162 Trade Marketing jobs in India

Role: Assistant Manager Trade Marketing

Location: Noida Sector 3

Role Overview

We are looking for an experienced Trade Marketing professional to lead the planning, execution, and evaluation of marketing initiatives for our retail stores and shop-in-shop formats. The role focuses on driving footfalls, enhancing brand visibility, building strong retail partnerships, and delivering impactful store activations with measurable results.

Key Responsibilities

• Design and implement the annual trade marketing strategy and calendar for all stores and SIS formats.
• Identify business development opportunities and create engaging marketing campaigns that connect with local communities.
• Build and strengthen relationships with mall teams, retail partners, and landlords.
• Develop and execute in-store activations and events that drive customer engagement.
• Track and analyze returns on marketing spend, measuring campaign performance and ROI.
• Plan and execute tailored 360-degree marketing initiatives for individual stores.
• Monitor competition activity and identify opportunities for differentiation.
• Negotiate with vendors to secure the best value and partnerships for campaigns.

Experience & Skills Required

• Minimum of 5 years’ marketing experience, preferably in trade marketing with a prestige or luxury retail brand.
• Proven track record in executing store-level marketing and activation campaigns.
• Strong vendor negotiation and stakeholder management skills.
• Ability to analyze campaign performance data and translate it into actionable insights.
• Excellent communication, presentation, and creative thinking abilities.

Job Title: Category Trade Marketing Manager

Job Type: Permanent, Full-time

Function: Sales

Business: Godrej Consumer Products Limited

Location: Godrej One, Mumbai HO

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

Innovation is a key driver of our strategy, and we are constantly looking to delight our consumers with exciting, superior quality products at affordable prices. We were the highest ranked Indian company on Forbes' list of The World's 100 Most Innovative Growth Companies 2015, for the second year in a row.

About the role

The Category Trade Marketing Manager is a pivotal role responsible for driving the end-to-end trade marketing agenda for specific categories across channels and geographies. This role acts as the strategic link between category teams, regional sales teams, demand planning, and external partners to ensure seamless execution of brand and business plans in the market. It leads category-level forecasting, trade spend optimization, activation planning, and performance tracking while also enabling efficient GTM for new launches and interventions. With a strong focus on insights, execution, and cross-functional alignment, this role plays a key part in driving market share, visibility, and outlet-level engagement across channels.

Key Responsibilities:

1. Category Level Forecasting

• Conduct detailed forecasting incorporating regional nuances
• Lead month wise reviews for respective categories
• Drive state-wise AOP pipeline tracking and correction planning

2. Trade Spend Optimization

• Track budget vs actual spends with deep-dives into variances
• Plan and monitor BTL activities at a region, channel, and SKU level & analyse impact of trade levers on P&L
• Evaluate promo ROI and establish benchmarks for spend-to-sales ratios

3. Activation effectiveness

• Plan and execute trade promotions and incentives to drive sales and market share
• Design and manage a top outlet app to improve trade engagement and execution
• Analyse responsiveness to additional support and assess ROI of trade initiatives

4. New Launches and Focus Brands

• Create GTM plans for new launches
• Regularly analyse pilot data and derive actionable insights
• Maintain trackers for new product development (NPDs) and MRP changes.

5. Shopper Marketing focus

• Maintain a channel wise POSM calendar in collaboration with marketing
• Track effectiveness of visibility elements and drive unpaid visibility opportunities
• Manage outlet-level triggers and coordinate vendor communication for deployment

6. Competition benchmarking & External data Analysis

• Continuously benchmark market practices and identify new opportunities
• Use external data of HH & Nielson to identify business opportunities & link analysis with internal data at a state and AOP level

7. Loyalty Programs

• Lead national rollout of new SAMT model & drive throughput improvement
• Generate brand insights from program outlets & improve targeting, planograms, manpower utilization, and cost efficiency

8. Supply Planning

• Use sales trends to request production adjustments or additional stock
• Maintain updated CPS trackers and manage smooth transition plans

Who are we looking for?

Education and Experience:

• Master's degree in Sales and Marketing
• 4-5 years of experience either in Trade Marketing or Line Sales Role

Key Skills :

• Excellent interpersonal skills, including influencing, negotiation and communications skills to manage effective senior stakeholder relationships across teams; high on energy and driven
• Proven track record of strong execution, systematic planning, commercial acumen and critical thinking
• Strong understanding of sales and distribution systems and processes in rural and urban India

What’s in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

• Gender-neutral anti-harassment policy
• Same sex partner benefits at par with married spouses
• Coverage for gender reassignment surgery and hormone replacement therapy
• Community partnerships and advocacy
• Persons with Disability (PwD) care.

