99 Brand Manager jobs in Chennai

BRAND MANAGER(E Commerce):

• Develop brand growth through the right strategies  and plans for brand reputation monitoring
• To Carry out market research in order to keep up to date with customer trends , as well as trying to predict future trends
• To develop strategies and managing marketing campaigns  across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• Analysing the success of marketing campaigns and creating reports
• supervising advertising, product design and other forms of marketing to maintain consistency in branding
• Organising events such as product launches, exhibitions and photo shoots .
• Meeting with clients and working with colleagues across multiple departments
• Lead the creative development team  in the right direction which aligns with the brand ethos
• Managing budgets and a team of junior assistant
• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs

Key skills:

• Min 4 – 8 Yrs experience in Brand Management  with Bachelor’s degree in Business, Marketing, or related fields
• Perspective to see marketing from a global brand specialist’s  point of view that aids expansion and growth
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns
• Excellent in Written and verbal communication  skills required
• Excellent in  Analytical skills
• Deep understanding of trends and Market Research
• Creativity and an ability to produce innovative and original ideas
• Should be good in Team Handling
• The ability to manage and allocate budgets

NOTE: 

• NO WORK FROM HOME
• Willing to work on Saturday's

Office Location:  Kilpauk

About Pickyourtrail (PYT)

Pickyourtrail (PYT) is an expert co-creator of super hit customised holidays. We are the perfect partner to the ‘designated travel planner/s’ of every group - big or small. Our service, customisation and expertise help us deliver super hit holidays and make the planner the hero of the holiday. The mission is simple: to make customized international travel easy, reliable, and uniquely memorable. Candidates are invited to join the team in shaping the future of global exploration!

Why work with Pickyourtrail?

Pickyourtrail is one of the very few travel startups that has not only survived the pandemic but have significantly expanded, increasing our product portfolio to now include domestic staycations and global markets in addition to our India outbound market.

Despite the tough circumstances surrounding the pandemic, we have managed to maintain and, in fact, grow our Glassdoor rating to 4.2 out of 5.

Key benefits:

• Clear strategy and Roadmap - We ensure all teams - Revenue, Design, Marketing, Engineering, Operations, and Product are aligned through a well-defined quarterly operating plan, rather than relying on randomizations.
• High Impact Opportunity - Leisure travel is on a major uptick, much like online meetings were in February 2020. This presents a unique opportunity to utilize your experience to accelerate the organization's growth and achieve desired objectives.
• Growth - Work alongside seasoned travel entrepreneurs and marketers, gaining invaluable experience in a high-growth sector
• Autonomy & Ownership - We empower our team members to take full ownership. You are responsible for the full, end-to-end execution of all strategies and the delivery of measurable results.

Role and responsibilities

The Junior Brand Manager will play a crucial role in operationalizing brand strategy and ensuring brand consistency across all consumer touchpoints. This role requires exceptional organizational discipline and a proactive approach to project management.

• Internal Project Coordination & Drive:

Project manage all internal marketing projects, guiding creative, content, digital, and influencer teams to make sure campaigns are on schedule, within budget, and aligned with our brand plan.

• Customer Empathy & Domain Insight:

You'll need to genuinely love travel and speak to our customers regularly to embody that empathetic customer view, in how we plan things.

• Brand Strategy Support:

Act as the SPOC for our strategy partners by keeping the brand's position, core values, and communication strong, especially when it comes to customized travel stories.

• Campaign Execution Management:

Oversee the execution of marketing campaigns, ensuring consistent PYT branding across all online and offline channels.

• Performance Tracking & Optimization:

Keep an eye on how campaigns are doing (KPIs), look at the results, and turn that info into smart suggestions for making better brand investments and using resources in the future.

Expectations from the candidate

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of professional experience in Brand Management, Marketing, or a related function, preferably within the travel industry.

Essential Skills & Attributes

• Ownership and Execution Focus (Critical): Proven ability to take end-to-end ownership of projects, drive deadlines, and push cross-functional work streams forward without continuous oversight.
• Strategic Implementation & Compliance: The knack for taking a senior team's strategy and executing it with high precision- you're a pro at following the game plan exactly as intended, with no unnecessary detours.
• Passion for Travel: A demonstrated enthusiasm for travel;
  candidates who activelyplan and take their own trips are strongly preferred.
• Organizational Mastery: Exceptional skills in project management, organization, and attention to detail.
• Analytical Acumen: Comfortable working with marketing data, analyzing campaign performance, and translating numbers into strategic insights.
• Communication: Excellent written and verbal communication skills, necessary for both internal coordination and external brand messaging

The interview process consists of four rounds:

1. First Round: Assessment by the Talent team.
2. Second Round: Assessment by the Strategy team + Assignment (if needed)
3. Third Round: Assessment by the CMO and CEO.
4. Fourth Round : Culture Fitment Round.

