14,268 Brand Manager jobs in India

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

Qualifications

• Bachelor's degree or equivalent in Marketing
• 3+ years' brand management or marketing experience

Job Description:

Company Description

Headquartered in Finland, Tecnotree Corporation, founded in 1978, is the leading provider of full-stack Digital BSS for CSPs and DSPs. Tecnotree helps customers monetize and transform their business towards a marketplace of digital services. Working closely with its customers, Tecnotree empowers people to self-serve, engage, and control their digital life. Tecnotree is listed on Nasdaq Helsinki (TEM1V). For more information, please visit

Roles & Responsibility:

• Lead brand and creative strategy, ensuring alignment with business goals and market positioning
• Develop and evolve visual identity and brand guidelines across digital, product, and offline channels
• Drive high-impact integrated campaigns across digital, social, video, and offline media to boost engagement, CTR, and conversions
• Collaborate with UX/UI and product teams to deliver seamless, on-brand user experiences and improve user journeys
• Apply design thinking and insights to enhance onboarding, messaging, and retention
• Manage and mentor a multidisciplinary creative team, promoting innovation and creative excellence
• Translate business objectives into compelling visual storytelling and creative assets
• Lead brand activations and fandom-driven campaigns to grow reach, engagement, and brand sentiment
• Oversee creative operations including agency coordination, production, and timelines
• Use analytics to track and optimise creative performance, A/B testing, and ROI

Brand Manager – Writing Instruments (FMCG)

Location: Kolkata

Reports To: Marketing Head

Department: Marketing

Role Overview:

We are looking for an experienced and passionate Brand Manager to lead strategic initiatives for our writing instruments category . This role demands a deep understanding of FMCG dynamics and consumer behavior, particularly in the stationery and writing products segment. You will be responsible for driving brand growth through strategic planning, communication, innovation, market analysis, and execution of brand and product initiatives.

Key Responsibilities:

1. Brand Strategy & Building

• Develop, refine, and implement brand strategies to build strong brand equity across consumer and institutional segments.
• Define clear positioning for different writing instrument sub-brands (e.g., premium pens, student-friendly markers, office supplies).

2. Marketing Communication & Promotion

• Lead end-to-end development of ATL and BTL campaigns including print, digital, retail, in-store, and event-based activations. The Communication team is responsible for implementation.
• Collaborate with creative and media agencies to deliver impactful marketing messages tailored to target demographics (students, professionals, etc.).

3. New Product Development (NPD) & Launch

• Drive innovation in writing instruments by identifying consumer needs and leading the development of new SKUs.
• Oversee the product lifecycle from concept to commercialization including packaging design, pricing strategy, and launch planning.

4. Market Research & Consumer Insights

• Conduct market surveys and gather consumer insights to inform product development and promotional planning.
• Analyze user preferences, purchasing behavior, and feedback to fine-tune offerings and messaging.

5. Competitor Analysis & Market Intelligence

• Monitor and evaluate competitor products, marketing activities, and pricing trends to identify threats and opportunities.
• Maintain a pulse on trends in education, office supplies, and lifestyle categories influencing writing tools.

6. Performance Tracking & Reporting

• Monitor campaign performance and product KPIs; analyze ROI and generate reports on brand health metrics, category growth, and sales trends.

7. Cross-functional Collaboration

• Work closely with R&D, Packaging, Sales, Supply Chain, and Finance to ensure alignment and seamless execution of brand initiatives.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8–12 years of relevant experience in FMCG brand management , preferably in writing instruments, stationery, or adjacent categories.
• Strong understanding of consumer marketing, product development , and FMCG channel dynamics .
• Excellent analytical, communication, and project management skills.
• Creative mindset with commercial acumen and a passion for branding.
• Proficiency in tools like MS Excel, PowerPoint, and familiarity with market research tools.

What We Offer:

• Opportunity to lead and shape category growth in a dynamic FMCG environment.
• A collaborative culture with a focus on innovation and brand excellence.
• Exposure to diverse markets and cross-functional leadership.

