5,299 Web Analytics jobs in India
Search Engine Optimization Analyst
Job Viewed
Job Description
We are seeking a skilled and forward-thinking SEO Specialist with 4+ years of experience and a passion for integrating AI-driven tools and strategies into SEO. The ideal candidate should be able to leverage AI for content optimization, keyword research, trend analysis, and performance reporting to improve organic traffic and online visibility.
- Develop and execute AI-powered SEO strategies to enhance organic search visibility, traffic, and rankings.
- Conduct keyword research and competitor analysis using AI-enhanced tools like SEMrush, Ahrefs, ChatGPT, or MarketMuse.
- Optimize website content, landing pages, and blogs using on-page SEO best practices and AI-driven insights.
- Plan and implement effective link-building and outreach campaigns to improve domain authority (off-page SEO).
- Leverage AI tools (e.g., Jasper, Surfer SEO, Frase) for content ideation, SERP analysis, and real-time optimization.
- Automate SEO audits, reporting, and performance tracking using AI and machine learning platforms.
- Analyze user behavior, intent, and search trends to drive content strategies aligned with audience needs.
- Conduct regular technical SEO audits to improve site speed, mobile performance, crawlability, and indexing.
- Stay updated with evolving SEO algorithms and AI trends to ensure continuous adaptation and growth.
- Collaborate with cross-functional teams (content, design, development) to ensure implementation of SEO best practices across all digital assets.
- Bachelor’s degree in Marketing, Computer Science, or related field.
- Minimum 4 years of hands-on SEO experience, with knowledge of AI-driven tools.
- Familiarity with AI tools such as Jasper, ChatGPT, Surfer SEO, or similar.
- Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Solid understanding of SEO, content marketing, and user experience optimization.
- Excellent analytical and communication skills.
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Web Analytics
Posted today
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Job Description
MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence.
The intern will work with the Marketing & Product teams to optimize data collection and usage of that datafrom MathWorks owned web properties. The study will cover going through current implementation of digital analytics,document it, and suggest improvements to optimize it further. The scope of the project will be limited to data collection on the web properties of MathWorks.
- Understand the current digital analytics implementation.
- Understand what an optimized data collection looks like.
- Interview internal stakeholders to understand their pains and objectives in optimizing data collection.
- Consolidate information into actionable items, reports, and presentations.
- Interpret data, formulate reports, and make recommendations
- Document and present the insights and proposed actions to the management team.
- Good communication and interpersonal skills
- Knowledge of MS office products
- Self-Starter
- Curiosity to learn
Web Analytics Specialist
Posted 2 days ago
Job Viewed
Job Description
Web Analytics Specialist
A web analyst is responsible for collecting and analyzing data on user interaction with the platform and on the overall operation of the platform itself. You evaluate the conformity of all products to the customer’s performance standards and specifications. In addition, they must evaluate whether the product meets all new standards, which is important for introducing updates in the future.
A web analyst is an integral part of the marketing department and is responsible for monitoring and adjusting various website metrics. They study the site, evaluate its design, collect data on user interaction with the site, and offer various solutions for optimization.
As a Web Analyst for vidaXL, you and your team will be responsible to support multiple product teams with different goals and requirements. You’ll be collaborating with them frequently on new feature implementations and evaluations. You will also guide and help the product teams understand how to set up their products and features to optimize the information the receive and use.
Responsibilities
- Using a variety of tools to extract and analyze data generated by online user activity.
- Reporting your findings with data visualizations that are easy to understand.
- Communicating insights and providing solutions that have demonstrable results.
- Working with web development and marketing teams to implement your solutions.
- Understanding the behavior and expectations of online visitors.
- Staying up to date with the latest trends in online marketing and design.
- Perform problem analysis to resolve system or application issues
Requirements
- Strong quantitative analytical skills.
- X year of experience in web analysis, online commerce, or related fields.
- In-depth knowledge of web analytics
- Knowledge of Web Analytics tools (GA is plus) and adjacent tools (GTM).
- Ability to collaborate with technical and non-technical teams.
- Customer-centric mindset
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
Role
Your role as a web analytics specialist is to form a connection between the business and the product. Your job is to help the business develop better products and features, but also to report back and evaluate the performance of these features.
You’ll be working together with different teams to determine the best ways to implement new features, but also assist the product teams in setting up measurements for these features.
In the end the Marketing Analytics & Insights team is a supportive team. Their goal is to enable the marketing teams to make better decisions, and to become more and more data driven.
