5,031 Website Optimization jobs in India

Hiring for Web Analytics Manager

Years of Exp: 3-5 years

Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.

Key Responsibilities:

Digital Analytics Implementation & Optimization:

• Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
• Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
• Ensure data integrity and accuracy, aligning data collection efforts with business objectives.

Tag Management & Data Layer Setup:

• Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
• Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
• Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.

Data Collection, Analysis & Reporting:

• Develop custom reports and dashboards using analytics and data visualization tools.
• Conduct data validation across platforms to ensure consistent and accurate reporting.
• Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.

Technical Skills:

• Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
• Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).

Consulting Experience:

• Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.

Soft Skills:

• Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
• Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.

Preferred Skills:

• Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
• Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
• Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.

Qualifications:

Education: Bachelor's degree in computer science, Information Technology, or a related field.

Hiring for Web Analytics Manager

Years of Exp: 3-5 years

Job Overview: We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.

Key Responsibilities:

Digital Analytics Implementation & Optimization:

• Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.
• Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.
• Ensure data integrity and accuracy, aligning data collection efforts with business objectives.

Tag Management & Data Layer Setup:

• Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.
• Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.
• Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.

Data Collection, Analysis & Reporting:

• Develop custom reports and dashboards using analytics and data visualization tools.
• Conduct data validation across platforms to ensure consistent and accurate reporting.
• Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.

Technical Skills:

• Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.
• Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).

Consulting Experience:

• Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.

Soft Skills:

• Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.
• Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.

Preferred Skills:

• Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.
• Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
• Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.

Qualifications:

Education: Bachelor's degree in computer science, Information Technology, or a related field.

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview

We are seeking a highly skilled and detail-oriented Web Analytics and Tagging Expert to join our dynamic team. As a vital member of our Martech team, you will be responsible for implementing, managing, and optimizing web analytics solutions tailored primarily to GA4 (Google Analytics 4) and Adobe Analytics. Proficiency in Google Tag Manager (GTM) is a must-have requirement for this role. You will play a critical role in gathering actionable insights, improving user experience, and driving key business decisions through data-driven strategies.

Responsibilities

Analytics Implementation:

Tag Management:

Data Analysis and Reporting:

Optimization and Testing:

Required Skills and Experience

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

Location : Gurugram

Job ID : PR5010

Job Type : Full time

Experience : 2-5 years

TransOrg Analytics, an award winning – Big Data and Predictive analytics- company, offers advanced analytics solutions to industry leaders and Fortune 500 companies across India, US, UK, Singapore and the Middle East. Our products – Clonizo’ (customer cloning) have yielded significant incremental benefits to our clients. We have been recognized by the CIO Review magazine as the – Predictive Analytics Company of the Year- and by TiE for excellence in entrepreneurship.

• 2-5 years of relevant experience in Web Analytics
• Experience in web analytics tools, such as Google Analytics and Adobe Analytics
• Experience in tracking implementation using GTM and DTM (tag management tools)
• Experience in mobile app analytics implementation
• Understanding of latest trends and tools in digital analytics
• Ability to understand business requirements, translate them to technical specifications and create proper documentation
• Exposure to large travel & e-commerce platforms web analytics data
• Knowledge of third party pixel implementation
• Effective communication skills as the role demands interactions with stakeholders across business verticals
• Ability to understand and analyse business KPIs
• Knowledge of customer attribute data to deliver robust insights on customer behaviour