165 Tbwa Chiat Day jobs in India
Brand Marketing
Posted 20 days ago
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Job Description
Company Overview
TeachEdison is an innovative Education Technology Company dedicated to developing cutting-edge software solutions for educators. At the forefront of educational advancements, we are currently focused on building EdisonOS, an advanced Operating System for Knowledge Commerce. Based in Bangalore and operating within the Software Development industry, TeachEdison is a growing team committed to transforming the future of education.
Job Overview
We are seeking a dynamic Junior Brand Marketing professional for a full-time position at our Coimbatore location. This role requires a professional with 1 to 3 years of experience in branding and marketing to elevate our brand presence. The candidate will focus on brand messaging, storytelling, and engaging B2B marketing strategies to drive awareness and growth for TeachEdison.
Qualifications and Skills
- Possess expertise in brand messaging with the ability to craft compelling narratives for diverse audiences (Mandatory skill).
- Demonstrate storytelling proficiency to creatively communicate our brand vision and values across multiple platforms (Mandatory skill).
- Bring experience in B2B marketing to develop strategies that resonate with business partners and clients (Mandatory skill).
- Proven track record in social media marketing, driving engagement and expanding brand reach.
- Skilled in content creation with the ability to produce captivating visual and written materials.
- Strong copywriting abilities to craft crisp, clear, and persuasive messages.
- Experience in developing and implementing brand strategies to align with business objectives.
- Capable of formulating and executing B2B marketing strategies to establish strong business relationships and market presence.
Roles and Responsibilities
- Develop and implement comprehensive brand marketing strategies that enhance TeachEdison's brand presence.
- Create, develop, and manage high-quality content for digital and offline campaigns to effectively communicate our brand message.
- Collaborate with cross-functional teams to ensure cohesive brand messaging across all marketing channels.
- Conduct market research to identify trends and insights that inform strategic decisions and branding activities.
- Drive social media initiatives to amplify our brand voice and engage with target audiences effectively.
- Monitor and analyze the performance of branding campaigns and provide actionable insights for continuous improvement.
- Work closely with the product and sales teams to ensure branding efforts align with overall company goals and strategies.
- Foster strong relationships with stakeholders, media, and partners to enhance brand visibility and reputation.
Brand Marketing Manager
Posted 1 day ago
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Brand Marketing Manager
Posted 3 days ago
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Job Description
Brand Marketing Manager
Posted 6 days ago
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Job Description
Key responsibilities include:
- Developing and implementing overarching brand strategies to enhance brand awareness, perception, and loyalty.
- Conducting market research and competitor analysis to identify opportunities and threats.
- Creating and managing integrated marketing campaigns across digital, social media, and traditional channels.
- Developing compelling brand messaging and ensuring its consistent application across all communications.
- Collaborating with creative teams to develop advertising materials, promotional content, and digital assets.
- Managing brand budgets and ensuring effective allocation of resources for marketing initiatives.
- Monitoring campaign performance and analyzing key metrics to optimize marketing efforts.
- Building and maintaining strong relationships with media, influencers, and key stakeholders.
- Overseeing product launches and promotional activities.
- Staying abreast of industry trends, consumer insights, and emerging marketing technologies.
- Managing brand partnerships and sponsorships.
- Ensuring brand guidelines are adhered to across all touchpoints.
The ideal candidate will possess a strong understanding of brand management principles, marketing strategies, and consumer behavior. Proven experience in developing and executing successful marketing campaigns, particularly within a brand management context, is essential. Excellent communication, presentation, and interpersonal skills are required. Proficiency in digital marketing tools and analytics platforms is also necessary. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree being a plus. Experience in managing cross-functional teams and working with external agencies is highly desirable. This role demands a creative, strategic, and data-driven individual capable of leading brand initiatives in a dynamic hybrid work environment.
Brand Marketing Manager
Posted 6 days ago
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Brand Marketing Manager
Posted 6 days ago
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Brand Marketing Specialist
Posted 7 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated marketing strategies for assigned brands.
