Showing 9 Branding jobs in Delhi
Head – Digital Marketing, Branding, Communications & PR
New Delhi, Delhi
K.R. Mangalam University
Posted 3 days ago
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Job Description
Job Title: Head – Digital Marketing, Branding, Communications & PR
Position: Head – Digital Marketing, Branding, Communications & PR
Location: KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi, Delhi
Department: Marketing & Communications
Reporting To: The Chairman
Role Summary:
The Head of Digital Marketing, Branding, Communications & PR will lead the end-to-end Marketing, Branding, Communication, and Public Relations strategy across all entities of the KR Mangalam Group — including KR Mangalam World Schools, and KR Mangalam University.
The role requires a visionary leader with a strong digital-first mindset, capable of building a powerful brand presence, driving qualified leads, and ensuring measurable business impact through strategic communication and marketing excellence.
Key Responsibilities:
1. Strategic Leadership
- Formulate and implement an integrated marketing and communication strategy for the Group.
- Strengthen the brand’s positioning and identity across all KR Mangalam institutions.
- Align marketing and branding strategies with institutional goals, admissions, and revenue objectives.
2. Digital Marketing & Lead Generation
- Design and execute high-performing digital campaigns across channels — Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.
- Develop and manage lead generation funnels to drive student inquiries and conversions for university and school verticals.
- Implement data-driven strategies for remarketing, nurturing, and conversion optimization.
- Collaborate with the admissions team to ensure effective lead handover, tracking, and reporting through CRM systems.
- Continuously explore new-age digital opportunities such as influencer collaborations, AI-driven campaigns, and performance automation.
3. Branding & Creative Direction
- Build and maintain a strong, unified brand architecture across the Group.
- Supervise all creative and design initiatives — campaigns, videos, visual content, and brand collaterals.
- Ensure consistency in brand messaging, tone, and identity across all marketing channels.
4. Communications & Public Relations
- Lead all internal and external communications to ensure consistent and engaging messaging.
- Build and manage relationships with media houses, journalists, and digital publishers for positive coverage.
- Enhance the institution’s visibility through thought leadership articles, events, and industry partnerships.
5. Content & Social Media Strategy
- Oversee content planning and storytelling for websites, videos, and social media platforms.
- Drive engagement through creative, informative, and student-centric campaigns.
- Monitor online reputation and ensure proactive digital brand management.
6. Performance Monitoring & Reporting
- Define clear KPIs and success metrics for all marketing and communication initiatives.
- Regularly monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, CRM dashboards, etc.).
- Prepare comprehensive performance reports highlighting ROI, CPL (Cost Per Lead), engagement metrics, and brand reach.
- Provide strategic insights and recommendations for continuous improvement.
- Ensure data-driven decision-making and transparent performance tracking across all digital and offline initiatives.
7. Stakeholder & Team Leadership
- Lead, mentor, and motivate a cross-functional marketing and communications team.
- Manage creative, digital, and PR agency relationships to ensure timely and quality deliverables.
- Foster a culture of innovation, collaboration, and accountability within the team.
Qualifications & Experience:
- Master’s degree in Marketing, Communications, or Business Administration (MBA preferred).
- 10+ years of experience in marketing, communications, and branding — preferably in education , services , or multi-brand environments .
- Proven expertise in digital marketing, performance marketing, lead generation , and brand communications .
- Strong leadership, strategic thinking, and analytical skills.
- Excellent communication and media relations network.
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0
Senior Graphic Designer - Branding Specialist
110001 Delhi, Delhi
₹70000 Annually
WhatJobs
Posted 24 days ago
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Job Description
Our client , a prestigious branding and design consultancy, is seeking a highly creative and experienced Senior Graphic Designer with a specialization in brand identity development. This role is based in our vibrant studio in **Delhi, Delhi, IN**, and offers an exciting opportunity to work on diverse and impactful branding projects for a wide range of clients. You will be responsible for conceptualizing and executing compelling visual identities, from logo design and typography to color palettes and brand guidelines. Your work will directly influence how clients present themselves to their target audiences, making this a highly rewarding position. We are looking for a designer with a strong portfolio that demonstrates a deep understanding of branding principles, a sophisticated aesthetic, and the ability to translate client needs into visually engaging solutions. You will collaborate closely with strategy teams, account managers, and fellow designers to ensure the integrity and effectiveness of the brands you help create.
