategic Marketing, Life Sciences Innovation Group (LSIG) plays a pivotal role in unifying LSIG OpCo organizations under a common vision of accelerating drug development process by driving innovation and showcasing the collective impact of Danaher Life Science solutions in the Biopharmaceutical industry.Requirements for this position:
    The ideal candidate for the role of Director should possess experience driving marketing efforts across operating companies and product areas, exhibiting deep project management and marketing campaign execution skills. This individual should have hands-on experience deploying digital tactics and successfully exhibiting at global customer events. The candidate should showcase a demonstrated ability to foster connections across diverse organizations, and manage complex, matrixed projects and teams. Effective interpersonal and communication skills are essential for fostering collaboration across Danaher Operating Company Business Unit and Marketing Groups, while simultaneously building strong internal and external relationships. Furthermore, leadership and an inclusive proactive approach are key requirements.
    Responsibilities:
    + Lead, manage and develop a diverse team of marketing personnel in solid and dotted-line reporting relationships responsible for executing the LSIG strategy, with a focus on campaign delivery, marketing content generation, and tradeshow execution.
    + Develop marketing content and execute comprehensive nurture campaigns that align with the LSIG goals and objectives to showcase the impact of Cross-OpCo Life Science solutions. Generate traceable leads and funnel opportunities.
    + Ensure marketing efforts and workflow stories resonate with the target audience and effectively communicate the LSIG value proposition.
    + Cultivate strong relationships with Marketing organizations of the LSIG Opcos to create followership and support for the platform. Act as a communication liaison between demand generation arms in the Life Sciences Operating Companies and the LSIG, foster workflow collaboration and facilitate campaign deployment. Establish a framework for ongoing collaboration and communication to ensure alignment of goals and objectives.
    + Coordinate successful Tier 1 tradeshows to maximize the Danaher brand presence and generate leads. Drive coordinated promotional campaigns for tradeshows with Life Science Operating Companies. Serve as the scientific lead for Tier 1 conferences.
    + Collaborate with the LSIG's Digital and Global Key Account Management teams for consistent brand execution and strategic alignment.
    + Determine metrics to measure marketing campaign, tradeshow, and Danaher Days effectiveness. Track and communicate KPIs and foster a collaborative culture that encourages creativity, innovation, and excellence.
    Education & Experience
    + MBA in marketing or health sciences, advanced degree preferred. 15+ years of product management or marketing experience, preferable for life sciences industry
    + Proven capability to influence and drive cross-functional teams to successful execution of plans; ensure accountability, motivate people, and maximize impact/results.
    + Highly effective relationship building skills including one-on-one interpersonal networking; ability to communicate to and influence all levels of the organization.
    + Demonstrated success in working in a matrixed environment. Ability to successfully navigate in a dynamic, fast-paced, outcome-driven environment.
    + Proven experience developing cross-product line and awareness of LS workflow content. And Demonstrated success in creating and deploying demand-generating marketing campaigns.
    + Proficiency in core up and downstream marketing processes including:
    + Innovation Roadmaps
    + Marketing Plans
    + Marketing Campaigns
    + Marketing tactical execution
    + B2B marketing concepts
    Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
    For more information, visit .
    At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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    Strategic Marketing Manager (Full Time)

    Surat, Gujarat Key Resources Consultancy

    Posted today

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    Job Description

    *Job Title: Social Media Strategist (1 vacancy)Male & Female both can apply Work from office - 9 to 6 pmLocation : Mota varachha, Surat Job Description Responsibilities: Strategy Development: Develop and execute social media strategies in alignment with client objectives, conducting concise research and formulating content plans that resonate with the audience. Content Creation and Execution: Generate captivating content across social platforms, collaborating efficiently for impactful visuals, and maintaining streamlined content calendars. Account Management: Efficiently oversee social media accounts, ensuring brand consistency, monitoring channels, and implementing platform-specific best practices. Analytics and Reporting: Utilize analytics tools for performance measurements, provide succinct reports with KPIs, and adapt strategies based on data analysis. Stay Updated on Trends: Stay informed on the latest social media trends, algorithm changes, and industry best practices, proactively identifying growth opportunities. Client Collaboration: Communicate effectively with clients, presenting and explaining strategies and reports, and collaborating to align efforts with marketing objectives. Qualifications: Bachelors degree in Marketing, Communications, or related field. Proven experience as a Social Media Strategist or similar role. In-depth knowledge of major social media platforms, trends, and best practices. Strong creative and analytical skills. Excellent communication and interpersonal skills. (Hindi, Gujrati, English -Moderately) Proficiency in social media management tools and analytics platforms. Ability to work independently and as part of a collaborative team. Experience: Minimum 2 years , candidate must should have did digital marketing course
  • Experience