- Conduct market research and analyze consumer insights and competitor activities.
- Create and manage marketing campaigns across digital, social, and traditional media.
- Develop brand positioning, messaging, and go-to-market plans.
- Collaborate with product development and sales teams to drive product launches.
- Manage marketing budgets and track ROI of campaigns.
- Monitor brand performance and market share, identifying areas for improvement.
- Work with creative agencies to develop marketing collateral and assets.
- Analyze campaign performance data and provide actionable recommendations.
- Stay updated on industry trends and best practices in FMCG marketing.
- Bachelor's or Master's degree in Marketing, Business, or a related discipline.
- 3-5 years of experience in brand management or marketing, preferably within the FMCG industry.
- Proven ability to develop and execute successful marketing campaigns.
- Strong analytical skills and experience with market research methodologies.
- Excellent understanding of digital marketing channels and social media strategy.
- Proficiency in marketing analytics tools and CRM systems.
- Outstanding communication, presentation, and project management skills.
- Ability to work collaboratively in a hybrid team environment.
- Creative thinking and a results-oriented mindset.
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Brand Marketing Director
Posted 8 days ago
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Job Description
The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and digital marketing trends. You will lead a talented team of marketing professionals, foster a culture of creativity and innovation, and work collaboratively with cross-functional teams, including sales, product development, and digital. Key responsibilities include conducting market research, analyzing competitive landscapes, defining target audiences, and developing compelling brand narratives. You will manage the marketing budget, measure the effectiveness of marketing initiatives, and ensure a consistent brand experience across all touchpoints.
Responsibilities:
- Develop and execute innovative brand strategies to enhance market presence and consumer loyalty.
- Lead and mentor the marketing team, fostering a collaborative and high-performance environment.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and PR.
- Conduct in-depth market research and competitive analysis to identify opportunities and threats.
- Define and articulate clear brand positioning and messaging for target audiences.
- Manage the marketing budget effectively, ensuring optimal return on investment.
- Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Collaborate closely with product development and sales teams to ensure brand alignment and successful product launches.
- Stay abreast of emerging marketing trends, technologies, and best practices.
- Ensure a consistent and compelling brand identity across all consumer touchpoints.
Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in brand management and marketing leadership, preferably within the FMCG or related consumer goods industries.
- Proven track record of developing and executing successful brand strategies that have driven significant business growth.
- Strong understanding of digital marketing, social media, content marketing, and analytics.
- Excellent leadership, communication, and interpersonal skills.
- Demonstrated ability to manage budgets and measure marketing ROI.
- Strategic thinker with strong analytical and problem-solving capabilities.
- Experience managing external agencies and vendors.
Brand Marketing Manager
Posted 8 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated marketing strategies and campaigns to enhance brand visibility and consumer preference.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and new market opportunities within the FMCG sector.
- Manage the brand's overall positioning, messaging, and visual identity across all platforms.
- Oversee the creation of engaging marketing content, including digital, social media, advertising, and point-of-sale materials.
- Collaborate with product development, sales, and distribution teams to ensure brand consistency and effective go-to-market strategies.
- Manage the marketing budget, ensuring optimal allocation of resources and tracking ROI for all initiatives.
- Analyze campaign performance data and provide regular reports with actionable insights to senior management.
- Lead and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment.
- Build and maintain strong relationships with external agencies, media partners, and influencers.
- Identify and leverage emerging marketing trends and technologies to keep the brand at the forefront of the industry.
- Plan and execute promotional activities, including in-store activations and digital engagement programs.
- Ensure brand compliance and ethical marketing practices across all activities.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer insights, market dynamics, and competitive analysis.
- Expertise in developing and executing multi-channel marketing campaigns (digital, ATL, BTL).
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in marketing analytics and reporting tools.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience managing budgets and external agencies.
- Ability to work effectively in a hybrid environment, balancing remote responsibilities with occasional on-site meetings and events.
- Creative and passionate about building impactful brands.
Brand Marketing Manager
Posted 11 days ago
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