Key responsibilities include leading the design process for branding initiatives, generating innovative design concepts, and presenting them effectively to clients. You will develop comprehensive brand style guides, ensuring consistency across all brand touchpoints, including print, digital, packaging, and environmental graphics. A strong command of industry-standard design software, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), is essential. You will also be expected to stay abreast of current design trends, typography, and visual culture, bringing fresh perspectives to the team. The ideal candidate possesses excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and receive constructive feedback. A proven ability to manage multiple projects simultaneously, meet deadlines, and maintain a high level of creative output is crucial. If you are a passionate, innovative, and detail-oriented designer eager to make a significant contribution to brand creation and evolution within a dynamic studio environment, we encourage you to apply.
Responsibilities:
Key responsibilities include leading the design process for branding initiatives, generating innovative design concepts, and presenting them effectively to clients. You will develop comprehensive brand style guides, ensuring consistency across all brand touchpoints, including print, digital, packaging, and environmental graphics. A strong command of industry-standard design software, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), is essential. You will also be expected to stay abreast of current design trends, typography, and visual culture, bringing fresh perspectives to the team. The ideal candidate possesses excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and receive constructive feedback. A proven ability to manage multiple projects simultaneously, meet deadlines, and maintain a high level of creative output is crucial. If you are a passionate, innovative, and detail-oriented designer eager to make a significant contribution to brand creation and evolution within a dynamic studio environment, we encourage you to apply.
Responsibilities:
- Conceptualize and design compelling brand identities, logos, and visual systems.
- Develop comprehensive brand style guides and visual asset libraries.
- Create design assets for various applications including print, digital, packaging, and web.
- Collaborate with strategy and account teams to understand client needs and objectives.
- Present design concepts and rationale effectively to clients and internal teams.
- Ensure consistency and quality across all brand touchpoints.
- Stay current with design trends, typography, and visual culture.
- Manage multiple design projects from concept to completion.
- Provide creative direction and mentorship to junior designers.
- Troubleshoot design challenges and propose innovative solutions.
- Maintain a high level of design execution and attention to detail.
- Bachelor's degree in Graphic Design, Visual Communications, or a related field.
- 5+ years of professional experience in graphic design, with a strong focus on branding and identity design.
- Exceptional portfolio showcasing a range of branding projects and creative concepts.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Strong understanding of typography, color theory, and layout principles.
- Excellent presentation, communication, and interpersonal skills.
- Ability to manage projects independently and meet tight deadlines.
- Experience in a fast-paced agency or design studio environment.
- Knowledge of web design principles and digital asset creation is a plus.
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1
Brand Manager, New Product Development
110001 Delhi, Delhi
₹1000000 Annually
WhatJobs
Posted 16 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and innovative Brand Manager to spearhead new product development and brand strategy. This role is integral to identifying market opportunities, developing compelling brand propositions, and driving the successful launch of new products. The ideal candidate will possess a strong understanding of consumer behavior, market trends, and the FMCG landscape, combined with strategic marketing acumen and proven execution capabilities.
You will be responsible for the entire lifecycle of new product initiatives, from ideation and market research through concept development, packaging design, pricing strategies, and go-to-market execution. This involves close collaboration with cross-functional teams, including R&D, sales, supply chain, and advertising agencies, to ensure seamless product launches and sustained brand growth. Developing comprehensive marketing plans, managing brand budgets, and analyzing campaign performance to optimize strategies will be key aspects of this position. The ability to translate consumer insights into actionable strategies and build strong brand equity is crucial.
Responsibilities:
You will be responsible for the entire lifecycle of new product initiatives, from ideation and market research through concept development, packaging design, pricing strategies, and go-to-market execution. This involves close collaboration with cross-functional teams, including R&D, sales, supply chain, and advertising agencies, to ensure seamless product launches and sustained brand growth. Developing comprehensive marketing plans, managing brand budgets, and analyzing campaign performance to optimize strategies will be key aspects of this position. The ability to translate consumer insights into actionable strategies and build strong brand equity is crucial.
Responsibilities:
- Develop and execute comprehensive brand strategies for new product launches and existing portfolios.