    1 - 2 Years

  • No. of Openings

    1

  • Education

    Professional Degree

  • Role

    Strategic Marketing Manager

  • Industry Type

    IT-Hardware & Networking / IT-Software / Software Services

  • Gender

    ( Male / Female )

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

  • Face interview location

    Surat

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    Strategic Planner Marketing

    Delhi, Delhi Herbal care

    Posted 1 day ago

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    Job Description

    Conduct market research

    Identify target audience

    Develop marketing plan

    Collaborate with cross-functional teams

    Monitor and measure success

    Stay up-to-date on industry trends

    **Job Types**: Full-time, Regular / Permanent

    **Salary**: ₹20,000.00 - ₹45,000.00 per month

    Schedule:

    - Day shift

    Supplemental pay types:

    - Performance bonus
    - Quarterly bonus

    **Experience**:

    - Market research: 1 year (required)

    **Speak with the employer**
    +91
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    Strategic Partnerships - Marketing

    Bengaluru, Karnataka Bhanzu

    Posted 1 day ago

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    Job Description

    Planning various campaigns to ensure smooth lead generations on a regular basis.
    - Outbound calling to educational institutes and international associations and onboarding them with timely and regular follow-ups.
    - Perform market research on potential partners.
    - Support the marketing team in daily administrative tasks like to assist with the webinars and campaigns.
    - Coordination with the sales team for post webinars analysis
    - Help organize marketing events.

    **Key Responsibilities**:

    - Ready to work from Monday to Saturday.
    - Strong desire to learn along with professional drive.
    - Excellent verbal and written communication skills.
    - Excellent knowledge of MS Office.
    - Passion for the marketing industry and its best practices.
    - Ready to use personal laptop for official purposes

    **Job Types**: Full-time, Fresher

    Pay: ₹30,000.00 - ₹35,000.00 per month

    **Benefits**:

    - Paid sick time
    - Provident Fund
    - Work from home

    Schedule:

    - Day shift
    - Fixed shift

    Supplemental Pay:

    - Commission pay
    - Joining bonus
    - Overtime pay
    - Performance bonus
    - Quarterly bonus
    - Shift allowance
    - Yearly bonus

    Ability to commute/relocate:

    - Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

    Application Question(s):

    - Do you have your own laptop?
    - Are you ready to work for 6 Days in a week?

    **Education**:

    - Bachelor's (required)

    **Language**:

    - Hindi (required)
    - English (required)

    **Location**:

    - Bangalore, Karnataka (required)

    Work Location: In person
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    Market Research

    Coimbatore, Tamil Nadu TeachEdison

    Posted today

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    Job Description

    Company Overview:

    TeachEdison is an innovative Education Technology Company dedicated to developing high-performance software solutions for educators. We are the creative force behind EdisonOS, a cutting-edge Operating System designed specifically for the burgeoning field of Knowledge Commerce. With a close-knit team of 11-50 employees, TeachEdison operates out of Bangalore and specializes in Software Development, working to enhance educational tools and experiences worldwide.


    Job Overview:

    We are seeking a passionate and analytical individual to join our team as a Junior Market Research Analyst. This full-time position is based in Coimbatore and requires between 1 to 3 years of relevant work experience. The ideal candidate will have a strong background in data analysis and research methodologies, bringing valuable insights to advance TeachEdison's strategic objectives.


    Qualifications and Skills:

    • Proficiency in data analysis to interpret complex datasets and provide actionable insights (Mandatory skill).
    • Strong understanding of quantitative research methodologies required for effective market analysis (Mandatory skill).
    • Capability to conduct comprehensive literature reviews to support research findings and hypotheses (Mandatory skill).
    • Experience in designing surveys to capture essential customer and market data efficiently.
    • Competency in conducting interviews to gather qualitative data directly from participants.
    • Proven track record in market research with an ability to analyze industry trends and consumer behavior.
    • Strong communication skills to present research findings to diverse stakeholders effectively.
    • Detail-oriented mindset to ensure accuracy and reliability in all research activities.


    Roles and Responsibilities:

    • Conduct detailed market research to identify industry trends, competitors, and potential opportunities.
    • Utilize data analysis tools to interpret market data and provide strategic recommendations.
    • Design and execute surveys to gather critical market insights and assess customer needs.
    • Engage with stakeholders through interviews to obtain qualitative insights and feedback.
    • Collaborate with cross-functional teams to ensure alignment of research outcomes with business objectives.
    • Present findings and reports to senior management, providing strategic insights and action plans.
    • Maintain awareness of industry developments to ensure TeachEdison's offerings remain competitive.
    • Contribute to the continuous improvement of research methodologies and processes within the organization.
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