2,154 Brand Manager jobs in India

Job Title: Brand Manager

Location: Mumbai

Experience: 4-7 years

About the Role:

We are looking for a dynamic and strategic Brand Manager to join our Marketing team at Paytm Money The role involves building, managing, and scaling the brand to drive awareness, consideration, and preference among our target audience. You will be responsible for developing brand strategies, executing campaigns, and ensuring consistent brand messaging across all channels.

Key Responsibilities:

• Develop and execute brand strategy aligned with business objectives.
• Plan, manage, and implement brand campaigns across digital, ATL, and BTL channels.
• Collaborate with cross-functional teams including Product, Growth, PR, and Design to ensure consistent brand messaging.
• Conduct consumer insights, market research, and competitor analysis to strengthen brand positioning.
• Manage external agencies and vendors for creative, media, and production deliverables.
• Track, analyze, and report brand performance metrics, ensuring campaigns deliver measurable impact.
• Drive innovation in communication to strengthen customer engagement and brand recall.

Requirements:

• 4-7 years of experience in brand management/marketing, preferably in fintech, BFSI, or consumer tech.
• Proven track record of managing integrated brand campaigns.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication and stakeholder management abilities.
• Ability to thrive in a fast-paced and dynamic environment.

Company Description

MyProBuddy helps startups become investable through expert mentorship, strategic guidance, and access to funding opportunities. We work alongside entrepreneurs until they successfully raise funds. Our services cover various funding stages and avenues, including equity, debt, crowdfunding, and grants. Connect with over 558K investors, including venture capitalists and high-net-worth individuals, to secure investments. Our offerings include virtual data room, business plan advisory, valuation advisory, mock pitches, mentorship access, credibility building, and regulatory advisory.

Role Description

This is a full-time, on-site role for a Brand Manager located in Chennai. The Brand Manager will be responsible for developing and implementing brand strategies, managing brand marketing campaigns, and coordinating with cross-functional teams to ensure brand consistency. Daily tasks include market research, analyzing consumer insights, and preparing monthly reports on brand performance. The role also involves overseeing social media presence, content creation, and public relations activities.

Qualifications

• Brand Strategy Development and Market Research skills
• Experience in Marketing Campaign Management and Social Media Coordination
• Strong skills in Content Creation and Public Relations
• Excellent analytical abilities and proficiency in preparing performance reports
• Outstanding communication and collaboration skills
• Ability to work on-site in Chennai
• Experience in startup ecosystems or investment advisory is a plus
• Bachelor's degree in Marketing, Business Administration, or related field
• Should know to use Sora and Canva.

Summary:

The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

Requirement -

We are looking for candidates from Tier 1/Top B-Schools

Post MBA (Full Time) 4-8 years of experience

Roles and Responsibilities:

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

Targeted Gross Contribution - in Value and %age terms as per business plan

Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project

Maximize brand valuation and maximize the capability to charge a price premium

Brand: % change in public perception of target brand attributes as measured by a third-party survey % increase in actual brand spend over target budget

Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels.

Competencies:

 Building brand strategy New product development ffective consumer understating rand communication development o-to-market strategy apable of handling multiple stakeholders and managing their expectations with responsibility and confidence aking quick and effective calls to resolve execution-specific issues that arise from time-to-time daptable to different / rapidly changing circumstances bility to manage client conversation & manage relationships

AND Spaces, a real estate startup, is in the process of setting up systems, processes, and best practices - you will lead these efforts for the brand, establishing a strong foundation for long-term growth and recognition.

Key Skills & Competencies

● Strong understanding of brand positioning, marketing communications, and design principles.

● Ability to work independently, with end-to-end ownership of brand-related initiatives.

● Excellent communication and storytelling skills.

● Proficiency in digital marketing, media planning, and performance analytics.

• ● Strong vendor and budget management skills.

Qualifications & Experience

● Bachelor’s degree in Marketing, Mass Media, Communications, or related field.

● 5 - 8 years of experience in brand management, preferably in real estate, lifestyle, or FMCG sectors.

• ● Proven track record of building and sustaining brand identity across diverse channels.

About the Role:

We’re looking for a Brand Manager to drive seamless project execution, client management, and internal coordination, whilst displaying the ability to think innovatively. This role is ideal for someone with strong organizational and planning skills, who can manage multiple moving parts while ensuring smooth delivery across branding projects.