- Conduct market research, consumer analysis, and competitive landscape assessments to identify growth opportunities.
- Define product positioning, key messaging, and target audience for new initiatives.
- Collaborate with R&D and product development teams to translate consumer needs into innovative product concepts.
- Oversee the development of packaging design, branding elements, and marketing collateral.
- Develop and implement integrated marketing communication plans across various channels (digital, traditional, in-store).
- Manage brand P&L, including budgeting, forecasting, and performance tracking.
- Analyze sales data, market share, and campaign effectiveness to optimize marketing investments.
- Work closely with sales teams to ensure effective distribution and in-market execution.
- Manage relationships with external agencies (advertising, PR, market research).
- Monitor industry trends and competitor activities to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management or product marketing within the FMCG sector.
- Proven track record of successfully launching new products and growing brands.
- Strong understanding of marketing principles, consumer behavior, and market research methodologies.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Proficiency in digital marketing and data analysis tools.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication skills.
- Experience working in the **Delhi, Delhi, IN** market is a plus.
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2
Senior FMCG Brand Manager - New Product Development
110001 Delhi, Delhi
₹85000 Annually
WhatJobs Direct
Posted 2 days ago
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Job Description
Our client, a renowned Fast-Moving Consumer Goods (FMCG) company, is looking for a strategic and innovative Senior FMCG Brand Manager to join their dynamic marketing team in **Delhi, Delhi, IN**. This role will be instrumental in driving the success of existing brands and spearheading the development and launch of new product initiatives. The ideal candidate will possess a deep understanding of consumer insights, market trends, and brand strategy within the FMCG sector. You will be responsible for developing and executing comprehensive brand plans, including marketing communications, promotional activities, and go-to-market strategies. Key responsibilities include conducting market research, analyzing consumer behavior, and identifying new product opportunities. You will work closely with cross-functional teams, including R&D, sales, and supply chain, to ensure seamless product development and launch. This position requires exceptional analytical, creative, and leadership skills, with a proven ability to manage multiple projects simultaneously. A hybrid work arrangement will offer flexibility while ensuring essential in-person collaboration and strategic planning sessions. You will be the guardian of the brand's identity, ensuring consistency across all touchpoints and driving brand equity and market share growth. This is an exciting opportunity to shape the future of iconic FMCG brands and make a significant impact on consumer choices. Responsibilities include:
- Develop and execute comprehensive brand strategies and marketing plans.
- Lead the new product development process from ideation to launch.
- Conduct market research, consumer analysis, and competitive intelligence.
- Manage brand budgets and ensure ROI on marketing investments.
- Develop and implement integrated marketing campaigns across various channels.
- Collaborate with R&D, sales, and supply chain teams to ensure product success.
- Monitor brand performance, sales data, and market share.
- Identify and capitalize on new market opportunities.
- Build and maintain strong relationships with external agencies and partners.
- Mentor and guide junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven track record of successfully launching new products and growing brand portfolios.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Creative and innovative mindset.
- Strong project management and organizational abilities.
- Exceptional communication and presentation skills.
- Ability to work effectively in a hybrid work environment.
- Experience in managing external agencies and cross-functional teams.
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3
Head of FMCG Brand Strategy
110001 Delhi, Delhi
₹150000 Annually
WhatJobs
Posted 9 days ago
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Job Description
Our client is seeking an innovative and experienced Head of FMCG Brand Strategy to lead their brand development and marketing initiatives. This is a fully remote, senior leadership position with significant influence over the company's market presence and growth. You will be responsible for defining and executing the overarching brand vision, developing compelling brand narratives, and driving strategies to enhance market share and consumer engagement across all FMCG product lines. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics within the FMCG sector, and a proven track record of building and revitalizing successful brands. You will lead a team of brand managers and collaborate closely with sales, product development, and research teams to ensure cohesive brand execution and achieve ambitious business goals. This role requires exceptional strategic thinking, creativity, and leadership capabilities.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies for the FMCG portfolio.
- Define brand positioning, messaging, and value propositions for diverse product categories.
- Lead market research initiatives to identify consumer insights, trends, and competitive landscape.
- Oversee the development and execution of integrated marketing campaigns across all channels (digital, traditional, in-store).
