What Jobs are available for Career Growth in Delhi?

1.     Hi,

Graduate (preferable) / HSC Qualified

FMCG companies | Distributor sales men | Freshers | Telecom  

Field Work Experience - preferred

Distribution Salesman management

Territory Management and Selling skills

Job Purpose:

This role drives data-based problem solving within the Growth team . The person will work closely with business teams to understand growth challenges, translate them into analytical problems, and deliver insights that improve acquisition, engagement, and retention. The role involves deep hands-on analysis across multiple data sets to support data-driven decision-making for the app and loan products.

Principal Accountabilities:

1. Business Understanding & Problem Solving

• Partner with Growth and Product teams to understand key challenges and priorities.
• Translate business goals into analytical problems with measurable outcomes.
• Ensure insights directly influence strategy and execution.

2. Analytics & Insight Generation

• Lead analytical projects and dashboards for app installs, user funnel, and marketing performance.
• Build models to identify users likely to install, churn, or uninstall the app.
• Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity
• Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure
• Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company

3. Segmentation & Targeting

• Develop data-driven segments for Personal Loan, Business Loan, app installs, and engagement features like Credit Score, Bill Payments, and Standalone Insurance.
• Build and refine propensity models to predict high-conversion and high-value cohorts.
• Recommend targeting, timing, and communication strategies to improve performance.

4. Marketing Optimization

• Analyze campaign and channel data to reduce acquisition cost and improve ROI.
• Identify the right channel, timing, and frequency for customer engagement.
• Support experiments and A/B tests to validate strategies.

Qualifications

• B.Tech from a Tier-1/Tier-2 institute with 4-5 years of experience
• MBA is a plus

Work Experience/Skills

• 4-5 years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a Bank/NBFC
• Strong data handling, interpretive and problem-solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.
• Skills: R/Python, SQL , Tableau, Advanced Excel including Pivot Tables

JOB PURPOSE

Responsible for driving growth of lending business (disbursals, conversion rate, etc. ), APP growth- Installs, MAU, customer retention, Up-Sell/X-Sell of products, with a key focus on funnel management, acquisition costs , and PnL of the business.

PRINCIPAL ACCOUNTABILITIES

Growth Marketing Strategy & Execution

• Develop and execute comprehensive product marketing strategies to drive X-Sell/Up-Sell of various financial products.
• Collaborate with the Brand team to create persuasive and impactful marketing campaigns that align with the company's brand positioning and objectives.
• Craft clear and compelling product messaging and positioning for the products/services, ensuring consistent and effective communication across all marketing channels.
• Leverage digital marketing channels, social media, and other platforms to enhance brand visibility, engage the target audience, and drive higher customer acquisition.
• Key aspects of the role include identifying growth opportunities, working with stakeholders across the company, developing compelling, data-driven insights, recommendations, and operationalizing execution plans. The role requires managing by influence, working with ambiguity, and driving measurable change.

Monetization & P&L Management

• Accountable for P&L as a part of the Annual Operating Plan for few categories.
• Identify levers / initiatives to grow the category within the target P&L
• Manage the marketing budget across channels and ensure blended CAC is within the target range.
• Drive retention strategies & drive higher DAU, MAU & reduce Churn.

Customer Lifecycle Management

• Maximizing the customer lifetime value by managing the lifecycle & increasing retention
• Increase the X-Sell ratio for both the Credit & Fee products.
• Monitor funnel metrics (CTR, Reach & Conversion rate) and implement growth hacks through optimizing user experience, content, messaging, and communication optimization to reduce leakages in the funnel.

Loyalty, Referral Program & Monetization:

• Design, manage, and optimize the app’s loyalty program to increase user retention and repeat usage.
• Develop and execute an effective referral program to drive organic acquisition and user advocacy.
• Track and analyse user behaviour to enhance reward mechanisms, gamification elements, and incentives.
• Collaborate with analytics and product teams to continuously refine loyalty and referral strategies based on performance.
• Drive monetization on APP through the sale of third-party products like insurance, fixed deposits, lead generation models, affiliate marketing, etc.

Analytics & Reporting:

• Use tools like Webengage, firebase, playstore or equivalent for performance tracking and insights.
• Generate actionable insights from user data to inform future growth and engagement strategies.
• Present detailed reports on KPIs, campaign effectiveness, and strategic recommendations to senior leadership.
• Conduct A/B testing to optimize user journeys and conversion funnels
• Leverage data analytics for customer segmentation and personalized user experiences
• Creative comprehensive dashboards with the help of analytics team to measure all app growth, activation, and reactivation trends

Qualifications

• 7-8 years of post-MBA experience in a digital tech company working in digital growth, app marketing, or product growth role
• Must have knowledge of the following tools- WebEngage/ MoEngage/Clevertap, Adobe/Google Analytics, Google Playstore/Firebase etc., SQL, Tableau etc.

