3 Web Optimization jobs in India

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Experience: 9+ years

Broadridge is a global financial technology leader, providing technology-driven solutions that power investing, corporate governance, and communications. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

Our open, diverse, and fun culture is our strongest asset, and we’ll look to you to add to it. We’re all high performers at the forefront of Fintech, so we are constantly learning, experimenting, and teaching, together.

Web Analytics and Optimization Manager

We are seeking a skilled Web Analytics and Optimization Manager to join our Marketing Technology and Operations team, Experience 9+ years . In this role, you will be responsible for managing the measurement, analysis, and optimization of our digital assets to maximize engagement, drive conversions, and improve overall website performance. You will partner closely with marketing, web strategy, design, and development teams to translate data into actionable insights and impactful website enhancements.

Key Responsibilities:

Data Tracking & Tagging: Oversee tagging and tracking accuracy using analytics platforms (Google Analytics, GA4, Adobe Analytics, etc.), tag management systems (e.g., Google Tag Manager), and pixel implementations and provide improvement recommendations.

Reporting & Insights: Analyze digital performance data, prepare regular dashboards, and communicate actionable insights for continuous improvement. Assist with ad-hoc reporting requests by building explorations and reports in GA4

Optimization Initiatives: Manage A/B and multivariate testing programs. Build test plans for A/B testing, multivariate testing, segment-based targeting, behavioral targeting and personalization. Use JavaScript and jQuery for custom tagging, data layer manipulation, and supporting website experiments.

User Journey Analysis: Conduct funnel analyses, heat mapping, user flow, and behavioral studies to identify drop-offs and friction points.

Collaboration: Advise designers, developers, and marketers on data-driven optimization recommendations, supporting new campaigns and website updates. Work alongside development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSS. Collaborate with various business stakeholders in scoping out analytics implementations for new initiatives

Attribution Modeling: Guide the business in understanding digital attribution, channel performance, and multi-touch journey contributions.

Tool Ownership: Maintain and optimize web analytics tech stack, recommending new tools or approaches as necessary.

Compliance: Ensure data collection and processing adhere to privacy regulations (GDPR, CCPA, etc.).

Required Skills:

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective. 

SEO Strategy Development and Implementation

• Lead the development and execution of comprehensive SEO strategies for websites and digital platforms.
• Perform thorough keyword research, competitive analysis, and industry trend monitoring to inform SEO planning.
• Design and implement on-page and off-page optimization strategies, including metadata, content, internal linking, and backlink development.

Web Analytics Integration and Optimization

• Manage and optimize the implementation of web analytics tools (e.g., Google Analytics, Adobe analytics, Google Search Console, etc.).
• Leverage web analytics data to assess SEO performance, identify opportunities, and guide optimization strategies.
• Create and maintain SEO dashboards and reports for stakeholders, delivering actionable insights based on data trends.

Technical SEO & Website Audits

• Conduct comprehensive technical audits to identify issues affecting search rankings, such as site speed, mobile optimization, crawl errors, and indexing problems.
• Collaborate with development teams to implement technical SEO improvements and troubleshoot issues related to structured data, schema markup, redirects, and URL optimization.
• Recommend and execute solutions to enhance site architecture, navigation, and URL structure for better crawlability and user experience.

Content Optimization and Performance

• Work closely with content teams to ensure SEO best practices are followed for content creation, optimization, and syndication.
• Monitor content performance and implement adjustments to improve rankings, CTR, and conversion rates.
• Advise on content strategy, ensuring alignment with SEO goals and audience intent.

SEO Reporting & KPIs

• Define and track key SEO metrics and KPIs such as organic traffic, conversion rates, bounce rates, SERP rankings, and backlink profile health.
• Provide regular performance reports to stakeholders, highlighting trends, insights, and action plans.
• Work with cross-functional teams to set clear performance targets and SEO goals.

Cross-Functional Collaboration

• Partner with marketing, product, UX/UI, and engineering teams to ensure SEO alignment in all digital initiatives.
• Advise on SEO-related decisions for site redesigns, A/B testing, and new feature launches.
• Stay updated on industry trends and best practices to share insights with internal teams and improve SEO strategies.

Qualifications:

Education: Bachelors degree in Computer Science, or a related field (or equivalent experience).

Experience:

• 10+ years of hands-on experience in SEO, including a focus on web analytics and technical SEO.
• Proven experience in leveraging web analytics tools (Google Analytics, Adobe analytics etc.) to inform decision-making and drive SEO performance.
• Strong understanding of SEO tools, ranking algorithms, and industry trends.
• Experience with CMS platforms (e.g., WordPress, Salesforce CMS) and HTML/CSS for basic site edits.
• Use of AI technology, RAG based solutions, understanding of data science and ML techniques.

Skills and Expertise:

• Expertise in SEO best practices, including on-page, off-page, technical SEO, and content optimization.
• In-depth knowledge of web analytics platforms (Google Analytics, Google Tag Manager, etc.).
• Experience conducting and analyzing website audits and making actionable recommendations for SEO improvements.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
• Familiarity with web performance tools (e.g., PageSpeed Insights, Lighthouse) and conversion rate optimization (CRO) tools.
• Excellent communication skills, capable of presenting data-driven insights to both technical and non-technical teams.

Preferred Qualifications:

• Advanced certifications in SEO, Google Analytics, or other relevant digital marketing fields.
• Experience with advanced technical SEO strategies, including JavaScript SEO, server-side rendering, and international SEO.
• Experience in managing large-scale SEO projects with cross-functional teams.
• Familiarity with marketing automation and CRM platforms.