- Drive product innovation and portfolio management from a brand perspective.
- Manage brand budgets, ensuring optimal allocation of resources for maximum impact.
- Collaborate with sales and distribution teams to ensure effective market penetration and execution.
- Mentor and lead a team of brand managers, fostering professional growth and high performance.
- Monitor brand performance metrics, analyze results, and implement corrective actions as needed.
- Ensure brand consistency across all consumer touchpoints.
- Identify and explore new market opportunities and potential brand extensions.
- Work closely with R&D and product development to shape product innovation pipelines aligned with brand strategy.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10+ years of progressive experience in brand management, with a significant focus on the FMCG sector.
- Demonstrated success in developing and launching successful FMCG brands or revitalizing existing ones.
- Deep understanding of consumer insights, market segmentation, and brand strategy development.
- Proven experience in leading cross-functional teams and managing significant marketing budgets.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Strong creative vision and ability to translate insights into compelling brand stories.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in a remote leadership role is highly advantageous.
- Ability to thrive in a fast-paced, dynamic business environment.
- A passion for consumer brands and understanding of consumer psychology.
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4
Senior Digital Marketing Manager - Brand Strategy
110001 Delhi, Delhi
₹90000 Annually
WhatJobs
Posted 25 days ago
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Job Description
Our client, a prominent media and public relations firm, is seeking an innovative and results-driven Senior Digital Marketing Manager to lead their brand strategy initiatives. This role is fully remote, offering flexibility and the opportunity to shape digital narratives from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive engagement, and achieve communication objectives for our diverse clientele. This includes managing social media presence, developing compelling content, optimizing SEO/SEM campaigns, and analyzing campaign performance to ensure maximum impact.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative digital marketing and brand strategies aligned with client objectives.
- Oversee the creation and execution of engaging content across various digital platforms, including social media, blogs, and websites.
- Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI and reach target audiences.
- Lead SEO strategy to improve organic search rankings and drive website traffic.
- Monitor, analyze, and report on digital marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights).
- Stay current with digital marketing trends, emerging platforms, and best practices in media and PR.
- Collaborate with PR teams to ensure cohesive messaging and integrated campaign execution.
- Manage social media communities, fostering engagement and responding to inquiries.
- Identify and leverage new digital channels and opportunities for brand building.
- Provide strategic guidance and mentorship to junior marketing team members.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.
- Minimum of 6 years of experience in digital marketing, with a significant focus on brand strategy and campaign management, preferably within the media or PR industry.
- Proven success in developing and executing integrated digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and CRM systems.
- Excellent written and verbal communication skills, with a knack for storytelling and brand messaging.
- Experience working in a remote-first environment and collaborating effectively with distributed teams.
- Strong project management skills and ability to manage multiple client projects simultaneously.
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5
Remote Senior Digital Marketing Manager - Brand Strategy
110001 Delhi, Delhi
₹95000 Annually
WhatJobs
Posted 13 days ago
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Job Description
Our client is seeking a seasoned and visionary Senior Digital Marketing Manager to lead their brand strategy initiatives, operating on a fully remote basis. This strategic role will be instrumental in shaping and executing comprehensive digital marketing campaigns that elevate brand awareness, drive engagement, and foster customer loyalty. You will be responsible for developing and overseeing all aspects of the digital marketing mix, including content marketing, social media strategy, SEO/SEM, email marketing, and paid advertising. The ideal candidate possesses a deep understanding of branding principles, consumer behavior, and the digital marketing landscape. Proven experience in developing and implementing successful brand strategies, managing large budgets, and leading creative teams is essential. You should be adept at utilizing analytics tools to measure campaign performance, derive insights, and optimize strategies for maximum impact. Strong leadership, communication, and project management skills are crucial for collaborating effectively with internal stakeholders and external agencies. This position demands a creative, data-driven, and results-oriented approach, with the ability to think strategically and execute tactically. You will be responsible for staying ahead of emerging digital marketing trends and technologies, identifying new opportunities for brand growth and engagement. This is a unique opportunity to significantly influence brand perception and market presence from a remote setting, contributing to the long-term success and reputation of our client. We are looking for a passionate and innovative marketer who can inspire teams and deliver exceptional results. Your ability to translate brand vision into compelling digital narratives and campaigns will be paramount. Continuous exploration of new platforms and innovative digital approaches to reach and engage target audiences will be a key responsibility. You will be the guardian of the brand's digital voice, ensuring consistency and impact across all online touchpoints. This role requires exceptional strategic thinking and the ability to connect digital marketing efforts directly to business objectives and revenue growth. Your leadership in developing compelling brand stories and executing them across various digital channels will be highly valued, ensuring a strong and memorable presence in the market. The role also involves cross-functional collaboration to ensure integrated marketing efforts.
