14,148 Traditional Marketing Strategies jobs in India

BETTER FLOUR PVT LTD

THE BETTER & BOLDER FLOUR

Company Overview:

Flour is the foundation of our meals. It certainly nourishes, but we asked ourselves, what if we made it better?

Taking the matter into our (flour-dusted) hands, we swapped traditional grains with healthier alternatives to deliver a flour that is both full of flavour and good for your gut.

Role Overview:

We have an exciting opportunity for a talented Marketing Manager to join our rapidly growing food brand. If you're looking for a dynamic role where you can make a significant impact, this is the perfect fit for you!

As a Marketing Manager, you will play a pivotal role in shaping and executing our brand strategies, driving market penetration, and enhancing our brand's presence. This role offers a unique opportunity to gain valuable experience in a fast-paced environment and make a meaningful impact on our brand's growth and market presence.

Responsibilities:

• Conduct market research and consumer insights analysis to identify emerging trends, competitive opportunities, and consumer preferences.
• Drive the development and execution of impactful marketing campaigns across various channels, including digital, social media, and experiential activations.
• Collaborate closely with cross-functional teams to ensure brand consistency across product development, packaging, pricing, and distribution.
• Track and analyze brand performance metrics, adjusting strategies as needed to drive continuous growth.
• Build and maintain strong relationships with external partners, agencies, and influencers to amplify brand presence.
• Stay on top of industry trends, competitors' activities, and emerging marketing strategies to provide innovative recommendations.
• Act as a brand ambassador, embodying our brand values and creating a positive brand image both internally and externally.

Requirements and skills:

• Proven working experience as Marketing Manager or Associate Marketing Manager
• Experience in identifying target audiences and devising effective campaigns
• Data-driven thinking and an affinity for numbers
• Marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Market Research & Consumer Insights
• Advertising & Activation Campaigns

Potential Backgrounds:

• Bachelor's degree in marketing or related field
• 3+ years of brand management or marketing experience
• Proficiency in digital marketing tools and social media platforms
• Creative thinking and ability to contribute innovative ideas
• Self-motivated and adaptable to a fast-paced startup environment

On-site work: Worli office, 5 days a week & one 3rd Saturday working.

• Conceptualize and direct the creative strategy for integrated digital marketing campaigns, including social media, email marketing, website design, and paid advertising.
• Lead and mentor a team of creative professionals, providing art direction, feedback, and professional development.
• Oversee the design and production of high-quality creative assets, ensuring brand consistency and adherence to project briefs.
• Collaborate closely with account managers, strategists, and clients to understand campaign goals and translate them into compelling creative solutions.
• Develop and present creative concepts and proposals to clients, articulating the strategic rationale behind design decisions.
• Ensure that all creative output meets the highest standards of quality, originality, and effectiveness.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing and creative design.
• Manage creative project timelines, budgets, and resource allocation effectively.
• Foster a collaborative and inspiring work environment that encourages innovation and creative risk-taking.
• Contribute to the agency's overall brand development and thought leadership.

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; Master's degree is a plus.
• Minimum of 7 years of experience in creative leadership roles within an agency or in-house marketing department, with a strong portfolio showcasing successful digital campaigns.
• Proven ability to lead and inspire creative teams.
• Expertise in a wide range of digital marketing disciplines, including social media, content marketing, SEO/SEM, UI/UX design, and video production.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing tools.
• Strong understanding of branding, marketing strategy, and consumer psychology.
• Excellent presentation, communication, and client management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Demonstrated strategic thinking and problem-solving capabilities.
• Passion for storytelling and creating engaging brand experiences.

• Develop and execute integrated marketing campaign strategies across multiple channels.
• Manage campaign budgets, ensuring optimal allocation of resources.
• Define target audiences, messaging, and creative briefs for campaigns.
• Coordinate with internal teams and external agencies for campaign execution.
• Monitor campaign performance using key metrics (e.g., ROI, CAC, conversion rates).
• Analyze campaign data to identify insights and opportunities for optimization.
• Report on campaign results and provide strategic recommendations to stakeholders.
• Stay updated on market trends and best practices in marketing and advertising.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in marketing campaign management.
• Proficiency in digital marketing channels and analytics tools.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Experience with marketing automation platforms is a plus.

• Conceptualize and design engaging visual assets for a wide range of marketing materials, including digital ads, social media graphics, email campaigns, brochures, flyers, and presentations.
• Develop and maintain brand consistency across all marketing collateral, ensuring adherence to brand guidelines.
• Collaborate closely with the marketing team, copywriters, and other stakeholders to understand campaign objectives and target audiences.
• Create compelling visual narratives that communicate product features and benefits effectively.
• Design visually appealing layouts for websites, landing pages, and other digital platforms.
• Produce high-quality final artwork for both print and digital use.
• Manage multiple design projects simultaneously, ensuring timely delivery and meeting deadlines.
• Stay abreast of the latest design trends, tools, and technologies in graphic design and digital marketing.
• Prepare design mockups and present creative concepts to the marketing team and management.
• Gather feedback from stakeholders and make necessary revisions to designs.
• Optimize graphics for web and mobile use, considering factors like file size and load times.
• Contribute creative ideas for new marketing initiatives and campaigns.

• Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience.
• Minimum of 3 years of professional experience as a Graphic Designer, with a focus on marketing and advertising.
• Strong portfolio demonstrating a wide range of creative design work, particularly in digital marketing.
• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent understanding of design principles, typography, color theory, and layout composition.
• Experience in designing for social media platforms and digital advertising is essential.
• Ability to manage projects from concept to completion.
• Strong communication and interpersonal skills, with the ability to collaborate effectively.
• Detail-oriented with a commitment to producing high-quality work.
• Knowledge of pre-press and printing processes is a plus.

Overview

Illumine - Powered by Purpose

Illumine is a leading childcare management platform that simplifies administrative and communication tasks for preschools and daycare centers. By integrating features like attendance tracking, billing, parent communication, and lesson planning into a single intuitive interface, Illumine empowers educators to focus on nurturing young minds.

Headquartered in the United States, Illumine has a growing international footprint with operations in Bengaluru (India), the UAE, Singapore, and Malaysia. With a strong commitment to innovation and a user-first approach, Illumine is transforming early education through smart technology and seamless digital experiences

Your Role in Our Story

As a Senior Marketing Manager, you’ll own content creation across formats and distribution across channels to drive growth

Key Responsibilities

Campaigns & Growth

• Build and execute multi-channel marketing campaigns to generate leads and build brand authority.
• Write as well as partner with the content team to amplify blogs, videos, and webinars through social, email, and paid.
• Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions.

Events & Webinars

• Own the strategy and execution of illumine webinars and demo days — from promotions to attendee engagement.
• Plan & execute participation in industry expos, conferences, and workshops.
• Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case studies).

Analytics & Reporting

• Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).
• Build monthly dashboards for leadership on campaign, community, and social media performance.
• Continuously refine strategy based on data.

Key Requirements

• 5–8 years of experience in B2B SaaS marketing.
• Strong background in campaigns, demand generation, events and content marketing
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).
• Analytical mindset with experience in setting up dashboards & KPIs.
• Excellent project management skills — able to handle multiple campaigns/events.
• A growth-driven mindset: eager to experiment, test, and scale what works.

Location: Indiranagar, Bengaluru, IN

5 Days work from office

Powered by People, Backed by Perks

• Competitive salary
• Learning & Certification Sponsorship
• Mediclaim Benefit
• Flexible working hours
• Collaborative and inclusive workspace
• Opportunities for Growth & Impact
• Enjoy opportunities to grow and make a real impact on our brand.
• Be part of a fast-growing SaaS platform that’s shaping the future of childcare across the world.
• Work with a global customer base (US, UAE, Europe, Asia).
• Own initiatives end-to-end — from idea to execution.
• Collaborative team with strong focus on innovation and impact

• Conceptualize and direct the creation of compelling digital marketing campaigns, including social media, web, email, and digital advertising.
• Lead and mentor a team of art directors, copywriters, designers, and other creative professionals.
• Develop and present creative strategies and concepts to clients, effectively articulating the vision and rationale.
• Collaborate closely with account management, strategy, and production teams to ensure seamless campaign execution.
• Maintain a high standard of creative excellence and brand consistency across all client projects.
• Stay ahead of digital marketing trends, emerging technologies, and innovative platforms.
• Manage creative budgets and timelines, ensuring projects are delivered on scope, on time, and on budget.
• Provide constructive feedback and guidance to creative team members to foster growth and development.
• Contribute to new business pitches and proposal development.
• Champion a culture of innovation, collaboration, and creative risk-taking within the agency.

• Bachelor's degree in Graphic Design, Advertising, Marketing, Fine Arts, or a related field. A Master's degree or equivalent industry experience is a plus.
• Minimum of 8-10 years of experience in a creative role within an advertising agency or in-house marketing department, with a significant portion focused on digital campaigns.
• Proven track record of developing and executing successful, award-winning digital marketing campaigns.
• Exceptional leadership, communication, and presentation skills.
• Strong portfolio showcasing a diverse range of creative work and strategic thinking.
• Deep understanding of digital marketing channels, user experience (UX), and current design trends.
• Ability to inspire and motivate creative teams.
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in relevant design and creative software is beneficial but not mandatory.

• Developing overarching creative strategies and concepts for digital marketing campaigns, including social media, website content, email marketing, and digital advertising.
• Leading and mentoring a creative team, providing direction, feedback, and fostering a collaborative and innovative environment.
• Translating marketing objectives and brand guidelines into visually stunning and effective creative assets.
• Overseeing the design and production of all digital creative, ensuring brand consistency and high aesthetic standards.
• Collaborating closely with marketing, product, and other cross-functional teams to ensure creative outputs align with business goals.
• Staying ahead of digital design trends, emerging technologies, and competitor creative strategies.
• Presenting creative concepts and strategies to senior management and stakeholders.
• Managing creative project timelines and resources effectively.
• Conducting user experience (UX) and user interface (UI) reviews to optimize digital content performance.