Company Name - Birla Cosmetics Private Limited

Location - Worli, Mumbai, Maharashtra

Brand Manager – Contraband

The brand manager will work very closely with the Marketing Head to build Contraband ( - a luxury Fragrance brand by creating awareness, driving conversions, loyalty and advocacy for the brand and grow the brands into a dominant player in its industry.

Position Purpose and Summary

The brand manager will be responsible for implementing marketing strategies for the new cosmetic company. The successful candidate will be responsible for building the brand, increasing brand awareness, driving sales, and building customer loyalty.

Essential Duties and Responsibilities :

• Proven experience as brand manager (minimum 5 years) in the consumer marketing space.
• Will work closely with the top tier management team dedicated to developing and growing customer centric brands.
• Clear understanding of the 4Ps- Product/ price/ place/ promotions.

KRAs:

• Implement marketing strategies to build brand awareness and drive sales
• Conduct market research to identify customer needs and preferences
• Manage a marketing budget to ensure the most effective use of resources
• Implement an advertising and promotion strategy across various media channels
• Execute social media campaigns to build brand awareness and engagement
• Create relationships with influencers, bloggers, and other media outlets to generate positive coverage
• Strategizing and executing brand photo shoots
• Implementing a customer loyalty program to increase customer retention
• Monitor, analyze, track sales across channels
• Work with marketplace managers to drive visibility and sales
• Collaborate with other departments, such as product development and sales, to ensure alignment of marketing efforts
• Stay up to date with the latest marketing trends and technologies in the fragrance/beauty and personal care industry
• Work with relevant and the best in industry agencies, to drive results. Ensure to manage the relationship well and get the planned outcomes/impact measurement

Person Profile & Education Qualification

1. Candidate should have an overall experience of 5-7years. Mostly in the FMCG space with one stint of 3 years or more in fragrances
2. Master’s degree in business, marketing, or a related field from a tier – 1 institute or 5 plus years of work-ex in fragrance/beauty and personal care industry
3. Preferably should have worked with premium/luxury fragrance brands
4. Strong understanding of ATL & BTL advertising including digital marketing - including social media
5. Excellent communication and interpersonal skills, with the ability to build relationships with influencers, media outlets, and stakeholders
6. Knowledge of the fragrance industry, including trends, products, and competitors.
7. Experience in implementing successful marketing campaigns
8. Must have hands on experience in developing and executing marketing campaigns
9. Candidates from fast-paced startups will be preferred over established companies

About Armor -

In a world where everything is rapidly becoming commoditized, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age.

The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+.

Job Description:

We are looking for someone creative and smart who can turn ideas into results. You will help plan and lead strategies across social media and sales to help our brand stand out.

1) Sales Strategy:

Formulate the sales strategy, identify target markets and channels for distribution, and determine optimal budget allocation to maximise returns.

2) Content Ideation :

Develop creative marketing concepts and campaign ideas tailored to our brand voice. (

3) Social Media Awareness:

Stay on top of trends, tools, and updates across Instagram, LinkedIn, YouTube, etc., and use them to our advantage.

4) Competitor & Industry Research:

Track what’s happening in the space and turn insights into smart, creative actions.

HDFC securities is one of the leading stock broking companies in India and a subsidiary of HDFC Bank, a renowned private sector bank.

It has been serving a diverse customer base of retail and institutional investors since 2000. Headquartered in Mumbai, it offers an exhaustive product suite to help its customers invest in Equities, IPO/OFS, Buybacks, Mutual Funds, ETFs, Futures & Options for - Equity, Currency, and Commodities, Fixed Deposits, Bonds, NCDs, and National Pension Scheme, along with value added services like Online Will writing and Tax filing. The company offers a host of digital platforms like Mobile Trading App, Desktop based online trading facility, ProTerminal - an advanced trading platform and Arya - a voice enabled investing assistant. It also offers Call N Trade facility and dedicated Relationship Managers to assist customers. Since its inception, the company has established itself as a preferred trading platform (for NSE & BSE), with its integrated 3-in-1 account (Trading + Demat + Savings) backed by state-of-the-art technology.

Over the years, the company has won many awards and recognitions. Currently, the company has 250+ branches across 190 cities, serving over 2.1 million customers.

