301 Tbwa Chiat Day jobs in India

Company Overview

TeachEdison is an innovative Education Technology Company dedicated to developing cutting-edge software solutions for educators. At the forefront of educational advancements, we are currently focused on building EdisonOS, an advanced Operating System for Knowledge Commerce. Based in Bangalore and operating within the Software Development industry, TeachEdison is a growing team committed to transforming the future of education.

Job Overview

We are seeking a dynamic Junior Brand Marketing professional for a full-time position at our Coimbatore location. This role requires a professional with 1 to 3 years of experience in branding and marketing to elevate our brand presence. The candidate will focus on brand messaging, storytelling, and engaging B2B marketing strategies to drive awareness and growth for TeachEdison.

Qualifications and Skills

• Possess expertise in brand messaging with the ability to craft compelling narratives for diverse audiences (Mandatory skill).
• Demonstrate storytelling proficiency to creatively communicate our brand vision and values across multiple platforms (Mandatory skill).
• Bring experience in B2B marketing to develop strategies that resonate with business partners and clients (Mandatory skill).
• Proven track record in social media marketing, driving engagement and expanding brand reach.
• Skilled in content creation with the ability to produce captivating visual and written materials.
• Strong copywriting abilities to craft crisp, clear, and persuasive messages.
• Experience in developing and implementing brand strategies to align with business objectives.
• Capable of formulating and executing B2B marketing strategies to establish strong business relationships and market presence.

Roles and Responsibilities

• Develop and implement comprehensive brand marketing strategies that enhance TeachEdison's brand presence.
• Create, develop, and manage high-quality content for digital and offline campaigns to effectively communicate our brand message.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all marketing channels.
• Conduct market research to identify trends and insights that inform strategic decisions and branding activities.
• Drive social media initiatives to amplify our brand voice and engage with target audiences effectively.
• Monitor and analyze the performance of branding campaigns and provide actionable insights for continuous improvement.
• Work closely with the product and sales teams to ensure branding efforts align with overall company goals and strategies.
• Foster strong relationships with stakeholders, media, and partners to enhance brand visibility and reputation.

• Develop and execute integrated marketing strategies for assigned brands.
• Conduct market research, competitive analysis, and consumer insights gathering.
• Define brand positioning, messaging, and key communication points.
• Manage the development and implementation of marketing campaigns across various channels (digital, social media, advertising, PR).
• Oversee brand budget, ensuring efficient allocation of resources and ROI.
• Collaborate with product development and sales teams to support product launches and promotions.
• Monitor brand performance, analyze campaign effectiveness, and provide regular reports.
• Manage relationships with advertising agencies, media partners, and other vendors.
• Ensure brand consistency across all marketing materials and touchpoints.
• Stay updated on market trends and competitor activities.

• Proven experience as a Brand Manager or in a similar marketing role within the FMCG sector.
• Demonstrated success in developing and executing brand marketing strategies.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Proficiency in digital marketing channels, social media, and analytics tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication, presentation, and interpersonal abilities.
• Experience managing marketing budgets and working with agencies.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to work effectively in a hybrid team environment.
• Creativity and a passion for consumer brands.

• Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives.
• Conduct market research, analyze consumer trends, and identify opportunities for brand growth.
• Define brand positioning, messaging, and value proposition in alignment with company goals.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, traditional, experiential).
• Manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
• Collaborate with cross-functional teams, including sales, product development, and R&D, to ensure cohesive brand execution.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Build and maintain strong relationships with agencies, vendors, and media partners.
• Ensure brand consistency across all touchpoints and marketing materials.
• Identify and evaluate new marketing opportunities and emerging channels.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6-8 years of experience in brand management within the FMCG industry.
• Proven track record of successfully launching and managing consumer brands.
• Strong understanding of market dynamics, competitive landscape, and consumer insights in the FMCG sector.
• Expertise in developing and executing integrated marketing campaigns across digital and traditional media.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal abilities.
• Demonstrated ability to manage budgets and drive measurable business results.
• Proficiency in market research tools and marketing analytics platforms.
• Creative thinker with a passion for building strong brands.
• Experience working within the Chandigarh, Chandigarh, IN market is beneficial.

• Develop and implement brand strategies to enhance market presence and awareness.
  
• Create and execute integrated marketing campaigns across digital and traditional channels.
  
• Manage brand messaging, visual identity, and overall brand experience.
  
• Conduct market research and analyze consumer insights to identify opportunities.
  
• Collaborate with design and content teams to produce marketing materials.
  
• Plan and manage advertising and promotional activities.
  
• Monitor competitor activities and market trends.
  
• Analyze campaign performance and report on key metrics.
  
• Manage relationships with external agencies and vendors.
  
• Ensure brand consistency across all touchpoints.
  
• Develop and manage the marketing budget.
  
• Organize product launches and events.

• Proven experience as a Brand Marketing Executive or in a similar marketing role.
  
• Demonstrated success in developing and executing brand strategies and campaigns.
  
• Strong understanding of marketing principles, branding, and consumer psychology.
  
• Excellent communication, presentation, and interpersonal skills.
  
• Proficiency in digital marketing tools and social media platforms.
  
• Creative mindset with a strong eye for detail.
  
• Ability to work independently and manage multiple projects.
  
• Bachelor's degree in Marketing, Business Administration, or a related field.
  
• Experience with market analysis and campaign performance tracking.
  
• Strong project management skills.
• Ability to adapt to changing market conditions.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 6 years of experience in brand management or marketing roles.
• Proven track record of developing and executing successful brand strategies.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Expertise in digital marketing, content creation, and advertising principles.
• Excellent project management and organizational skills.
• Strong analytical skills with the ability to measure marketing ROI.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and work effectively in a team-oriented environment.