Company Overview

Enrich Money is a leading Wealth-Tech company recognized for its comprehensive investment and trading platform, ORCA . Available on both web and mobile devices, Enrich Money is a member of MCX, NSE, BSE, and CDSL , committed to simplifying multi-asset investments and bridging market gaps. Our innovative platform is designed to support a wide range of asset classes, empowering investors to achieve their financial goals.

Job Summary

As a Product Management Intern at Enrich Money, you’ll work closely with a diverse team of engineers, designers, data analysts, and marketers to develop products that simplify investment and trading for our users. You will play a critical role in shaping the product experience, helping us deliver seamless and impactful solutions for clients across our platform.

Important Note

• Candidates applying for the Product Management Intern role must possess knowledge of stock market trading and investment. Those without relevant expertise are advised not to apply
• Application Process : Candidates must fill out the mandatory form for this application:
• The eligibility criteria for this position include having completed a UG or PG degree, OR having written the final year even semester examinations. Applicants who are currently pursuing their studies and have not yet reached their final year exams are not eligible.

• Company: Enrich Money
• Job Title: Product Management Intern (FinTech)
• Experience Level: 0 to 1 Year
• Internship Period: (Minimum 6 months)
• Stipend: Max. up to Rs. 12,000/- (Per Month)
• Location: Chennai (OMR, Near SRP Tools)
• Job Type: Full Time.
• Work Schedule: Mon to Fri - 09.00 to 18.00
• Work Environment: On-site.
• Joining Requirement: Immediate joining to 15 days is preferred.

Key Responsibilities

What You’ll Do:

• Work closely with cross-functional teams to understand customer pain points and contribute to innovative product solution.
• Assist in defining the product roadmap, ensuring alignment with business goals and user needs.
• Support the development and launch of new product features, focusing on usability and performance.
• Analyze product performance data to identify areas for improvement and optimization.
• Collaborate on delivering projects on time while ensuring an exceptional user experience.
• Take ownership and responsibility for assigned product tasks and features.
• Assist in preparing technical documentation and other relevant materials to support product/feature releases.
• Gain hands-on experience in the entire product lifecycle , from gathering user feedback to prioritization and execution.

What You Bring:

• Currently pursuing (final semester) or recently completed a Bachelor's degree in Engineering, Technology, Finance, or Commerce.
• Strong interest in stock market trading and investment (mandatory requirements).
• Proficiency in MS Excel, PowerPoint, and MS Word for data analysis, reporting, and presentations.
• Basic understanding of SQL, Python, and Po stman (a plus but not mandatory).
• Understanding of product management principles , user research, and data-driven decision-making.
• Passion for fintech, trading, and building world-class financial products.
• Strong analytical and problem-solving skills with a customer-first mindset .
• Excellent communication, collaboration, and organizational skills.
• Familiarity with Fintech, investment platforms, or financial products is a plus.

What We Offer:

• Hands-on experience working in a fast-paced, growth-stage tech environment.
• Mentorship from experienced product managers and industry professionals.
• Learning and development opportunities to build strong product management foundations.
• A dynamic office culture with regular team interactions and networking opportunities.

Assessment:

• Candidates who successfully clear the first round of the technical in terview will be assigned a task for evaluation.
• The second technica l round will be scheduled based on the assessment of the submitted work.

• Develop and execute integrated marketing strategies to achieve brand objectives and business goals.
• Conduct market research and competitive analysis to identify consumer insights and market opportunities.
• Manage the entire product lifecycle from concept to launch and beyond.
• Develop and oversee advertising, promotion, and public relations campaigns.
• Collaborate with sales, product development, and R&D teams to ensure alignment of brand strategy with business objectives.
• Manage the brand's budget and P&L, ensuring optimal return on marketing investment.
• Monitor brand performance metrics and analyze sales data to identify trends and areas for improvement.
• Develop compelling brand messaging and ensure consistent brand voice across all channels.
• Manage relationships with external agencies (advertising, PR, digital).
• Present brand plans and performance updates to senior management.
• Identify opportunities for new product development and market expansion.
• Ensure compliance with regulatory standards and company policies.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
• Proven success in developing and launching successful marketing campaigns.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent analytical and strategic thinking skills.
• Proficiency in market research techniques and data analysis.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Experience managing budgets and P&L.
• Ability to work effectively in a fast-paced, collaborative environment.