We recently launched a discount broking platform called HDFC Sky in addition to HDFC InvestRight, which is our existing full service broking platform.

We are currently enhancing and scaling these platforms even further to continue to delight our valued customers.

If this sounds exciting to you, come join us!

Years of Experience : 3 - 5 years

Location - Mumbai (MIDC, Andheri)

As a Brand manager, you will:

1. Brand Strategy Development: Develop and execute comprehensive brand strategies aligned with HDFC SKY's objective of becoming the top discount broker in India, catering to the needs/preferences of millennials, elder Gen Zs.

2. Market Positioning: Conduct market analysis and competitor research to identify key trends and opportunities for positioning HDFC SKY as a disruptive force in the discount brokerage space, leveraging its unique features and value proposition.

3.Campaign Build: Oversee the development and execution of engaging and original marketing campaigns that enhance our brand presence across every channel, including ATL, Digital, print, and experiential avenues.

4. Target Audience Engagement: Create targeted marketing campaigns and initiatives to engage with the millennial and elder Gen Z audience, leveraging digital channels and social media platforms to drive brand awareness and user acquisition.

5. Brand Identity: Define and refine HDFC SKY's brand identity, including messaging, visual assets, and tone of voice, to ensure consistency and relevance across all touchpoints and communications.

6. Partnership Management: Collaborate with internal teams and external partners to develop strategic alliances and partnerships that enhance HDFC SKY's brand visibility and reach among the target demographic.

7. Performance Monitoring: Track and analyze key brand and business metrics, including user acquisition, engagement, retention, and market share, using insights to refine strategies and optimize performance.

8. Customer Experience Enhancement: Continuously assess and improve the user experience of HDFC SKY's app and services, identifying pain points and implementing solutions to enhance customer satisfaction and loyalty.

9. Regulatory Compliance: Ensure all brand-related activities and communications adhere to regulatory guidelines and compliance standards, safeguarding the reputation and integrity of HDFC SKY and HDFC Securities.

10. Events: Organize and execute events, pop-up experiences, sessions, and brand activations.

Qualifications and Skills:

• MBA from premier institutes, with proven experience in brand management and desired interest in fintech

• Deep understanding of the millennial and elder Gen Z market segments, with a keen awareness of their attitudes, behaviours, and preferences regarding investing and personal finance.

• Strong analytical skills and data-driven mindset, with the ability to interpret market insights and performance metrics to inform strategic decision-making.

• Creative thinking and innovative mindset, with a passion for developing disruptive brand strategies and campaigns that resonate with young audiences.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and stakeholders.

• Results-oriented approach with a track record of driving measurable impact through brand-building initiatives in a fast-paced, dynamic environment.

We have an urgent requirement for Brand Manager to join our team. Below are the desired skills required for this role-:

• Experience, Skills, and Attributes :
• Minimum of 2 yrs. of brand management experience in any digital marketing agency
• Operational experience in campaign management across online and offline media
• Understanding of the marketing mix and brand frameworks
• Ability to draw out consumer insights and convert them into the actionable communication strategy
• Strong written and verbal communication skills
• Creative thinking
• Project and stakeholder management
• Problem-solving mind set with analytical skills
• Academic qualifications :
• Field of study: Marketing, Mass communication
• Post graduate in the above field

Roles And Responsibilities-

Individual contribution 40% :

• Drive brand narratives across offline and online platforms for building awareness, preference and trust.
• Assist in developing an annual brand calendar & manage content.
• Ensure adherence of brand guidelines across all touchpoints.
• Design, and track brand health parameters through research.
• Map competition on product offerings/features and marketing campaigns to publish the actionable insights regularly.

