5,037 Traditional Marketing Strategies jobs in India

Overview

Overview

• Conceptualize and direct the creation of compelling digital marketing campaigns, including social media, web, email, and digital advertising.
• Lead and mentor a team of art directors, copywriters, designers, and other creative professionals.
• Develop and present creative strategies and concepts to clients, effectively articulating the vision and rationale.
• Collaborate closely with account management, strategy, and production teams to ensure seamless campaign execution.
• Maintain a high standard of creative excellence and brand consistency across all client projects.
• Stay ahead of digital marketing trends, emerging technologies, and innovative platforms.
• Manage creative budgets and timelines, ensuring projects are delivered on scope, on time, and on budget.
• Provide constructive feedback and guidance to creative team members to foster growth and development.
• Contribute to new business pitches and proposal development.
• Champion a culture of innovation, collaboration, and creative risk-taking within the agency.

• Bachelor's degree in Graphic Design, Advertising, Marketing, Fine Arts, or a related field. A Master's degree or equivalent industry experience is a plus.
• Minimum of 8-10 years of experience in a creative role within an advertising agency or in-house marketing department, with a significant portion focused on digital campaigns.
• Proven track record of developing and executing successful, award-winning digital marketing campaigns.
• Exceptional leadership, communication, and presentation skills.
• Strong portfolio showcasing a diverse range of creative work and strategic thinking.
• Deep understanding of digital marketing channels, user experience (UX), and current design trends.
• Ability to inspire and motivate creative teams.
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in relevant design and creative software is beneficial but not mandatory.

• Developing overarching creative strategies and concepts for digital marketing campaigns, including social media, website content, email marketing, and digital advertising.
• Leading and mentoring a creative team, providing direction, feedback, and fostering a collaborative and innovative environment.
• Translating marketing objectives and brand guidelines into visually stunning and effective creative assets.
• Overseeing the design and production of all digital creative, ensuring brand consistency and high aesthetic standards.
• Collaborating closely with marketing, product, and other cross-functional teams to ensure creative outputs align with business goals.
• Staying ahead of digital design trends, emerging technologies, and competitor creative strategies.
• Presenting creative concepts and strategies to senior management and stakeholders.
• Managing creative project timelines and resources effectively.
• Conducting user experience (UX) and user interface (UI) reviews to optimize digital content performance.

• Lead the conceptualization and design of visual assets for marketing campaigns.
• Develop creative briefs and guide junior designers through the design process.
• Create high-quality graphics for digital platforms, social media, and print.
• Ensure brand consistency and adherence to design guidelines across all materials.
• Collaborate with marketing teams to understand campaign objectives and target audiences.
• Manage multiple design projects simultaneously, meeting deadlines and quality standards.
• Present design concepts and rationale to stakeholders.
• Stay updated on design trends and emerging technologies.
• Review and approve final design outputs from the team.
• Contribute to the overall brand aesthetic and visual identity.

• Bachelor's degree in Graphic Design, Fine Arts, or a related field.
• Minimum of 7 years of experience in graphic design, with at least 2 years in a leadership role.
• Strong portfolio showcasing exceptional design skills and campaign work.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of branding, typography, color theory, and layout principles.
• Experience in digital and print design across various formats.
• Excellent communication, presentation, and leadership skills.
• Ability to manage project timelines and team resources effectively.
• Experience with motion graphics or video editing is a plus.

• Conceptualize and design original motion graphics for marketing campaigns, explainer videos, social media content, and branding initiatives.
• Create storyboards, animatics, and style frames to visualize and refine motion concepts.
• Animate graphics, text, and illustrations using industry-standard software such as Adobe After Effects, Premiere Pro, and Cinema 4D.
• Collaborate closely with art directors, graphic designers, copywriters, and video editors to ensure cohesive and impactful campaign visuals.
• Manage multiple projects simultaneously, from initial brief to final delivery, ensuring deadlines are met.
• Provide creative direction and feedback to junior motion graphics designers.
• Stay updated on the latest trends in motion graphics, animation, and visual effects.
• Optimize motion graphics for various platforms and resolutions.
• Maintain brand consistency across all motion design assets.
• Develop and manage motion graphics templates and asset libraries.
• Ensure high-quality standards are met throughout the production process.
• Present creative concepts and final deliverables to clients and internal stakeholders.

• Bachelor's degree in Graphic Design, Animation, Fine Arts, or a related field, or equivalent professional experience.
• A minimum of 7 years of experience as a Motion Graphics Designer, with a strong portfolio showcasing expertise in animation and visual effects for marketing.
• Proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) and a strong understanding of 3D software (e.g., Cinema 4D, Blender) is a significant plus.
• Excellent understanding of typography, color theory, composition, and animation principles.
• Experience with character animation, 2D animation, and/or 3D animation.
• Strong storytelling and conceptual thinking skills.
• Ability to work effectively under pressure and manage client expectations.
• Excellent communication, collaboration, and leadership skills.
• Experience in a fast-paced agency or studio environment is preferred.
• A keen eye for detail and a passion for creating visually stunning animations.

• Develop and execute integrated digital marketing campaigns to achieve business objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) for maximum ROI.
• Oversee social media strategy, content creation, and community engagement.
• Implement SEO strategies to improve organic search rankings and website traffic.
• Develop and manage email marketing campaigns, including automation and lead nurturing.
• Create compelling content for websites, blogs, social media, and other digital platforms.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with internal teams (sales, design, product) to ensure consistent brand messaging and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Conduct market research and competitor analysis to identify opportunities and threats.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on campaign management.
• Proven track record of successfully planning and executing digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Team player with strong interpersonal skills.