You do this by being involved in every stage of a products cycle, from initiation to evaluation. To become more data driven, education is also a big part of the journey towards a data driven organization. By developing course and trainings for the different teams we help them grow in their ability to analyze and design better products.
Soft Skills
- Attention to detail
- Analytical thinking and problem solving
- Collaboration with different product teams and strategies
- Flexibility to support multiple different teams
- Ability to communicate effectively with internal stakeholders
- A significant degree of autonomy, being able to initiate new ideas and projects and execute them
Web Analytics Manager
Posted 2 days ago
Job Viewed
Job Description
Hiring for Web Analytics Manager
Years of Exp: 3-5 years
Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.
Key Responsibilities:
Digital Analytics Implementation & Optimization:
- Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
- Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
- Ensure data integrity and accuracy, aligning data collection efforts with business objectives.
Tag Management & Data Layer Setup:
- Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
- Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
- Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.
Data Collection, Analysis & Reporting:
- Develop custom reports and dashboards using analytics and data visualization tools.
- Conduct data validation across platforms to ensure consistent and accurate reporting.
- Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.
Technical Skills:
- Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
- Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).
Consulting Experience:
- Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.
Soft Skills:
- Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
- Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.
Preferred Skills:
- Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
- Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
- Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.
Qualifications:
Education: Bachelor's degree in computer science, Information Technology, or a related field.
Web Analytics Specialist
Posted 2 days ago
Job Viewed
Job Description
Web Analytics Specialist
A web analyst is responsible for collecting and analyzing data on user interaction with the platform and on the overall operation of the platform itself. You evaluate the conformity of all products to the customer’s performance standards and specifications. In addition, they must evaluate whether the product meets all new standards, which is important for introducing updates in the future.
A web analyst is an integral part of the marketing department and is responsible for monitoring and adjusting various website metrics. They study the site, evaluate its design, collect data on user interaction with the site, and offer various solutions for optimization.
As a Web Analyst for vidaXL, you and your team will be responsible to support multiple product teams with different goals and requirements. You’ll be collaborating with them frequently on new feature implementations and evaluations. You will also guide and help the product teams understand how to set up their products and features to optimize the information the receive and use.
Responsibilities
- Using a variety of tools to extract and analyze data generated by online user activity.
- Reporting your findings with data visualizations that are easy to understand.
- Communicating insights and providing solutions that have demonstrable results.
- Working with web development and marketing teams to implement your solutions.
- Understanding the behavior and expectations of online visitors.
- Staying up to date with the latest trends in online marketing and design.
- Perform problem analysis to resolve system or application issues
Requirements
- Strong quantitative analytical skills.
- X year of experience in web analysis, online commerce, or related fields.
- In-depth knowledge of web analytics
- Knowledge of Web Analytics tools (GA is plus) and adjacent tools (GTM).
- Ability to collaborate with technical and non-technical teams.
- Customer-centric mindset
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
Role
Your role as a web analytics specialist is to form a connection between the business and the product. Your job is to help the business develop better products and features, but also to report back and evaluate the performance of these features.
You’ll be working together with different teams to determine the best ways to implement new features, but also assist the product teams in setting up measurements for these features.
In the end the Marketing Analytics & Insights team is a supportive team. Their goal is to enable the marketing teams to make better decisions, and to become more and more data driven.
You do this by being involved in every stage of a products cycle, from initiation to evaluation. To become more data driven, education is also a big part of the journey towards a data driven organization. By developing course and trainings for the different teams we help them grow in their ability to analyze and design better products.
Soft Skills
- Attention to detail
- Analytical thinking and problem solving
- Collaboration with different product teams and strategies
- Flexibility to support multiple different teams
- Ability to communicate effectively with internal stakeholders
- A significant degree of autonomy, being able to initiate new ideas and projects and execute them
Web Analytics Manager
Posted 2 days ago
Job Viewed
Job Description
Hiring for Web Analytics Manager
Years of Exp: 3-5 years
Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.
Key Responsibilities:
Digital Analytics Implementation & Optimization:
- Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
- Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
- Ensure data integrity and accuracy, aligning data collection efforts with business objectives.
Tag Management & Data Layer Setup:
- Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
- Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
- Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.
Data Collection, Analysis & Reporting:
- Develop custom reports and dashboards using analytics and data visualization tools.
- Conduct data validation across platforms to ensure consistent and accurate reporting.
- Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.
Technical Skills:
- Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
- Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).
Consulting Experience:
- Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.
Soft Skills:
- Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
- Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.