We are selfish about your wellness

• Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
• Elder care for those who might need to extend support to senior family members
• Preventative healthcare support
• Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
• Uncapped sick leave
• Flexible work options, including remote working and part-time work
• Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

• Structured recognition platforms for individual, team and business-level achievements
• Digital and offline instant recognition platforms.

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now! We look forward to meeting you.

Job Overview

The National Trade Marketing Manager will be part of the Sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands collaborating with sales and marketing team. The incumbent will develop Consumer/shopper decision trees and tools to impact the execution of our brands instore across the Channels of General Trade Chemist, General Trade Relevant non Chemist, Modern Trade, Supermarket and to win by Channel and enhance brand presence across key retail partners and achieve targets for the brands handled. Drive market share growth for the brands. Develop NPD launch strategy along with the marketing organization and help develop trade launch strategy and ensure on time launch completion.

Key Stakeholders: Internal

• Sales Team/Brand Marketing Team
• Sales Development Team(Training/SD)

Key Stakeholders: External

• Retailers & Customers (all channels)
• External Agencies

Reporting Structure:- Head of Sales Development

Experience

• Minimum of 6-9 years of experience in customer marketing or sales development
• Proven high performer as an Area Manager and Regional Key Account/Regional Trade Marketing/Central KAM/Central Trade Marketing.
• Strong experience in designing and executing customer marketing strategies that drive retail sales and a good understanding of managing Trade Spend and ROI
• Knowledge of developing Consumer Decision Tree and Local Success models by each Channel
• Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams

Experience in managing retail partnerships, promotional planning, and performance analysis

Key Competencies:-

• Strategic thinking with a data-driven approach to decision-making and campaign optimization
• Strong leadership, team management influencing skills with the ability to drive cross-functional collaboration
• Excellent relationship-building and negotiation skills with key retail partners
• Proficiency in analyzing customer insights and sales data to inform and optimize marketing strategies
• Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget targets
• High attention to detail, ensuring flawless execution and operational efficiency in all customer marketing initiatives
• Ability to adapt and remain agile in a dynamic retail environment and rapidly changing market conditions
• Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels

Key Roles/Responsibilities

• Lead and implement customer marketing strategies and programs to drive business growth in the offline channels
• Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail
• Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners
• Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI
• Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies
• Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness
• Oversee the creation and distribution of marketing assets, such as point-of-sale materials, digital content, and merchandising tools, to support retail campaigns
• Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts
• Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives
• Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis to ensure continuous optimization and effectiveness

Qualifications

• Masters degree in Business Administration, Marketing, or related field

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize search engine optimization (SEO) efforts to improve organic search rankings and traffic.
• Plan, implement, and manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads and social media.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty and drive conversions.
• Develop and execute content marketing initiatives, including blog posts, articles, and website copy, to attract and engage target audiences.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and insights.
• Monitor and report on key digital marketing metrics (e.g., ROI, CPA, conversion rates) and provide actionable recommendations.
• Stay current with digital marketing trends, tools, and best practices, recommending innovative approaches.
• Collaborate with cross-functional teams, including product, sales, and design, to ensure cohesive marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Identify and test new digital marketing channels and tactics to expand reach and engagement.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign execution.
• Proven track record of successfully managing SEO, SEM, social media, and content marketing initiatives.
• In-depth knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong understanding of content marketing principles and best practices.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.
• Experience in the e-commerce industry is a plus.

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize all paid digital advertising campaigns (SEM, Social Media Ads).
• Oversee SEO initiatives to improve organic search rankings.
• Develop and manage content marketing strategies to drive engagement and lead generation.
• Plan and execute email marketing campaigns.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Identify new digital marketing trends and opportunities.
• Collaborate with creative teams to develop compelling marketing assets.
• Manage the digital marketing budget effectively.
• Stay current with industry best practices and emerging technologies in digital marketing.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of digital marketing platforms and technologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Experience managing marketing budgets.
• Ability to work independently and manage multiple projects effectively in a remote environment.

• Develop and implement integrated digital marketing strategies across various online channels.
• Manage and optimize SEO, SEM, social media, content marketing, and email marketing campaigns.
• Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights.
• Oversee the digital marketing budget, ensuring efficient allocation of resources.
• Identify new digital marketing opportunities and emerging trends to drive innovation.
• Collaborate with internal teams to ensure brand consistency and effective campaign integration.
• Manage and mentor a team of digital marketing specialists.
• Conduct market research and competitor analysis to inform strategic decisions.
• Optimize website performance and user experience for lead generation and conversion.
• Manage relationships with third-party digital marketing agencies and vendors.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 6 years of experience in digital marketing, with a proven track record of developing and executing successful strategies.
• Expertise in SEO, SEM, social media platforms, content marketing, and email marketing automation.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to manage budgets and measure ROI effectively.
• Creative thinking and problem-solving abilities.
• Familiarity with current digital marketing best practices and technologies.