Key Responsibilities:

• Project Planning & Execution: Oversee end-to-end project management, ensuring timelines, deliverables, and quality benchmarks are met.
• Client & Team Management: Act as the bridge between internal teams and clients—setting clear expectations, ensuring alignment, and building trust on both ends.
• Process & Tracking: Maintain structured documentation, project plans, and status updates to keep teams on track.
• Cross-Functional Coordination: Work closely with design, copy, and strategy teams (based in Mumbai) to ensure seamless execution while managing remote collaboration.

Requirements:

• 2-4 years of experience in a branding or advertising agency .
• Strong organization, planning, and tracking skills to manage multiple projects effectively.
• Ability to set and manage expectations internally and externally.
• Comfortable working in a fast-paced environment
• Excellent communication and coordination skills.
• Able to be a part of the briefing of the creative team, including support with industry benchmarks, best practices, case studies and examples
• Knowledge of clients' business - ability to understand the client’s business, whatever market
• Experience working on corporate branding projects

Education:

- UG/PG – Any, preferred specialization in advertising/ marketing

Brand Manager – Writing Instruments (FMCG)

Location: Kolkata

Reports To: Marketing Head

Department: Marketing

Role Overview:

We are looking for an experienced and passionate Brand Manager to lead strategic initiatives for our writing instruments category . This role demands a deep understanding of FMCG dynamics and consumer behavior, particularly in the stationery and writing products segment. You will be responsible for driving brand growth through strategic planning, communication, innovation, market analysis, and execution of brand and product initiatives.

Key Responsibilities:

1. Brand Strategy & Building

• Develop, refine, and implement brand strategies to build strong brand equity across consumer and institutional segments.
• Define clear positioning for different writing instrument sub-brands (e.g., premium pens, student-friendly markers, office supplies).

2. Marketing Communication & Promotion

• Lead end-to-end development of ATL and BTL campaigns including print, digital, retail, in-store, and event-based activations. The Communication team is responsible for implementation.
• Collaborate with creative and media agencies to deliver impactful marketing messages tailored to target demographics (students, professionals, etc.).

3. New Product Development (NPD) & Launch

• Drive innovation in writing instruments by identifying consumer needs and leading the development of new SKUs.
• Oversee the product lifecycle from concept to commercialization including packaging design, pricing strategy, and launch planning.

4. Market Research & Consumer Insights

• Conduct market surveys and gather consumer insights to inform product development and promotional planning.
• Analyze user preferences, purchasing behavior, and feedback to fine-tune offerings and messaging.

5. Competitor Analysis & Market Intelligence

• Monitor and evaluate competitor products, marketing activities, and pricing trends to identify threats and opportunities.
• Maintain a pulse on trends in education, office supplies, and lifestyle categories influencing writing tools.

6. Performance Tracking & Reporting

• Monitor campaign performance and product KPIs; analyze ROI and generate reports on brand health metrics, category growth, and sales trends.

7. Cross-functional Collaboration

• Work closely with R&D, Packaging, Sales, Supply Chain, and Finance to ensure alignment and seamless execution of brand initiatives.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8–12 years of relevant experience in FMCG brand management , preferably in writing instruments, stationery, or adjacent categories.
• Strong understanding of consumer marketing, product development , and FMCG channel dynamics .
• Excellent analytical, communication, and project management skills.
• Creative mindset with commercial acumen and a passion for branding.
• Proficiency in tools like MS Excel, PowerPoint, and familiarity with market research tools.

What We Offer:

• Opportunity to lead and shape category growth in a dynamic FMCG environment.
• A collaborative culture with a focus on innovation and brand excellence.
• Exposure to diverse markets and cross-functional leadership.

This role is responsible for developing and executing brand strategies, managing marketing campaigns, and building brand awareness within the alcoholic beverage industry. This role requires a deep understanding of the Alcobev market, strong analytical skills, and the ability to collaborate with various teams.

Work Experience : 4yrs – 5 yrs prior experience in brand management, preferably within the Alcobev industry.

Role & Responsibilities:

Brand Strategy & Planning:

• Develop and execute comprehensive brand strategies aligned with overall business goals.
• Conduct market research to identify consumer trends, competitive landscape, and market opportunities within the Alcobev sector.
• Define brand positioning, messaging, and visual identity to differentiate the brand in the market.
• Develop and manage brand guidelines and ensure consistency across all marketing materials.