Preferred Skills:
- Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
- Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
- Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.
Qualifications:
Education: Bachelor's degree in computer science, Information Technology, or a related field.
Web Analytics Manager
Posted 2 days ago
Job Viewed
Job Description
Years of Exp: 3-5 years
Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.
Key Responsibilities:
Digital Analytics Implementation & Optimization:
Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
Ensure data integrity and accuracy, aligning data collection efforts with business objectives.
Tag Management & Data Layer Setup:
Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.
Data Collection, Analysis & Reporting:
Develop custom reports and dashboards using analytics and data visualization tools.
Conduct data validation across platforms to ensure consistent and accurate reporting.
Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.
Technical Skills:
Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).
Consulting Experience:
Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.
Soft Skills:
Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.
Preferred Skills:
Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.
Qualifications:
Education: Bachelor's degree in computer science, Information Technology, or a related field.
Web Analytics Specialist
Posted 2 days ago
Job Viewed
Job Description
A web analyst is responsible for collecting and analyzing data on user interaction with the platform and on the overall operation of the platform itself. You evaluate the conformity of all products to the customer’s performance standards and specifications. In addition, they must evaluate whether the product meets all new standards, which is important for introducing updates in the future.
A web analyst is an integral part of the marketing department and is responsible for monitoring and adjusting various website metrics. They study the site, evaluate its design, collect data on user interaction with the site, and offer various solutions for optimization.
As a Web Analyst for vidaXL, you and your team will be responsible to support multiple product teams with different goals and requirements. You’ll be collaborating with them frequently on new feature implementations and evaluations. You will also guide and help the product teams understand how to set up their products and features to optimize the information the receive and use.
Responsibilities
Using a variety of tools to extract and analyze data generated by online user activity.
Reporting your findings with data visualizations that are easy to understand.
Communicating insights and providing solutions that have demonstrable results.
Working with web development and marketing teams to implement your solutions.
Understanding the behavior and expectations of online visitors.
Staying up to date with the latest trends in online marketing and design.
Perform problem analysis to resolve system or application issues
Requirements
Strong quantitative analytical skills.
X year of experience in web analysis, online commerce, or related fields.
In-depth knowledge of web analytics
Knowledge of Web Analytics tools (GA is plus) and adjacent tools (GTM).
Ability to collaborate with technical and non-technical teams.
Customer-centric mindset
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Role
Your role as a web analytics specialist is to form a connection between the business and the product. Your job is to help the business develop better products and features, but also to report back and evaluate the performance of these features.
You’ll be working together with different teams to determine the best ways to implement new features, but also assist the product teams in setting up measurements for these features.
In the end the Marketing Analytics & Insights team is a supportive team. Their goal is to enable the marketing teams to make better decisions, and to become more and more data driven.
You do this by being involved in every stage of a products cycle, from initiation to evaluation. To become more data driven, education is also a big part of the journey towards a data driven organization. By developing course and trainings for the different teams we help them grow in their ability to analyze and design better products.
Soft Skills
Attention to detail
Analytical thinking and problem solving
Collaboration with different product teams and strategies
Flexibility to support multiple different teams
Ability to communicate effectively with internal stakeholders
A significant degree of autonomy, being able to initiate new ideas and projects and execute them
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Specialist-Web Analytics
Posted today
Job Viewed
Job Description
Location : Gurugram
Job ID : PR5010
Job Type : Full time
Experience : 2-5 years
Why would you like to join us?TransOrg Analytics, an award winning – Big Data and Predictive analytics- company, offers advanced analytics solutions to industry leaders and Fortune 500 companies across India, US, UK, Singapore and the Middle East. Our products – Clonizo’ (customer cloning) have yielded significant incremental benefits to our clients. We have been recognized by the CIO Review magazine as the – Predictive Analytics Company of the Year- and by TiE for excellence in entrepreneurship.
What is expected- 2-5 years of relevant experience in Web Analytics
- Experience in web analytics tools, such as Google Analytics and Adobe Analytics
- Experience in tracking implementation using GTM and DTM (tag management tools)
- Experience in mobile app analytics implementation
- Understanding of latest trends and tools in digital analytics
- Ability to understand business requirements, translate them to technical specifications and create proper documentation
- Exposure to large travel & e-commerce platforms web analytics data
- Knowledge of third party pixel implementation
- Effective communication skills as the role demands interactions with stakeholders across business verticals
- Ability to understand and analyse business KPIs
- Knowledge of customer attribute data to deliver robust insights on customer behaviour