Work Experience

• Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns
• Knowledge of end-to-end campaign management on CDP tools like webengage & performance management
• Experience in running loyalty & referral programs along with its P&L management
• Ability to effectively communicate across stakeholders across functions and positions
• Strong Analytical Skills & business acumen

• Developing and executing innovative growth strategies to increase website traffic, customer acquisition, and retention.
• Conducting A/B testing on website elements, landing pages, and marketing campaigns to optimize user experience and conversion rates.
• Leveraging SEO, SEM, social media marketing, email marketing, and content marketing to drive qualified traffic and sales.
• Analyzing website data, customer behavior, and market trends to identify growth opportunities and pain points.
• Implementing and managing paid advertising campaigns (e.g., Google Ads, social media ads) to drive sales and ROI.
• Collaborating with design and development teams to improve website functionality, user interface, and checkout process.
• Creating compelling marketing copy and visual content for digital channels.
• Monitoring competitor activities and industry trends to maintain a competitive edge.
• Managing and optimizing the customer journey from discovery to post-purchase.
• Reporting on key performance indicators (KPIs) and providing actionable insights to stakeholders.

• Develop and execute e-commerce strategies to increase online sales and market share.
• Manage and optimize product listings across various e-commerce platforms (e.g., Amazon, Flipkart, proprietary website).
• Create and manage compelling product descriptions, images, and promotional content.
• Plan and execute digital marketing campaigns, including SEM, social media advertising, and email marketing, to drive traffic and conversions.
• Analyze sales data, website traffic, and customer behavior to identify trends and areas for improvement.
• Monitor competitor activities and market trends to identify new opportunities.
• Manage inventory levels and ensure timely order fulfillment in coordination with operations.
• Enhance the overall customer experience on the e-commerce platform, from browsing to post-purchase.
• Collaborate with marketing, product development, and customer service teams.
• Stay updated with the latest e-commerce trends and technologies.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in e-commerce management and online sales.
• Proven experience in managing and growing online sales channels.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles relevant to e-commerce.
• Proficiency with e-commerce platforms and analytics tools (e.g., Google Analytics).
• Excellent analytical, problem-solving, and data interpretation skills.
• Strong written and verbal communication skills.
• Creative mindset with a focus on customer experience and conversion optimization.
• Ability to work collaboratively in a team environment.
• Experience with digital advertising platforms.

• Develop and execute innovative growth hacking strategies to drive e-commerce sales and customer acquisition.
• Conduct extensive A/B testing and experimentation across website, landing pages, and marketing campaigns.
• Analyze user behavior, website traffic, and conversion funnels to identify optimization opportunities.
• Implement and manage SEO, SEM, content marketing, and social media marketing strategies.
• Optimize the customer journey from awareness to conversion and retention.
• Leverage data analytics tools (e.g., Google Analytics, Adobe Analytics) to track performance and derive insights.
• Explore and implement new growth channels and marketing technologies.
• Manage email marketing campaigns and customer lifecycle marketing.
• Collaborate with product and development teams to enhance website functionality and user experience.
• Develop compelling marketing copy and creative assets for various digital platforms.
• Monitor industry trends and competitor activities to identify emerging growth opportunities.
• Manage the e-commerce social media presence and community engagement.
• Track key performance indicators (KPIs) and report on growth initiatives to stakeholders.
• Foster a culture of experimentation and continuous learning within the marketing team.
• Stay updated on the latest best practices in digital marketing and e-commerce.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in e-commerce, digital marketing, or growth hacking.
• Proven track record of driving significant growth in online sales and customer acquisition.
• Strong understanding of A/B testing methodologies and experimentation frameworks.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in digital marketing channels: SEO, SEM, Social Media Marketing, Email Marketing.
• Advanced analytical skills with proficiency in tools like Google Analytics.
• Excellent understanding of user experience (UX) principles and conversion rate optimization (CRO).
• Creative mindset with the ability to think outside the box.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Experience with marketing automation tools is a plus.
• Familiarity with HTML/CSS for basic website adjustments is advantageous.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum of 5 years of experience in e-commerce management and growth strategies.
• Proven track record of driving significant revenue growth for online businesses.
• Expertise in e-commerce platforms, digital marketing channels, and analytics tools.
• Strong understanding of SEO, SEM, social media marketing, and email campaigns.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Ability to work independently and manage projects effectively in a remote setting.
• Experience with A/B testing and conversion rate optimization (CRO).