Marketing Campaign Management:

• Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, print, events, etc.).
• Collaborate with creative, digital, and other marketing teams to develop engaging and impactful marketing materials.
• Manage budgets and timelines for marketing campaigns.
• Monitor and analyze campaign performance, track key metrics, and optimize campaigns for maximum effectiveness.

Brand Performance & Analysis:

• Track and analyze brand performance metrics, including brand awareness, consumer perception, market share, and sales.
• Conduct regular brand audits and competitor analysis.
• Provide insights and recommendations based on data analysis to improve brand performance.

Stakeholder Management:

• Collaborate with sales, product development, and other internal teams to ensure brand consistency and alignment.
• Manage relationships with external agencies, including advertising, PR, and digital marketing agencies.
• Communicate brand strategy and performance updates to relevant stakeholders.

Industry Knowledge:

• Stay up to date on the latest trends, best practices, and emerging technologies in the Alcobev industry.
• Understand relevant regulations and legal requirements for marketing alcoholic beverages.

Qualification: Minimum Graduation + M.B.A preferred

Skills Required :

• Strong understanding of the alcoholic beverage market, including consumer behavior, market trends, and competitive landscape.
• Excellent analytical, communication, and presentation skills.
• Proficiency and experience with marketing analytics tools.
• Ability to manage multiple projects, work under pressure, and meet deadlines.
• Creative thinking and problem-solving skills.
• Strong leadership and interpersonal skills.
• Experience with digital marketing and social media management.
• Knowledge of relevant regulations and legal requirements.
• Experience in managing budgets and forecasting sales figures.
• Proven track record of successful brand building and campaign execution.

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

The Traya Model:

Our secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

The Role:

The Brand Manager will be responsible for driving brand strategy, positioning, and execution for Traya across markets. This role demands a strong understanding of cultural nuances, market trends, and consumer behavior to establish and grow Traya’s brand equity.

Responsibilities

• Develop and execute platform level Brand Vision, identity and rollout in the entire organization.
• Be the custodian of the consumer, and lead entire function of generating insights centrally for the org and learning from consumers and professionals; Monitors global and local market trends and analyses existing consumer/shopper studies.
• Identify and act on customer insights to shape communication and product decisions.
• Lead and analyze integrated marketing campaigns (online & offline) from conceptualization to execution.
• Owner and go-to-person for defining and tracking brand health metrics.
• Develops and executes brand toolkit with excellence across all touch points.
• Work with the Creative and Media buying agencies to conceptualize innovative and memorable marketing campaigns to grow Brand Health Metrics.
• Develop and execute large ATL & BTL campaigns to drive brand awareness, equity and other brand health metrics.

Required Experience

• MBA from Tier-1 B School with 3+ experience in FMCG, CPG and consumer internet Brand Marketing.
• Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning, Brand Visual Identity and guidelines.
• Strong experience in designing Brand Communication Message strategy and bringing it to life across touchpoints.
• Experienced in defining and owning Brand Health Scorecard.
• Agency management experience handling both creative & media agencies is critical.
• Must have ability to drive revenue for the business especially with channels which are ATL.

Description

We are looking for an experienced and driven brand manager to join our team and guide our company’s strategic direction and daily operations. The ideal candidate will be responsible for ensuring profitability, efficient resource management, and sustained business growth. This role requires strong leadership, a hands-on approach to operations, and a deep understanding of strategic planning, client relations, and financial management.

Key Responsibilities

1) Business Development & Strategic Planning

2) Client Relationship Management

3) Operational Management

4) Financial Oversight

5) Compliance & Risk Management

6) Leadership & Team Management

Requirements

• Proven experience in business management, operations, strategy, and team leadership.
• Strong understanding of financial analysis, budgeting, and compliance.
• Excellent communication, negotiation, and client relationship management skills.
• Proactive and detail-oriented with strong follow-up capabilities.
• Ability to thrive in a fast-paced, deadline-driven environment.

Qualifications

• Bachelor’s/Master’s in Business Administration.
• Experience in the Fashion industry is a must.
• Hands-on experience with business process improvements and operational systems.