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6
Senior Brand Manager - Digital Strategy
110001 Delhi, Delhi
₹90000 Annually
WhatJobs
Posted 22 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and results-oriented Senior Brand Manager with a strong focus on digital strategy to spearhead their brand initiatives. This role is fundamental to developing and executing innovative marketing plans that drive brand growth and enhance market presence in the digital landscape. You will be responsible for defining the brand's digital identity, crafting compelling online narratives, and managing all aspects of digital marketing campaigns, including social media, content marketing, SEO/SEM, email marketing, and influencer collaborations. Deep analysis of market trends, consumer insights, and competitor activities will inform your strategies. You will collaborate closely with internal teams (product development, sales, creative) and external agencies to ensure consistent brand messaging and impactful campaign execution across all digital channels. Key performance indicators (KPIs) for brand awareness, engagement, lead generation, and conversion will be set and meticulously tracked, with regular reporting to senior leadership. Budget management for digital marketing initiatives will also be a key responsibility. The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, complemented by at least 7 years of progressive brand management experience within the FMCG sector, with a proven track record in developing and executing successful digital marketing strategies. Exceptional analytical, strategic thinking, and communication skills are essential. This is a fully remote opportunity, empowering you to contribute from your preferred location while driving impactful brand strategies for our client.
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7
Brand Manager, E-commerce Strategy
110001 Delhi, Delhi
₹1500000 Annually
WhatJobs
Posted 23 days ago
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Job Description
Our client is a leading name in the FMCG sector and is looking for a dynamic and forward-thinking Brand Manager to drive their e-commerce strategy. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in developing and executing comprehensive brand strategies specifically for online channels, focusing on market penetration, sales growth, and customer engagement. Your core responsibility will be to build and nurture brand presence across various digital platforms, ensuring consistent brand messaging and value proposition.
Key duties include conducting market research and competitor analysis to identify emerging trends and opportunities within the online FMCG space. You will be responsible for setting brand performance targets, monitoring key metrics (sales, market share, customer acquisition cost, lifetime value), and implementing data-driven strategies to optimize campaigns. This role requires a deep understanding of digital marketing, SEO, SEM, social media marketing, and e-commerce platforms. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and external agencies, to ensure seamless execution of brand initiatives.
The ideal candidate will have a proven track record of successfully managing brands, with a strong emphasis on digital channels and e-commerce. Excellent analytical and strategic thinking skills are a must, coupled with a creative approach to brand building. You should be proficient in using analytics tools to derive insights and inform decision-making. Strong communication and presentation skills are essential for presenting strategies and results to senior management. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or equivalent is a plus. Experience within the FMCG industry is highly preferred. This remote role offers a unique opportunity to shape the digital future of a prominent FMCG brand.
Key duties include conducting market research and competitor analysis to identify emerging trends and opportunities within the online FMCG space. You will be responsible for setting brand performance targets, monitoring key metrics (sales, market share, customer acquisition cost, lifetime value), and implementing data-driven strategies to optimize campaigns. This role requires a deep understanding of digital marketing, SEO, SEM, social media marketing, and e-commerce platforms. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and external agencies, to ensure seamless execution of brand initiatives.
The ideal candidate will have a proven track record of successfully managing brands, with a strong emphasis on digital channels and e-commerce. Excellent analytical and strategic thinking skills are a must, coupled with a creative approach to brand building. You should be proficient in using analytics tools to derive insights and inform decision-making. Strong communication and presentation skills are essential for presenting strategies and results to senior management. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or equivalent is a plus. Experience within the FMCG industry is highly preferred. This remote role offers a unique opportunity to shape the digital future of a prominent FMCG brand.
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8