Project Manager 60% :

• Plan and execute all the thematic and topical brand campaigns.
• Plan marketing requirements with clients and coordinate with internal creative teams and/or external contacts for timely execution.
• Work with media partners to promote and optimise brand content across traditional and digital media.
• Be the point of contact for all external parties in the domain - agencies, vendors, media etc. if necessary
• Lead brand collaboration and partnership opportunities

About the Company

Leemboodi Fashion is an E-Commerce Company. It encompasses multiple sub-brands catering to various fashion needs of the consumers. Leemboodi is the most loved online women's clothing brand in India with the perfect blend of Indian and Western wear. we believe that fashion should be accessible to everyone, and we are committed to making their shopping experience seamless and enjoyable. For more information, visit on company website:

About the Role

The Brand Manager will be responsible for developing and executing brand strategies that resonate with our target audience and drive brand growth.

Responsibilities

• Analyse brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Handling the cross-function teams for brand growth.
• Align the company around the brand’s direction, choices and tactics.

Qualifications

• Degree in any stream or a related field.

Required Skills

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date with latest trends and marketing best practices.

Preferred Skills

• 3 to 4 years of experience as Brand Manager or Associate Brand Manager .

Pay range and compensation package

Salary: As per Market Standards

About Company -

Stonelam Surfaces LLP is the result of the coming together of two giants in the building materials industry, Stonex India Pvt. Ltd., India’s foremost destination for exquisite imported marble and natural stones, and Laminam Spa Italy, the world leader in surface skin technology. The company has been specially created to push the boundaries of the decorative surfaceindustry, with its revolutionary productStonelam.

Stonelam leverages the latest technology and design innovations to give a product that is unlike any in the market today. With the size of 3x1 meter, 3x1.2 meter, and 3.24x1.62meter and at just 3mm, 5mm and 12mm thickness, it not only qualifies as the largest and slimmest tile in the market, but this unique form factor also opens up a plethora of possibilities. From exterior to interior walls, furniture to floors, and bathrooms to kitchens, to even pools and splashbacks, Stonelamwith its huge range of designs, can add a new dimension in style and elegance.

Role -

We are looking for a strategic and driven Brand Manager to take full ownership of the Stonelam brand . This role goes beyond day-to-day marketing, it involves shaping the brand’s direction, leading a team, and building meaningful engagement with the architecture and design community.

You will be responsible for leading brand-building initiatives across channels, driving campaigns that strengthen Stonelam’s positioning in the market, and ensuring consistent communication across all touchpoints. With a strong focus on collaboration, you’ll work closely with internal teams and external partners to deliver impactful results.

This is a key leadership role for someone who is not just execution-focused but also brings a long-term, strategic mindset to grow and evolve the Stonelam brand

Key Responsibilities

1. Brand Leadership & Strategic Ownership

• Lead the brand strategy and positioning for the Stonelam Facade vertical, ensuring alignment with overall business goals.
• Drive innovative brand-building initiatives across ATL, BTL, digital, and on-ground channels.
• Take complete ownership of marketing calendars, launch plans, and campaign execution.
• Track brand performance and implement data-driven improvements.

2. Team & Stakeholder Management

• Manage and mentor a team of Assistant Brand Managers / Marketing Executives, fostering a culture of creativity, accountability, and performance.
• Collaborate closely with sales, design, product, and leadership teams to align on strategy and execution.
• Serve as the key point of contact for agencies, vendors, and external partners.

3. Architect & Influencer Engagement

• Conceptualize and lead architect-focused engagement programs – from curated events to immersive experiences.
• Build and sustain relationships with key architects, influencers, and design voices.
• Represent the brand at industry events, exhibitions, and networking forums.

4. Media, PR & Content Oversight

• Develop PR and media strategies with internal teams and external agencies.
• Oversee storytelling and content creation across channels – print, digital, and social.
• Ensure brand messaging is consistent, aspirational, and aligned with Stonelam’s design ethos.

5. Retail & On-ground Activation

• Drive retail visibility and in-store experience enhancements for the Kitchen range.
• Work with the design and retail teams to create impactful product displays and demo experiences.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related field
• 6–9 years of relevant experience in brand management, preferably in premium design, lifestyle, interiors, or consumer goods.
• Proven track record in team management and cross-functional leadership.
• Excellent communication, storytelling, and stakeholder management skills.
• Deep understanding of branding, consumer behavior, digital marketing, and media planning.
• Highly organized, creative, and strategic thinker with a hands-on, execution-focused mindset.

URL : Website